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  1. HCMC Transforms into Vietnam’s Shopping Hotspot

    When it comes to touring Southeast Asia, which particularly city do you think is ideal for shopping? In recent times, a booming fashion scene backed with strong social media exposure and promotions is turning Ho Chi Minh City in Vietnam as a major shopping hotspot and the shopping craze there is only intensifying, according to an article by VnExpress.

    To put things in perspective, posted below is an excerpt from the article of VnExpress. Some parts in boldface…

    Ho Chi Minh City is quickly becoming a shopping hotspot, thanks to a booming fashion scene that has been promoted widely on TikTok and Instagram as both affordable and accessible.

    Chloe, a 22-year-old traveler from Australia, arrived on Tran Quang Dieu Street at the end of September with an empty suitcase and spent nearly US$800 in a single afternoon on clothes.

    She planned to stay in Vietnam for a few weeks before returning home, saying: “I was inspired by a TikToker who came here with an empty suitcase just to fill it by shopping here.”

    “The clothing quality is incredible, and everything is so cheap it feels surreal. It is like paradise for me.”

    Recently, Ho Chi Minh City earned a spot among the 50 most attractive shopping destinations globally in a ranking by Travel and Tour World, a leading Indian travel publication.

    The city is an ideal destination for travelers seeking handcrafted goods, textiles, and Vietnamese-style fashion, the report said.

    Chloe is far from the only tourist visiting just for shopping.

    Jasmine, a 26-year-old from Malaysia, says she travels to Vietnam specifically to buy clothes worn by her favorite idols.

    “I am a huge K-pop fan, and I think Vietnamese clothing not only makes it easy to connect with my idols, but walking the fashion streets here also makes me feel amazing.”

    She says she discovers brands and shopping locations primarily through Instagram, adding, “Every time I try on something here, I know I can afford it.”

    Tina Yong, a prominent content creator with nearly four million followers, whose viral “Vietnam Haul” videos have helped put the local scene on the global map, points out that the appeal lies in discovery.

    “People love discovering a brand they haven’t seen everywhere already.

    “The designs are what catch my eye first, but the quality is what makes me go back.”

    Other visitors echo this sentiment.

    A visitor from Singapore says Vietnamese clothing craftsmanship is remarkable. She says she can buy about 10 times as many trendy items in Ho Chi Minh City, and for a fraction of the cost back home.

    According to U.K. magazine Conde Nast Traveller, Vietnamese retail stands out for its high-quality craftsmanship and use of the same production lines as global brands like Nike and GAP at a cost that is a fraction of western retail prices.

    The rise in foreign shopper numbers has changed how local boutique owners run their stores.

    Nguyen Huu Hoang, 22, consultant for a shop on Le Van Sy, a famous retail street in HCMC, says foreigners make up 80-90% of his shop’s clientele, most of them walk-in customers.

    To reach them, his brands focus on Instagram, posting regular “fit-check” videos to turn online views into real store visits.

    For added insight about shopping in HCMC, watch the video below.

    https://youtu.be/xUkL3fG4u7M?si=2LypoKSigQo7tsG3

    Let me end this piece by asking you readers: What is your reaction to this development? Do you think Ho Chi Minh City’s strong appeal as a major fashion and shopping hot spot will last for several years and contribute a lot to the economy of Vietnam? Do you personally know anyone who visited Vietnam mainly for shopping? Do you think there are lots of people who are too influenced by social media to come to go overseas with shopping in mind?

    You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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    Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

    #accessories #ASEAN #Asia #AssociationOfSoutheastAsianNationsASEAN #CarloCarrasco #clothes #clothing #CondéNastTraveller #designerClothes #EconomyOfVietnam #fashion #Fediverse #foreignTouristArrivals #foreignTourists #geek #Google #GoogleSearch #HoChiMinhCity #HoChiMinhCityHCMC #internationalTravel #lifestyle #Mastodon #overseasTravel #retail #retailers #retailing #sales #selling #shopping #socialMedia #SoutheastAsia #touringVietnam #tourism #tourismBlog #tourismIndustry #tourist #touristArrivals #touristBlog #touristDestinations #touristSpots #touristVisa #tourists #travel #travelBlog #Tumblr #Vietnam #VietnamTourism #VisitVietnam #visitingVietnam #VnExpress #WordPress #WordPressCom #worldTravel
  2. Philippines Targets 6.4 Million International Tourist Arrivals this Year

    The Philippines, which has been enduring economic weakness and high inflation for much of 2026, is targeting 6.4 million international visitor arrivals this year, according a news report by the Manila Bulletin.

    To put things in perspective, international tourists/visitors is a reference to both foreign tourists and overseas Filipinos who arrived in the country. In 2025, the Philippines attracted 5.94 million foreign tourists and 543,000 overseas Filipinos which combine for a grand total of 6.48 million international tourists/visitors. That said, the Department of Tourism’s (DOT) target for 2026 technically the same when compared to what was achieved in 2025.

    To put things in perspective, posted below is an excerpt from the news report of the Manila Bulletin. Some parts in boldface…

    The Philippines expects tourist arrivals to remain flat at around 6.4 million this year amid more muted travel demand due to the ongoing fuel crisis, according to the Department of Tourism (DOT).

    Tourism Secretary Dita Angara-Mathay told reporters last week that the DOT expects international visitor arrivals to remain relatively unchanged from the 6.48 million recorded last year.

    “6.4 [million] is our target because I was really super anxious about the fuel crisis and the accompanying higher airline fees, as well as the lower sentiment for traveling,” Angara-Mathay said.

    Even against this backdrop, Angara-Mathay said tourist arrivals remain relatively strong, having posted 3.46-percent year-on-year growth as of Oct. 6.

    The latest official DOT data showed that visitor arrivals from January to August inched up by 0.8 percent to 4.42 million from 4.38 million in the same period last year.

    “I was afraid that it would go down, but I don’t think that’s going to happen. I think we’ll be able to match [last year],” Angara-Mathay said.

    Given the expected boost in arrivals during the holiday season, the DOT still sees room for growth this year, especially if the government approves its proposed expansion of the visa-free scheme for Chinese tourists.

    The DOT is pushing to expand visa-free coverage for Chinese nationals to other gateways in hopes of opening more flights between the Philippines and China beyond Manila and Cebu.

    Chinese tourists are currently allowed to enter the Philippines without a visa for stays of up to 14 days, provided they arrive through either Ninoy Aquino International Airport (NAIA) or Mactan-Cebu International Airport (MCIA).

    The current arrangement has already resulted in a surge in Chinese visitors this year, with arrivals nearly doubling to 303,567 as of end-August from 156,926 a year ago.

    “There is a direct correlation with taking out that friction of the visa with [increased] travel. So hopefully, everyone’s on board, unfortunately one more agency needs to be convinced,” said Angara-Mathay.

    While she did not identify the agency opposing the visa-free expansion, the DOT chief emphasized that the Department of Foreign Affairs (DFA) and the Bureau of Immigration (BI) are fully on board.

    The DFA authorized visa-free entry for Chinese nationals earlier this year, while BI issued the implementing guidelines.

    Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the tourism industry of the Philippines has what it takes to attract more than enough foreign tourists and returning overseas Filipinos to exceed the DOT’s 2026 target? Do you feel uncomfortable about the Philippine government’s effort to expand visa-free coverage for Chinese nationals to other gateways? Do you prefer to see the authorities focus more on attracting more travelers from Southeast Asia and Europe? What do you think are the three biggest problems of the tourism industry of the Philippines today?

    You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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    Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

    #AirTravel #ASEAN #Asia #AssociationOfSoutheastAsianNationsASEAN #Balikbayan #BureauOfImmigrationBI #CarloCarrasco #China #ChinaVirus #ChineseTourists #ChristmasVacation #Communist #CommunistChina #DepartmentOfForeignAffairsDFA #DepartmentOfTourismDOT #domesticTourists #economics #economy #EconomyOfThePhilippines #Europe #Fediverse #finance #foreignNationals #foreignTourism #foreignTouristArrivals #foreignTourists #foreignTravel #foreignTravelers #foreignVisitors #foreigners #Google #GoogleSearch #jobs #ManilaBulletin #Mastodon #money #news #overseasFilipinoWorkerOFW #OverseasFilipinoWorkersOFWs #overseasFilipinos #overseasTravel #Philippines #PhilippinesBlog #PhilippinesTourism #Pinoy #PinoyBlog #SoutheastAsia #tourismBlog #tourismRevenue #tourist #touristArrivals #touristBlog #touristSpots #touristVisa #tourists #travel #travelBlog #travelers #vacation #vacationBlog #WordPress #WordPressCom
  3. Indonesia Attracts 10.5 Million Foreign Tourists in First 8 Months of 2026

    Indonesia, the largest economy of Southeast Asia, successfully attracted 10.5 million foreign tourists during the January-August period this year, according to a news article by VnExpress.

    If Indonesia maintains the current pace, its foreign tourist arrivals should reach 15.75 million by the end of 2026. The nation attracted 15.39 million foreign tourists last year and saw its tourism earnings reach 8.43 billion during the first half of this year.

    To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

    Indonesia welcomed 10.58 million foreign tourists in the first eight months of the year, up 5.38% year-on-year, driven by a surge from visitors in Asia and Oceania.

    The Southeast Asia’s largest economy received 1.6 million foreign tourist visits in August, up 6.27% from the same month in 2025.

    From January to August, arrivals increased across several regional markets, led by other Asian regions at 8.41%, followed by Southeast Asia at 7.75% and Oceania at 7.36%. Visits from the Middle East rose 1.3% over the same period.

    Indonesia has joined Malaysia and Vietnam in recording growth in international tourist arrivals, bucking a broader decline across regional destinations.

    Malaysia recorded 28.8 million international visitors from January to August this year, up 1.8% year on year and retaining its crown as Southeast Asia’s most visited country.

    Let me end this piece by asking you readers: What is your reaction to this development? Do you think Indonesia has a chance to attract 16 million foreign tourists by the end of this year? Have you decided recently to visit Indonesia over the next six months?

    You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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    Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

    #ASEAN #Asia #AssociationOfSoutheastAsianNationsASEAN #CarloCarrasco #economics #economy #EconomyOfIndonesia #Fediverse #foreignTourism #foreignTouristArrivals #foreignTourists #foreignTravel #foreignTravelers #foreignVisitors #holiday #Indonesia #Indonesian #Indonesians #Malaysia #Mastodon #news #SoutheastAsia #tourismBlog #touristArrivals #touristBlog #touristSpots #touristVisa #tourists #travelBlog #travelers #triathlonBlog #vacation #vacationBlog #Vietnam #visitIndonesia #VnExpress #WordPress #WordPressCom
  4. Lesser Korean Visitors Arriving in Vietnam

    With almost eighteen million foreign tourists counted during the January-September period of this year, Vietnam is on-track to exceed its 2025 record of foreign tourist arrivals. While tourism is indeed booming, there are observations that lesser travelers from South Korea are visiting Vietnam and there are a lot of factors as to why this has been happening for some time now, according to a news article by VnExpress.

    To put things in perspective, posted below is an excerpt from the news article of VnExpress. Some parts in boldface…

    Korean arrivals to Vietnam have fallen for two years amid a weaker won, fewer flights and growing competition.

    Vietnam welcomed 17.7 million international visitors in the first nine months, up almost 15% year-on-year, the General Statistics Office reported. South Korea ranked second, after mainland China, with 3 million arrivals, but was the only top-10 market to record a decline, down about 5%.

    Korean arrivals also fell 5% in 2025, when total arrivals hit a record of more than 21 million.

    South Koreans made over 19 million overseas trips in the first eight months, up 2%, according to the Korea Tourism Organization.

    Martin Koerner, commercial director of Anam Group, which manages two resorts in Mui Ne and Cam Ranh, says Korean demand is still growing but shifting elsewhere.

    Yanolja Research found that only three of the 12 most-visited destinations for Koreans grew in the first half. Japan rose 18.6% to 5.6 million visits, 40% of Korean outbound travelers. Mainland China rose 16%, while Macau grew 0.7%.

    The other nine destinations, mostly in Southeast Asia and the U.S., all declined. Vietnam fell more than 2%, and Thailand dropped the most, at 24%.

    Pham Hai Quynh, director of the Asia Tourism Development Institute, attributes the decline partly to growing competition from China and Japan.

    Quynh says Japan offers a good exchange rate, easy transport and quality service. China has attractive tour prices, visa-free entry for Koreans since late 2025 and more direct flights.

    A weak won is a factor. The currency fell to 1,536 won per U.S. dollar on June 3, its lowest since 2009, and now sits around 1,350.

    Korea JoongAng Daily reports that the weak currency is changing how South Koreans travel. They are shopping less, opting for Airbnb-style rentals over luxury hotels.

    Hanatour, one of South Korea’s largest travel companies, says Korean travelers used to favor cheap tours with shopping stops. Now they choose pricier packages without shopping to cut down on extra spending.

    However, travel spending in Japan continues to rise, as the weak yen makes the destination more affordable. In 2025, South Korean visitors spent a record $5.7 billion in Japan.

    Koerner adds that beyond cost, the convenience of the trip also shapes Korean choices. A flight of two to three hours to Japan or China beats a six-hour trip to Southeast Asia.

    “In this context, Vietnam’s edge as a low-cost destination no longer creates a big enough gap to hold on to Korean visitors,” Quynh says.

    Saturation is another problem. Quynh says a destination’s life cycle lasts three to four years, after which travelers seek something new. Da Nang, Nha Trang and Phu Quoc have been promoted in Korea since around 2023, and golf and spa packages have grown familiar.

    Fewer flights have hurt too. Higher fuel prices from the Middle East conflict led Korean airlines, mainly low-cost carriers, to cut 1,000 flights between April and June.

    Yanolja Research also says Vietnam’s image has been linked to Cambodian scam compounds. Negative sentiment toward Vietnam once reached 18%.

    To win Koreans back, Quynh says Vietnam should refresh its image, rely less on cheap beach holidays, and develop cultural, ecological and wellness products. He also urges more promotion in Busan, Daegu and Gwangju cities.

    Let me end this piece by asking you readers: What is your reaction to this development? Do you think the falling number of Korean travelers visiting Vietnam is growing into a serious problem for the Vietnamese tourism industry? What do you think Vietnam and South Korea should do when it comes to flight connectivity and visa matters?

    You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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    Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

    #AirTravel #ASEAN #Asia #AssociationOfSoutheastAsianNationsASEAN #blogging #CarloCarrasco #economics #economy #EconomyOfSouthKorea #EconomyOfVietnam #Fediverse #finance #foreignTourism #foreignTouristArrivals #foreignTravel #foreignTravelers #geek #holiday #internationalTourism #Korea #Koreans #Mastodon #money #news #overseasTravel #SoKor #SouthKorea #SouthKoreans #touringVietnam #tourism #tourismBlog #tourist #touristArrivals #touristBlog #travel #travelBlog #vacation #vacationBlog #Vietnam #VietnamTourism #Vietnamese #VisitVietnam #visitingVietnam #VnExpress #WordPress #WordPressCom #worldTravel
  5. Leechiu Property Consultants Sees Lower Foreign Tourist Arrivals to the Philippines this Year

    During its recent media briefing, property consultancy firm Leechiu Property Consultants Inc. (LPC) says it expects foreign tourist arrivals to the Philippines to be lower this year compared to what was achieved in 2025 due to factors like higher fuel prices and other factors, according to a Manila Bulletin news report.

    To put things in perspective, posted below is an excerpt from the news report of the Manila Bulletin. Some parts in boldface…

    Leechiu Property Consultants Inc. (LPC) expects foreign tourist arrivals to the Philippines to be lower this year compared with 2025 due to higher fuel costs and more expensive travel.

    The number of tourists to the Philippines was flat at 4.4 million in the first eight months of 2026 compared with the same period last year after arrivals started to decline from May to August.

    During LPC’s third-quarter media briefing last week, LPC senior manager of hotels, tourism, and leisure Adam Domingo said arrivals grew steadily in the first quarter, peaking at 12-percent growth in February, before momentum stalled in April and turned negative year-on-year from May onward.

    The closure of the Strait of Hormuz amid the Iran conflict doubled jet fuel prices, pushing up airfares and prompting flight cuts. Full-year arrivals are now expected to fall below 2025 levels.

    “Unless we change how we do tourism at a basic level, foreign arrivals are likely to stay near today’s levels into next year,” noted Domingo.

    He added, “The clearest evidence for what works comes from China and India. Where the Philippines made travel easier, through visa-free entry and additional direct flights, arrivals from both markets grew by more than 50 percent in the first quarter, and China has sustained that pace since February. Reducing travel friction produces results.”

    The same logic shows up in the hotel pipeline, with about 70 percent of planned hotel rooms located in areas with direct international flights, which shows that private developers are building where access is strongest.

    However, there is a gap as some destinations with strong private-sector commitment, such as Puerto Princesa City in Palawan province, are served by international airports that sit underused because they have no direct international routes.

    “Developers are betting on these places, but travelers cannot yet fly to them directly. Government can match that commitment quickly by introducing direct international routes to these destinations. Compared with building or expanding airports, new routes can be put in place sooner and can lift arrivals faster,” said Domingo.

    On domestic tourism, which earns four times what foreign travelers bring in, Domingo said, “we also need a closer look at the relocation of turboprop flights from Ninoy Aquino International Airport (NAIA) to Clark. Island destinations that depend on turboprops report that business is down.”

    Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the Philippines will end up having lower foreign tourist arrivals this year compared to last year? Do you think the national government neglected the tourism industry this year due to its hosting of the Association of Southeast Asian Nations (ASEAN) Summit and meetings at the United Nations (UN)?

    You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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    Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

    #AirTravel #ASEAN #Asia #AssociationOfSoutheastAsianNationsASEAN #blogging #CarloCarrasco #corruptUnitedNations #domesticTourism #economics #economy #EconomyOfPhilippines #foreignTourism #foreignTouristArrivals #foreignTourists #foreignTravel #foreignTravelers #foreignVisitors #holiday #internationalTourism #internationalTravel #Iran #LeeChiuPropertyConsultants #LeechiuPropertyConsultantsLPC #LGBTQ #LGBTQ #LGBTQIA #ManilaBulletin #news #PalestinianTerrorists #PhilippineTourism #Philippines #PhilippinesTourism #tourismBlog #tourismIndustry #touristBlog #travelBlog #UnitedNations #UnitedNationsUN #vacation #WordPress #WordPressCom #worldTravel
  6. Vietnam Attracts 17.7 Million Foreign Tourists in First 9 Months of 2026

    Vietnam successfully attracted 17.7 million foreign tourists during the first nine months of 2026 having China, South Korea and Russia as their top 3 tourist markets, according to a news report by VnExpress. As it currently stands, Vietnam saw its foreign tourist count rise by 14.5% compared to the year before and it is looking more likely for the nation to exceed its 2025 overall foreign tourist count of 21.2 million by the end of this year.

    To put things in perspective, posted below is an excerpt from the news report of VnExpress. Some parts in boldface…

    Vietnam welcomed 17.7 million international visitors in the first nine months of 2026, up 14.5% year-on-year, bucking a decline in arrivals across several Southeast Asian destinations.

    Mainland China remained Vietnam’s largest source market, with 3.95 million visitors, accounting for about 22.3% of the total. South Korea ranked second with approximately 3.05 million visitors, or 17.3%.

    Russia ranked third with 1.1 million, followed by Taiwan (964,000) and the U.S. (746,000), according to the General Statistics Office.

    The rest of the top 10 were Cambodia (688,000), Japan (674,000), India (670,000), the Philippines (522,000) and Australia (485,000).

    In September, foreign visitors declined by 11.3% from August but rose by 16.5% year-on-year to 1.77 million.

    Martin Koerner, commercial director of The Anam Group, a chain of luxury resort hotels in Vietnam, said what is particularly encouraging is Vietnam’s diversification of source markets.

    European arrivals increased by more than 50%, while arrivals from markets including the United States, Australia and India also recorded strong growth. This makes Vietnam less dependent on only one or two major Asian source markets, he added.

    “Vietnam is no longer seen simply as an inexpensive holiday destination. Increasingly, it is being

    recognized as a destination capable of delivering sophisticated, world-class hospitality,” Koerner said.

    Several Southeast Asian countries have faced declines in international arrivals amid the impact of the Middle East crisis.

    Let me end this piece by asking you readers: What is your reaction to this development? Have you visited Singapore over the past twelve months? Do you think Singapore can keep innovating and improving itself on tourism development? Do you know anyone who visited Vietnam recently and mentioned positive things about their tour? How interested are you right now to visit Vietnam?

    You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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    Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

    #AirTravel #America #ASEAN #AssociationOfSoutheastAsianNationsASEAN #Australia #Cambodia #CarloCarrasco #China #CommunistChina #economics #economy #EconomyOfVietnam #Fediverse #foreignTourism #foreignTouristArrivals #foreignTourists #foreignTravel #foreignTravelers #holiday #India #internationalTravel #Japan #Mastodon #news #Nippon #overseasTravel #Philippines #Russia #SouthKorea #SoutheastAsia #touringVietnam #tourism #tourismBlog #touristBlog #travelBlog #UnitedStates #UnitedStatesOfAmericaUSA #USA #vacation #vacationBlog #Vietnam #VietnamTourism #Vietnamese #VisitVietnam #VnExpress #WordPress #WordPressCom
  7. Department of Tourism Adjusts Strategy Toward Investment, Jobs and Connectivity

    Remember a few years ago when the Department of Tourism (DOT) unveiled an ambitious plan to establish the Philippines as a major tourism player in Asia? A lot has changed since then as economic growth of the country has slowed down tremendously and there is not much it can do to compete with others when it comes to attracting a lot of foreign tourists. That said, the DOT under its new leader is not only doing a campaign rebrand but also a notable adjustment of its strategy toward investment, jobs and connectivity, according to a news report by The Daily Tribune.

    To put things in perspective, posted below is an excerpt from the news report of The Daily Tribune. Some parts in boldface…

    The Department of Tourism (DOT) is shifting its focus beyond visitor arrivals, placing greater emphasis on investments, infrastructure, connectivity, jobs and higher tourism revenues as it seeks to build a more competitive and sustainable industry.

    Tourism Secretary Dita Angara-Mathay said the agency is pursuing an investment-driven and people-centered approach as the sector continues to make a significant contribution to the economy.

    The Philippine Statistics Authority (PSA) reported that tourism accounted for 8.1% of the economy in 2025, generating P2.27 trillion in Tourism Direct Gross Value Added and supporting 7.70 million jobs.

    “We want to be defined as an agency that’s proactively taking the lead in tourism readiness. This means strengthening our airports and gateways, improving our physical tourism infrastructure, and expanding air connectivity, so our visitors can move seamlessly across the country,” Angara-Mathay said.

    The DOT is working with the Department of Transportation and other stakeholders to expand flights and establish air and sea links with strategic and emerging markets. From January 1 to May 19, international air seats on direct inbound flights reached 7.78 million, up 8.31% from the same period in 2025.

    China was among the fastest-growing markets, with 310,000 arrivals during the period, up 69.15% year-on-year. The Philippines also secured expanded air services with Türkiye, doubling Manila-Istanbul flights to 14 weekly and opening frequency rights for secondary gateways.

    To attract more investment, the DOT is implementing programs focused on tourism investment readiness, intelligence, accountability and strategic investor engagement. It has also begun developing partnerships in Japan, including potential projects involving a specialty medical clinic and telecommunications infrastructure in underserved destinations.

    The agency is also pushing for a larger tourism marketing budget, with about 70% of its planned 2027 marketing allocation expected to go toward digital campaigns and media placements.

    At the same time, the DOT is expanding support for tourism MSMEs through partnerships with Klook, GCash, Viber, Mastercard and Visa, while strengthening accreditation, workforce training and tourism data systems.

    Let me end this post by asking you readers: What is your reaction to this recent development? Do you think the DOT will be able to make the tourism sector of the Philippines more attractive towards investors and large businesses that could potentially add a lot of economic value? How many news tourism jobs do you think could be created by the middle of 2028?

    You may answer in the comments below. If you prefer to answer privately, you may do so by sending me a direct message online.

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    Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram at https://www.instagram.com/authorcarlocarrasco

    #AirTravel #ASEAN #Asia #AssociationOfSoutheastAsianNationsASEAN #Bing #BongbongMarcos #business #businessNews #CarloCarrasco #ChatGPT #connectivity #DepartmentOfTourismDOT #DitaAngaraMathay #domesticTourism #economicGrowth #economics #economy #EconomyOfThePhilippines #Facebook #Fediverse #finance #financialGrowth #foreignDirectInvestmentFDI #foreignInvestment #foreignInvestor #foreignTouristArrivals #foreignTourists #GDP #GDPGrowth #geek #Google #GoogleSearch #governance #grossDomesticProductGDP #growth #holiday #Instagram #internationalVisitors #Investagrams #investing #investment #investors #jobs #localTourists #Marcos #Mastodon #money #multiculturalism #news #Philippines #PhilippinesBlog #Pinoy #PresidentMarcos #publicService #socialMedia #SoutheastAsia #technology #TheDailyTribune #tourism #tourismBlog #tourismIndustry #tourist #touristArrivals #touristBlog #touristDestinations #touristSpots #tourists #travel #travelBlog #Twitter #vacation #Visitors #WordPress #WordPressCom #worldTravel
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