#kahneman — Public Fediverse posts

Life's a journey (anche nel marketing), not a destination.

#Wayfinding design (design dell’orientamento): tecnica che sfrutta principi di psicologia cognitiva, neuromarketing e comunicazione visiva in modo efficace e "silenzioso".

Dal punto di vista visual, la dominanza assoluta del rosso restituisce una percezione precisa, perché il #rosso cattura l'attenzione più velocemente di quasi tutti gli altri colori, aumenta il livello di attivazione fisiologica (arousal), comunica urgenza, energia, movimento e direzione ed emerge immediatamente nel campo visivo periferico.

Il contrasto del bianco su rosso è uno dei più leggibili in assoluto.

Il cervello impiega pochissimo tempo a decodificare:

• testo
• simboli
• frecce

Inoltre elabora le forme prima delle parole e riconosce la direzione prima del contenuto, riducendo il #cognitiveload (carico cognitivo): il messaggio non si interpreta, si comprende subito.

Le pareti laterali rosse creano una sorta di “canale visivo”, questo produce un fenomeno chiamato "forced perspective guidance", dove l’attenzione viene letteralmente compressa verso il centro.

Anche se qui non c’è un marchio visibile, il design comunica:

• efficienza
• precisione
• ordine
• velocità

Sono tutti valori associati inconsciamente alla cultura elvetica, alla #svizzeritudine 🇨🇭

In marketing questo si chiama #brandtransfer: l’esperienza fisica trasferisce valori all’ambiente senza bisogno di loghi.

L'analisi neurologica è l'aspetto più intrigante: riscoprire l'acqua calda!

Sistema 1 di #Kahneman
Questa segnaletica parla quasi esclusivamente al "Sistema 1", ovvero al cervello rapido, intuitivo e automatico.

Non richiede ragionamento di nessun tipo, quello che potremmo assimilare all'istinto.

Il messaggio è:

rosso → attenzione
frecce → scendi
testo → conferma

L’intera sequenza viene elaborata in poche centinaia di millisecondi.

Entra in gioco anche l'effetto orientamento attentivo: le frecce sono uno dei simboli più potenti per il cervello umano, senza ragionamento (vedi sopra).

Una freccia:
• orienta automaticamente lo sguardo
• modifica la distribuzione dell’attenzione
• induce una preparazione motoria nella direzione indicata

In parole semplici, il cervello inizia a “muoversi” prima ancora del nostro corpo, prima ancora di essere coscienti di quel che dobbiamo fare.

Non ultima, c'è una grande alleata del #marketing - e dello spirito! La riduzione dell’incertezza.

L’incertezza spaziale genera stress e quando il cervello non sa dove andare:

• aumenta il consumo cognitivo
• cresce il livello di #cortisolo
• diminuisce la soddisfazione dell’esperienza

Ecco, questa installazione elimina quasi completamente l’ambiguità.

Da ricordare anche che questo tipo di aree di servizio può confondere dopo una media permanenza: da che parte si esce? La macchina sta verso Lucerna o verso Milano? Se esco da qui e non trovo la macchina, sono dalla parte giusta?

Qui arriva il livello più alto della comunicazione visiva: il messaggio smette di essere informazione e diventa comportamento.

(8/9) ... Silicon Valley production puces électroniques = nouvelles fortunes via écosystème fonds publics/privés (cf 1975) structuré autour de l'Université de Stanford (cf 1939 1951) + #Kahneman/#Tversky -> #heuristique.
- Vietnam : guerre civile nord/sud -> désertion 240 000 soldats sud-vietnamiens + pillages + Armée populaire Nord s’empare des 1er avant-postes de l’Armée de la république du Vietnam ARVN, du Sud ...

#year1974 #anthropocene #climat #climate #climatechange #climatecrisis

Nouvelle vidéo de @fouloscopie.bsky.social. Cette fois sur la #cognition fondamentale et sur les #BiaisCognitifs qui passent leur temps à faire des #ÊtresHumains des agents #NonRationnels, n'en déplaise aux économistes les plus convaincus du #HomoEconomicus...

"Comment fonctionne l’#intuition ? Pourquoi nous trompe-t-elle parfois ? Dans cette vidéo, on voyage à travers les #illusions, les biais cognitifs et les découvertes de #Kahneman & #Tversky, qui ont révolutionnés notre compréhension de la pensée humaine."

https://www.youtube.com/watch?v=di8MewR_nMs

Crowd psychology meets behavioral economics, and the result isn’t Jekyll becoming Hyde—it’s Hyde on a megaphone.

Le Bon argued that rational individuals lose their reason in a crowd. But modern behavioral science shows the “rational individual” never existed in the first place.

#BehavioralEconomics #Econ #Economics #CrowdPsychology #Kahneman #Ariely #Blog #Reason #MassPsychology #Groupthink #Philosophy #DecisionMaking #Psychology #Crowds #Madness #MentalHealth #Crazy #Science #Enlightenment

(13/16)
- Nicaragua sous dictature de Somoza : assassinat de Idania Fernandez en détention suite à trahison informateur.
- USA interdit #PCB de Monsanto + site nucléaire Three Mile Island + #Kahneman/ #Tversky -> Théorie des Perspectives : les acteurs économiques nourrissent une "aversion à la perte" profonde qui biaisent (cf 1974) leurs transactions.
- OMS classe le pesticide #chlordecone comme cancérigène (Cf 1977).

#year1979 #climat #climate #anthropocene #climatechange #climatecrisis

(5/6) ... ses tortures en prison (cf 1966) + 9eme convocation du Congrès du Parti -> public présent en pleurs #emotion.
- rencontre de #Kahneman/ #Tversky
- OMS reconnaît maladie encéphalomyélite myalgique https://mastodon.social/@cobrate/116159484506678304
- autorités France informées de la dangerosité du #chlordecone (cf 19..)

#yeat1969 #climat #anthropocene #climate #climatechange #climatecrisis

Do you always go to the same café? Or do you try something new?

That’s the exploration vs. exploitation dilemma: Decision under uncertainty.

Multi-armed bandits model exactly that.

And this dilemma shows up everywhere: Recommender systems, A/B tests, online ads, even in human psychology.

Nobel Prize winner Daniel Kahneman called this one of the most fundamental cognitive patterns.

🎰 I explain what it is, why it matters, and how AI systems handle it.

:blobcoffee: Full article here: https://towardsdatascience.com/simple-guide-to-multi-armed-bandits-a-key-concept-before-reinforcement-learning/

#ReinforcementLearning #AI #CognitiveScience #Kahneman #Psychology #Behavior #DecisionMaking #Bandits #machinelearning #KI #Datascience #datascientist

Legenda odešla, myšlenky zůstávají...
Prof. Daniel Kahneman, držitel Nobelovy ceny, nás obohatil svými poznatky o tom, že se vždy nerozhodujeme na základě racionálních soudů, ale velkou roli hrají naše iracionální instinkty, myšlenkové zkratky a rozhodovací šum.

✍️ https://www.melvil.cz/tematicke-balicky/#balicek-dankahneman

#Melvil #Kahneman #tipnaknihu

"Zu viel Geld macht krank

Ab einem gewissen #Wohlstand flacht die #Glückskurve ab, haben Studien ergeben. Der Nobelpreisträger Daniel #Kahneman definierte 2010 die Grenze bei einem #Jahreseinkommen von 75.000 Dollar. Einer aktuellen Studie des Ökonomen Mikkel Bennedsen zufolge liegt die Grenze heute bei 200.000 Dollar.

Ab dem Punkt, an dem man gar nicht mehr #arbeiten muss und nur von Zinsen leben kann - circa fünf Millionen Euro Vermögen - sinkt die #Glückskurve seiner Erfahrung nach dann rapide, sagt Jan Gerber."

#leben #glück #lebensglück

https://www.zeit.de/2025/25/therapie-zuerichsee-milliardaere-klinik-psyche-behandlung

Are you aware of which "thinking system" you're using right now? 🧠

Daniel Kahneman identified two: fast, automatic System 1 and slow, deliberate System 2.
This #PsyberSpace episode explores how these systems influence everything from your social media habits to cybersecurity vulnerabilities.

Perfect for psychology enthusiasts and anyone looking to understand their digital behaviors better!

🎧 Listen: https://bit.ly/44GFkVQ

#CognitivePsychology #Kahneman #DigitalWellbeing #SystemThinking

"Les changements de #mode sont en général guidés par la technologie : non seulement on ignore encore où l'imagerie cérébrale va nous mener, mais on sait encore moins ce que sera la technologie du #futur. Alors que c'est elle qui guidera la #psychologie."

cf #IA

#Montaigne/ #LaBoetie -> #Kahneman/ #Tversky

#marmion #DanielKahneman #psy

"[...] le remêde à la maladie de bêtise n'est pas l'abandon de la raison.
C'est la raison critique et consciente de ses limites."

-> #heuristique = système 1 = pilote automatique.
-> #biaiscognitif

"Le jugement d'autrui transforme notre perception [...]." -> "[...] l'erreur [...] rend aveugle." -> apprendre de ses erreurs.

cf #Kahneman

#marmion #information #manipulation #propagande #citation #AlbertMoukheiber

(5/10) ... 2025) + Richard #Thaler via travaux #Kahneman/ #Tversky (cf 1974 1979) -> base de l'économie comportementale = humains faillibles dans leurs décisions + GI prisonniers toujours vivant au Laos (cf Guerre du Vietnam) toujours pas rapatriés aux USA -> silence/mensonges aux familles (cf 1975).

https://youtu.be/qB--e_L5yAw?si=elJ6ASzxTtqWaECy

- Irlande : 7 nationalistes dans la prison de Maze (cf 1972) se lancent dans une grève de la ...

#year1980 #climat #climate #climatechange #climatecrisis #anthropocene

The danger of AI is that humans use it as System 1 (intuition) replacement preventing them from developing a good system 1 themselves.

#Kahneman #AI #ChatGPT

SERRCissä kriittistä pohdintaa itsesurmaamisen tutkimisesta ja ehkäisystä, https://social-epistemology.com/2025/03/12/a-critical-inventory-of-suicidology-and-suicide-prevention-part-i-michaela-hintermayr/

Osa 2 löytyy tuon perästä ja tästä: https://social-epistemology.com/2025/03/14/a-critical-inventory-of-suicidology-and-suicide-prevention-part-ii-michaela-hintermayr/

Lähteissä en huomannut SEP-entryä, joka on hyvä johdatus käsitteeseen, https://plato.stanford.edu/entries/suicide/. Viime päivinä näkyy maailmalla kohistun monimutkaisia päätöstilanteita ja nopeaa ja hidasta ajattelua tutkineen Daniel Kahnemanin avustetusta itsesurmasta, vaikka se tapahtui liki vuosi sitten.

#itsesurma #itsemurha #suicide #suicidology #psykiatria #psychiatry #sociology #socialEpistemology #serrc #inventory #socialPsychology #prevention #ehkaisy #kahneman #psychology #philosophy

The Last Decision by the Leading Thinker on Decisions

https://www.wsj.com/arts-culture/books/daniel-kahneman-assisted-suicide-9fb16124

#HackerNews #TheLastDecision #LeadingThinker #Decisions #Kahneman #AssistedSuicide #BookReview

@Haubentaucher
ich arbeite gerade die gestrige Lehrveranstaltung mit den #Kahneman-Übungen auf.

Eigentlich haben die Übungen doch auch oft geklappt!

Ich bräuchte von dir ein prägnantes Statement zu diesen Übungen in (d)einer Lehrveranstaltung. Gerne noch im Dezember24 😉

#kritischdenken #thinkingfast #thinkingslow

Legenda!
#Kahneman #tipnaknihu

In 2018,I read a lot of what Carole Cadwalladr wrote about sale of #FaceBook users data to #CambridgeAnalytica and #Brexit
In 2002, Daniel #Kahneman and Vernon Smith had shared #NobelPrize and in those years,behavioural #Psychology sounded like #Science
Now #Cadwalladr's writings look speculative and had little to do with #Journalism.

Read about the risks in using wildcards in #egress domain names when allowing CSPs and CDNs, in the Philosophy section of this post. #kahneman

We've introduced a safer syntax that invokes the deliberative, #System2 mind to craft a more careful pattern.

https://chasersystems.com/blog/wildcards-and-system-2-thinking/

Daniel Kahneman on why optimism is as bad as pessimism, when to call it quits and other insights into decision-making

https://www.moneycontrol.com/news/business/markets/mc-exclusive-daniel-kahneman-on-why-optimism-is-as-bad-as-pessimism-when-to-call-it-quits-and-other-insights-into-decision-making-12536641.html

"In his last exclusive conversation with Moneycontrol, Kahneman spoke about learnings through his career, decision making and his pioneering work as a psychologist for the Israeli Defence Forces, which is applicable across professions, even today" -- #moneycontrol

#theMind #Kahneman #ProspectTheory

15 Daniel Kahneman essential quotes for decision-making, investing

https://www.moneycontrol.com/news/business/15-daniel-kahneman-essential-quotes-for-decision-making-investing-12535431.html

"Nobel laureate Daniel Kahneman has died. Kahneman's pioneering work in behavioural economics vastly improved the understanding of human decision-making. Here's is he had to say on risk-taking, losses, future, the need to reflect and more" -- #moneycontrol

#theMind #kahneman #prospectTheory

A Tribute to Daniel Kahneman: Three Things I Learned from Danny

https://www.linkedin.com/pulse/tribute-daniel-kahneman-three-things-i-learned-from-danny-mcgraw-0nrmc/

"I was reflecting on Danny's passing yesterday and thinking about what I learned from the opportunity to interact closely with him. Obviously, his research has influenced many, many people. But here are three personal observations you may appreciate." -- #PeterMcGraw

#theMind #thinkingFastAndSlow #Kahneman

#kahneman https://www.washingtonpost.com/obituaries/2024/03/27/daniel-kahneman-dead/

#verhaltensökonomie
Psychologe und #Nobelpreisträger Daniel #Kahneman ist gestorben
Der Psychologe Daniel Kahneman hat 2002 als erster Nichtökonom den #Nobelpreis für Wirtschaftswissenschaften erhalten. Seine Experimente gemeinsam mit Amos #Tversky zeigten, warum Menschen nicht immer rational entscheiden.
https://www.spektrum.de/news/psychologe-und-nobelpreistraeger-daniel-kahneman-ist-gestorben/2212433

What I admired most about Danny #Kahneman was neither fame nor popular books, but *useful* #research.

Some of the most famous #cognitiveBiases were revealed by #Tversky & Kahneman's #DARPA-sponsored research. It's summarized in this unclassified 1977 technical report: https://apps.dtic.mil/sti/citations/ADA056667

I admire scientists who do research useful enough for institutions of high-stakes decision-making to pay for it.

#science #STEM #funding #higherEd #psychology #economics #cognitiveScience #decisionScience