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#analytics — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #analytics, aggregated by home.social.

  1. FYI: AI Overviews cut a French site's daily clicks from 750 to 400, Gabe finds: Clicks at a second French site fell from about 80 to 25 a day, yet two of five sites shown held steady. Can Search Console data alone prove AI Overviews did it? ppc.land/ai-overviews-cut-a-fr #ArtificialIntelligence #SEO #DigitalMarketing #WebTraffic #Analytics

  2. The IAB has published an AI-Era Attribution Blueprint to settle who gets credit when AI influences a sale. It splits conversions into human-owned, AI-assisted and AI-executed, then asks who created the intent, who decided and who completed the purchase, with evidence required for each claim. Brands, AI platforms, agencies and publishers each get a defined role. martech.org/iab-unveils-framew

  3. Brand search looks cheap on a dashboard: 15 USD CAC next to 60 USD on paid social. Incrementality testing shows the branded campaign mostly harvested demand that already existed, while pricier social reached buyers who would never have found you. One Google brand search test cut spend roughly 90% with no real loss of customers, as organic search picked up the slack. martech.org/cheap-cac-can-be-e

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