"This #media consulting structure comes from a bygone era of commercial #advertising ...
But #political campaign ad buys never modernized. Consulting firm income rises with spending, not with success. A consultant who places $20 million in ineffective ads earns twice as much as one who places $10 million in highly effective ads. The incentive is to maximize spending, not win elections."
https://newrepublic.com/article/216304/consulting-class-eating-democratic-party
#Politics #Business #Corruption #Money #Democracy #Democrats #News #US #USA