The misuse of the concept of assemblage within digital social science
I’ve seen a growing trend to use the Deleuzian concept of assemblage in a way that fails to distinguish between internal and external relations. What distinguishes an assemblage from an entity or a totality is these elements are externally related, rather than the internal relation between elements which jointly constituted a whole. Or at last they are a mix of internal and external relations. It’s the difference between a relation which cannot exist apart from through its connection to a whole, as opposed to a relatively autonomous relation that can manifest in a different form. So for example the battery on my iphone has an internal relation to the phone, whereas the airpods have an external relation to it. You could extract the battery and install it somewhere else but it would have to enter a constitutive relation with another iphone, whereas the airpods can be used in relation to a range of entities.
This matters because if we treat assemblages as containing internal relations, we are basically talking about totalities while imagining we are doing the opposite. The analytical virtue of assemblage theory is that it helps us sketch out how heterogeneous elements are drawn together into complex coalitions of existing things, able to form and reform in dynamic and multifaceted ways. If you treat the assemblages as if they have internal relations then you are suddenly imagining vast totalities which loom across the social world, without recognising the dynamic character which is the whole analytical point of the theory. In this sense if you imagine ‘AI’ as an assemblage, without making this distinction, it becomes this vast and impenetrable juggernaut which rampages obscenely across a world which it transforms. It becomes a mega force, to use Filip Vostal’s phrase, to which we must either subordinate ourselves or reject in its entirely.
I’ve wondered recently why some critics of generative AI see it as uniquely obscene, as opposed to another expression of platform capitalism. I often agree with much of the substance of the critique, yet don’t end up in the same place politically and morally as they do. I wonder if there might, at last sometimes, be a disagreement about the ontology of ‘AI’ underpinning this. To the extent its seen as a totality, whether deliberately or through its misattribution as an assemblage, I part ways at an analytical level and I think a difference of moral and political opinion follows from this.
#AI #assemblage #deleuze #DigitalSocialScience #generativeAI #LLM #socialOntology