#webtraffic — Public Fediverse posts

FYI: 15% of AI page fetchers in Europe reached disallowed URLs, TollBit finds: ChatGPT-User hit blocked pages on nearly half the European sites naming it, while 9% of those sites disallow Claude-User. Cloudflare's defaults shift Sept 15. https://ppc.land/15-of-ai-page-fetchers-in-europe-reached-disallowed-urls-tollbit-finds/ #AI #ChatGPT #Claude #WebTraffic #DigitalMarketing

FYI: Stanford study finds 5% of IP addresses send 55% of all web requests: Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal. https://ppc.land/stanford-study-finds-5-of-ip-addresses-send-55-of-all-web-requests/ #StanfordStudy #IPAddresses #WebTraffic #DigitalMarketing #DataAnalysis

Fast Company: AI crawlers from Meta and Alibaba almost destroyed a volunteer-run LGBT history archive. “…the LGBT History Project… recently passed 50 million views since its launch in 2011 and has been archived by the British Library for posterity. But an onslaught of AI bots seeking to scrape its content nearly took it offline, bringing the site to a crawl while also making it more […]

57% of all #webtraffic is now bots.

https://www.cloudflare.com/press/press-releases/2026/cloudflare-introduces-precursor-one-click-behavioral-defense-against-modern-bots/

NiemanLab: Despite concerns about AI Overviews, some nonprofit news outlets see a surge in search traffic. “In Nieman Lab’s quarterly ranking of nonprofit news outlets, four news outlets saw a bump in traffic thanks in part to their coverage of primary elections in May and June. We bring you four of these each quarter, looking at four different market segments: for-profit local news sites, […]

ICYMI: Bots overtake humans: Automated traffic hit 57.5% of the web while Meta, Amazon and Reddit posted record ad revenue, AI slop graded premium, and EU AI labeling rules took effect. https://ppc.land/bots-overtake-humans/ #Bots #ArtificialIntelligence #WebTraffic #AdRevenue #DigitalMarketing

FYI: IAB Australia forces every crawler into one of four verdicts: Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September. https://ppc.land/iab-australia-forces-every-crawler-into-one-of-four-verdicts/ #IAB #Australia #AICrawlers #WebTraffic #DigitalMarketing

Oh, the irony! 🤖 A deep-dive into cutting-edge AI research culture that requires more cookie consents than actual insights. 🍪🔍 Turns out, the only thing these 'top' startups are publishing is their web traffic #analytics. 📉💼
https://www.science.org/content/article/ai-s-top-startups-are-barely-publishing-their-research #AIResearch #CookieConsent #WebTraffic #StartupCulture #HackerNews #ngated

FYI: Fastly gains Experian agent checks as 53% of web traffic turns automated: Edge checks now clear agent identity before requests reach origin servers, and Salesforce ties $262bn of 2025 holiday sales to agents. Who captures that spend? https://ppc.land/fastly-gains-experian-agent-checks-as-53-of-web-traffic-turns-automated/ #DigitalMarketing #WebTraffic #Salesforce #Ecommerce #MarketingStrategy

FYI: Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16%: Reviewed evidence shows body-only rewrites can lower a page top-10 presence 16%, yet vendors keep selling citation gains the studies never confirm per engine. https://ppc.land/survey-of-45-studies-finds-geo-rewrites-can-cut-a-pages-ai-retrieval-16/ #AISearch #DigitalMarketing #SEO #ContentMarketing #WebTraffic

ICYMI: Google touts billions of weekly AI Search clicks as CTR data drops 58%: Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall? https://ppc.land/google-touts-billions-of-weekly-ai-search-clicks-as-ctr-data-drops-58/ #GoogleAI #SearchMarketing #CTR #WebTraffic #DigitalMarketing

FYI: AI crawlers hit sites 50,000 times per human visit, Cloudflare data shows: AI crawlers reach up to 50,000 visits per referred reader, Cloudflare data shows, as a Munich court strips Google of its liability shield over AI Overviews. https://ppc.land/ai-crawlers-hit-sites-50-000-times-per-human-visit-cloudflare-data-shows/ #AICrawlers #Cloudflare #DigitalMarketing #WebTraffic #SEO

FYI: Cloudflare exposes AI crawlers hitting sites 50000 times per visitor: Bot Management customers can now filter traffic by Training, Search or Agent use case and compare operators side by side. Will the data shift licensing talks? https://ppc.land/cloudflare-exposes-ai-crawlers-hitting-sites-50000-times-per-visitor/ #Cloudflare #AICrawlers #BotManagement #WebTraffic #DataAnalytics

AI crawlers hit sites 50,000 times per human visit, Cloudflare data shows: AI crawlers reach up to 50,000 visits per referred reader, Cloudflare data shows, as a Munich court strips Google of its liability shield over AI Overviews. https://ppc.land/ai-crawlers-hit-sites-50-000-times-per-human-visit-cloudflare-data-shows/ #AICrawlers #Cloudflare #DataAnalytics #WebTraffic #SEO

Cloudflare exposes AI crawlers hitting sites 50000 times per visitor: Bot Management customers can now filter traffic by Training, Search or Agent use case and compare operators side by side. Will the data shift licensing talks? https://ppc.land/cloudflare-exposes-ai-crawlers-hitting-sites-50000-times-per-visitor/ #Cloudflare #AICrawlers #BotManagement #DigitalMarketing #WebTraffic

Can anyone explain this massive spike in my unique visitors analytics from earlier this month?

The source of the 'visitors' looks to be China, with this single day of traffic from there overwhelming visitors across the whole month from my usual cast of USA, UK, etc...

#AskFedi #Analytics #WebTraffic

#Business #Reports
Bots have overtaken humans on the internet · “The open web is now being swamped by AI agents.” https://ilo.im/16dlpj

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#Bots #Crawlers #WebTraffic #WebAnalytics #AI #Websites #Development #WebDev #Frontend #Backend

#Bot #WebTraffic has overtaken human web traffic, data shows

#Cloudflare says 57.4% of requests to a selection of websites it hosts are now #AutomatedBot requests, while 42.6% are human-generated.

By Samantha Elkins
June 4, 2026, 6:27 PM EDT

"Website traffic from #AI agents and #bots has eclipsed its human-generated counterpart for the first time, according to Cloudflare, an earlier-than-expected milestone that speaks to AI’s rapid advance and impact.

" 'Welp, that happened faster than I predicted,' #MatthewPrince, co-founder and CEO of Cloudflare, one of the largest internet hosting services, wrote Thursday on X.

“Thought it would be end of 2027, then early 2027,” he continued, “but agentic traffic growing so fast that bots have now passed human traffic online for the first time in the Internet’s history.”

"The rise is attributed to the continued proliferation of AI agents, largely autonomous programs that use tools that collaborate with high-level programs and data, with little human feedback.

"Cloudflare, which has a feature to display bot versus human-generated search requests, says 57.4% of requests are now initiated by bots, compared with 42.6% coming from humans.

"Humans might browse five websites before making a purchase, however, while an AI service might browse 5,000 websites."

Read more:
https://www.nbcnews.com/tech/tech-news/bot-web-traffic-overtaken-human-web-traffic-data-shows-rcna348522

Archived version:
https://archive.ph/Uwjne

#WebBots #AIBots #AIAgents #HumanWebTraffic #BotTraffic
#BigData #BigTech is #OutOfControl !

FYI: Bots now outnumber humans on the web - and most aren't here to search: Cloudflare data puts bots at 57.4% of all web traffic - AI training alone at 50.6% - as AI brand mentions prove commercially worthless for losing publishers. https://ppc.land/bots-now-outnumber-humans-on-the-web-and-most-arent-here-to-search/ #Bots #WebTraffic #AI #DigitalMarketing #Cloudflare

Ein kritischer Blick auf aktuelle Analytics-Strategien: Es ist bemerkenswert, wie viel technischer Aufwand bis heute in das Tracking menschlicher Nutzer gesteckt wird, während ein massiver Teil des Webtraffics längst von autonomen Systemen und Bots generiert wird.

#webtraffic #webdev #datascience #bots #aiagents #analytics #marketing

ICYMI: Bots now outnumber humans on the web - and most aren't here to search: Cloudflare data puts bots at 57.4% of all web traffic - AI training alone at 50.6% - as AI brand mentions prove commercially worthless for losing publishers. https://ppc.land/bots-now-outnumber-humans-on-the-web-and-most-arent-here-to-search/ #Bots #WebTraffic #ArtificialIntelligence #AI #Cloudflare

NBC News: Bot web traffic has overtaken human web traffic, data shows. “Website traffic from AI agents and bots has eclipsed its human-generated counterpart for the first time, according to Cloudflare, an earlier-than-expected milestone that speaks to AI’s rapid advance and impact.”

Bots now outnumber humans on the web - and most aren't here to search: Cloudflare data puts bots at 57.4% of all web traffic - AI training alone at 50.6% - as AI brand mentions prove commercially worthless for losing publishers. https://ppc.land/bots-now-outnumber-humans-on-the-web-and-most-arent-here-to-search/ #WebTraffic #Bots #AI #Cloudflare #DigitalMarketing

Bots have now passed human traffic online for the first time

https://radar.cloudflare.com/traffic#bot-vs-human

#HackerNews #bots #humantraffic #onlineanalytics #webtraffic

“‘Another sort of death blow’ is how Roger Lynch, the chief executive of #CondéNast, the publisher of iconic titles like #VanityFair and the #NewYorker, recently described the drop in #webtraffic as #Google continues to ramp up #AI.”

RE: https://bsky.app/profile/did:plc:5zca2ola2zxpkw37w4f3wxtu/post/3mmrsj25vrs2u

Google silently drops pages: a dev studio lost 50% of its search traffic: Marmelab CEO Francois Zaninotto reports a 50% Google traffic drop in six months as the 'crawled but not indexed' page count rises with no explanation given. https://ppc.land/google-silently-drops-pages-a-dev-studio-lost-50-of-its-search-traffic/ #Google #SEO #WebTraffic #DigitalMarketing #SearchEngineOptimization

FYI: Zero Click Marketing becomes a book as web traffic falls 46% in three years: Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years. https://ppc.land/zero-click-marketing-becomes-a-book-as-web-traffic-falls-46-in-three-years/ #ZeroClickMarketing #DigitalMarketing #WebTraffic #SEO #MarketingTrends

Press Gazette: Health coverage is getting killed by Google AI Overviews. “Looking at data from three months at the start of 2026, Sistrix estimates that health sections on major news brands will have seen links to articles supplanted by an AI-written summary 72% of the time in Google search results.”