#churnrate — Public Fediverse posts

Antenna released their 2025 State of Subscriptions report. #Churn focused highlights:

- #SVOD #churnrate was fairly stable in 2025, but with a big spike on Disney/Hulu due to Jimmy Kimmel's brief "indefinite" suspension 😆

- Average SVOD churn 4.6% monthly

- 40% of churned subscribers returned within 12 months = Winback for the Win!

My Favorite #Subscription report is back! The Zuora Subscription Economy index reports "#Churn leveled off (in 2024) and declined slightly across industries in the SEI after spiking in 2023 due mainly to rising interest rates"

Its my favorite because I created it back in 2016. Wow, time flies! #churnrate #analytics #subscriptioneconomy

Apple TV + feels the #Churn reported by Yahoo Finance: #churnrate 's from the Antenna report which I shared previously : Apple TV has 7% monthly churn, compared to Netflix's 2%

https://finance.yahoo.com/news/apple-is-reportedly-losing-1-billion-a-year-on-its-streaming-service-as-churn-levels-increase-172901811.html.

Business Word of the Day- Churn Rate - This is something to watch for as you should know why you are losing client/customers in order to turn around the negative #. #churnrate #business #client #customer

Serial #Churn is up!

According to New Antenna Group #SVOD #churnrate stats : Serial churners make up 23% of users but account for 42% of cancels.

Great stats in their 2024 #Subscription Insights - I highly recommend it if you're in SVOD or #SaaS https://www.antenna.live/post/antennas-2024-top-subscription-insights

The latest #SVOD #Churnrate from Antenna - this compares premium SVOD with specialties (e.g. BET+, Crunchyroll) but there are several other interesting things like the January #churn "bump" which is due to cancellations following holiday promos.

Want to know the latest in streaming #churn?
#churnrate news from Antenna is out! Premium SVOD Churn grew from 4.4% in March 2023 to 5.0% in 2024 - thats a 4% annual churn increase from 42% to 46% (annual =1-(1-monthly)^12). https://www.antenna.live/post/antennas-state-of-subscriptions-report-premium-svod

Wow, Prime Video has just 8% annual #Churnrate. Thats just 0.7% #churn per month (=1-(1-0.08)^(1/12)) But don't most people get prime video free with prime delivery? I'd like to see churn among those who purchase it without delivery. https://www.ibc.org/news/prime-video-has-lowest-churn-rate-of-major-north-american-streamers-finds-research/11013.article

ProfitWell (Paddle) #churn report shows B2B customer #churnRate has fallen to an 18-month low, improving 14% since December and down 12% from where it was a year ago. But TBH I'm not sure what the Profitwell #B2B #SaaS MRR Churn index means exactly. https://news.crunchbase.com/saas/market-reset-2024-fitzgerald-paddle/

Recurly issued their annual #subscription report with #churnrate #analytics by industry: #streaming #churn is around double #saas #churn! https://recurly.com/resources/report/state-of-subscriptions/

#churn was on the front page of Sunday's The New York Times - they are basically rehashing the Antenna #streaming #churnrate report. Its interesting they use the term "churn" a few times without defining it, preferring the conventional "cancel". https://www.nytimes.com/2024/04/20/business/media/streaming-subscription-jumping.html

Forbes is jumping on the #SVOD #churnrate story: It includes a good suggestion for #machinelearning features for #churn prediction: Tenure, Depth, Diversity, Frequency and Devices. https://www.forbes.com/sites/bradadgate/2024/04/01/reducing-svod-churn-should-be-the-next-priority-with-media-companies/

❗️ Last call for our #webinar for mobile developers tomorrow! Register for free: https://us06web.zoom.us/webinar/register/6917077399873/WN_qJMPIcKsT6WwJz6tD6S1cA

Learn, how to detect your #ChurnRate and prevent user #Retention. We are looking forward to hearing your questions.

#streaming #churnrate report from Antenna is out: subscriptions increased by 10% percent in 2023, which is down from 21% in 2022. #churn overall peaked in November 23 before coming down slightly. "churn and return" continues as a trend: 10% come back in 1 month, and 30% are back within 6. https://www.antenna.live/

Interesting perspectives on #churnrate in #telco in this article: #churn is particularly devastating in telco: in a mature market customer acquisition largely comes at the expense of competitors and billing can be a retention tool, rather than a churn agent by making bills funny and informative.

https://www.telecoms.com/oss-bss-cx/churn-is-breaking-the-telecoms-market-here-s-how-to-fix-it

#streaming #churnrate update: Netflix continued to dominate through the end of 2023! Just 2% monthly churn 😁 , with all others between 4% 😅 (Paramount+) and 10% 😱 (Starz) #subscriptioneconomy #churn #analytics https://www.businessinsider.com/netflix-wins-streaming-wars-this-chart-shows-why-2024-1

#churnrate statistics for local #newspaper : Monthly #churn has more than doubled to 6.5% from a low below 3% in 2021. "Churning towards disaster" indeed! https://localnewsinitiative.northwestern.edu/posts/2023/12/19/sei-churn-reader-retention-decrease/

MUST READ report for #churn fighters from Boston Consulting Group (BCG). The era of “growth at all costs” is over - High performers use precision #analytics and #AI to achieve #churnrate 30% below the average. #machinelearning #martech #marketing https://www.bcg.com/publications/2023/why-subscription-based-companies-need-margin-based-marketing-approaches

#saas #churnrate's from The Tech Report: approx. 1/3 of companies have annual #churn <5% | 1/3 #churn 5%-10%. | 1/6 #churn 10%-15% | 1/6 #churn %15+ For companies with >$10M ARR average churn is 8.5%. Some other interesting #saas stats in this report too. #subscriptioneconomy. https://techreport.com/statistics/saas-statistics/

#customersuccess study from SaaStr ChurnZero HubSpot shows CS leaders putting more emphasis on #churn and #churnrate this year: https://churnzero.com/guides/2023-customer-success-leadership-study/

#livestream going live NOW: Top 5 #churnrate calculation in #sql. From the book, Fighting #churn With #DataScience. https://www.twitch.tv/carl24k_datascience

Do you know the TOP 5 #churnrate calculations? JOIN ME for a #DataScience #livestream TOMORROW 28-Oct at 11 AM pacific. I will explain and compare the most important #churn calculations using #sql! https://www.twitch.tv/carl24k_datascience

In 4 days, Saturday Oct 28, at 11am pacific I will #livestream #DataScience and #analytics for #churn: I will demonstrate #churnrate calculation in #SQL using the new advanced #data set simulation. Join me and please boost! https://www.twitch.tv/carl24k_datascience

RESCHEDULE: this weekends #livestream that I previously announced will not happen due to #COVID. 😷 Join me next Saturday October 28th for a #datasience #livestream on #churn - next stream will be on #churnrate calculation and #analysis with #sql. https://www.twitch.tv/carl24k_datascience

#streaming #churn up to 6% in this year, compared to 4.7% last year 😱 #churnrate 's for all the major services in this article. Spoilers: Netflix churn holding steady around 3% (31% annual), AppleTv the big loser at 6.4% (55% annual!!!) #subscriptioneconomy #analytics https://finance.yahoo.com/news/americans-are-canceling-more-streaming-plans-as-prices-balloon-153035743.html

Recurly published a report with #churnrate 's for their customers : 6.7% average monthly (56.5% annual.) Thats high for #saas and even #streaming but I think these are primarily smaller/newer companies. Here's an interesting stat: the churn rate breaks down into 2.2% churn due to failed payments (AKA "involuntary churn") and 4.6% actual cancelations. (Don't ask me why it doesn't add up to 6.7 - look like a rounding error.) #subscriptioneconomy #churn https://recurly.com/resources/report/state-of-subscriptions/

#svod #churnrate average is holding steady 47%.

#churn #math review: 47% annual churn is 5.2% monthly via =1-(1-0.47)^(1/12)

https://www.tvtechnology.com/news/parks-streaming-video-churn-rate-holds-steady-at-47

T-Mobile is using #AI to fight #churn - this article also has #churnrate stats for #mobilephone : T-Mobile .89%, Verizon .84%, AT&T .81%. #machinelearning #datascience #analytics

https://www.phonearena.com/news/t-mobile-ai-will-reduce-churn_id147823

If your SaaS targets prosumers, you'll need a reasonably high number of daily signups to outrun churn (and grow net revenue).

Prosumer customers are, by their nature, not going to stick around as long as B2B customers might.

Here's an example from ConvertKit's open numbers.

**#saas** **#prosumer** **#churn** **#churnrate** **#mrr**

What you consider a good #churnrate really depends on your vertical: Analysts bemoan Verizon #churn increasing from 0.83% to 0.9% - anything below 2% is an enviable #churnrate for #saas and below 3% is great for #streaming. #subscription #subscriptioneconomy #analytics

https://www.fiercewireless.com/wireless/verizons-rising-churn-problem