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#mediashift — Public Fediverse posts

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  1. Maybe the goal is not an audience and ratings. Owning a legacy network still gives you, political access, agenda influence, narrative framing power. Legacy media may be dying, but it still has a huge audience. Even so, you don’t need millions of viewers. You need the right ones.

    techdirt.com/2026/03/27/cbs-ne #MediaShift

  2. Maurice DuBois announced he’ll leave “CBS Evening News” on Dec. 18, following co-anchor John Dickerson’s earlier retirement — both departures come amid declining ratings. While DuBois expressed gratitude publicly, reports suggest he was already told he was leaving, prompting a so-called “rogue” farewell. CBS is now scrambling to sign Tony Dokoupil, amidst rumors that new editor-in-chief Bari Weiss, known for her conservative shift, seeks to steer CBS towards the right by poaching high-profile anchors. Will these moves reshape CBS’s identity and ratings? More here: huffpost.com/entry/maurice-dub #CBS #MediaShift #Journalism #Ratings #BariWeiss #MediaPolitics #Newsindustry

  3. News Corp reports The Sun's online traffic halved as digital shifts impact publishers: News Corp Q2 2025 results reveal The Sun's global online audience dropped to 70M monthly users amid platform changes. ppc.land/news-corp-reports-the #NewsCorp #TheSun #DigitalMarketing #MediaShift #OnlineTraffic