#productmarketing — Public Fediverse posts

Explaining trade promotion: Trade promotion is spending by manufacturers on retailers and distributors, through allowances, fees and price cuts, to win shelf space, displays and sales. https://ppc.land/trade-promotion/ #TradePromotion #MarketingStrategy #RetailMarketing #SalesPromotion #ProductMarketing

Код, управління компанією, архітектура, все це важливо. Але найбільше недооцінений скіл на старті будь-якого проєкту це маркетинг.

Тепер, коли до нас приносять проєкти, я перевіряю, чи закладений реальний бюджет на просування, чи прораховані обсяги і чи автор розуміє свою нішу.

Продукт, про який ніхто не знає, для ринку не існує.

#Startups #Marketing #Founders #Entrepreneurship #Investing #ProductMarketing #BuildInPublic #GoToMarket

The first time I watched a sales rep read a roadmap slide to a customer as guaranteed ship dates, I understood why product managers get twitchy.

A roadmap is a statement of intent, not a calendar. And there's almost never just one. There's the messy internal version and the careful external one.

New post on reading roadmaps as intentions, and where a product marketer sits between the two.

https://itguyeric.com/blog/whats-in-a-roadmap/
#ProductMarketing #ProductManagement #Roadmap #Career

Unpopular opinion: your documentation is doing more selling than your website is.

Technical buyers don't start on your homepage. They start in your docs, because that's where they find out if the thing does what you claim.

#ProductMarketing #DevRel #DevTools

Diff Highlight without the manual translation grind.

Move from one-off translation tasks to a reliable pipeline your dev team can trust.

Explore the workflow: https://www.json-translate.com/?utm_source=mastodon&utm_medium=social&utm_campaign=daily_organic_social&utm_content=asset_404
#ProductMarketing #DeveloperExperience #Startup

Most founders think their trust problem is that people don't believe them. https://hackernoon.com/5-principles-to-make-your-tech-product-hard-to-ignore-and-easy-to-trust #productmarketing

Product Spotlight: Distressed Brown Leather Bomber Jacket

A strong product listing should answer more than “What does it look like?”

It should help customers understand what they're buying and whether the product fits their needs.

Customer-focused product information

Free shipping is available according to the store's current terms.

https://leatherswear.us/collections/bomber-leather-jacket

#LeatherJacket #BomberJacket #Ecommerce #FashionEcommerce #MensFashion #MensStyle #LeatherFashion #Outerwear #ProductMarketing

FYI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #Ecommerce #AdTech #MarketingStrategy

ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales

Did you know I do this freelance?

Positioning and go-to-market for dev tools and infrastructure. Teardowns, messaging sprints, fractional PMM, launches. Prices are on the page so you can decide without a call.

https://itguyeric.com/work-with-me/
#ProductMarketing #DevTools

Automate JSON Localization. From raw JSON to publish-ready multilingual copy.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: https://www.json-translate.com/?utm_source=mastodon&utm_medium=social&utm_campaign=daily_organic_social&utm_content=asset_413
#ProductMarketing #DeveloperExperience #Startup

Built sales decks that got used in every deal, and gorgeous ones nobody ever opened again. From the outside they looked the same.

The difference wasn't design. It was whether I talked to sales before building anything.

https://itguyeric.com/blog/keys-to-a-good-sales-deck/
#ProductMarketing #Sales #PMM

Protected Words: fewer translation regressions, faster releases.

Your team gets multilingual updates out quickly without spreadsheet copy/paste errors.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Ship faster with Diff Highlight workflows that keep JSON intact.

Translate structured JSON at scale while preserving keys, nesting, and placeholders.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Automate JSON Localization. From raw JSON to publish-ready multilingual copy.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Automate JSON Localization. Your JSON structure stays safe from source to release.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Diff Highlight without the manual translation grind.

Translate structured JSON at scale while preserving keys, nesting, and placeholders.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Diff Highlight: fewer translation regressions, faster releases.

Your team gets multilingual updates out quickly without spreadsheet copy/paste errors.

Explore the workflow: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

For years I had The Deck. 60 slides, rebuilt in a panic before every meeting.

Then I started treating slides like parts, not documents. Build once, assemble per audience in 15 minutes. If you run a homelab, you already know why the monolith is a bad idea.

https://itguyeric.com/blog/building-modular-decks/
#ProductMarketing #PMM

Turn Diff Highlight into a repeatable localization workflow.

Ideal for product teams shipping frequent UI and API copy updates across markets.

Try it: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Automate JSON Localization. From raw JSON to publish-ready multilingual copy.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

At this stage in my career, I care a lot less about where Product Management ends and Product Marketing begins. https://hackernoon.com/the-gtm-illusion-why-the-product-marketing-divide-is-quietly-killing-your-saas-growth #productmarketing

Automate JSON Localization. Your JSON structure stays safe from source to release.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Not every marketing problem needs a full time hire.

Maybe you've got a launch coming and no one to own the messaging. Maybe your docs are solid but your positioning is a mess. Maybe you need someone who can actually talk to your engineers and your customers and translate between the two.

That's the kind of work I love, and you don't need the budget for a full time role to bring me in on it!

https://itguyeric.com
#ProductMarketing #DevRel #OpenSource #Freelance #Marketing

Wrote something new: what #PragmaticMarketing is, and why "your opinion, although interesting, is irrelevant." (Their words, not mine!)

Spent years watching teams argue about features in a conference room, all of them sure they knew what customers wanted. Pragmatic Marketing is the antidote to that. It's a framework built on a simple, yet revolutionary 😉 idea: go TALK to the market instead of trusting your gut:

https://itguyeric.com/blog/what-is-pragmatic-marketing/
#ProductMarketing #ProductManagement #Marketing #B2B

Ship faster with Protected Words workflows that keep JSON intact.

Translate structured JSON at scale while preserving keys, nesting, and placeholders.

Try it: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Automate JSON Localization. From raw JSON to publish-ready multilingual copy.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Syntax Integrity by Design. Scale translations without spreadsheet chaos.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Looking for my next role as a Technical Product Marketing Manager or #DevRel in the #opensource, Linux, or enterprise infrastructure space. Remote preferred.
I came up as a #sysadmin, moved into Solutions Architecture, and have spent the last several years turning complex technical concepts into GTM strategy that actually lands with engineers and executives alike.
If you know of something or someone, I’d genuinely appreciate the intro.
#OpenToWork #ProductMarketing #Linux #TechnicalMarketing

Diff Highlight: fewer translation regressions, faster releases.

Your team gets multilingual updates out quickly without spreadsheet copy/paste errors.

Try it: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Hey #Canonical, we should talk about your job applicant filters! I have a ton of #linux and #productmarketing experience and yet my application was auto-rejected on a Saturday? I'd love to work in your Product Marketing space. Let's chat as humans, yeah?

Syntax Integrity by Design. Scale translations without spreadsheet chaos.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Ship faster with Diff Highlight workflows that keep JSON intact.

Move from one-off translation tasks to a reliable pipeline your dev team can trust.

Try it: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch. Instead it’s about understanding where value exchanges occur, and figuring out how to make them more frequent, consistent and predictable.

Learn everything you need to know about Product Marketing via these 88 free HackerNoon blog posts. https://hackernoon.com/88-blog-posts-to-learn-about-product-marketing #productmarketing

The most successful product launches don't just introduce products—they shape industry narratives. Here's how to make your launch part of a bigger conversation. https://hackernoon.com/how-to-turn-a-product-launch-into-an-industry-conversation #productmarketing

A few weeks in and the search is moving. Had some great conversations, met some interesting people, and I'm getting clearer on exactly what I'm looking for.

If you're looking for a #TechnicalMarketing Manager who will actually understand the product: came up as a #Linux #sysadmin, spent years at #RedHat, GitLab, and others, let's talk.

If you know someone, I'd appreciate the intro.

#OpenToWork #ProductMarketing #DevRel #GetFediHired #FediHired #OpenSource, enterprise #infrastructure

» Communicating your differentiated value consistently works better than a custom pitch every time

» For go-to-market without a PMM, aim to fill some of the gaps, not to take over the whole role

» Traditional marketing-generated leads involve telling the customer the value; product-led growth shows the value instead

Why trust-first products shouldn't remove friction - and what mandatory verification revealed about user intent that no targeting algorithm could surface. https://hackernoon.com/stop-removing-friction-its-your-best-user-research-tool #productmarketing

Product marketing success depends on influence, not control. Learn how PMMs use data, strategy, and relationships to drive outcomes. https://hackernoon.com/the-economics-of-influence-in-product-marketing #productmarketing

Syntax Integrity by Design. Fewer translation regressions. Faster releases.

Designed for teams shipping frequent product and API copy updates across regions.

See it in action: www.json-translate.com
#ProductMarketing #DeveloperExperience #Startup

Hot take: AI killed the art of blog writing.

Not because AI writes bad content (okay maybe alittle), but because it writes enough content that nobody needs to stop and read yours.

We're drowning in posts that are technically correct but completely forgettable.

Did Real voices moved to newsletters, podcasts, and threads? Am I wrong? Where are you actually reading long-form content these days?

#ProductMarketing #ContentMarketing #AIContent

Senior Director of product marketing role at InterOS

https://www.interos.ai/careers/?gnk=job&gni=8a78879e9c9ca640019cafe384fc0d13&gns

#GetFediHired #Jobs #ProductMarketing

Sản phẩm marketing từng khiến tôi kiệt sức cho đến khi tối ưu quy trình. Làm việc 55h/tuần nhưng nửa thời gian mất vào định dạng thay vì tập trung thông điệp. Giờ tôi chuyển sang soạn nội dung có cấu trúc trước, sau đó dùng Gamma chuyển đổi hàng loạt. Giảm 50% thời gian sản xuất, chất lượng hình ảnh đồng nhất và tập trung tốt hơn vào chiến lược. Bài học: tách công việc sáng tạo khỏi sản xuất, tự động hóa phần hậu kỳ.
#ProductMarketing #Workflow #Gamification #HiệuSuất #TựĐộngHóa #MarketingSảnP

Trước khi mở rộng, hãy củng cố nền tảng GTM: xác định rõ ai là khách hàng, ai sẽ mở rộng, ai có rủi ro churn; hiểu lý do thắng/thua; định vị sản phẩm sao cho biết rõ ai là mục tiêu và ai không; đồng bộ câu chuyện giữa sales, marketing và product. Thiếu nền tảng này, tăng trưởng sẽ hỗn loạn, phụ thuộc vào founder. #ProductMarketing #GTM #Growth #B2B #TiếpThịSảnPhẩm #ChiếnLược #PhátTriển

https://www.reddit.com/r/SaaS/comments/1qo91qs/before_you_scale_fix_this_part_of_your_gtm/

Giới thiệu Testimly – công cụ thu thập phản hồi khách hàng và chuyển thành widget marketing dễ dàng. Chỉ cần gửi link hoặc email, thu thập đánh giá và nhúng trực tiếp lên website với nhiều mẫu widget đẹp mắt. Đã thu thập trên 100+ phản hồi, tỷ lệ mở email đạt 90% nhờ tích hợp thống kê chi tiết. Cần góp ý để cải thiện sản phẩm! #SideProject #Testimonials #MarketingTool #Testimly #ProductMarketing #PhảnHồiKháchHàng #CôngCụMarketing #KhởiNghiệp

https://www.reddit.com/r/SideProject/comments/1qlrlid

6 tính năng ra mắt, chỉ 1 được dùng. Bài học: Tính năng không tự nói lên giá trị. Tính năng thành công có video 3 phút giải thích rõ "khi nào dùng, vì sao cần". 5 cái còn lại chỉ có thông báo văn bản – bị bỏ quên. Đang quay demo cho từng cái để gửi lại. Bài học đắt giá: *Show, don't just ship*. #ProductLaunch #UserAdoption #SaaS #ProductMarketing #HocTuThucTe #SanPhamLaGiaiPhap #MarketingSanPham

https://www.reddit.com/r/SaaS/comments/1qjl8n0/shipped_6_features_last_quarter_usage_data_shows/