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#fmcg — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #fmcg, aggregated by home.social.

  1. FMCG: Fast Moving Consumer Goods

    New proposal

    QGMF: Quickly Greenwashed Marketed Food
    🍱

    #FMCG #Food #Nutrition
    🥬

  2. #FMCG food brands #KraftHeinz #Mondelez 🥫 & #CocaCola 🥤 face lawsuit for using #tobacco 🚬🚭 style tactics to hook kids on #UPF #ultraprocessed foods, causing chronic #health issues 🤮🌎 Resist when you eat #wholefoods and #BoycottPalmOil @palmoildetect.bsky.social wp.me/pcFhgU-9E1?utm_source=ma

  3. Hindustan Unilever Ltd (HUL) reported a significant 2-fold rise in Q3 FY26 net profit to ₹6,603 crore, largely due to its ice cream business demerger. Explore the details. english.mathrubhumi.com/news/m #HUL #FY26 #FinancialReport #LatestNews #FMCG

  4. How Brands Exploit “Green” Certification

    Brands and businesses may be tempted to exploit “green” certifications to garner a larger market share at the expense of integrity.

    Around 400 #ecolabels 🏆 claim to provide #consumers with choice ⁉️ Yet they’re unreliable in holding #corporates to account for widespread #deforestation and #humanrights abuses and #greenwashing #Boycottpalmoil 🌴🪔🔥 ⛔️#Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6

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    #Brands and giants of #FMCG may be tempted to exploit “green” certifications like #FSC, MSC and #RSPO to reassure consumers. Yet ecolabels have deep flaws in enforcement of standards. #ecocide #greenwashing #Boycottpalmoil #Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6

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    Written by Dr Arne Nygaard, professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.

    Analyses conducted in the study indicate that while certifications can help prevent greenwashing, they can also contribute to eco-opportunism […] the theory of eco-opportunism warns that this can lead to free riding and greenwashing, where products are falsely advertised as sustainable but fail to meet certified standards.

    Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069

    As the global fight against climate change intensifies, certifications have become crucial tools for industries to address environmental, business and social challenges. Sustainability certifications promote eco-friendly practices, protect human rights and boost the credibility of environmentally responsible brands.

    But although certifications often enhance the perceived value of sustainable products and services, challenges remain.

    There are concerns about greenwashing and free riding plus the inability of certification systems to adapt to changes and failing to incentivise the adoption of newer, more sustainable technologies.

    At the supermarket, a shopper carefully studies a label, thinking, “This product has a certification. Must be environmentally friendly. I’ll buy it.” And like that shopper, millions around the world make that same decision every day.

    Greenwashing, where companies falsely claim eco-friendly credentials without meeting required standards, is a significant issue. Similarly, free riding allows businesses to benefit from the positive image of certifications without genuinely implementing sustainable practices.

    The number of sustainability certifications has surged globally in recent years. The International Institute for Sustainable Development (IISD) reports that more than 400 certifications now cover sectors such as food, agriculture, energy, environment, health and social responsibility.

    Consumer awareness

    This growth reflects increasing consumer awareness of sustainability and the desire of companies to showcase their commitment to eco-friendly practices.

    Certifications serve as essential market signals, enabling businesses to distinguish themselves by adhering to recognised environmental and social standards.

    Some of the internationally recognised certifications include the Leadership in Energy and Environmental Design for green buildings, the Forest Stewardship Council for sustainable forestry and the Fair Trade certification, which ensures that products meet strict social, environmental and labour criteria.

    Another key example is the Roundtable on Sustainable Palm Oil certification, which promotes the production of palm oil in a way that minimises environmental harm, protects biodiversity and ensures fair treatment of workers and local communities.

    Certifications typically involve third-party evaluations to assess compliance with criteria such as environmental and economic impact or fair labour practices.

    Despite widespread adoption, certifications face growing scrutiny.

    For instance, consumer demand for eco-friendly products has led to companies charging higher prices for green products. While many consumers are willing to pay this premium, it can create perverse incentives for companies to engage in greenwashing.

    Certifications, intended to assure consumers of a product’s environmental and social standards, can paradoxically encourage companies to exploit these authentications for profit.

    When businesses realise they can charge a premium for eco-labelled goods, the temptation to stretch the truth or manipulate the certification increases.

    Erosion of trust

    Greenwashing erodes consumer trust and devalues the certifications of genuinely sustainable products.

    As more companies exploit these eco-friendly claims without verification, it becomes harder for consumers to differentiate between authentic and deceptive environmental practices, potentially undermining the credibility of certification systems.

    This highlights the urgent need for stronger mechanisms to mitigate these risks, ensuring that certification systems are not only effective but also resilient against exploitation.

    Certification bodies can tighten standards, increase transparency and implement stronger verification processes to reflect evolving sustainability standards and prevent misuse. Additionally, independent audits and greater rigour throughout the supply chain would hold companies accountable for their claims.

    Investigation into the root causes of greenwashing is necessary to understand how and why companies manipulate sustainable claims.

    One key issue is that certification processes often focus on specific criteria and may not capture the broader environmental or social impacts of a product.

    Selective compliance

    A company may meet the minimum requirements for certification in one area, such as reducing carbon emissions, while ignoring other important sustainability factors such as labour conditions or biodiversity conservation.

    This selective compliance allows companies to appear more sustainable than they truly are, feeding into the cycle of greenwashing.

    Consumers can be educated on how to critically evaluate certification labels to avoid falling prey to greenwashing tactics.

    By reinforcing certification systems with robust monitoring and compliance mechanisms, the credibility of sustainable products can be preserved, and the integrity of genuine sustainability efforts can be upheld.

    Non-governmental organisations and activist groups play a critical role in developing and implementing certification systems. These organisations provide valuable input during the creation of sustainability standards and help monitor compliance, ensuring that certification systems remain credible.

    For example, the Forest Stewardship Council certification system for responsible forestry was developed in 1993 with input from environmental NGOs such as Greenpeace and the World Wildlife Fund.

    NGOs advocate for higher sustainability standards, while certifications give them leverage to hold businesses accountable. By working together, NGOs and certification bodies can drive meaningful change toward a more sustainable future.

    The interaction between state institutions, laws, and certification systems is also vital to ensuring the credibility and effectiveness of sustainability efforts.

    Governments often set baseline sustainability requirements, while certification systems provide an additional layer of accountability. A clear example is the Roundtable on Sustainable Palm Oil certification now used in 21 countries.

    Resistance to change

    One challenge facing certification bodies is internal structural inertia. This refers to resistance to change, preventing the adoption of innovative green technologies.

    This occurs when certification bodies become too rigid in their processes, policies, or standards, making it difficult for them to quickly adapt to new environmental paradigms.

    For example, the Leadership in Energy and Environmental Design initially focused on energy efficiency in buildings but was slow to incorporate newer technologies like green roofs or biophilic design which enhance sustainability.

    Similarly, in the agricultural sector, government certification systems such as the United States Department of Agriculture Organic can be slow to recognise advancements in vertical farming or aeroponics, even though these methods significantly reduce land use, water consumption, and pesticide reliance.

    This type of institutional resistance can delay the transition to more sustainable practices, as certification bodies may cling to outdated standards that fail to incentivise the latest green technologies.

    To stay relevant and support ongoing environmental progress, certification organisations can work to overcome structural inertia and actively seek ways to update their standards in response to new innovations.

    By updating their standards to reflect these disruptive technologies, certification systems can stay relevant and effective, driving sustainability across industries and supporting innovation while addressing evolving environmental challenges.

    However, certifications, while essential tools for promoting sustainable practices, face limitations. Greenwashing, free-riding, and institutional inertia can undermine their value, posing challenges for businesses and consumers alike.

    As markets evolve, certifications risk becoming obsolete unless they adapt to new environmental and technological challenges.

    Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069

    Dr Arne Nygaard is a professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.

    ENDS

    Read more about greenwashing associated with certified “sustainable” palm oil and other commodities

    So-called ‘Net Zero’ Flights Flush Rainforest Carbon Into the Sky

    Virgin Atlantic airlines now uses ‘sustainable aviation fuel’ however experts call it greenwashing and industry spin causing climate change. Boycott palm oil!

    Read more

    Oreo Maker Linked to Ongoing Deforestation and Human Rights Abuses

    Mondelēz International who make Oreos keep sourcing palm oil from suppliers linked to violence and deforestation. Their RSPO certification is pure greenwash!

    Read more

    Jaguars vs Cows: JBS Fuelling Biodiversity Collapse in Brazil’s Forests

    Global Witness report finds JBS, the world’s largest meat company, is directly linked to deforestation in the Amazon and Pantanal putting jaguars at risk

    Read more

    Parrot Deaths Highlight Urgent Need to Reform CITES

    The legal trade is largely to blame for African grey parrots becoming endangered. Regulator CITES is broken allowing exploitation, massive reform needed now!

    Read more

    World’s Wealthiest Drive Two Thirds of Global Warming Since 1990

    Wealthiest people in USA and China responsible for 2/3 of global warming since 1990. Climate policies needed to target the richest people on the planet now!

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    Take Action in Five Ways

    1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.

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    2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.

    Wildlife Artist Juanchi Pérez

    Read more

    Mel Lumby: Dedicated Devotee to Borneo’s Living Beings

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    Anthropologist and Author Dr Sophie Chao

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    Health Physician Dr Evan Allen

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    The World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert

    Read more

    How do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy

    Read more

    3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.

    https://twitter.com/CuriousApe4/status/1526136783557529600?s=20

    https://twitter.com/PhillDixon1/status/1749010345555788144?s=20

    https://twitter.com/mugabe139/status/1678027567977078784?s=20

    4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.

    5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here

    Pledge your support

    #BoycottPalmOil #Boycott4wildlife #BoycottPalmOil #brandCertification #Brands #consumers #corporates #corruption #deforestation #ecocide #ecolabels #FMCG #FSC #greenwashing #HumanRights #OrangutanLandTrust #PalmOil #palmOilDeforestation #RSPO #RSPOGreenwashing
  5. 3/3 And a toothpaste like Dabur Red may not be to everyone's liking either (given its fiery taste). But Meswak (Salvadora persica tree), with a broadly appealing saunf-like flavor, is a pretty good alternative to Colgate's generic mint-flavored toothpaste.

    #brand #branding #sales #positioning #product #fmcg

  6. Shower gels have made inroads into the soap territory in India, but there is still one drawback with them: they do not wash off that easily (like soaps). There are just two products right now in India that offer 'quick wash/rinse'. Why don't we have more? tinyurl.com/soaplesswater

    #productinnovation #watershortage #showergel #FMCG #water #marketing

  7. We published our March 2024 data report.

    This is a curated report based upon data about #SingleUsePlastic waste produced by #FMCG brands, as collected by the #Wastebase digital platform.

    unwaste.io/data/2024-march
    #pollution

  8. GrowSari, a B2B platform for small stores in the Philippines, adds investors like Temasek’s Pavilion Capital and Tencent - Sari-sari stores are neighborhood stores in the Philippines that usually sell dail... - feedproxy.google.com/~r/Techcr #pavilioncapital #fundings&exits #southeastasia #philippines #startups #growsari #sarisari #tencent #msmes #asia #fmcg #b2b #tc