#mediatrends — Public Fediverse posts

8 of 19 US podcast publishers gain downloads in Podtrac's September data: Meidas Media Network holds second place on the global list at 142.3 million, about 92% of it video, behind iHeart. Does video now decide who leads the tables? https://ppc.land/8-of-19-us-podcast-publishers-gain-downloads-in-podtracs-september-data/ #Podcasting #MediaTrends #DigitalMedia #PodcastCharts #VideoContent

FYI: Netflix ranks third among US podcast platforms, used by 21% of consumers: Past-week video viewing among US podcast audiences rose from 40% to 44%, and podcast-native apps slipped to 15%. Advertising findings are due in later parts. https://ppc.land/netflix-ranks-third-among-us-podcast-platforms-used-by-21-of-consumers/ #Netflix #Podcast #Podcasting #MediaTrends #DigitalMarketing

FYI: Explaining linear TV: Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming. https://ppc.land/linear-tv/ #LinearTV #Television #MediaTrends #StreamingVsLinear #Broadcasting

ICYMI: iHeart's 65.9M weekly podcast downloads are 4.4 times Audioboom's: Podcast buyers face a chart in which 81 of the top 150 shows sell through iHeart, and SiriusXM does not appear. Why just 28 of 200 survey-ranked shows overlap. https://ppc.land/ihearts-65-9m-weekly-podcast-downloads-are-4-4-times-audiobooms/ #Podcast #iHeartRadio #Audioboom #Podcasting #MediaTrends

ICYMI: EMARKETER forecasts 6 US TV majors by 2027, down from 10: NBCUniversal, No. 2 in Nielsen's July ranking at 9.2% of US TV time, is missing from the chart ad buyers share. Does it mark a return to the Big Three era? https://ppc.land/emarketer-forecasts-6-us-tv-majors-by-2027-down-from-10/ #TVForecast #MediaTrends #Advertising #NielsenRankings #NBCUniversal

EMARKETER forecasts 6 US TV majors by 2027, down from 10: NBCUniversal, No. 2 in Nielsen's July ranking at 9.2% of US TV time, is missing from the chart ad buyers share. Does it mark a return to the Big Three era? https://ppc.land/emarketer-forecasts-6-us-tv-majors-by-2027-down-from-10/ #TVForecasts #MediaTrends #NBCUniversal #Emarketer #Advertising

ICYMI: Explaining SVOD: SVOD is on-demand video paid for by recurring subscription rather than by title, and its ad-supported tiers now carry most of the premium streaming audience. https://ppc.land/svod/ #SVOD #Streaming #VideoOnDemand #SubscriptionService #MediaTrends

Reach's Google referrals dropped 55% in the first half of 2026, yet revenue per thousand page views rose 49%. This gap matters: the job cuts reflect a deliberate strategy shift, not simply collapsing traffic. Watch whether subscription growth can sustain the newsroom. https://www.implicator.ai/reach-220-editorial-cuts-digital-revenue/ #journalism #subscriptions #mediatrends

Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows: Some 88% of weekly listeners already consume shows on video platforms, per data VAB compiled. Can measurement keep pace as streamers sign more podcast deals? https://ppc.land/podcasts-to-take-48-of-us-digital-audio-ad-spend-by-2030-vab-report-shows/ #Podcasts #DigitalAudio #AdSpend #Streaming #MediaTrends

FYI: Streaming added 36% reach to AFL campaigns, DAZN Media+ says: Independent panel data will fold Kayo, BINGE, Foxtel Go and linear TV into one audience figure for Australian advertisers. AudienceProject numbers land in 2027. https://ppc.land/streaming-added-36-reach-to-afl-campaigns-dazn-media-says/ #AFL #Streaming #DigitalMarketing #MediaTrends #Advertising

MS NOW opens a $7.99 news app with a feed that ends: Product rests on more than 18,000 survey responses and five destinations. Ad load, subscriber targets and inventory treatment remain undisclosed to buyers. https://ppc.land/ms-now-opens-a-7-99-news-app-with-a-feed-that-ends/ #NewsApp #DigitalMedia #Advertising #MediaTrends #SubscriptionModel

FYI: Nielsen changes TV currency today as ad-supported viewing falls to 71.5%: Nielsen deploys seven changes to US TV currency on August 31 as its Q2 Gauge puts ad-supported viewing at 71.5% and TVision counts just nine attentive minutes. https://ppc.land/nielsen-changes-tv-currency-today-as-ad-supported-viewing-falls-to-71-5/ #Nielsen #TVRatings #Advertising #MediaTrends #TVViewership

FYI: Ad-supported TV drops to 71.5% of US viewing, Nielsen finds: Streaming took 48.2% of the category in Q2 2026, and all 1.6 points of that gain came out of broadcast. Will the autumn universe estimate revision reverse it? https://ppc.land/ad-supported-tv-drops-to-71-5-of-us-viewing-nielsen-finds/ #AdSupportedTV #Streaming #Nielsen #BroadcastTV #MediaTrends

Nielsen changes TV currency today as ad-supported viewing falls to 71.5%: Nielsen deploys seven changes to US TV currency on August 31 as its Q2 Gauge puts ad-supported viewing at 71.5% and TVision counts just nine attentive minutes. https://ppc.land/nielsen-changes-tv-currency-today-as-ad-supported-viewing-falls-to-71-5/ #Nielsen #TVRatings #Advertising #MediaTrends #AdSupported

Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? https://ppc.land/nielsen-sets-august-31-for-seven-changes-to-us-tv-ratings-currency/ #Nielsen #TVRatings #MediaTrends #Wearables #DigitalAdvertising

FYI: Netflix returning seasons lose viewers 89% of the time, Simulmedia finds: Median returning season came back 28% smaller across 73 comparable Netflix series, Simulmedia found. Open programmatic access grows demand, not the audience. https://ppc.land/netflix-returning-seasons-lose-viewers-89-of-the-time-simulmedia-finds/ #Netflix #Streaming #Viewership #MediaTrends #TVSeries

ICYMI: Ziff Davis writes off $54.8m on health media as ad revenue drops 6%: Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool. https://ppc.land/ziff-davis-writes-off-54-8m-on-health-media-as-ad-revenue-drops-6/ #ZiffDavis #Advertising #AdRevenue #DigitalMarketing #MediaTrends

ICYMI: Netflix returning seasons lose viewers 89% of the time, Simulmedia finds: Median returning season came back 28% smaller across 73 comparable Netflix series, Simulmedia found. Open programmatic access grows demand, not the audience. https://ppc.land/netflix-returning-seasons-lose-viewers-89-of-the-time-simulmedia-finds/ #Netflix #Streaming #TVShows #Viewership #MediaTrends

Ziff Davis writes off $54.8m on health media as ad revenue drops 6%: Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool. https://ppc.land/ziff-davis-writes-off-54-8m-on-health-media-as-ad-revenue-drops-6/ #ZiffDavis #Advertising #MediaTrends #GamingIndustry #RevenueDrop

ICYMI: YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9%: Nielsen's panel of 3,500 households found daily viewing steady at 3 hours 36 minutes while cable led growth, raising questions about streaming's next move. https://ppc.land/youtube-share-dips-to-2-3-in-poland-as-netflix-climbs-to-1-9/ #YouTube #Netflix #Streaming #MediaTrends #Viewership

YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9%: Nielsen's panel of 3,500 households found daily viewing steady at 3 hours 36 minutes while cable led growth, raising questions about streaming's next move. https://ppc.land/youtube-share-dips-to-2-3-in-poland-as-netflix-climbs-to-1-9/ #YouTube #Netflix #Streaming #MediaTrends #Poland

FYI: CTV gains 8% viewing time as smart TVs reach 82% of US homes: MRI-Simmons and eMarketer show CTV at 2h37m daily, up 8%. Freewheel finds 86% of digital ad views land on CTV and 57% of first post-ad actions happen on mobile. https://ppc.land/ctv-gains-8-viewing-time-as-smart-tvs-reach-82-of-us-homes/ #CTV #DigitalAdvertising #SmartTVs #Streaming #MediaTrends

Gen Z

Platform loyalty is over. Gen Z pays for the moment, cancels the rest, waits for the deal and treats entertainment like temporary access.
https://mediaboxent.com/gen-z-binge-cancel-streaming?lang=en

Published with MBX Flow → https://mbxflow.com

#GenZ #StreamingCulture #SubscriptionFatigue #MediaTrends #DigitalGeneration #MBXFlow

Radio beats YouTube on ad recall in Austria, RMS data shows: RMS Austria data at IAB Austria's June 18 event shows radio reaches 6 million Austrians daily and leads every digital channel on advertising recall and trust. https://ppc.land/radio-beats-youtube-on-ad-recall-in-austria-rms-data-shows/ #RadioMarketing #AdRecall #DigitalAdvertising #Austria #MediaTrends

FYI: News sites are dying - social media and chatbots are eating the audience: Oxford's RISJ 2026 Digital News Report finds social media beats publisher websites in 30 of 48 markets while AI chatbot news use climbs to 10%, up from 7%. https://ppc.land/news-sites-are-dying-social-media-and-chatbots-are-eating-the-audience/ #DigitalNews #SocialMedia #Chatbots #NewsReporting #MediaTrends

FYI: Ad tech's trust layer fractures as sports budgets, bots, and AI reshape media: TAG's Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June's advertising budgets. https://ppc.land/ad-techs-trust-layer-fractures-as-sports-budgets-bots-and-ai-reshape-media/ #AdTech #DigitalMarketing #SportsAdvertising #MediaTrends #AI

News sites are dying - social media and chatbots are eating the audience: Oxford's RISJ 2026 Digital News Report finds social media beats publisher websites in 30 of 48 markets while AI chatbot news use climbs to 10%, up from 7%. https://ppc.land/news-sites-are-dying-social-media-and-chatbots-are-eating-the-audience/ #DigitalNews #SocialMedia #Chatbots #NewsIndustry #MediaTrends

ICYMI: Ad tech's trust layer fractures as sports budgets, bots, and AI reshape media: TAG's Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June's advertising budgets. https://ppc.land/ad-techs-trust-layer-fractures-as-sports-budgets-bots-and-ai-reshape-media/ #AdTech #SportsMarketing #AI #DigitalAdvertising #MediaTrends

Cynthia Nixon Marks Wedding Milestone Amidst Shifting Cultural Narratives

Cynthia Nixon and Christine Marinoni celebrate 14 years of marriage. News comes as media explores gender and erotic themes.

#CynthiaNixon, #WeddingAnniversary, #LGBTQ, #GenderTalk, #MediaTrends

https://newsletter.tf/cynthia-nixon-14th-anniversary-gender-talk/

Cynthia Nixon and Christine Marinoni celebrate their 14th wedding anniversary. This comes as streaming services highlight 'steamy' films.

#CynthiaNixon, #WeddingAnniversary, #LGBTQ, #GenderTalk, #MediaTrends
https://newsletter.tf/cynthia-nixon-14th-anniversary-gender-talk/

FYI: AI search upends publishers: global digital subscriptions grow but fragment: FIPP and WAN-IFRA's 2026 Snapshot finds AI search disrupting referral traffic as bundling and direct audience relationships replace single-title sub models. https://ppc.land/ai-search-upends-publishers-global-digital-subscriptions-grow-but-fragment/ #AISearch #DigitalSubscriptions #Publishing #MediaTrends #AudienceEngagement

FYI: Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #UpfrontWeek #TVAdvertising #AudienceTargeting #OpenAI #MediaTrends

ICYMI: Conde Nast CEO: human journalism will win in the age of AI slop: Conde Nast CEO Roger Lynch explains why Vogue and The New Yorker thrive as AI floods the web with low-quality content and publisher search traffic collapses. https://ppc.land/conde-nast-ceo-human-journalism-will-win-in-the-age-of-ai-slop/ #Journalism #AI #ContentQuality #MediaTrends #Vogue

ICYMI: 86% of Austria's digital ad euros now leave the country: Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media. https://ppc.land/86-of-austrias-digital-ad-euros-now-leave-the-country/ #DigitalMarketing #Austria #AdSpending #LocalPublishers #MediaTrends

Slate's "SoundBites" Continues Its April Run Amidst Shifting Tech Landscape

Slate's "SoundBites" feature continues in April, contrasting with major AI investments by Microsoft, Meta, and Google. Learn how it affects content.

#SlateSoundBites, #AIinvestments, #TechNews, #MediaTrends, #ContentAggregation

https://newsletter.tf/slate-soundbites-april-ai-spending-news/

Slate's "SoundBites" feature continues its April run, featuring lighthearted content alongside billions spent on AI by tech giants like Microsoft and Meta.

#SlateSoundBites, #AIinvestments, #TechNews, #MediaTrends, #ContentAggregation
https://newsletter.tf/slate-soundbites-april-ai-spending-news/

Understanding young news audiences at a time of rapid change

https://reutersinstitute.politics.ox.ac.uk/understanding-young-news-audiences-time-rapid-change

#HackerNews #UnderstandingYoungNewsAudiences #YoungAudiences #MediaTrends #RapidChange #NewsConsumption

Industry leaders spar over brand building's toughest challenge yet: Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely. https://ppc.land/industry-leaders-spar-over-brand-buildings-toughest-challenge-yet/ #BrandBuilding #MarketingStrategy #AdvertisingChallenges #MediaTrends #DigitalMarketing

We used to think the future of TV was all about curated, subscription-only libraries. Now the story is shifting: as prices for Netflix, Disney+ and others climb, sometimes doubling since launch, viewers are rediscovering free, ad-supported streaming as a practical alternative. It's like it's the 80's all over again! Services like The Roku Channel and Tubi are becoming destinations offering movies, shows and even live channels without a monthly fee. That doesn’t just save money, it simplifies choice when the premium stack becomes increasingly tangled and expensive. 🫰 This isn’t about abandoning quality; it’s about value. As we balance our entertainment budgets, free streaming services may reshape how we think about content economics, and force traditional players to rethink price and packaging.

TL;DR
🧠 premium streaming prices keep climbing
⚡ free, ad-supported content is gaining traction
🎓 viewers prioritize simplicity and value
🔍 the entertainment landscape is evolving

https://www.bgr.com/2041271/free-streaming-trend-replacing-premium-services/

#MediaTrends #StreamingEvolution #CordCutting #FASTservices #RipOff #TV #cable #streaming

Global ad spending hits $1.14 trillion as commerce overtakes TV: WPP Media projects 8.8% growth in 2025 advertising revenue, reaching $1.14 trillion globally, with commerce surpassing TV for first time at $178.2B. https://ppc.land/global-ad-spending-hits-1-14-trillion-as-commerce-overtakes-tv/ #AdSpending #DigitalMarketing #Advertising #MediaTrends #Commerce

7 Media Trends That Will Redefine Entertainment In 2026 https://www.byteseu.com/1614194/ #AI #broadcasting #Entertainment #GenerativeAI #GenerativeImages #GenerativeVideo #ImmersiveBroadcasting #MediaTrends #SyntheticCelebrities

From newsrooms to influencers, the shift is here.

@davekeating.substack.com reflects on why Brussels is slower to change and what that means for media independence.

🎥 Watch here: https://www.youtube.com/live/wwGLdK8D1FU?si=Txm7ZFP2yDVFi9pT

#EUinfluencer2025 #EUComms #MediaTrends

The Publishing Industry Has a Gambling Problem

https://thewalrus.ca/the-publishing-industry-has-a-gambling-problem/

#HackerNews #PublishingIndustry #GamblingProblem #BookPublishing #MediaTrends #WriterLife

Social media dominates news consumption in Indonesia as TikTok surges
#Indonesia #TikTok #SocialMedia #NewsConsumption #DigitalNews #MediaTrends #AIinNews #NewsTrust #News #NewsLiteracy #Journalism #MediaShift #OnlineNews
https://the-14.com/social-media-dominates-news-consumption-in-indonesia-as-tiktok-surges/

https://www.europesays.com/uk/343943/ Mourn not the dearth – if not the death – of the book review #AssociatedPress #AuthorInterviews #BookCoverage #BookReviews #Books #DigitalReadingHabits #Entertainment #IndiaBookPublishing #LiteraryCriticism #MediaTrends #NewspaperBookSections #UK #UnitedKingdom #WeeklyBookReviewSection

6/14 📉 German exports -1.4 % MoM, tariff jitters grow • 🇫🇷 Poverty hits 30-yr high + 🇯🇵 73 % now get news online.
🔗 https://euronews.com/business/2025/07/08/german-exports-drop-as-us-shipments-decline-ahead-of-tariff-deadline
🔗 https://france24.com/en/video/20250708-french-poverty-rate-hits-30-year-high
🔗 https://japantimes.co.jp/news/2025/07/08/japan/internet-news-source/
#Economy #MediaTrends #Inflation

The share of news influencers on Bluesky doubled to 43% after the 2024 US election, but X remains dominant, with 82% still maintaining accounts. Influencers are expanding their reach across platforms without leaving X. #Bluesky #X #NewsInfluencers #SocialMedia #MediaTrends #2024Election

The booming, high-stakes arms race of airline safety videos

https://thehustle.co/originals/the-booming-high-stakes-arms-race-of-airline-safety-videos

#HackerNews #airlineSafetyVideos #airlineIndustry #aviationSafety #videoMarketing #mediaTrends #safetyInnovation

🚗📻 Old-man-yells-at-cloud.mp3: AM Radio is apparently the cockroach of frequencies, refusing to die despite nobody listening. 📡🎙️ The author clings to the idea like a nostalgic hoarder, convinced 90% of people are tuning in—probably just counting every time someone flips past it on the way to Spotify. 🙄 #BoomerFantasy
https://www.discoursemagazine.com/p/am-radio-will-never-die #AMRadio #Nostalgia #BoomerFantasy #MediaTrends #ListeningHabits #TechHumor #HackerNews #ngated

Netflix's ad-supported tier hits 70M global users, up from 40M in May & 22M in January! 📈 Over 50% of sign-ups are for ad plans in supported countries. A major growth surge for the streaming giant! 🎬💥 #Netflix #Streaming #AdSupported #TechNews #Growth #Entertainment #MediaTrends #NetflixGrowth

Television is losing its audience in Ukraine, with only 31% of respondents watching the "Unified Telethon" in 2023, down from 41% in 2022. Social media and messengers like Telegram, WhatsApp, and Viber are becoming the main sources of information, especially for the 18-65 age group. Only 32% of them watched TV in the past week. Media literacy is also a concern, with only 3% having low literacy and 14% having high literacy. #Ukraine #MediaTrends

Ukrainian audience has almost completely rejected Russian content, including opposition and official Russian media, as well as popular music. The share of those who have completely rejected Russian content ranges from 69% to 79%. At the same time, there is an increase in interest in Ukrainian content, including popular music and materials related to Ukrainian history and culture. #Ukraine #MediaTrends

#Trends2023:

From: @reutersinstitute

«Journalism, media, and technology trends and predictions 2023»
https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2023

#MediaStudies #MediaTrends #Commodon #Journalism @communicationscholars