#onlineads — Public Fediverse posts

ICYMI: The desk that used to just traffic ads now owns all of it: Sixteen terms, four groups, one grid. Half of this vocabulary belongs to people who never open a bidding tool, which is exactly what makes it hard. https://ppc.land/desk-that-used-to-just-traffic-ads/ #DigitalMarketing #PPC #Advertising #OnlineAds #SEM

The desk that used to just traffic ads now owns all of it: Sixteen terms, four groups, one grid. Half of this vocabulary belongs to people who never open a bidding tool, which is exactly what makes it hard. https://ppc.land/desk-that-used-to-just-traffic-ads/ #PPC #DigitalMarketing #Advertising #SEM #OnlineAds

Explaining viewability: Viewability is whether an ad met a minimum exposure threshold, usually 50 percent of pixels visible for one second, separating real exposure from a served ad. https://ppc.land/viewability/ #Viewability #DigitalMarketing #Advertising #AdTech #OnlineAds

FYI: Google Shopping tab now mixes ads into free listing grids: Google is now inserting sponsored ads into the free listing grid in the Shopping tab, completing a pattern that started in AI Mode and main search results. https://ppc.land/google-shopping-tab-now-mixes-ads-into-free-listing-grids/ #GoogleShopping #OnlineAds #DigitalMarketing #Ecommerce #PPCMarketing

FYI: Brave blocks your ads and sells its own - and it's working: Brave browser grew from 80M to 109M monthly active users while selling its own ads after blocking publishers' - Jean-Paul Schmetz explains the model in detail. https://ppc.land/brave-blocks-your-ads-and-sells-its-own-and-its-working/ #BraveBrowser #AdBlocking #DigitalMarketing #PrivacyProtection #OnlineAds