#viewability — Public Fediverse posts

FYI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #ProgrammaticAdvertising #Viewability #InvalidTraffic

FYI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #ProgrammaticAdvertising #Viewability #InvalidTraffic

FYI: Gaming desktop apps take 11% of web bid requests - and fool viewability tools: Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing. https://ppc.land/gaming-desktop-apps-take-11-of-web-bid-requests-and-fool-viewability-tools/ #Gaming #DesktopApps #WebAdvertising #AdTech #Viewability

FYI: Gaming desktop apps take 11% of web bid requests - and fool viewability tools: Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing. https://ppc.land/gaming-desktop-apps-take-11-of-web-bid-requests-and-fool-viewability-tools/ #Gaming #DesktopApps #WebAdvertising #AdTech #Viewability

Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 https://www.allforgardening.com/1799897/amazon-lowers-its-garden-walls-peer39-buys-adloox-from-scope3/ #AAMP #AdCP #Adloox #AgenticAdvertisingOrg #Amazon #AmazonAdvertising #AmazonAlexa #AmazonPrimeVideo #AndreaKwiatek #ARTF #BrianO'Kelley #DailyNewsRoundup #FireTV #garden #goodreads #GoodwayGroup #google #IABTechLab #IMDb #ivt #meta #MRC #peer39 #pubmatic #PunitShah #Scope3 #twitch #Viewability #youtube

Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 https://www.allforgardening.com/1799897/amazon-lowers-its-garden-walls-peer39-buys-adloox-from-scope3/ #AAMP #AdCP #Adloox #AgenticAdvertisingOrg #Amazon #AmazonAdvertising #AmazonAlexa #AmazonPrimeVideo #AndreaKwiatek #ARTF #BrianO'Kelley #DailyNewsRoundup #FireTV #garden #goodreads #GoodwayGroup #google #IABTechLab #IMDb #ivt #meta #MRC #peer39 #pubmatic #PunitShah #Scope3 #twitch #Viewability #youtube

Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #Advertising #Viewability #InvalidTraffic

Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #Advertising #Viewability #InvalidTraffic

FYI: HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #MRC #Viewability #DigitalMarketing #AdTech #IVTFiltering

FYI: HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #MRC #Viewability #DigitalMarketing #AdTech #IVTFiltering

ICYMI: HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #HUMANSecurity #Viewability #MRCAccreditation #DigitalMarketing #AdTech

ICYMI: HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #HUMANSecurity #Viewability #MRCAccreditation #DigitalMarketing #AdTech

HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #Viewability #MRCAccreditation #DigitalMarketing #AdTech #VideoMarketing

HUMAN Security's viewability measurement earns MRC accreditation: HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. https://ppc.land/human-securitys-viewability-measurement-earns-mrc-accreditation/ #Viewability #MRCAccreditation #DigitalMarketing #AdTech #VideoMarketing

Что именно считается просмотром в Telegram Ads — разбор механики

Большинство рекламодателей в Telegram Ads смотрят на Views и думают, что понимают что происходит. CPM низкий - значит дёшево . CTR высокий - значит креатив работает . Views растут - значит охват идёт . На деле все три вывода могут быть одновременно неверными, и это не баг платформы, а её фундаментальная архитектура. В статье разбираю как именно Telegram считает просмотр на уровне клиента, чем это отличается от IAB-стандартов которым следуют все остальные рекламные системы, и почему незнание этого отличия регулярно приводит к тому что бюджеты уходят в каналы где аудитория физически не читает рекламу - а в отчёте при этом всё выглядит нормально.

https://habr.com/ru/articles/1016608/

#telegram_ads #интернетреклама #медиапланирование #CPM #viewability #перформансмаркетинг #аналитика_рекламы #telegram #digital_marketing #рекламные_метрики