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#onlineads — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #onlineads, aggregated by home.social.

  1. The desk that used to just traffic ads now owns all of it: Sixteen terms, four groups, one grid. Half of this vocabulary belongs to people who never open a bidding tool, which is exactly what makes it hard. ppc.land/desk-that-used-to-jus #PPC #DigitalMarketing #Advertising #SEM #OnlineAds

  2. Explaining viewability: Viewability is whether an ad met a minimum exposure threshold, usually 50 percent of pixels visible for one second, separating real exposure from a served ad. ppc.land/viewability/ #Viewability #DigitalMarketing #Advertising #AdTech #OnlineAds

  3. Digital marketing firms file UK competition complaint against Google’s Privacy Sandbox - Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is... - feedproxy.google.com/~r/Techcr #trackingcookies #privacysandbox #competition #onlineads #privacy #europe #google #gdpr #cma