#analytics — Public Fediverse posts

Not every change in a marketing metric deserves a response. Marketers must separate temporary fluctuations from signals worth acting on. Research shows most performance changes are temporary with little strategic consequence - measure investments by the value they are intended to create. https://martech.org/when-marketers-should-ignore-the-data/ #Marketing #Strategy #Analytics

Not every change in a marketing metric deserves a response. Marketers must separate temporary fluctuations from signals worth acting on. Research shows most performance changes are temporary with little strategic consequence - measure investments by the value they are intended to create. https://martech.org/when-marketers-should-ignore-the-data/ #Marketing #Strategy #Analytics

📈 Metrics that actually matter for a web app:

Don't track:
❌ Pageviews (vanity metric)
❌ Registered users (who cares if they don't return)

Do track:
✅ DAU/MAU ratio (engagement health)
✅ Core action completion rate
✅ p99 API latency
✅ Error rate by endpoint
✅ Revenue per user

Build a dashboard you check daily.

#Metrics #WebDev #Analytics #FullStack #SoftwareEngineering #Startups

📈 Metrics that actually matter for a web app:

Don't track:
❌ Pageviews (vanity metric)
❌ Registered users (who cares if they don't return)

Do track:
✅ DAU/MAU ratio (engagement health)
✅ Core action completion rate
✅ p99 API latency
✅ Error rate by endpoint
✅ Revenue per user

Build a dashboard you check daily.

#Metrics #WebDev #Analytics #FullStack #SoftwareEngineering #Startups

I backtested my own stock rankings. They lost to the index

https://holderdashboard.com/learn/backtest-that-lost-to-the-index

Comments: https://news.ycombinator.com/item?id=49257407

#HackerNews #backtesting #stockmarket #investing #finance #analytics

I backtested my own stock rankings. They lost to the index

https://holderdashboard.com/learn/backtest-that-lost-to-the-index

Comments: https://news.ycombinator.com/item?id=49257407

#HackerNews #backtesting #stockmarket #investing #finance #analytics

قدمت منصة Ghost ميزة التحليلات الفورية لرسائل البريد الإلكتروني ضمن تسلسلات الأتمتة، مما يتيح للمستخدمين تتبع عمليات الإرسال، معدلات الفتح، النقرات، والروابط الأكثر زيارة مباشرة من لوحة الأتمتة. تتوفر هذه التحليلات في تدفقات الترحيب الخاصة بالمسجلين سواء في الاشتراكات المجانية أو المدفوعة، ودون الحاجة لأي إعدادات إضافية. وتعد هذه الميزة جزءاً من النسخة التجريبية للأتمتة، حيث يمكن للمستخدمين تفعيلها بسهولة من خلال خيارات الإعدادات في لوحة التحكم.

#Ghost #Analytics

ICYMI: Shopify GA4 tracking gains 4 events August 17 - only purchase is server-side: Merchants get view_item_list, remove_from_cart, view_cart and add_shipping_info three years after GA4 migration. Do ad blockers still break the session thread? https://ppc.land/shopify-ga4-tracking-gains-4-events-august-17-only-purchase-is-server-side/ #Shopify #GA4 #Ecommerce #DigitalMarketing #Analytics

ICYMI: Shopify GA4 tracking gains 4 events August 17 - only purchase is server-side: Merchants get view_item_list, remove_from_cart, view_cart and add_shipping_info three years after GA4 migration. Do ad blockers still break the session thread? https://ppc.land/shopify-ga4-tracking-gains-4-events-august-17-only-purchase-is-server-side/ #Shopify #GA4 #Ecommerce #DigitalMarketing #Analytics

AI's impact outpaced measurement capabilities in H1 2026. Brands face a trust and attribution gap as AI assistants shape purchasing decisions but lack transparent tracking. The challenge: connecting AI visibility to actual revenue. https://www.searchenginejournal.com/ais-impact-is-outrunning-measurement-the-trust-and-attribution-gap-facing-brands/584141/ #Marketing #Strategy #Analytics

AI's impact outpaced measurement capabilities in H1 2026. Brands face a trust and attribution gap as AI assistants shape purchasing decisions but lack transparent tracking. The challenge: connecting AI visibility to actual revenue. https://www.searchenginejournal.com/ais-impact-is-outrunning-measurement-the-trust-and-attribution-gap-facing-brands/584141/ #Marketing #Strategy #Analytics

99% of My Website Traffic Is Bots

https://patronview.com/news/99-percent-of-my-website-traffic-is-bots/

Comments: https://news.ycombinator.com/item?id=49211386

#HackerNews #website #traffic #bots #digital #marketing #web #analytics #online #presence

99% of My Website Traffic Is Bots

https://patronview.com/news/99-percent-of-my-website-traffic-is-bots/

Comments: https://news.ycombinator.com/item?id=49211386

#HackerNews #website #traffic #bots #digital #marketing #web #analytics #online #presence

Making Postgres 300x faster for analytics: batching, operator fusion, and SIMD

https://malisper.me/how-we-made-postgres-hundreds-of-times-faster-the-query-engine/

Comments: https://news.ycombinator.com/item?id=49208535

#HackerNews #Postgres #Performance #Analytics #Batching #SIMD #OperatorFusion

Making Postgres 300x faster for analytics: batching, operator fusion, and SIMD

https://malisper.me/how-we-made-postgres-hundreds-of-times-faster-the-query-engine/

Comments: https://news.ycombinator.com/item?id=49208535

#HackerNews #Postgres #Performance #Analytics #Batching #SIMD #OperatorFusion

Unsure which Instagram follower tracker app is worth your time or money? Our list of the top 13 tools has got you covered.

See which apps make growth tracking effortless and your insights unstoppable!

Read more 👉 https://lttr.ai/At3O3

#Instagram #SocialMediaTips #Analytics

Unsure which Instagram follower tracker app is worth your time or money? Our list of the top 13 tools has got you covered.

See which apps make growth tracking effortless and your insights unstoppable!

Read more 👉 https://lttr.ai/At3O3

#Instagram #SocialMediaTips #Analytics

Historically, we used Google Analytics to measure usage of our blog.

GA has some advantages: it’s free, for a start, and it’s also the default industry standard. Even gov.uk uses it.

But it also has some, in my opinion, fairly major drawbacks.

So I’d been thinking for some time that it would be good to be able to find an alternative that addresses at least some of the issues.

#serviceDesign #Analytics #privacy

https://design.scotentblog.co.uk/no-more-cookies-for-you/

Historically, we used Google Analytics to measure usage of our blog.

GA has some advantages: it’s free, for a start, and it’s also the default industry standard. Even gov.uk uses it.

But it also has some, in my opinion, fairly major drawbacks.

So I’d been thinking for some time that it would be good to be able to find an alternative that addresses at least some of the issues.

#serviceDesign #Analytics #privacy

https://design.scotentblog.co.uk/no-more-cookies-for-you/

Why did we replace Google Analytics with Matomo? 🔒

Google is a US company with potential CLOUD Act access, and its consent banner led to incomplete stats. As a Swiss cloud provider, we felt we should use our own infrastructure for tracking instead.

The result: Matomo, cookieless with anonymized IPs, on Swiss infrastructure. Typically no consent banner needed, and stats are more complete than ever. 🇨🇭

Full story: nine.ch/en/blog/from-google-analytics-to-matomo/

#matomo #google #analytics #nine

Why did we replace Google Analytics with Matomo? 🔒

Google is a US company with potential CLOUD Act access, and its consent banner led to incomplete stats. As a Swiss cloud provider, we felt we should use our own infrastructure for tracking instead.

The result: Matomo, cookieless with anonymized IPs, on Swiss infrastructure. Typically no consent banner needed, and stats are more complete than ever. 🇨🇭

Full story: nine.ch/en/blog/from-google-analytics-to-matomo/

#matomo #google #analytics #nine

The power of #vibecoding

Forgot to connect Google GA after Google changed shit for the n-th time

Needed #analytics anyway, extracted meaningful data from multiple system, database and debug logs.

I would maybe have been able to do it by hand, like the leprechaun trap, counting individual salt crystals by hand, but with a good #token budget the machine can do it.

All hail our new machine overlords

AI referral systems are creating a classic conversion problem - 65% of ChatGPT citations point to deep pages while 58.8% of referral traffic lands on homepages, causing intent-to-landing page mismatches that damage conversions. https://www.searchenginejournal.com/ai-referrals-are-recreating-the-oldest-mistake-in-conversion-optimization/584331/ #Marketing #Strategy #Analytics

AI referral systems are creating a classic conversion problem - 65% of ChatGPT citations point to deep pages while 58.8% of referral traffic lands on homepages, causing intent-to-landing page mismatches that damage conversions. https://www.searchenginejournal.com/ai-referrals-are-recreating-the-oldest-mistake-in-conversion-optimization/584331/ #Marketing #Strategy #Analytics

Я протестировал 40 криптобирж алгоритмами. Вот о чём обычно не говорят

Как выбрать биржу для алгоритмической торговли: latency, matching engine и реальная ликвидность Я несколько лет занимаюсь алгоритмической торговлей и за это время прогнал через свои алгоритмы десятки криптобирж. Я подключал биржи к своим ботам, торговал через API и проверял то, что действительно важно алгоритмическому трейдеру: стаканы, latency, WebSocket, исполнение ордеров, ликвидность, ошибки и поведение рынка в момент реальной сделки. В результате я протестировал около 40 бирж . И оказалось, что биржа, которая выглядит отлично на CoinMarketCap, в рекламе обещает миллиарды объема и показывает красивый глубокий стакан, совсем не обязательно является хорошей биржей для алгоритмической торговли. Иногда всё наоборот.

https://habr.com/ru/articles/1066726/

#crypto #algotrading #algorithm #analytics #metrics #infrastructure

ICYMI: Microsoft Clarity splits AI citations by brand in 3rd release in 25 days: Sample data shows branded queries at 24.2% share of authority against 20.3% for generic, and the filter costs nothing. Does presence convert to real demand? https://ppc.land/microsoft-clarity-splits-ai-citations-by-brand-in-3rd-release-in-25-days/ #MicrosoftClarity #AICitations #BrandAuthority #DigitalMarketing #Analytics

ICYMI: Microsoft Clarity splits AI citations by brand in 3rd release in 25 days: Sample data shows branded queries at 24.2% share of authority against 20.3% for generic, and the filter costs nothing. Does presence convert to real demand? https://ppc.land/microsoft-clarity-splits-ai-citations-by-brand-in-3rd-release-in-25-days/ #MicrosoftClarity #AICitations #BrandAuthority #DigitalMarketing #Analytics

Bots übertreffen online inzwischen Menschen. Doch viele Revenue-Teams messen weiter Pageviews und Last-Clicks statt Outcomes. Entscheidend sind Conversion Lift, Retention und ein neues Tracking für ein agent-driven web. #AI #Revenue #Analytics - Link im 2. Post

Bots übertreffen online inzwischen Menschen. Doch viele Revenue-Teams messen weiter Pageviews und Last-Clicks statt Outcomes. Entscheidend sind Conversion Lift, Retention und ein neues Tracking für ein agent-driven web. #AI #Revenue #Analytics - Link im 2. Post

I've made a new release: DuckDB driver for Laravel

Support for views
Bugfixes: year default expression, parameter serialization
CI tests: project setup, macOS, Windows
more examples in the readme:
- read and write Parquet files
- copy data from MySQL/MariaDB/PostgreSQL to Parquet
- community extensions
- performance example
- read public data
- Eloquent Models, schema and query builder for special types

https://github.com/thomas-0816/laravel-pdo-duckdb

#php #laravel #analytics #duckdb #eloquent #bigdata

FYI: StackAdapt gains real-time link to $4tn consumer spend data set: Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run. https://ppc.land/stackadapt-gains-real-time-link-to-4tn-consumer-spend-data-set/ #Marketing #DigitalMarketing #ConsumerData #Analytics #Advertising

FYI: StackAdapt gains real-time link to $4tn consumer spend data set: Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run. https://ppc.land/stackadapt-gains-real-time-link-to-4tn-consumer-spend-data-set/ #Marketing #DigitalMarketing #ConsumerData #Analytics #Advertising

𝗚𝗼𝗔𝗰𝗰𝗲𝘀𝘀:

#Analytics #Statistics #Privacy #GoAccess

https://thewhale.cc/posts/goaccess

GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly.

𝗚𝗼𝗔𝗰𝗰𝗲𝘀𝘀:

#Analytics #Statistics #Privacy #GoAccess

https://thewhale.cc/posts/goaccess

GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly.

NFL history says Broncos will regress in 2026

By the end of a cool mid-December night in Denver, with orange backs pres…
#NFL #DenverBroncos #Denver #Broncos #AdamTrautman #AFCchampionship #AFCWest #analytics #bonix #courtlandsutton #dna #Football #HallofFame #JaylenWaddle #LasVegas #latestheadlines #MikeMcGlinchey #Minnesota #morebroncosnews #nflcombine #PatrickMahomes #QuinnMeinerz #SeanPayton #Sports #SuperBowl #TalanoaHufanga #TerrellOwens #thedenverpost
https://www.rawchili.com/nfl/962147/

NFL history says Broncos will regress in 2026 https://www.rawchili.com/nfl/962147/ #AdamTrautman #AFCChampionship #AFCWest #analytics #BoNix #Broncos #CourtlandSutton #Denver #DenverBroncos #DenverBroncos #dna #Football #HallOfFame #JaylenWaddle #LasVegas #LatestHeadlines #MikeMcGlinchey #Minnesota #MoreBroncosNews #NFL #NflCombine #PatrickMahomes #QuinnMeinerz #SeanPayton #Sports #SuperBowl #TalanoaHufanga #TerrellOwens #TheDenverPost

NFL history says Broncos will regress in 2026 https://www.rawchili.com/nba/801861/ #AdamTrautman #AfcChampionship #AfcWest #analytics #Basketball #BoNix #Broncos #CourtlandSutton #Denver #DenverBroncos #DenverNuggets #DenverNuggets #dna #HallOfFame #JaylenWaddle #LasVegas #LatestHeadlines #MikeMcglinchey #Minnesota #MoreBroncosNews #NBA #NFL #NflCombine #Nuggets #PatrickMahomes #QuinnMeinerz #SeanPayton #Sports #SuperBowl #TalanoaHufanga #TerrellOwens #TheDenverPost

FYI: Roku cuts KPI rollout time from weeks to under 2 days: Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift. https://ppc.land/roku-cuts-kpi-rollout-time-from-weeks-to-under-2-days/ #Roku #DataScience #KPI #Analytics #SQL

FYI: Roku cuts KPI rollout time from weeks to under 2 days: Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift. https://ppc.land/roku-cuts-kpi-rollout-time-from-weeks-to-under-2-days/ #Roku #DataScience #KPI #Analytics #SQL

I've made a new release for the PHP DuckDB PDO driver:

- Update to DuckDB 1.5.5
- Support for PHP 8.6
- Support for TrueAsync and Quack protocol
- More examples in the readme:
- ascii chart rendering with SQL
- LLM integration
- fetch public data
- direct data copy from MySQL/MariaDB

Binary releases are available on GitHub and can be installed or updated with PIE:

pie install thomas-0816/pdo-duckdb-php

https://github.com/thomas-0816/pdo-duckdb-php

#php #duckdb #pdo #analytics #bigdata #parquet

ICYMI: Roku cuts KPI rollout time from weeks to under 2 days: Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift. https://ppc.land/roku-cuts-kpi-rollout-time-from-weeks-to-under-2-days/ #Roku #DataScience #KPI #Analytics #SQL

ICYMI: Roku cuts KPI rollout time from weeks to under 2 days: Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift. https://ppc.land/roku-cuts-kpi-rollout-time-from-weeks-to-under-2-days/ #Roku #DataScience #KPI #Analytics #SQL

Roku cuts KPI rollout time from weeks to under 2 days: Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift. https://ppc.land/roku-cuts-kpi-rollout-time-from-weeks-to-under-2-days/ #Roku #DataScience #KPI #Analytics #SQL

Roku cuts KPI rollout time from weeks to under 2 days: Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift. https://ppc.land/roku-cuts-kpi-rollout-time-from-weeks-to-under-2-days/ #Roku #DataScience #KPI #Analytics #SQL

Oh, the irony! 🤖 A deep-dive into cutting-edge AI research culture that requires more cookie consents than actual insights. 🍪🔍 Turns out, the only thing these 'top' startups are publishing is their web traffic #analytics. 📉💼
https://www.science.org/content/article/ai-s-top-startups-are-barely-publishing-their-research #AIResearch #CookieConsent #WebTraffic #StartupCulture #HackerNews #ngated

Oh, the irony! 🤖 A deep-dive into cutting-edge AI research culture that requires more cookie consents than actual insights. 🍪🔍 Turns out, the only thing these 'top' startups are publishing is their web traffic #analytics. 📉💼
https://www.science.org/content/article/ai-s-top-startups-are-barely-publishing-their-research #AIResearch #CookieConsent #WebTraffic #StartupCulture #HackerNews #ngated

@teufelswerk Was google mit meinen Websites/Projekten macht, ist mir egal. Hab persönlich alle Verbindungen zu google gekappt - wo ich so drüber schreibe, könnte ich versuchen #bigtech und #gafam bots und referrer zu blocken 🤔 schön, auf was man für Ideen kommt, wenn man drüber "redet" 😀 Morgen gleich mal schauen, ob das in wordpress einfach zu erreichen ist.

#wordpress #unplugbigtech #UnplugGAFAM #diday #didit #blockgoogle #blockgafam #website #homepage #internet #tracking #analytics #privacy