Salon.com | Influencers are turning baby bumps into business models by Jasmine Mithani, The 19th
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The article examines how mom‑influencers have turned pregnancy and motherhood into lucrative online careers, with brand deals ranging from $10,000 to $100,000 and top family‑vlogging channels earning up to $200,000 a month, effectively making influencing a “new American dream” for many women. Drawing on journalist Fortesa Latifi’s book *Like, Follow, Subscribe*, it highlights the gendered dynamics of the influencer economy—favoring white, often Mormon or Christian mothers—while exposing the misogyny, lack of diversity, and behind‑the‑scenes labor of mostly women of color who support these families. The piece also discusses how religious institutions such as the Mormon church financially back influencers, how the polished image of “perfect” motherhood masks the realities of domestic work and financial instability, and how vulnerable teen and low‑income mothers view influencing as a potential escape from the traditional motherhood penalty despite the ethical questions it raises.
Read more: https://www.salon.com/2026/05/10/influencers-are-turning-baby-bumps-into-business-models-partner/
