#masscommunication — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #masscommunication, aggregated by home.social.
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4/ So if the trad, orthodox, normal #economics view of #masscommunication gets it wrong, what do they produce?
What is the #commodity form of #advertising sponsored comms under #latecapitalism ?
#audiences and readerships
Here the work, the #laborpower of the workers is resold to the #advertisers
This is nominally the "consciousness industry".
Remember: TV stations and walled #platforms on the internet are factories that produce audiences for advertisers