#orangutanlandtrust — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #orangutanlandtrust, aggregated by home.social.
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How Brands Exploit “Green” Certification
Brands and businesses may be tempted to exploit “green” certifications to garner a larger market share at the expense of integrity.
Around 400 #ecolabels 🏆 claim to provide #consumers with choice ⁉️ Yet they’re unreliable in holding #corporates to account for widespread #deforestation and #humanrights abuses and #greenwashing #Boycottpalmoil 🌴🪔🔥 ⛔️#Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to Twitter#Brands and giants of #FMCG may be tempted to exploit “green” certifications like #FSC, MSC and #RSPO to reassure consumers. Yet ecolabels have deep flaws in enforcement of standards. #ecocide #greenwashing #Boycottpalmoil #Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to TwitterWritten by Dr Arne Nygaard, professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
Analyses conducted in the study indicate that while certifications can help prevent greenwashing, they can also contribute to eco-opportunism […] the theory of eco-opportunism warns that this can lead to free riding and greenwashing, where products are falsely advertised as sustainable but fail to meet certified standards.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069As the global fight against climate change intensifies, certifications have become crucial tools for industries to address environmental, business and social challenges. Sustainability certifications promote eco-friendly practices, protect human rights and boost the credibility of environmentally responsible brands.
But although certifications often enhance the perceived value of sustainable products and services, challenges remain.
There are concerns about greenwashing and free riding plus the inability of certification systems to adapt to changes and failing to incentivise the adoption of newer, more sustainable technologies.
At the supermarket, a shopper carefully studies a label, thinking, “This product has a certification. Must be environmentally friendly. I’ll buy it.” And like that shopper, millions around the world make that same decision every day.
Greenwashing, where companies falsely claim eco-friendly credentials without meeting required standards, is a significant issue. Similarly, free riding allows businesses to benefit from the positive image of certifications without genuinely implementing sustainable practices.
The number of sustainability certifications has surged globally in recent years. The International Institute for Sustainable Development (IISD) reports that more than 400 certifications now cover sectors such as food, agriculture, energy, environment, health and social responsibility.
Consumer awareness
This growth reflects increasing consumer awareness of sustainability and the desire of companies to showcase their commitment to eco-friendly practices.
Certifications serve as essential market signals, enabling businesses to distinguish themselves by adhering to recognised environmental and social standards.
Some of the internationally recognised certifications include the Leadership in Energy and Environmental Design for green buildings, the Forest Stewardship Council for sustainable forestry and the Fair Trade certification, which ensures that products meet strict social, environmental and labour criteria.
Another key example is the Roundtable on Sustainable Palm Oil certification, which promotes the production of palm oil in a way that minimises environmental harm, protects biodiversity and ensures fair treatment of workers and local communities.
Certifications typically involve third-party evaluations to assess compliance with criteria such as environmental and economic impact or fair labour practices.
Despite widespread adoption, certifications face growing scrutiny.
For instance, consumer demand for eco-friendly products has led to companies charging higher prices for green products. While many consumers are willing to pay this premium, it can create perverse incentives for companies to engage in greenwashing.
Certifications, intended to assure consumers of a product’s environmental and social standards, can paradoxically encourage companies to exploit these authentications for profit.
When businesses realise they can charge a premium for eco-labelled goods, the temptation to stretch the truth or manipulate the certification increases.
Erosion of trust
Greenwashing erodes consumer trust and devalues the certifications of genuinely sustainable products.
As more companies exploit these eco-friendly claims without verification, it becomes harder for consumers to differentiate between authentic and deceptive environmental practices, potentially undermining the credibility of certification systems.
This highlights the urgent need for stronger mechanisms to mitigate these risks, ensuring that certification systems are not only effective but also resilient against exploitation.
Certification bodies can tighten standards, increase transparency and implement stronger verification processes to reflect evolving sustainability standards and prevent misuse. Additionally, independent audits and greater rigour throughout the supply chain would hold companies accountable for their claims.
Investigation into the root causes of greenwashing is necessary to understand how and why companies manipulate sustainable claims.
One key issue is that certification processes often focus on specific criteria and may not capture the broader environmental or social impacts of a product.
Selective compliance
A company may meet the minimum requirements for certification in one area, such as reducing carbon emissions, while ignoring other important sustainability factors such as labour conditions or biodiversity conservation.
This selective compliance allows companies to appear more sustainable than they truly are, feeding into the cycle of greenwashing.
Consumers can be educated on how to critically evaluate certification labels to avoid falling prey to greenwashing tactics.
By reinforcing certification systems with robust monitoring and compliance mechanisms, the credibility of sustainable products can be preserved, and the integrity of genuine sustainability efforts can be upheld.
Non-governmental organisations and activist groups play a critical role in developing and implementing certification systems. These organisations provide valuable input during the creation of sustainability standards and help monitor compliance, ensuring that certification systems remain credible.
For example, the Forest Stewardship Council certification system for responsible forestry was developed in 1993 with input from environmental NGOs such as Greenpeace and the World Wildlife Fund.
NGOs advocate for higher sustainability standards, while certifications give them leverage to hold businesses accountable. By working together, NGOs and certification bodies can drive meaningful change toward a more sustainable future.
The interaction between state institutions, laws, and certification systems is also vital to ensuring the credibility and effectiveness of sustainability efforts.
Governments often set baseline sustainability requirements, while certification systems provide an additional layer of accountability. A clear example is the Roundtable on Sustainable Palm Oil certification now used in 21 countries.
Resistance to change
One challenge facing certification bodies is internal structural inertia. This refers to resistance to change, preventing the adoption of innovative green technologies.
This occurs when certification bodies become too rigid in their processes, policies, or standards, making it difficult for them to quickly adapt to new environmental paradigms.
For example, the Leadership in Energy and Environmental Design initially focused on energy efficiency in buildings but was slow to incorporate newer technologies like green roofs or biophilic design which enhance sustainability.
Similarly, in the agricultural sector, government certification systems such as the United States Department of Agriculture Organic can be slow to recognise advancements in vertical farming or aeroponics, even though these methods significantly reduce land use, water consumption, and pesticide reliance.
This type of institutional resistance can delay the transition to more sustainable practices, as certification bodies may cling to outdated standards that fail to incentivise the latest green technologies.
To stay relevant and support ongoing environmental progress, certification organisations can work to overcome structural inertia and actively seek ways to update their standards in response to new innovations.
By updating their standards to reflect these disruptive technologies, certification systems can stay relevant and effective, driving sustainability across industries and supporting innovation while addressing evolving environmental challenges.
However, certifications, while essential tools for promoting sustainable practices, face limitations. Greenwashing, free-riding, and institutional inertia can undermine their value, posing challenges for businesses and consumers alike.
As markets evolve, certifications risk becoming obsolete unless they adapt to new environmental and technological challenges.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
Dr Arne Nygaard is a professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
ENDS
Read more about greenwashing associated with certified “sustainable” palm oil and other commodities
So-called ‘Net Zero’ Flights Flush Rainforest Carbon Into the Sky
Virgin Atlantic airlines now uses ‘sustainable aviation fuel’ however experts call it greenwashing and industry spin causing climate change. Boycott palm oil!
Read moreOreo Maker Linked to Ongoing Deforestation and Human Rights Abuses
Mondelēz International who make Oreos keep sourcing palm oil from suppliers linked to violence and deforestation. Their RSPO certification is pure greenwash!
Read moreJaguars vs Cows: JBS Fuelling Biodiversity Collapse in Brazil’s Forests
Global Witness report finds JBS, the world’s largest meat company, is directly linked to deforestation in the Amazon and Pantanal putting jaguars at risk
Read moreParrot Deaths Highlight Urgent Need to Reform CITES
The legal trade is largely to blame for African grey parrots becoming endangered. Regulator CITES is broken allowing exploitation, massive reform needed now!
Read moreWorld’s Wealthiest Drive Two Thirds of Global Warming Since 1990
Wealthiest people in USA and China responsible for 2/3 of global warming since 1990. Climate policies needed to target the richest people on the planet now!
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Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
Sign Up
Join 3,178 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Read moreMel Lumby: Dedicated Devotee to Borneo’s Living Beings
Read moreAnthropologist and Author Dr Sophie Chao
Read moreHealth Physician Dr Evan Allen
Read moreThe World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
Read moreHow do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
Read more3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support #BoycottPalmOil #Boycott4wildlife #BoycottPalmOil #brandCertification #Brands #consumers #corporates #corruption #deforestation #ecocide #ecolabels #FMCG #FSC #greenwashing #HumanRights #OrangutanLandTrust #PalmOil #palmOilDeforestation #RSPO #RSPOGreenwashing -
How Brands Exploit “Green” Certification
Brands and businesses may be tempted to exploit “green” certifications to garner a larger market share at the expense of integrity.
Around 400 #ecolabels 🏆 claim to provide #consumers with choice ⁉️ Yet they’re unreliable in holding #corporates to account for widespread #deforestation and #humanrights abuses and #greenwashing #Boycottpalmoil 🌴🪔🔥 ⛔️#Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to Twitter#Brands and giants of #FMCG may be tempted to exploit “green” certifications like #FSC, MSC and #RSPO to reassure consumers. Yet ecolabels have deep flaws in enforcement of standards. #ecocide #greenwashing #Boycottpalmoil #Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to TwitterWritten by Dr Arne Nygaard, professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
Analyses conducted in the study indicate that while certifications can help prevent greenwashing, they can also contribute to eco-opportunism […] the theory of eco-opportunism warns that this can lead to free riding and greenwashing, where products are falsely advertised as sustainable but fail to meet certified standards.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
As the global fight against climate change intensifies, certifications have become crucial tools for industries to address environmental, business and social challenges. Sustainability certifications promote eco-friendly practices, protect human rights and boost the credibility of environmentally responsible brands.
But although certifications often enhance the perceived value of sustainable products and services, challenges remain.
There are concerns about greenwashing and free riding plus the inability of certification systems to adapt to changes and failing to incentivise the adoption of newer, more sustainable technologies.
At the supermarket, a shopper carefully studies a label, thinking, “This product has a certification. Must be environmentally friendly. I’ll buy it.” And like that shopper, millions around the world make that same decision every day.
Greenwashing, where companies falsely claim eco-friendly credentials without meeting required standards, is a significant issue. Similarly, free riding allows businesses to benefit from the positive image of certifications without genuinely implementing sustainable practices.
The number of sustainability certifications has surged globally in recent years. The International Institute for Sustainable Development (IISD) reports that more than 400 certifications now cover sectors such as food, agriculture, energy, environment, health and social responsibility.
Consumer awareness
This growth reflects increasing consumer awareness of sustainability and the desire of companies to showcase their commitment to eco-friendly practices.
Certifications serve as essential market signals, enabling businesses to distinguish themselves by adhering to recognised environmental and social standards.
Some of the internationally recognised certifications include the Leadership in Energy and Environmental Design for green buildings, the Forest Stewardship Council for sustainable forestry and the Fair Trade certification, which ensures that products meet strict social, environmental and labour criteria.
Another key example is the Roundtable on Sustainable Palm Oil certification, which promotes the production of palm oil in a way that minimises environmental harm, protects biodiversity and ensures fair treatment of workers and local communities.
Certifications typically involve third-party evaluations to assess compliance with criteria such as environmental and economic impact or fair labour practices.
Despite widespread adoption, certifications face growing scrutiny.
For instance, consumer demand for eco-friendly products has led to companies charging higher prices for green products. While many consumers are willing to pay this premium, it can create perverse incentives for companies to engage in greenwashing.
Certifications, intended to assure consumers of a product’s environmental and social standards, can paradoxically encourage companies to exploit these authentications for profit.
When businesses realise they can charge a premium for eco-labelled goods, the temptation to stretch the truth or manipulate the certification increases.
Erosion of trust
Greenwashing erodes consumer trust and devalues the certifications of genuinely sustainable products.
As more companies exploit these eco-friendly claims without verification, it becomes harder for consumers to differentiate between authentic and deceptive environmental practices, potentially undermining the credibility of certification systems.
This highlights the urgent need for stronger mechanisms to mitigate these risks, ensuring that certification systems are not only effective but also resilient against exploitation.
Certification bodies can tighten standards, increase transparency and implement stronger verification processes to reflect evolving sustainability standards and prevent misuse. Additionally, independent audits and greater rigour throughout the supply chain would hold companies accountable for their claims.
Investigation into the root causes of greenwashing is necessary to understand how and why companies manipulate sustainable claims.
One key issue is that certification processes often focus on specific criteria and may not capture the broader environmental or social impacts of a product.
Selective compliance
A company may meet the minimum requirements for certification in one area, such as reducing carbon emissions, while ignoring other important sustainability factors such as labour conditions or biodiversity conservation.
This selective compliance allows companies to appear more sustainable than they truly are, feeding into the cycle of greenwashing.
Consumers can be educated on how to critically evaluate certification labels to avoid falling prey to greenwashing tactics.
By reinforcing certification systems with robust monitoring and compliance mechanisms, the credibility of sustainable products can be preserved, and the integrity of genuine sustainability efforts can be upheld.
Non-governmental organisations and activist groups play a critical role in developing and implementing certification systems. These organisations provide valuable input during the creation of sustainability standards and help monitor compliance, ensuring that certification systems remain credible.
For example, the Forest Stewardship Council certification system for responsible forestry was developed in 1993 with input from environmental NGOs such as Greenpeace and the World Wildlife Fund.
NGOs advocate for higher sustainability standards, while certifications give them leverage to hold businesses accountable. By working together, NGOs and certification bodies can drive meaningful change toward a more sustainable future.
The interaction between state institutions, laws, and certification systems is also vital to ensuring the credibility and effectiveness of sustainability efforts.
Governments often set baseline sustainability requirements, while certification systems provide an additional layer of accountability. A clear example is the Roundtable on Sustainable Palm Oil certification now used in 21 countries.
Resistance to change
One challenge facing certification bodies is internal structural inertia. This refers to resistance to change, preventing the adoption of innovative green technologies.
This occurs when certification bodies become too rigid in their processes, policies, or standards, making it difficult for them to quickly adapt to new environmental paradigms.
For example, the Leadership in Energy and Environmental Design initially focused on energy efficiency in buildings but was slow to incorporate newer technologies like green roofs or biophilic design which enhance sustainability.
Similarly, in the agricultural sector, government certification systems such as the United States Department of Agriculture Organic can be slow to recognise advancements in vertical farming or aeroponics, even though these methods significantly reduce land use, water consumption, and pesticide reliance.
This type of institutional resistance can delay the transition to more sustainable practices, as certification bodies may cling to outdated standards that fail to incentivise the latest green technologies.
To stay relevant and support ongoing environmental progress, certification organisations can work to overcome structural inertia and actively seek ways to update their standards in response to new innovations.
By updating their standards to reflect these disruptive technologies, certification systems can stay relevant and effective, driving sustainability across industries and supporting innovation while addressing evolving environmental challenges.
However, certifications, while essential tools for promoting sustainable practices, face limitations. Greenwashing, free-riding, and institutional inertia can undermine their value, posing challenges for businesses and consumers alike.
As markets evolve, certifications risk becoming obsolete unless they adapt to new environmental and technological challenges.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
Dr Arne Nygaard is a professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
ENDS
Read more about greenwashing associated with certified “sustainable” palm oil and other commodities
Finance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Investigation by Bloomberg exposes that despite being RSPO members, #SOCFIN plantations in #WestAfrica are the epicentre of #humanrights abuses, sexual coercion, environmental destruction, and #landgrabbing. Operating in #Liberia, #Ghana, #Nigeria, and beyond, SOCFIN’s…
The Indigenous Malaysian concept of ‘Badi’: respecting the land and wildlife
The Indigenous Semai #indigenous people of #Malaysia can teach us a lot about how to protect people, planet and biodiversity. The Indigenous concept of #badi is not superstition or taboo, it’s about respecting…
Family Ties Expose Deforestation and Rights Violations in Indonesian Palm Oil
An explosive report by the Environment Investigation Agency (EIA) details how Indonesia’s Fangiono family, through a wide corporate web, is linked to ongoing #deforestation, #corruption, and #indigenousrights abuses for #palmoil. Calls mount for…
Rivers are still people in South East Asia despite court showdown
Healthy rivers are essential for community wellbeing. India and Bangladesh legally recognise rivers as natural persons with rights and powers. Take action!
Load more posts
Something went wrong. Please refresh the page and/or try again.
Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
Sign Up
Join 3,172 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Mel Lumby: Dedicated Devotee to Borneo’s Living Beings
Anthropologist and Author Dr Sophie Chao
Health Physician Dr Evan Allen
The World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
How do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support#BoycottPalmOil #Boycott4wildlife #BoycottPalmOil #brandCertification #Brands #consumers #corporates #corruption #deforestation #ecocide #ecolabels #FMCG #FSC #greenwashing #HumanRights #OrangutanLandTrust #PalmOil #palmOilDeforestation #RSPO #RSPOGreenwashing
-
How Brands Exploit “Green” Certification
Brands and businesses may be tempted to exploit “green” certifications to garner a larger market share at the expense of integrity.
Around 400 #ecolabels 🏆 claim to provide #consumers with choice ⁉️ Yet they’re unreliable in holding #corporates to account for widespread #deforestation and #humanrights abuses and #greenwashing #Boycottpalmoil 🌴🪔🔥 ⛔️#Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to Twitter#Brands and giants of #FMCG may be tempted to exploit “green” certifications like #FSC, MSC and #RSPO to reassure consumers. Yet ecolabels have deep flaws in enforcement of standards. #ecocide #greenwashing #Boycottpalmoil #Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to TwitterWritten by Dr Arne Nygaard, professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
Analyses conducted in the study indicate that while certifications can help prevent greenwashing, they can also contribute to eco-opportunism […] the theory of eco-opportunism warns that this can lead to free riding and greenwashing, where products are falsely advertised as sustainable but fail to meet certified standards.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
As the global fight against climate change intensifies, certifications have become crucial tools for industries to address environmental, business and social challenges. Sustainability certifications promote eco-friendly practices, protect human rights and boost the credibility of environmentally responsible brands.
But although certifications often enhance the perceived value of sustainable products and services, challenges remain.
There are concerns about greenwashing and free riding plus the inability of certification systems to adapt to changes and failing to incentivise the adoption of newer, more sustainable technologies.
At the supermarket, a shopper carefully studies a label, thinking, “This product has a certification. Must be environmentally friendly. I’ll buy it.” And like that shopper, millions around the world make that same decision every day.
Greenwashing, where companies falsely claim eco-friendly credentials without meeting required standards, is a significant issue. Similarly, free riding allows businesses to benefit from the positive image of certifications without genuinely implementing sustainable practices.
The number of sustainability certifications has surged globally in recent years. The International Institute for Sustainable Development (IISD) reports that more than 400 certifications now cover sectors such as food, agriculture, energy, environment, health and social responsibility.
Consumer awareness
This growth reflects increasing consumer awareness of sustainability and the desire of companies to showcase their commitment to eco-friendly practices.
Certifications serve as essential market signals, enabling businesses to distinguish themselves by adhering to recognised environmental and social standards.
Some of the internationally recognised certifications include the Leadership in Energy and Environmental Design for green buildings, the Forest Stewardship Council for sustainable forestry and the Fair Trade certification, which ensures that products meet strict social, environmental and labour criteria.
Another key example is the Roundtable on Sustainable Palm Oil certification, which promotes the production of palm oil in a way that minimises environmental harm, protects biodiversity and ensures fair treatment of workers and local communities.
Certifications typically involve third-party evaluations to assess compliance with criteria such as environmental and economic impact or fair labour practices.
Despite widespread adoption, certifications face growing scrutiny.
For instance, consumer demand for eco-friendly products has led to companies charging higher prices for green products. While many consumers are willing to pay this premium, it can create perverse incentives for companies to engage in greenwashing.
Certifications, intended to assure consumers of a product’s environmental and social standards, can paradoxically encourage companies to exploit these authentications for profit.
When businesses realise they can charge a premium for eco-labelled goods, the temptation to stretch the truth or manipulate the certification increases.
Erosion of trust
Greenwashing erodes consumer trust and devalues the certifications of genuinely sustainable products.
As more companies exploit these eco-friendly claims without verification, it becomes harder for consumers to differentiate between authentic and deceptive environmental practices, potentially undermining the credibility of certification systems.
This highlights the urgent need for stronger mechanisms to mitigate these risks, ensuring that certification systems are not only effective but also resilient against exploitation.
Certification bodies can tighten standards, increase transparency and implement stronger verification processes to reflect evolving sustainability standards and prevent misuse. Additionally, independent audits and greater rigour throughout the supply chain would hold companies accountable for their claims.
Investigation into the root causes of greenwashing is necessary to understand how and why companies manipulate sustainable claims.
One key issue is that certification processes often focus on specific criteria and may not capture the broader environmental or social impacts of a product.
Selective compliance
A company may meet the minimum requirements for certification in one area, such as reducing carbon emissions, while ignoring other important sustainability factors such as labour conditions or biodiversity conservation.
This selective compliance allows companies to appear more sustainable than they truly are, feeding into the cycle of greenwashing.
Consumers can be educated on how to critically evaluate certification labels to avoid falling prey to greenwashing tactics.
By reinforcing certification systems with robust monitoring and compliance mechanisms, the credibility of sustainable products can be preserved, and the integrity of genuine sustainability efforts can be upheld.
Non-governmental organisations and activist groups play a critical role in developing and implementing certification systems. These organisations provide valuable input during the creation of sustainability standards and help monitor compliance, ensuring that certification systems remain credible.
For example, the Forest Stewardship Council certification system for responsible forestry was developed in 1993 with input from environmental NGOs such as Greenpeace and the World Wildlife Fund.
NGOs advocate for higher sustainability standards, while certifications give them leverage to hold businesses accountable. By working together, NGOs and certification bodies can drive meaningful change toward a more sustainable future.
The interaction between state institutions, laws, and certification systems is also vital to ensuring the credibility and effectiveness of sustainability efforts.
Governments often set baseline sustainability requirements, while certification systems provide an additional layer of accountability. A clear example is the Roundtable on Sustainable Palm Oil certification now used in 21 countries.
Resistance to change
One challenge facing certification bodies is internal structural inertia. This refers to resistance to change, preventing the adoption of innovative green technologies.
This occurs when certification bodies become too rigid in their processes, policies, or standards, making it difficult for them to quickly adapt to new environmental paradigms.
For example, the Leadership in Energy and Environmental Design initially focused on energy efficiency in buildings but was slow to incorporate newer technologies like green roofs or biophilic design which enhance sustainability.
Similarly, in the agricultural sector, government certification systems such as the United States Department of Agriculture Organic can be slow to recognise advancements in vertical farming or aeroponics, even though these methods significantly reduce land use, water consumption, and pesticide reliance.
This type of institutional resistance can delay the transition to more sustainable practices, as certification bodies may cling to outdated standards that fail to incentivise the latest green technologies.
To stay relevant and support ongoing environmental progress, certification organisations can work to overcome structural inertia and actively seek ways to update their standards in response to new innovations.
By updating their standards to reflect these disruptive technologies, certification systems can stay relevant and effective, driving sustainability across industries and supporting innovation while addressing evolving environmental challenges.
However, certifications, while essential tools for promoting sustainable practices, face limitations. Greenwashing, free-riding, and institutional inertia can undermine their value, posing challenges for businesses and consumers alike.
As markets evolve, certifications risk becoming obsolete unless they adapt to new environmental and technological challenges.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
Dr Arne Nygaard is a professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
ENDS
Read more about greenwashing associated with certified “sustainable” palm oil and other commodities
Finance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Investigation by Bloomberg exposes that despite being RSPO members, #SOCFIN plantations in #WestAfrica are the epicentre of #humanrights abuses, sexual coercion, environmental destruction, and #landgrabbing. Operating in #Liberia, #Ghana, #Nigeria, and beyond, SOCFIN’s…
The Indigenous Malaysian concept of ‘Badi’: respecting the land and wildlife
The Indigenous Semai #indigenous people of #Malaysia can teach us a lot about how to protect people, planet and biodiversity. The Indigenous concept of #badi is not superstition or taboo, it’s about respecting…
Family Ties Expose Deforestation and Rights Violations in Indonesian Palm Oil
An explosive report by the Environment Investigation Agency (EIA) details how Indonesia’s Fangiono family, through a wide corporate web, is linked to ongoing #deforestation, #corruption, and #indigenousrights abuses for #palmoil. Calls mount for…
Rivers are still people in South East Asia despite court showdown
Healthy rivers are essential for community wellbeing. India and Bangladesh legally recognise rivers as natural persons with rights and powers. Take action!
Load more posts
Something went wrong. Please refresh the page and/or try again.
Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
Sign Up
Join 3,172 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Mel Lumby: Dedicated Devotee to Borneo’s Living Beings
Anthropologist and Author Dr Sophie Chao
Health Physician Dr Evan Allen
The World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
How do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support#BoycottPalmOil #Boycott4wildlife #BoycottPalmOil #brandCertification #Brands #consumers #corporates #corruption #deforestation #ecocide #ecolabels #FMCG #FSC #greenwashing #HumanRights #OrangutanLandTrust #PalmOil #palmOilDeforestation #RSPO #RSPOGreenwashing
-
How Brands Exploit “Green” Certification
Brands and businesses may be tempted to exploit “green” certifications to garner a larger market share at the expense of integrity.
Around 400 #ecolabels 🏆 claim to provide #consumers with choice ⁉️ Yet they’re unreliable in holding #corporates to account for widespread #deforestation and #humanrights abuses and #greenwashing #Boycottpalmoil 🌴🪔🔥 ⛔️#Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to Twitter#Brands and giants of #FMCG may be tempted to exploit “green” certifications like #FSC, MSC and #RSPO to reassure consumers. Yet ecolabels have deep flaws in enforcement of standards. #ecocide #greenwashing #Boycottpalmoil #Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to TwitterWritten by Dr Arne Nygaard, professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
Analyses conducted in the study indicate that while certifications can help prevent greenwashing, they can also contribute to eco-opportunism […] the theory of eco-opportunism warns that this can lead to free riding and greenwashing, where products are falsely advertised as sustainable but fail to meet certified standards.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
As the global fight against climate change intensifies, certifications have become crucial tools for industries to address environmental, business and social challenges. Sustainability certifications promote eco-friendly practices, protect human rights and boost the credibility of environmentally responsible brands.
But although certifications often enhance the perceived value of sustainable products and services, challenges remain.
There are concerns about greenwashing and free riding plus the inability of certification systems to adapt to changes and failing to incentivise the adoption of newer, more sustainable technologies.
At the supermarket, a shopper carefully studies a label, thinking, “This product has a certification. Must be environmentally friendly. I’ll buy it.” And like that shopper, millions around the world make that same decision every day.
Greenwashing, where companies falsely claim eco-friendly credentials without meeting required standards, is a significant issue. Similarly, free riding allows businesses to benefit from the positive image of certifications without genuinely implementing sustainable practices.
The number of sustainability certifications has surged globally in recent years. The International Institute for Sustainable Development (IISD) reports that more than 400 certifications now cover sectors such as food, agriculture, energy, environment, health and social responsibility.
Consumer awareness
This growth reflects increasing consumer awareness of sustainability and the desire of companies to showcase their commitment to eco-friendly practices.
Certifications serve as essential market signals, enabling businesses to distinguish themselves by adhering to recognised environmental and social standards.
Some of the internationally recognised certifications include the Leadership in Energy and Environmental Design for green buildings, the Forest Stewardship Council for sustainable forestry and the Fair Trade certification, which ensures that products meet strict social, environmental and labour criteria.
Another key example is the Roundtable on Sustainable Palm Oil certification, which promotes the production of palm oil in a way that minimises environmental harm, protects biodiversity and ensures fair treatment of workers and local communities.
Certifications typically involve third-party evaluations to assess compliance with criteria such as environmental and economic impact or fair labour practices.
Despite widespread adoption, certifications face growing scrutiny.
For instance, consumer demand for eco-friendly products has led to companies charging higher prices for green products. While many consumers are willing to pay this premium, it can create perverse incentives for companies to engage in greenwashing.
Certifications, intended to assure consumers of a product’s environmental and social standards, can paradoxically encourage companies to exploit these authentications for profit.
When businesses realise they can charge a premium for eco-labelled goods, the temptation to stretch the truth or manipulate the certification increases.
Erosion of trust
Greenwashing erodes consumer trust and devalues the certifications of genuinely sustainable products.
As more companies exploit these eco-friendly claims without verification, it becomes harder for consumers to differentiate between authentic and deceptive environmental practices, potentially undermining the credibility of certification systems.
This highlights the urgent need for stronger mechanisms to mitigate these risks, ensuring that certification systems are not only effective but also resilient against exploitation.
Certification bodies can tighten standards, increase transparency and implement stronger verification processes to reflect evolving sustainability standards and prevent misuse. Additionally, independent audits and greater rigour throughout the supply chain would hold companies accountable for their claims.
Investigation into the root causes of greenwashing is necessary to understand how and why companies manipulate sustainable claims.
One key issue is that certification processes often focus on specific criteria and may not capture the broader environmental or social impacts of a product.
Selective compliance
A company may meet the minimum requirements for certification in one area, such as reducing carbon emissions, while ignoring other important sustainability factors such as labour conditions or biodiversity conservation.
This selective compliance allows companies to appear more sustainable than they truly are, feeding into the cycle of greenwashing.
Consumers can be educated on how to critically evaluate certification labels to avoid falling prey to greenwashing tactics.
By reinforcing certification systems with robust monitoring and compliance mechanisms, the credibility of sustainable products can be preserved, and the integrity of genuine sustainability efforts can be upheld.
Non-governmental organisations and activist groups play a critical role in developing and implementing certification systems. These organisations provide valuable input during the creation of sustainability standards and help monitor compliance, ensuring that certification systems remain credible.
For example, the Forest Stewardship Council certification system for responsible forestry was developed in 1993 with input from environmental NGOs such as Greenpeace and the World Wildlife Fund.
NGOs advocate for higher sustainability standards, while certifications give them leverage to hold businesses accountable. By working together, NGOs and certification bodies can drive meaningful change toward a more sustainable future.
The interaction between state institutions, laws, and certification systems is also vital to ensuring the credibility and effectiveness of sustainability efforts.
Governments often set baseline sustainability requirements, while certification systems provide an additional layer of accountability. A clear example is the Roundtable on Sustainable Palm Oil certification now used in 21 countries.
Resistance to change
One challenge facing certification bodies is internal structural inertia. This refers to resistance to change, preventing the adoption of innovative green technologies.
This occurs when certification bodies become too rigid in their processes, policies, or standards, making it difficult for them to quickly adapt to new environmental paradigms.
For example, the Leadership in Energy and Environmental Design initially focused on energy efficiency in buildings but was slow to incorporate newer technologies like green roofs or biophilic design which enhance sustainability.
Similarly, in the agricultural sector, government certification systems such as the United States Department of Agriculture Organic can be slow to recognise advancements in vertical farming or aeroponics, even though these methods significantly reduce land use, water consumption, and pesticide reliance.
This type of institutional resistance can delay the transition to more sustainable practices, as certification bodies may cling to outdated standards that fail to incentivise the latest green technologies.
To stay relevant and support ongoing environmental progress, certification organisations can work to overcome structural inertia and actively seek ways to update their standards in response to new innovations.
By updating their standards to reflect these disruptive technologies, certification systems can stay relevant and effective, driving sustainability across industries and supporting innovation while addressing evolving environmental challenges.
However, certifications, while essential tools for promoting sustainable practices, face limitations. Greenwashing, free-riding, and institutional inertia can undermine their value, posing challenges for businesses and consumers alike.
As markets evolve, certifications risk becoming obsolete unless they adapt to new environmental and technological challenges.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
Dr Arne Nygaard is a professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
ENDS
Read more about greenwashing associated with certified “sustainable” palm oil and other commodities
Finance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Investigation by Bloomberg exposes that despite being RSPO members, #SOCFIN plantations in #WestAfrica are the epicentre of #humanrights abuses, sexual coercion, environmental destruction, and #landgrabbing. Operating in #Liberia, #Ghana, #Nigeria, and beyond, SOCFIN’s…
The Indigenous Malaysian concept of ‘Badi’: respecting the land and wildlife
The Indigenous Semai #indigenous people of #Malaysia can teach us a lot about how to protect people, planet and biodiversity. The Indigenous concept of #badi is not superstition or taboo, it’s about respecting…
Family Ties Expose Deforestation and Rights Violations in Indonesian Palm Oil
An explosive report by the Environment Investigation Agency (EIA) details how Indonesia’s Fangiono family, through a wide corporate web, is linked to ongoing #deforestation, #corruption, and #indigenousrights abuses for #palmoil. Calls mount for…
Rivers are still people in South East Asia despite court showdown
Healthy rivers are essential for community wellbeing. India and Bangladesh legally recognise rivers as natural persons with rights and powers. Take action!
Load more posts
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Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
Sign Up
Join 3,172 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Mel Lumby: Dedicated Devotee to Borneo’s Living Beings
Anthropologist and Author Dr Sophie Chao
Health Physician Dr Evan Allen
The World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
How do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support#BoycottPalmOil #Boycott4wildlife #BoycottPalmOil #brandCertification #Brands #consumers #corporates #corruption #deforestation #ecocide #ecolabels #FMCG #FSC #greenwashing #HumanRights #OrangutanLandTrust #PalmOil #palmOilDeforestation #RSPO #RSPOGreenwashing
-
How Brands Exploit “Green” Certification
Brands and businesses may be tempted to exploit “green” certifications to garner a larger market share at the expense of integrity.
Around 400 #ecolabels 🏆 claim to provide #consumers with choice ⁉️ Yet they’re unreliable in holding #corporates to account for widespread #deforestation and #humanrights abuses and #greenwashing #Boycottpalmoil 🌴🪔🔥 ⛔️#Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to Twitter#Brands and giants of #FMCG may be tempted to exploit “green” certifications like #FSC, MSC and #RSPO to reassure consumers. Yet ecolabels have deep flaws in enforcement of standards. #ecocide #greenwashing #Boycottpalmoil #Boycott4Wildlife @palmoildetect https://wp.me/pcFhgU-8Y6
Share to BlueSky Share to TwitterWritten by Dr Arne Nygaard, professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
Analyses conducted in the study indicate that while certifications can help prevent greenwashing, they can also contribute to eco-opportunism […] the theory of eco-opportunism warns that this can lead to free riding and greenwashing, where products are falsely advertised as sustainable but fail to meet certified standards.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
As the global fight against climate change intensifies, certifications have become crucial tools for industries to address environmental, business and social challenges. Sustainability certifications promote eco-friendly practices, protect human rights and boost the credibility of environmentally responsible brands.
But although certifications often enhance the perceived value of sustainable products and services, challenges remain.
There are concerns about greenwashing and free riding plus the inability of certification systems to adapt to changes and failing to incentivise the adoption of newer, more sustainable technologies.
At the supermarket, a shopper carefully studies a label, thinking, “This product has a certification. Must be environmentally friendly. I’ll buy it.” And like that shopper, millions around the world make that same decision every day.
Greenwashing, where companies falsely claim eco-friendly credentials without meeting required standards, is a significant issue. Similarly, free riding allows businesses to benefit from the positive image of certifications without genuinely implementing sustainable practices.
The number of sustainability certifications has surged globally in recent years. The International Institute for Sustainable Development (IISD) reports that more than 400 certifications now cover sectors such as food, agriculture, energy, environment, health and social responsibility.
Consumer awareness
This growth reflects increasing consumer awareness of sustainability and the desire of companies to showcase their commitment to eco-friendly practices.
Certifications serve as essential market signals, enabling businesses to distinguish themselves by adhering to recognised environmental and social standards.
Some of the internationally recognised certifications include the Leadership in Energy and Environmental Design for green buildings, the Forest Stewardship Council for sustainable forestry and the Fair Trade certification, which ensures that products meet strict social, environmental and labour criteria.
Another key example is the Roundtable on Sustainable Palm Oil certification, which promotes the production of palm oil in a way that minimises environmental harm, protects biodiversity and ensures fair treatment of workers and local communities.
Certifications typically involve third-party evaluations to assess compliance with criteria such as environmental and economic impact or fair labour practices.
Despite widespread adoption, certifications face growing scrutiny.
For instance, consumer demand for eco-friendly products has led to companies charging higher prices for green products. While many consumers are willing to pay this premium, it can create perverse incentives for companies to engage in greenwashing.
Certifications, intended to assure consumers of a product’s environmental and social standards, can paradoxically encourage companies to exploit these authentications for profit.
When businesses realise they can charge a premium for eco-labelled goods, the temptation to stretch the truth or manipulate the certification increases.
Erosion of trust
Greenwashing erodes consumer trust and devalues the certifications of genuinely sustainable products.
As more companies exploit these eco-friendly claims without verification, it becomes harder for consumers to differentiate between authentic and deceptive environmental practices, potentially undermining the credibility of certification systems.
This highlights the urgent need for stronger mechanisms to mitigate these risks, ensuring that certification systems are not only effective but also resilient against exploitation.
Certification bodies can tighten standards, increase transparency and implement stronger verification processes to reflect evolving sustainability standards and prevent misuse. Additionally, independent audits and greater rigour throughout the supply chain would hold companies accountable for their claims.
Investigation into the root causes of greenwashing is necessary to understand how and why companies manipulate sustainable claims.
One key issue is that certification processes often focus on specific criteria and may not capture the broader environmental or social impacts of a product.
Selective compliance
A company may meet the minimum requirements for certification in one area, such as reducing carbon emissions, while ignoring other important sustainability factors such as labour conditions or biodiversity conservation.
This selective compliance allows companies to appear more sustainable than they truly are, feeding into the cycle of greenwashing.
Consumers can be educated on how to critically evaluate certification labels to avoid falling prey to greenwashing tactics.
By reinforcing certification systems with robust monitoring and compliance mechanisms, the credibility of sustainable products can be preserved, and the integrity of genuine sustainability efforts can be upheld.
Non-governmental organisations and activist groups play a critical role in developing and implementing certification systems. These organisations provide valuable input during the creation of sustainability standards and help monitor compliance, ensuring that certification systems remain credible.
For example, the Forest Stewardship Council certification system for responsible forestry was developed in 1993 with input from environmental NGOs such as Greenpeace and the World Wildlife Fund.
NGOs advocate for higher sustainability standards, while certifications give them leverage to hold businesses accountable. By working together, NGOs and certification bodies can drive meaningful change toward a more sustainable future.
The interaction between state institutions, laws, and certification systems is also vital to ensuring the credibility and effectiveness of sustainability efforts.
Governments often set baseline sustainability requirements, while certification systems provide an additional layer of accountability. A clear example is the Roundtable on Sustainable Palm Oil certification now used in 21 countries.
Resistance to change
One challenge facing certification bodies is internal structural inertia. This refers to resistance to change, preventing the adoption of innovative green technologies.
This occurs when certification bodies become too rigid in their processes, policies, or standards, making it difficult for them to quickly adapt to new environmental paradigms.
For example, the Leadership in Energy and Environmental Design initially focused on energy efficiency in buildings but was slow to incorporate newer technologies like green roofs or biophilic design which enhance sustainability.
Similarly, in the agricultural sector, government certification systems such as the United States Department of Agriculture Organic can be slow to recognise advancements in vertical farming or aeroponics, even though these methods significantly reduce land use, water consumption, and pesticide reliance.
This type of institutional resistance can delay the transition to more sustainable practices, as certification bodies may cling to outdated standards that fail to incentivise the latest green technologies.
To stay relevant and support ongoing environmental progress, certification organisations can work to overcome structural inertia and actively seek ways to update their standards in response to new innovations.
By updating their standards to reflect these disruptive technologies, certification systems can stay relevant and effective, driving sustainability across industries and supporting innovation while addressing evolving environmental challenges.
However, certifications, while essential tools for promoting sustainable practices, face limitations. Greenwashing, free-riding, and institutional inertia can undermine their value, posing challenges for businesses and consumers alike.
As markets evolve, certifications risk becoming obsolete unless they adapt to new environmental and technological challenges.
Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
Dr Arne Nygaard is a professor at the School of Communication, Leadership and Marketing at Kristiania University College, Norway. His primary research interests include sustainable supply chains, greenwashing, geopolitical risk and strategic uncertainty, economic contracts and incentives, sustainability and green marketing, technology, and entrepreneurship. Originally published under Creative Commons by 360info™, read the original.
ENDS
Read more about greenwashing associated with certified “sustainable” palm oil and other commodities
Finance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Investigation by Bloomberg exposes that despite being RSPO members, #SOCFIN plantations in #WestAfrica are the epicentre of #humanrights abuses, sexual coercion, environmental destruction, and #landgrabbing. Operating in #Liberia, #Ghana, #Nigeria, and beyond, SOCFIN’s…
The Indigenous Malaysian concept of ‘Badi’: respecting the land and wildlife
The Indigenous Semai #indigenous people of #Malaysia can teach us a lot about how to protect people, planet and biodiversity. The Indigenous concept of #badi is not superstition or taboo, it’s about respecting…
Family Ties Expose Deforestation and Rights Violations in Indonesian Palm Oil
An explosive report by the Environment Investigation Agency (EIA) details how Indonesia’s Fangiono family, through a wide corporate web, is linked to ongoing #deforestation, #corruption, and #indigenousrights abuses for #palmoil. Calls mount for…
Rivers are still people in South East Asia despite court showdown
Healthy rivers are essential for community wellbeing. India and Bangladesh legally recognise rivers as natural persons with rights and powers. Take action!
Load more posts
Something went wrong. Please refresh the page and/or try again.
Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
Sign Up
Join 3,172 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Mel Lumby: Dedicated Devotee to Borneo’s Living Beings
Anthropologist and Author Dr Sophie Chao
Health Physician Dr Evan Allen
The World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
How do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support#BoycottPalmOil #Boycott4wildlife #BoycottPalmOil #brandCertification #Brands #consumers #corporates #corruption #deforestation #ecocide #ecolabels #FMCG #FSC #greenwashing #HumanRights #OrangutanLandTrust #PalmOil #palmOilDeforestation #RSPO #RSPOGreenwashing
-
RSPO’s Dubious “Sustainability”: 30 Years of Deceit
Ecolabels like RSPO and FSC are involved in networks of extensive greenwashing. They exist to conceal corporations’ environmental damage rather than fighting it. With three decades dubious promises from environmental certifications, World Rainforest Movement calls for a swift end to this disgraceful palm oil, soy and timber industry greenwashing. You can help resist palm oil colonialism and ecocide #Boycottpalmoil #Boycott4Wildlife every time you shop!
#Ecolabels like #RSPO and #FSC are accused of greenwashing, hiding corporations’ environmental #ecocide from consumers 💩🛒 rather than fighting #corruption. Fight back with your wallet and #Boycottpalmoil 🌴🪔🩸🧐🙊⛔️ #Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterWorld Rainforest Movement and Palm Oil Detectives call for an end to #palmoil #greenwashing from #RSPO “sustainable” palm oil 🙊🧐⛔️ Resist the greenwash and #Boycottpalmoil #Boycott4Wildlife in the supermarket! 🌴💀🩸🚫 @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission here alongside other reports from World Health Organisation, Global Witness and others. Read original.
The shelves in supermarkets and stores are full of certified products. The packaging displays different labels indicating products were made with “sustainable” paper or wood, food or cosmetic products made with “sustainable” palm oil, “responsible” soybeans and so on and so forth.
Even when it comes to buying an airplane ticket, consumers can pay a little more
to ensure that their carbon emissions are (supposedly) “neutralised”, so as to guarantee that much touted “sustainability”.Read more: WHO Bulletin Report: Palm Oil and Human Health Impacts
So why is there this need for so many labels and forms of certification? What is actually being certified? And who is benefiting from this?
After 30 years of certification schemes with environmental and social bias, what is clear is that the only “sustainability” that they guarantee is that of corporations’ lucrative business.
The first environmental certification mechanism for a specific product (wood) and its production chain emerged in the early 1990s, with the creation of the Forest Stewardship Council (FSC). Although its origin is connected with civil society pressure on corporations, FSC has been fully incorporated into the production logic of logging companies operating in forests, of giant paper and pulp corporations using tree monoculture plantations, as well as of producers and distributors of consumer goods.
Over time, having shown that it did not constitute any threat – on the contrary: an opportunity – to the accumulation strategy of the corporations involved, other sectors started creating similar mechanisms. Hence, starting in the 2000s, initiatives and so-called roundtables for “sustainable” or “responsible” production of palm oil, soybeans, cocoa, sugarcane, among others, proliferated.
Greenwashing ecocide – Agropalma & Orangutan Land TrustRead more: Greenwashing Ecocide: Agropalma and Orangutan Land Trust
100 NGOS signed a public statement denouncing the RSPO in late 2022
Read more
These “sustainable” initiatives have various aspects in common1. They are dominated, compromised and funded by corporate interests
They are schemes that present themselves as non-profit associations including many apparently diverse actors and interests (companies, NGOs, governments etc.) However, in practice, the business sector participants andtheir allies, like the big conservationist NGOs, dominate these initiatives and impose their interests in a highly unequal power relation between the members.
2. They promote toothless and unenforceable guidelines
They are mechanisms that establish operational guidelines and directives for companies to adhere to on a voluntary bases, leaving no possibility of legal consequences when rules are broken – rules formulated and judged by the companies themselves, it should be noted.
3. They promote an endless growth model of capitalism in spite of our limited and finite natural world
They are initiatives submitted to the logic of the market and its expansion, that is to say, certification labels have become important both to obtain funding for companies’ expansion projects and to win over consumers, mainly urban consumers and those from the global North. Read more about the limits of the Endless growth model.
4. The mechanism for conflict resolution is set and decided upon by the certification label itself – amplifying racial and gender inequities
They are mechanisms headquartered in countries of the North, and with management boards mainly composed of men and white people, leaving the rural communities of the South that have to face the certified plantations, to play the role of mere receivers of determinations imposed from outside about the use of the space where they live. And if they want to question the actions of any of the certified companies, they must submit to the protocol created by the certification system itself on how to proceed.
5. They use greenwashing language and false promises even though this does not reflect reality
Certification schemes are used by companies as defence mechanisms whenever they are faced with criticism over the impacts of their activities:
“Our products are certified…”, “The project has certification…”, as if this has guaranteed that there is no cause for concern.
One way or another, such certification mechanisms have not stopped the destructive expansion of industrial tree plantations, oil palms, soy, etc. Read more about using Design and Words as a greenwashing tool.
6. The predatory nature of corporate land-grabbing and expansionism cannot ever work in favour of indigenous peoples
A still from the documentary: by Mama Malind su Hilang (Our Land Has Gone) Nanang Sujana Watch on Youtube: https://www.youtube.com/watch?v=RqYoRh1aApgCertification labels have not been able to resolve the conflicts generated with traditional communities and Indigenous Peoples. Nor do they have the potential to do so, since they are designed to allow the continuity and expansion of corporate accumulation patterns that are intrinsically dependent on a predatory dynamic.
In fact, the main common denominator of such certification schemes is that they guarantee a green label to the companies involved, thus contributing to their primary objective, i.e., the maximisation of profit.
7. Certification labels like FSC and RSPO are vital to for companies gain consumer buy-in and greenwash away harms
Certifiers have hence become a key element through which companies seek to legitimize their territorial and economic expansion in the global South, deceiving consumers with the “sustainability” discourse.
In other words, these destructive corporations need certification labels to obtain some legitimacy in the eyes of consumers and investors, bearing in mind the vast number of reports, news and studies showing their harmful effects, such as:
- Violent corporate land-grabbing aided by private enforcement or military/police intervention
- Problematic, deceptive or non-existent community consultation processes
- Contamination by agro-chemicals and its human health and environmental impacts
- Soil degradation
- Dangerous and humiliating jobs
- Sexual abuse and other forms of violence against women
- Child slavery and indentured slavery
among many other impacts related to extensive monoculture plantations.
This permits one to affirm without reservation that certification itself has become an underlying cause of deforestation.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Read moreGreenwashing Tactic #2: No Proof
Greenwashing Tactic 5. Palm oil companies make environmental claims without providing proof or evidence of these claims or using spurious evidence.
Read moreGreenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Read moreGreenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Read moreGreenwashing Tactic #5: Irrelevance and Deflection
Learn how lobbyists use irrelevant information and deflection to shift the conversation away from their environmental harms, e.g. “sustainable” palm oil.
Read moreGreenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Read moreGreenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!
Read moreGreenwashing Tactic 8: Design & Words
Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers
Read moreGreenwashing Tactic 9: Partnerships, Sponsorships and Research Funding
Greenwashing Tactic 9. Corporations use NGOs, Zoo partnerships, sponsorships, and research funding to give an industry or brand a ‘green image.
Read moreGreenwashing Tactic 10: Gaslighting, Harassment, Stalking and Threats
Gaslighting, harassing or stalking vocal critics of a brand, commodity or industry certification in order to silence these critics – this is greenwashing!
Read moreTen Tactics of ‘Sustainable’ Palm Oil Greenwashing
Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!
Read moreNew forms of greenwashing: Carbon Credits and Biodiversity Credits
Furthermore, it is important to mention that the idea of certification has been taking on new shapes. With the creation of offset mechanisms for carbon emissions and biodiversity loss, new commodities have emerged already linked to certification mechanisms. In this new market, carbon credits and biodiversity credits – issued by certification schemes – represent a supposed guarantee that greenhouse gas emissions or the destruction of biodiversity are being duly offset elsewhere.
Differently from wood, paper, palm oil or soybeans, where the certification is “added” to the product by means of a label, in the carbon or biodiversity markets it is the
certification itself that makes it feasible for the product to be consumed.In other words, the commodity in itself is supposedly a guarantee – though a virtual guarantee, obtained through dubious methodologies and permeated by openly suspect interests.
This compilation of articles from the WRM Bulletin aims to underscore the damaging role played by companies and organisations involved in certification schemes. WRM considers it important to highlight that after three decades with ever more environmental certification labels on the market, it is urgent to put an end to this greenwashing.
Ultimately, instead of combating environmental devastation and the social ills linked
to corporations’ and other players’ operations, these labels cover up and
sustain their destructive logic.Sexual Exploitation and Violence against Women at the Root of the Industrial Plantation Model
The industrial plantation model is intrinsically linked with patriarchal oppression, serving as a cornerstone for corporate profitability. Companies often exploit women, recognizing their integral role within community dynamics, as a means to augment their bottom line. The intersection of gender and economic exploitation exemplifies the profound social implications of this oppressive system.
Read moreRSPO: outsourcing environmental regulation to oil palm businesses and industry
The RSPO certification, cleverly turning the palm oil industry’s legitimacy crisis to its favor, uses it as a stepping stone to further strengthen the industry’s position. It provides certificates claiming to meet sustainability standards—a clear advantage to the industry. However, it’s important to note that these standards are largely controlled by and designed to benefit companies operating within the palm oil sector itself.
Read more“Gender” in the palm oil industry and its RSPO label
Implementing gender policies in oil palm companies and the RSPO certification scheme is a start. But do they truly tackle the violence, patriarchy, and racism in the plantation model, or merely mask them? It’s crucial to examine how these policies are enacted and if they genuinely drive substantial change, or just scratch the surface of these systemic issues.
Read moreColombia: Palm-Producing Company Poligrow Plans to Grab more Land under the “Small Producers” Scheme
The harsh realities of violence, mass killings, and forced relocations amid the armed conflict in Colombia have disturbingly paved the way for the expansion of industrial oil palm cultivation. The palm oil company and RSPO member Poligrow, has been significantly implicated in these issues, with credible allegations of land seizure and intimidation tactics within the region of Mapiripán.
Read moreGreenwashing Words: Language that kills forests
Language never operates in a vacuum. Historically, specific terms have been leveraged as tools for exercising control over populations and territories. This article throws light on certain terms which, while seemingly positive, often shield economic interests detrimental to forests, forest animals and forest peoples.
Read moreAfrica: The RSPO certification for palm oil plantations is greenwash!
The Roundtable on Sustainable Palm Oil (RSPO) is a widely used certification system promising environmental, safety, and human rights standards in the palm oil industry. However, Friends of the Earth Africa groups contest its effectiveness, citing ongoing environmental degradation, human rights breaches, biodiversity loss, and increased poverty in Africa linked to the activities of palm oil companies.
Read morehttps://www.youtube.com/watch?v=SnXISnURIBA
Communities resisting the impunity and impacts of oil palm growers in Ecuador: Cases from Esmeraldas
The palm industry in Ecuador, encompassing 270,000 hectares of plantations, has been using the Roundtable on Sustainable Palm Oil (RSPO) certification to project an image of sustainability, setting itself apart from Asian palm oil. However, critics argue that this certification merely muffles community objections. Resistance from communities such as La Chiquita, Guadualito, and Barranquilla de San Javier in the Esmeraldas region continues to fuel discontent and foster international solidarity.
Read moreRSPO Certification despite land conflicts, violence and criminalisation
Nearly 1,500 members of MALOA in Sierra Leone are challenging RSPO’s certification of a SOCFIN subsidiary. They cite a string of conflicts and grievances tied to land use. This move follows controversial certifications of SOCFIN group’s operations in Nigeria, Cameroon, and Ivory Coast. Critics question if RSPO, perceived as industry-biased, can truly guarantee sustainability and human rights in the palm oil sector.
Read moreAre FSC and RSPO accomplices in crime? Agropalma’s Unresolved Land Question in the Brazilian Amazon
The Palmas del Ixcán company in Guatemala is accused of implementing systematic dispossession of land from indigenous communities for oil palm cultivation, using tactics such as deceptive RSPO certification and independent producers. The company’s strategic approach replaced the traditional collective land management by indigenous people in the Municipality of Ixcán, which had been disrupted by development plans since the 1960s. Despite filing a complaint to the RSPO and participating in consultations, the communities found their concerns disregarded, leading them to criticize the RSPO and label it a sham, asserting that its true intention is to facilitate palm planting at any cost.
Read moreWater is life – stop planting palms! reads a sign in Guatemala
“Water is life. Stop planting oil palms”. Photo: Movimiento Social Intercultural del Pueblo de Ixcán, GuatemalaThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission alongside other reports from World Health Organisation, Global Witness and others. Read original.
ENDS
Read more about human rights abuses and greenwashing associated with “sustainable” palm oil
So-called ‘Net Zero’ Flights Flush Rainforest Carbon Into the Sky
Virgin Atlantic airlines now uses ‘sustainable aviation fuel’ however experts call it greenwashing and industry spin causing climate change. Boycott palm oil!
Read moreOreo Maker Linked to Ongoing Deforestation and Human Rights Abuses
Mondelēz International who make Oreos keep sourcing palm oil from suppliers linked to violence and deforestation. Their RSPO certification is pure greenwash!
Read moreParrot Deaths Highlight Urgent Need to Reform CITES
The legal trade is largely to blame for African grey parrots becoming endangered. Regulator CITES is broken allowing exploitation, massive reform needed now!
Read moreSeeing Forest As Merely A Carbon “Commodity”: Dangerous Greenwashing
Commodifying forests as merely an investment for ‘carbon credits’ has many dangerous loopholes that human rights to indigenous peoples, take action!
Read moreFinance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Read more Load more postsSomething went wrong. Please refresh the page and/or try again.
Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
Sign Up
Join 3,179 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Read moreMel Lumby: Dedicated Devotee to Borneo’s Living Beings
Read moreAnthropologist and Author Dr Sophie Chao
Read moreHealth Physician Dr Evan Allen
Read moreThe World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
Read moreHow do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
Read more3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support #auditFraud #Boycott4wildlife #BoycottPalmOil #corruption #deforestation #ecocide #ecolabels #fraud #FSC #greenwashing #humanRights #indigenousRights #landRights #landgrabbing #OrangutanLandTrust #palm #palmOilDeforestation #palmoil #RSPO #RSPOGreenwashing -
RSPO’s Dubious “Sustainability”: 30 Years of Deceit
Ecolabels like RSPO and FSC are involved in networks of extensive greenwashing. They exist to conceal corporations’ environmental damage rather than fighting it. With three decades dubious promises from environmental certifications, World Rainforest Movement calls for a swift end to this disgraceful palm oil, soy and timber industry greenwashing. You can help resist palm oil colonialism and ecocide #Boycottpalmoil #Boycott4Wildlife every time you shop!
#Ecolabels like #RSPO and #FSC are accused of greenwashing, hiding corporations’ environmental #ecocide from consumers 💩🛒 rather than fighting #corruption. Fight back with your wallet and #Boycottpalmoil 🌴🪔🩸🧐🙊⛔️ #Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterWorld Rainforest Movement and Palm Oil Detectives call for an end to #palmoil #greenwashing from #RSPO “sustainable” palm oil 🙊🧐⛔️ Resist the greenwash and #Boycottpalmoil #Boycott4Wildlife in the supermarket! 🌴💀🩸🚫 @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission here alongside other reports from World Health Organisation, Global Witness and others. Read original.
The shelves in supermarkets and stores are full of certified products. The packaging displays different labels indicating products were made with “sustainable” paper or wood, food or cosmetic products made with “sustainable” palm oil, “responsible” soybeans and so on and so forth.
Even when it comes to buying an airplane ticket, consumers can pay a little more
to ensure that their carbon emissions are (supposedly) “neutralised”, so as to guarantee that much touted “sustainability”.Read more: WHO Bulletin Report: Palm Oil and Human Health Impacts
So why is there this need for so many labels and forms of certification? What is actually being certified? And who is benefiting from this?
After 30 years of certification schemes with environmental and social bias, what is clear is that the only “sustainability” that they guarantee is that of corporations’ lucrative business.
The first environmental certification mechanism for a specific product (wood) and its production chain emerged in the early 1990s, with the creation of the Forest Stewardship Council (FSC). Although its origin is connected with civil society pressure on corporations, FSC has been fully incorporated into the production logic of logging companies operating in forests, of giant paper and pulp corporations using tree monoculture plantations, as well as of producers and distributors of consumer goods.
Over time, having shown that it did not constitute any threat – on the contrary: an opportunity – to the accumulation strategy of the corporations involved, other sectors started creating similar mechanisms. Hence, starting in the 2000s, initiatives and so-called roundtables for “sustainable” or “responsible” production of palm oil, soybeans, cocoa, sugarcane, among others, proliferated.
Greenwashing ecocide – Agropalma & Orangutan Land TrustRead more: Greenwashing Ecocide: Agropalma and Orangutan Land Trust
100 NGOS signed a public statement denouncing the RSPO in late 2022
Read more
These “sustainable” initiatives have various aspects in common1. They are dominated, compromised and funded by corporate interests
They are schemes that present themselves as non-profit associations including many apparently diverse actors and interests (companies, NGOs, governments etc.) However, in practice, the business sector participants andtheir allies, like the big conservationist NGOs, dominate these initiatives and impose their interests in a highly unequal power relation between the members.
2. They promote toothless and unenforceable guidelines
They are mechanisms that establish operational guidelines and directives for companies to adhere to on a voluntary bases, leaving no possibility of legal consequences when rules are broken – rules formulated and judged by the companies themselves, it should be noted.
3. They promote an endless growth model of capitalism in spite of our limited and finite natural world
They are initiatives submitted to the logic of the market and its expansion, that is to say, certification labels have become important both to obtain funding for companies’ expansion projects and to win over consumers, mainly urban consumers and those from the global North. Read more about the limits of the Endless growth model.
4. The mechanism for conflict resolution is set and decided upon by the certification label itself – amplifying racial and gender inequities
They are mechanisms headquartered in countries of the North, and with management boards mainly composed of men and white people, leaving the rural communities of the South that have to face the certified plantations, to play the role of mere receivers of determinations imposed from outside about the use of the space where they live. And if they want to question the actions of any of the certified companies, they must submit to the protocol created by the certification system itself on how to proceed.
5. They use greenwashing language and false promises even though this does not reflect reality
Certification schemes are used by companies as defence mechanisms whenever they are faced with criticism over the impacts of their activities:
“Our products are certified…”, “The project has certification…”, as if this has guaranteed that there is no cause for concern.
One way or another, such certification mechanisms have not stopped the destructive expansion of industrial tree plantations, oil palms, soy, etc. Read more about using Design and Words as a greenwashing tool.
6. The predatory nature of corporate land-grabbing and expansionism cannot ever work in favour of indigenous peoples
A still from the documentary: by Mama Malind su Hilang (Our Land Has Gone) Nanang Sujana Watch on Youtube: https://www.youtube.com/watch?v=RqYoRh1aApgCertification labels have not been able to resolve the conflicts generated with traditional communities and Indigenous Peoples. Nor do they have the potential to do so, since they are designed to allow the continuity and expansion of corporate accumulation patterns that are intrinsically dependent on a predatory dynamic.
In fact, the main common denominator of such certification schemes is that they guarantee a green label to the companies involved, thus contributing to their primary objective, i.e., the maximisation of profit.
7. Certification labels like FSC and RSPO are vital to for companies gain consumer buy-in and greenwash away harms
Certifiers have hence become a key element through which companies seek to legitimize their territorial and economic expansion in the global South, deceiving consumers with the “sustainability” discourse.
In other words, these destructive corporations need certification labels to obtain some legitimacy in the eyes of consumers and investors, bearing in mind the vast number of reports, news and studies showing their harmful effects, such as:
- Violent corporate land-grabbing aided by private enforcement or military/police intervention
- Problematic, deceptive or non-existent community consultation processes
- Contamination by agro-chemicals and its human health and environmental impacts
- Soil degradation
- Dangerous and humiliating jobs
- Sexual abuse and other forms of violence against women
- Child slavery and indentured slavery
among many other impacts related to extensive monoculture plantations.
This permits one to affirm without reservation that certification itself has become an underlying cause of deforestation.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Read moreGreenwashing Tactic #2: No Proof
Greenwashing Tactic 5. Palm oil companies make environmental claims without providing proof or evidence of these claims or using spurious evidence.
Read moreGreenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Read moreGreenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Read moreGreenwashing Tactic #5: Irrelevance and Deflection
Learn how lobbyists use irrelevant information and deflection to shift the conversation away from their environmental harms, e.g. “sustainable” palm oil.
Read moreGreenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Read moreGreenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!
Read moreGreenwashing Tactic 8: Design & Words
Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers
Read moreGreenwashing Tactic 9: Partnerships, Sponsorships and Research Funding
Greenwashing Tactic 9. Corporations use NGOs, Zoo partnerships, sponsorships, and research funding to give an industry or brand a ‘green image.
Read moreGreenwashing Tactic 10: Gaslighting, Harassment, Stalking and Threats
Gaslighting, harassing or stalking vocal critics of a brand, commodity or industry certification in order to silence these critics – this is greenwashing!
Read moreTen Tactics of ‘Sustainable’ Palm Oil Greenwashing
Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!
Read moreNew forms of greenwashing: Carbon Credits and Biodiversity Credits
Furthermore, it is important to mention that the idea of certification has been taking on new shapes. With the creation of offset mechanisms for carbon emissions and biodiversity loss, new commodities have emerged already linked to certification mechanisms. In this new market, carbon credits and biodiversity credits – issued by certification schemes – represent a supposed guarantee that greenhouse gas emissions or the destruction of biodiversity are being duly offset elsewhere.
Differently from wood, paper, palm oil or soybeans, where the certification is “added” to the product by means of a label, in the carbon or biodiversity markets it is the
certification itself that makes it feasible for the product to be consumed.In other words, the commodity in itself is supposedly a guarantee – though a virtual guarantee, obtained through dubious methodologies and permeated by openly suspect interests.
This compilation of articles from the WRM Bulletin aims to underscore the damaging role played by companies and organisations involved in certification schemes. WRM considers it important to highlight that after three decades with ever more environmental certification labels on the market, it is urgent to put an end to this greenwashing.
Ultimately, instead of combating environmental devastation and the social ills linked
to corporations’ and other players’ operations, these labels cover up and
sustain their destructive logic.Sexual Exploitation and Violence against Women at the Root of the Industrial Plantation Model
The industrial plantation model is intrinsically linked with patriarchal oppression, serving as a cornerstone for corporate profitability. Companies often exploit women, recognizing their integral role within community dynamics, as a means to augment their bottom line. The intersection of gender and economic exploitation exemplifies the profound social implications of this oppressive system.
Read moreRSPO: outsourcing environmental regulation to oil palm businesses and industry
The RSPO certification, cleverly turning the palm oil industry’s legitimacy crisis to its favor, uses it as a stepping stone to further strengthen the industry’s position. It provides certificates claiming to meet sustainability standards—a clear advantage to the industry. However, it’s important to note that these standards are largely controlled by and designed to benefit companies operating within the palm oil sector itself.
Read more“Gender” in the palm oil industry and its RSPO label
Implementing gender policies in oil palm companies and the RSPO certification scheme is a start. But do they truly tackle the violence, patriarchy, and racism in the plantation model, or merely mask them? It’s crucial to examine how these policies are enacted and if they genuinely drive substantial change, or just scratch the surface of these systemic issues.
Read moreColombia: Palm-Producing Company Poligrow Plans to Grab more Land under the “Small Producers” Scheme
The harsh realities of violence, mass killings, and forced relocations amid the armed conflict in Colombia have disturbingly paved the way for the expansion of industrial oil palm cultivation. The palm oil company and RSPO member Poligrow, has been significantly implicated in these issues, with credible allegations of land seizure and intimidation tactics within the region of Mapiripán.
Read moreGreenwashing Words: Language that kills forests
Language never operates in a vacuum. Historically, specific terms have been leveraged as tools for exercising control over populations and territories. This article throws light on certain terms which, while seemingly positive, often shield economic interests detrimental to forests, forest animals and forest peoples.
Read moreAfrica: The RSPO certification for palm oil plantations is greenwash!
The Roundtable on Sustainable Palm Oil (RSPO) is a widely used certification system promising environmental, safety, and human rights standards in the palm oil industry. However, Friends of the Earth Africa groups contest its effectiveness, citing ongoing environmental degradation, human rights breaches, biodiversity loss, and increased poverty in Africa linked to the activities of palm oil companies.
Read morehttps://www.youtube.com/watch?v=SnXISnURIBA
Communities resisting the impunity and impacts of oil palm growers in Ecuador: Cases from Esmeraldas
The palm industry in Ecuador, encompassing 270,000 hectares of plantations, has been using the Roundtable on Sustainable Palm Oil (RSPO) certification to project an image of sustainability, setting itself apart from Asian palm oil. However, critics argue that this certification merely muffles community objections. Resistance from communities such as La Chiquita, Guadualito, and Barranquilla de San Javier in the Esmeraldas region continues to fuel discontent and foster international solidarity.
Read moreRSPO Certification despite land conflicts, violence and criminalisation
Nearly 1,500 members of MALOA in Sierra Leone are challenging RSPO’s certification of a SOCFIN subsidiary. They cite a string of conflicts and grievances tied to land use. This move follows controversial certifications of SOCFIN group’s operations in Nigeria, Cameroon, and Ivory Coast. Critics question if RSPO, perceived as industry-biased, can truly guarantee sustainability and human rights in the palm oil sector.
Read moreAre FSC and RSPO accomplices in crime? Agropalma’s Unresolved Land Question in the Brazilian Amazon
The Palmas del Ixcán company in Guatemala is accused of implementing systematic dispossession of land from indigenous communities for oil palm cultivation, using tactics such as deceptive RSPO certification and independent producers. The company’s strategic approach replaced the traditional collective land management by indigenous people in the Municipality of Ixcán, which had been disrupted by development plans since the 1960s. Despite filing a complaint to the RSPO and participating in consultations, the communities found their concerns disregarded, leading them to criticize the RSPO and label it a sham, asserting that its true intention is to facilitate palm planting at any cost.
Read moreWater is life – stop planting palms! reads a sign in Guatemala
“Water is life. Stop planting oil palms”. Photo: Movimiento Social Intercultural del Pueblo de Ixcán, GuatemalaThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission alongside other reports from World Health Organisation, Global Witness and others. Read original.
ENDS
Read more about human rights abuses and greenwashing associated with “sustainable” palm oil
So-called ‘Net Zero’ Flights Flush Rainforest Carbon Into the Sky
Virgin Atlantic airlines now uses ‘sustainable aviation fuel’ however experts call it greenwashing and industry spin causing climate change. Boycott palm oil!
Read moreOreo Maker Linked to Ongoing Deforestation and Human Rights Abuses
Mondelēz International who make Oreos keep sourcing palm oil from suppliers linked to violence and deforestation. Their RSPO certification is pure greenwash!
Read moreParrot Deaths Highlight Urgent Need to Reform CITES
The legal trade is largely to blame for African grey parrots becoming endangered. Regulator CITES is broken allowing exploitation, massive reform needed now!
Read moreSeeing Forest As Merely A Carbon “Commodity”: Dangerous Greenwashing
Commodifying forests as merely an investment for ‘carbon credits’ has many dangerous loopholes that human rights to indigenous peoples, take action!
Read moreFinance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Read more Load more postsSomething went wrong. Please refresh the page and/or try again.
Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
Sign Up
Join 3,179 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Read moreMel Lumby: Dedicated Devotee to Borneo’s Living Beings
Read moreAnthropologist and Author Dr Sophie Chao
Read moreHealth Physician Dr Evan Allen
Read moreThe World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
Read moreHow do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
Read more3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support #auditFraud #Boycott4wildlife #BoycottPalmOil #corruption #deforestation #ecocide #ecolabels #fraud #FSC #greenwashing #humanRights #indigenousRights #landRights #landgrabbing #OrangutanLandTrust #palm #palmOilDeforestation #palmoil #RSPO #RSPOGreenwashing -
RSPO’s Dubious “Sustainability”: 30 Years of Deceit
Ecolabels like RSPO and FSC are involved in networks of extensive greenwashing. They exist to conceal corporations’ environmental damage rather than fighting it. With three decades dubious promises from environmental certifications, World Rainforest Movement calls for a swift end to this disgraceful palm oil, soy and timber industry greenwashing. You can help resist palm oil colonialism and ecocide #Boycottpalmoil #Boycott4Wildlife every time you shop!
#Ecolabels like #RSPO and #FSC are accused of greenwashing, hiding corporations’ environmental #ecocide from consumers 💩🛒 rather than fighting #corruption. Fight back with your wallet and #Boycottpalmoil 🌴🪔🩸🧐🙊⛔️ #Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterWorld Rainforest Movement and Palm Oil Detectives call for an end to #palmoil #greenwashing from #RSPO “sustainable” palm oil 🙊🧐⛔️ Resist the greenwash and #Boycottpalmoil #Boycott4Wildlife in the supermarket! 🌴💀🩸🚫 @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission here alongside other reports from World Health Organisation, Global Witness and others. Read original.
The shelves in supermarkets and stores are full of certified products. The packaging displays different labels indicating products were made with “sustainable” paper or wood, food or cosmetic products made with “sustainable” palm oil, “responsible” soybeans and so on and so forth.
Even when it comes to buying an airplane ticket, consumers can pay a little more
to ensure that their carbon emissions are (supposedly) “neutralised”, so as to guarantee that much touted “sustainability”.Read more: WHO Bulletin Report: Palm Oil and Human Health Impacts
So why is there this need for so many labels and forms of certification? What is actually being certified? And who is benefiting from this?
After 30 years of certification schemes with environmental and social bias, what is clear is that the only “sustainability” that they guarantee is that of corporations’ lucrative business.
The first environmental certification mechanism for a specific product (wood) and its production chain emerged in the early 1990s, with the creation of the Forest Stewardship Council (FSC). Although its origin is connected with civil society pressure on corporations, FSC has been fully incorporated into the production logic of logging companies operating in forests, of giant paper and pulp corporations using tree monoculture plantations, as well as of producers and distributors of consumer goods.
Over time, having shown that it did not constitute any threat – on the contrary: an opportunity – to the accumulation strategy of the corporations involved, other sectors started creating similar mechanisms. Hence, starting in the 2000s, initiatives and so-called roundtables for “sustainable” or “responsible” production of palm oil, soybeans, cocoa, sugarcane, among others, proliferated.
Greenwashing ecocide – Agropalma & Orangutan Land TrustRead more: Greenwashing Ecocide: Agropalma and Orangutan Land Trust
100 NGOS signed a public statement denouncing the RSPO in late 2022
Read more
These “sustainable” initiatives have various aspects in common1. They are dominated, compromised and funded by corporate interests
They are schemes that present themselves as non-profit associations including many apparently diverse actors and interests (companies, NGOs, governments etc.) However, in practice, the business sector participants andtheir allies, like the big conservationist NGOs, dominate these initiatives and impose their interests in a highly unequal power relation between the members.
2. They promote toothless and unenforceable guidelines
They are mechanisms that establish operational guidelines and directives for companies to adhere to on a voluntary bases, leaving no possibility of legal consequences when rules are broken – rules formulated and judged by the companies themselves, it should be noted.
3. They promote an endless growth model of capitalism in spite of our limited and finite natural world
They are initiatives submitted to the logic of the market and its expansion, that is to say, certification labels have become important both to obtain funding for companies’ expansion projects and to win over consumers, mainly urban consumers and those from the global North. Read more about the limits of the Endless growth model.
4. The mechanism for conflict resolution is set and decided upon by the certification label itself – amplifying racial and gender inequities
They are mechanisms headquartered in countries of the North, and with management boards mainly composed of men and white people, leaving the rural communities of the South that have to face the certified plantations, to play the role of mere receivers of determinations imposed from outside about the use of the space where they live. And if they want to question the actions of any of the certified companies, they must submit to the protocol created by the certification system itself on how to proceed.
5. They use greenwashing language and false promises even though this does not reflect reality
Certification schemes are used by companies as defence mechanisms whenever they are faced with criticism over the impacts of their activities:
“Our products are certified…”, “The project has certification…”, as if this has guaranteed that there is no cause for concern.
One way or another, such certification mechanisms have not stopped the destructive expansion of industrial tree plantations, oil palms, soy, etc. Read more about using Design and Words as a greenwashing tool.
6. The predatory nature of corporate land-grabbing and expansionism cannot ever work in favour of indigenous peoples
A still from the documentary: by Mama Malind su Hilang (Our Land Has Gone) Nanang Sujana Watch on Youtube: https://www.youtube.com/watch?v=RqYoRh1aApgCertification labels have not been able to resolve the conflicts generated with traditional communities and Indigenous Peoples. Nor do they have the potential to do so, since they are designed to allow the continuity and expansion of corporate accumulation patterns that are intrinsically dependent on a predatory dynamic.
In fact, the main common denominator of such certification schemes is that they guarantee a green label to the companies involved, thus contributing to their primary objective, i.e., the maximisation of profit.
7. Certification labels like FSC and RSPO are vital to for companies gain consumer buy-in and greenwash away harms
Certifiers have hence become a key element through which companies seek to legitimize their territorial and economic expansion in the global South, deceiving consumers with the “sustainability” discourse.
In other words, these destructive corporations need certification labels to obtain some legitimacy in the eyes of consumers and investors, bearing in mind the vast number of reports, news and studies showing their harmful effects, such as:
- Violent corporate land-grabbing aided by private enforcement or military/police intervention
- Problematic, deceptive or non-existent community consultation processes
- Contamination by agro-chemicals and its human health and environmental impacts
- Soil degradation
- Dangerous and humiliating jobs
- Sexual abuse and other forms of violence against women
- Child slavery and indentured slavery
among many other impacts related to extensive monoculture plantations.
This permits one to affirm without reservation that certification itself has become an underlying cause of deforestation.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Read moreGreenwashing Tactic #2: No Proof
Greenwashing Tactic 5. Palm oil companies make environmental claims without providing proof or evidence of these claims or using spurious evidence.
Read moreGreenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Read moreGreenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Read moreGreenwashing Tactic #5: Irrelevance and Deflection
Learn how lobbyists use irrelevant information and deflection to shift the conversation away from their environmental harms, e.g. “sustainable” palm oil.
Read moreGreenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Read moreGreenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!
Read moreGreenwashing Tactic 8: Design & Words
Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers
Read moreGreenwashing Tactic 9: Partnerships, Sponsorships and Research Funding
Greenwashing Tactic 9. Corporations use NGOs, Zoo partnerships, sponsorships, and research funding to give an industry or brand a ‘green image.
Read moreGreenwashing Tactic 10: Gaslighting, Harassment, Stalking and Threats
Gaslighting, harassing or stalking vocal critics of a brand, commodity or industry certification in order to silence these critics – this is greenwashing!
Read moreTen Tactics of ‘Sustainable’ Palm Oil Greenwashing
Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!
Read moreNew forms of greenwashing: Carbon Credits and Biodiversity Credits
Furthermore, it is important to mention that the idea of certification has been taking on new shapes. With the creation of offset mechanisms for carbon emissions and biodiversity loss, new commodities have emerged already linked to certification mechanisms. In this new market, carbon credits and biodiversity credits – issued by certification schemes – represent a supposed guarantee that greenhouse gas emissions or the destruction of biodiversity are being duly offset elsewhere.
Differently from wood, paper, palm oil or soybeans, where the certification is “added” to the product by means of a label, in the carbon or biodiversity markets it is the
certification itself that makes it feasible for the product to be consumed.In other words, the commodity in itself is supposedly a guarantee – though a virtual guarantee, obtained through dubious methodologies and permeated by openly suspect interests.
This compilation of articles from the WRM Bulletin aims to underscore the damaging role played by companies and organisations involved in certification schemes. WRM considers it important to highlight that after three decades with ever more environmental certification labels on the market, it is urgent to put an end to this greenwashing.
Ultimately, instead of combating environmental devastation and the social ills linked
to corporations’ and other players’ operations, these labels cover up and
sustain their destructive logic.Sexual Exploitation and Violence against Women at the Root of the Industrial Plantation Model
The industrial plantation model is intrinsically linked with patriarchal oppression, serving as a cornerstone for corporate profitability. Companies often exploit women, recognizing their integral role within community dynamics, as a means to augment their bottom line. The intersection of gender and economic exploitation exemplifies the profound social implications of this oppressive system.
Read moreRSPO: outsourcing environmental regulation to oil palm businesses and industry
The RSPO certification, cleverly turning the palm oil industry’s legitimacy crisis to its favor, uses it as a stepping stone to further strengthen the industry’s position. It provides certificates claiming to meet sustainability standards—a clear advantage to the industry. However, it’s important to note that these standards are largely controlled by and designed to benefit companies operating within the palm oil sector itself.
Read more“Gender” in the palm oil industry and its RSPO label
Implementing gender policies in oil palm companies and the RSPO certification scheme is a start. But do they truly tackle the violence, patriarchy, and racism in the plantation model, or merely mask them? It’s crucial to examine how these policies are enacted and if they genuinely drive substantial change, or just scratch the surface of these systemic issues.
Read moreColombia: Palm-Producing Company Poligrow Plans to Grab more Land under the “Small Producers” Scheme
The harsh realities of violence, mass killings, and forced relocations amid the armed conflict in Colombia have disturbingly paved the way for the expansion of industrial oil palm cultivation. The palm oil company and RSPO member Poligrow, has been significantly implicated in these issues, with credible allegations of land seizure and intimidation tactics within the region of Mapiripán.
Read moreGreenwashing Words: Language that kills forests
Language never operates in a vacuum. Historically, specific terms have been leveraged as tools for exercising control over populations and territories. This article throws light on certain terms which, while seemingly positive, often shield economic interests detrimental to forests, forest animals and forest peoples.
Read moreAfrica: The RSPO certification for palm oil plantations is greenwash!
The Roundtable on Sustainable Palm Oil (RSPO) is a widely used certification system promising environmental, safety, and human rights standards in the palm oil industry. However, Friends of the Earth Africa groups contest its effectiveness, citing ongoing environmental degradation, human rights breaches, biodiversity loss, and increased poverty in Africa linked to the activities of palm oil companies.
Read morehttps://www.youtube.com/watch?v=SnXISnURIBA
Communities resisting the impunity and impacts of oil palm growers in Ecuador: Cases from Esmeraldas
The palm industry in Ecuador, encompassing 270,000 hectares of plantations, has been using the Roundtable on Sustainable Palm Oil (RSPO) certification to project an image of sustainability, setting itself apart from Asian palm oil. However, critics argue that this certification merely muffles community objections. Resistance from communities such as La Chiquita, Guadualito, and Barranquilla de San Javier in the Esmeraldas region continues to fuel discontent and foster international solidarity.
Read moreRSPO Certification despite land conflicts, violence and criminalisation
Nearly 1,500 members of MALOA in Sierra Leone are challenging RSPO’s certification of a SOCFIN subsidiary. They cite a string of conflicts and grievances tied to land use. This move follows controversial certifications of SOCFIN group’s operations in Nigeria, Cameroon, and Ivory Coast. Critics question if RSPO, perceived as industry-biased, can truly guarantee sustainability and human rights in the palm oil sector.
Read moreAre FSC and RSPO accomplices in crime? Agropalma’s Unresolved Land Question in the Brazilian Amazon
The Palmas del Ixcán company in Guatemala is accused of implementing systematic dispossession of land from indigenous communities for oil palm cultivation, using tactics such as deceptive RSPO certification and independent producers. The company’s strategic approach replaced the traditional collective land management by indigenous people in the Municipality of Ixcán, which had been disrupted by development plans since the 1960s. Despite filing a complaint to the RSPO and participating in consultations, the communities found their concerns disregarded, leading them to criticize the RSPO and label it a sham, asserting that its true intention is to facilitate palm planting at any cost.
Read moreWater is life – stop planting palms! reads a sign in Guatemala
“Water is life. Stop planting oil palms”. Photo: Movimiento Social Intercultural del Pueblo de Ixcán, GuatemalaThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission alongside other reports from World Health Organisation, Global Witness and others. Read original.
ENDS
Read more about human rights abuses and greenwashing associated with “sustainable” palm oil
So-called ‘Net Zero’ Flights Flush Rainforest Carbon Into the Sky
Virgin Atlantic airlines now uses ‘sustainable aviation fuel’ however experts call it greenwashing and industry spin causing climate change. Boycott palm oil!
Read moreOreo Maker Linked to Ongoing Deforestation and Human Rights Abuses
Mondelēz International who make Oreos keep sourcing palm oil from suppliers linked to violence and deforestation. Their RSPO certification is pure greenwash!
Read moreParrot Deaths Highlight Urgent Need to Reform CITES
The legal trade is largely to blame for African grey parrots becoming endangered. Regulator CITES is broken allowing exploitation, massive reform needed now!
Read moreSeeing Forest As Merely A Carbon “Commodity”: Dangerous Greenwashing
Commodifying forests as merely an investment for ‘carbon credits’ has many dangerous loopholes that human rights to indigenous peoples, take action!
Read moreFinance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Read more Load more postsSomething went wrong. Please refresh the page and/or try again.
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Join 3,179 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
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Read moreThe World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
Read moreHow do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
Read more3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support #auditFraud #Boycott4wildlife #BoycottPalmOil #corruption #deforestation #ecocide #ecolabels #fraud #FSC #greenwashing #humanRights #indigenousRights #landRights #landgrabbing #OrangutanLandTrust #palm #palmOilDeforestation #palmoil #RSPO #RSPOGreenwashing -
RSPO’s Dubious “Sustainability”: 30 Years of Deceit
Ecolabels like RSPO and FSC are involved in networks of extensive greenwashing. They exist to conceal corporations’ environmental damage rather than fighting it. With three decades dubious promises from environmental certifications, World Rainforest Movement calls for a swift end to this disgraceful palm oil, soy and timber industry greenwashing. You can help resist palm oil colonialism and ecocide #Boycottpalmoil #Boycott4Wildlife every time you shop!
#Ecolabels like #RSPO and #FSC are accused of greenwashing, hiding corporations’ environmental #ecocide from consumers 💩🛒 rather than fighting #corruption. Fight back with your wallet and #Boycottpalmoil 🌴🪔🩸🧐🙊⛔️ #Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterWorld Rainforest Movement and Palm Oil Detectives call for an end to #palmoil #greenwashing from #RSPO “sustainable” palm oil 🙊🧐⛔️ Resist the greenwash and #Boycottpalmoil #Boycott4Wildlife in the supermarket! 🌴💀🩸🚫 @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission here alongside other reports from World Health Organisation, Global Witness and others. Read original.
The shelves in supermarkets and stores are full of certified products. The packaging displays different labels indicating products were made with “sustainable” paper or wood, food or cosmetic products made with “sustainable” palm oil, “responsible” soybeans and so on and so forth.
Even when it comes to buying an airplane ticket, consumers can pay a little more
to ensure that their carbon emissions are (supposedly) “neutralised”, so as to guarantee that much touted “sustainability”.Read more: WHO Bulletin Report: Palm Oil and Human Health Impacts
So why is there this need for so many labels and forms of certification? What is actually being certified? And who is benefiting from this?
After 30 years of certification schemes with environmental and social bias, what is clear is that the only “sustainability” that they guarantee is that of corporations’ lucrative business.
The first environmental certification mechanism for a specific product (wood) and its production chain emerged in the early 1990s, with the creation of the Forest Stewardship Council (FSC). Although its origin is connected with civil society pressure on corporations, FSC has been fully incorporated into the production logic of logging companies operating in forests, of giant paper and pulp corporations using tree monoculture plantations, as well as of producers and distributors of consumer goods.
Over time, having shown that it did not constitute any threat – on the contrary: an opportunity – to the accumulation strategy of the corporations involved, other sectors started creating similar mechanisms. Hence, starting in the 2000s, initiatives and so-called roundtables for “sustainable” or “responsible” production of palm oil, soybeans, cocoa, sugarcane, among others, proliferated.
Greenwashing ecocide – Agropalma & Orangutan Land TrustRead more: Greenwashing Ecocide: Agropalma and Orangutan Land Trust
100 NGOS signed a public statement denouncing the RSPO in late 2022
Read more
These “sustainable” initiatives have various aspects in common1. They are dominated, compromised and funded by corporate interests
They are schemes that present themselves as non-profit associations including many apparently diverse actors and interests (companies, NGOs, governments etc.) However, in practice, the business sector participants andtheir allies, like the big conservationist NGOs, dominate these initiatives and impose their interests in a highly unequal power relation between the members.
2. They promote toothless and unenforceable guidelines
They are mechanisms that establish operational guidelines and directives for companies to adhere to on a voluntary bases, leaving no possibility of legal consequences when rules are broken – rules formulated and judged by the companies themselves, it should be noted.
3. They promote an endless growth model of capitalism in spite of our limited and finite natural world
They are initiatives submitted to the logic of the market and its expansion, that is to say, certification labels have become important both to obtain funding for companies’ expansion projects and to win over consumers, mainly urban consumers and those from the global North. Read more about the limits of the Endless growth model.
4. The mechanism for conflict resolution is set and decided upon by the certification label itself – amplifying racial and gender inequities
They are mechanisms headquartered in countries of the North, and with management boards mainly composed of men and white people, leaving the rural communities of the South that have to face the certified plantations, to play the role of mere receivers of determinations imposed from outside about the use of the space where they live. And if they want to question the actions of any of the certified companies, they must submit to the protocol created by the certification system itself on how to proceed.
5. They use greenwashing language and false promises even though this does not reflect reality
Certification schemes are used by companies as defence mechanisms whenever they are faced with criticism over the impacts of their activities:
“Our products are certified…”, “The project has certification…”, as if this has guaranteed that there is no cause for concern.
One way or another, such certification mechanisms have not stopped the destructive expansion of industrial tree plantations, oil palms, soy, etc. Read more about using Design and Words as a greenwashing tool.
6. The predatory nature of corporate land-grabbing and expansionism cannot ever work in favour of indigenous peoples
A still from the documentary: by Mama Malind su Hilang (Our Land Has Gone) Nanang Sujana Watch on Youtube: https://www.youtube.com/watch?v=RqYoRh1aApgCertification labels have not been able to resolve the conflicts generated with traditional communities and Indigenous Peoples. Nor do they have the potential to do so, since they are designed to allow the continuity and expansion of corporate accumulation patterns that are intrinsically dependent on a predatory dynamic.
In fact, the main common denominator of such certification schemes is that they guarantee a green label to the companies involved, thus contributing to their primary objective, i.e., the maximisation of profit.
7. Certification labels like FSC and RSPO are vital to for companies gain consumer buy-in and greenwash away harms
Certifiers have hence become a key element through which companies seek to legitimize their territorial and economic expansion in the global South, deceiving consumers with the “sustainability” discourse.
In other words, these destructive corporations need certification labels to obtain some legitimacy in the eyes of consumers and investors, bearing in mind the vast number of reports, news and studies showing their harmful effects, such as:
- Violent corporate land-grabbing aided by private enforcement or military/police intervention
- Problematic, deceptive or non-existent community consultation processes
- Contamination by agro-chemicals and its human health and environmental impacts
- Soil degradation
- Dangerous and humiliating jobs
- Sexual abuse and other forms of violence against women
- Child slavery and indentured slavery
among many other impacts related to extensive monoculture plantations.
This permits one to affirm without reservation that certification itself has become an underlying cause of deforestation.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Read moreGreenwashing Tactic #2: No Proof
Greenwashing Tactic 5. Palm oil companies make environmental claims without providing proof or evidence of these claims or using spurious evidence.
Read moreGreenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Read moreGreenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Read moreGreenwashing Tactic #5: Irrelevance and Deflection
Learn how lobbyists use irrelevant information and deflection to shift the conversation away from their environmental harms, e.g. “sustainable” palm oil.
Read moreGreenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Read moreGreenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!
Read moreGreenwashing Tactic 8: Design & Words
Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers
Read moreGreenwashing Tactic 9: Partnerships, Sponsorships and Research Funding
Greenwashing Tactic 9. Corporations use NGOs, Zoo partnerships, sponsorships, and research funding to give an industry or brand a ‘green image.
Read moreGreenwashing Tactic 10: Gaslighting, Harassment, Stalking and Threats
Gaslighting, harassing or stalking vocal critics of a brand, commodity or industry certification in order to silence these critics – this is greenwashing!
Read moreTen Tactics of ‘Sustainable’ Palm Oil Greenwashing
Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!
Read moreNew forms of greenwashing: Carbon Credits and Biodiversity Credits
Furthermore, it is important to mention that the idea of certification has been taking on new shapes. With the creation of offset mechanisms for carbon emissions and biodiversity loss, new commodities have emerged already linked to certification mechanisms. In this new market, carbon credits and biodiversity credits – issued by certification schemes – represent a supposed guarantee that greenhouse gas emissions or the destruction of biodiversity are being duly offset elsewhere.
Differently from wood, paper, palm oil or soybeans, where the certification is “added” to the product by means of a label, in the carbon or biodiversity markets it is the
certification itself that makes it feasible for the product to be consumed.In other words, the commodity in itself is supposedly a guarantee – though a virtual guarantee, obtained through dubious methodologies and permeated by openly suspect interests.
This compilation of articles from the WRM Bulletin aims to underscore the damaging role played by companies and organisations involved in certification schemes. WRM considers it important to highlight that after three decades with ever more environmental certification labels on the market, it is urgent to put an end to this greenwashing.
Ultimately, instead of combating environmental devastation and the social ills linked
to corporations’ and other players’ operations, these labels cover up and
sustain their destructive logic.Sexual Exploitation and Violence against Women at the Root of the Industrial Plantation Model
The industrial plantation model is intrinsically linked with patriarchal oppression, serving as a cornerstone for corporate profitability. Companies often exploit women, recognizing their integral role within community dynamics, as a means to augment their bottom line. The intersection of gender and economic exploitation exemplifies the profound social implications of this oppressive system.
Read moreRSPO: outsourcing environmental regulation to oil palm businesses and industry
The RSPO certification, cleverly turning the palm oil industry’s legitimacy crisis to its favor, uses it as a stepping stone to further strengthen the industry’s position. It provides certificates claiming to meet sustainability standards—a clear advantage to the industry. However, it’s important to note that these standards are largely controlled by and designed to benefit companies operating within the palm oil sector itself.
Read more“Gender” in the palm oil industry and its RSPO label
Implementing gender policies in oil palm companies and the RSPO certification scheme is a start. But do they truly tackle the violence, patriarchy, and racism in the plantation model, or merely mask them? It’s crucial to examine how these policies are enacted and if they genuinely drive substantial change, or just scratch the surface of these systemic issues.
Read moreColombia: Palm-Producing Company Poligrow Plans to Grab more Land under the “Small Producers” Scheme
The harsh realities of violence, mass killings, and forced relocations amid the armed conflict in Colombia have disturbingly paved the way for the expansion of industrial oil palm cultivation. The palm oil company and RSPO member Poligrow, has been significantly implicated in these issues, with credible allegations of land seizure and intimidation tactics within the region of Mapiripán.
Read moreGreenwashing Words: Language that kills forests
Language never operates in a vacuum. Historically, specific terms have been leveraged as tools for exercising control over populations and territories. This article throws light on certain terms which, while seemingly positive, often shield economic interests detrimental to forests, forest animals and forest peoples.
Read moreAfrica: The RSPO certification for palm oil plantations is greenwash!
The Roundtable on Sustainable Palm Oil (RSPO) is a widely used certification system promising environmental, safety, and human rights standards in the palm oil industry. However, Friends of the Earth Africa groups contest its effectiveness, citing ongoing environmental degradation, human rights breaches, biodiversity loss, and increased poverty in Africa linked to the activities of palm oil companies.
Read morehttps://www.youtube.com/watch?v=SnXISnURIBA
Communities resisting the impunity and impacts of oil palm growers in Ecuador: Cases from Esmeraldas
The palm industry in Ecuador, encompassing 270,000 hectares of plantations, has been using the Roundtable on Sustainable Palm Oil (RSPO) certification to project an image of sustainability, setting itself apart from Asian palm oil. However, critics argue that this certification merely muffles community objections. Resistance from communities such as La Chiquita, Guadualito, and Barranquilla de San Javier in the Esmeraldas region continues to fuel discontent and foster international solidarity.
Read moreRSPO Certification despite land conflicts, violence and criminalisation
Nearly 1,500 members of MALOA in Sierra Leone are challenging RSPO’s certification of a SOCFIN subsidiary. They cite a string of conflicts and grievances tied to land use. This move follows controversial certifications of SOCFIN group’s operations in Nigeria, Cameroon, and Ivory Coast. Critics question if RSPO, perceived as industry-biased, can truly guarantee sustainability and human rights in the palm oil sector.
Read moreAre FSC and RSPO accomplices in crime? Agropalma’s Unresolved Land Question in the Brazilian Amazon
The Palmas del Ixcán company in Guatemala is accused of implementing systematic dispossession of land from indigenous communities for oil palm cultivation, using tactics such as deceptive RSPO certification and independent producers. The company’s strategic approach replaced the traditional collective land management by indigenous people in the Municipality of Ixcán, which had been disrupted by development plans since the 1960s. Despite filing a complaint to the RSPO and participating in consultations, the communities found their concerns disregarded, leading them to criticize the RSPO and label it a sham, asserting that its true intention is to facilitate palm planting at any cost.
Read moreWater is life – stop planting palms! reads a sign in Guatemala
“Water is life. Stop planting oil palms”. Photo: Movimiento Social Intercultural del Pueblo de Ixcán, GuatemalaThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission alongside other reports from World Health Organisation, Global Witness and others. Read original.
ENDS
Read more about human rights abuses and greenwashing associated with “sustainable” palm oil
So-called ‘Net Zero’ Flights Flush Rainforest Carbon Into the Sky
Virgin Atlantic airlines now uses ‘sustainable aviation fuel’ however experts call it greenwashing and industry spin causing climate change. Boycott palm oil!
Read moreOreo Maker Linked to Ongoing Deforestation and Human Rights Abuses
Mondelēz International who make Oreos keep sourcing palm oil from suppliers linked to violence and deforestation. Their RSPO certification is pure greenwash!
Read moreParrot Deaths Highlight Urgent Need to Reform CITES
The legal trade is largely to blame for African grey parrots becoming endangered. Regulator CITES is broken allowing exploitation, massive reform needed now!
Read moreSeeing Forest As Merely A Carbon “Commodity”: Dangerous Greenwashing
Commodifying forests as merely an investment for ‘carbon credits’ has many dangerous loopholes that human rights to indigenous peoples, take action!
Read moreFinance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
Read more Load more postsSomething went wrong. Please refresh the page and/or try again.
Take Action in Five Ways
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Join 3,179 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Read moreMel Lumby: Dedicated Devotee to Borneo’s Living Beings
Read moreAnthropologist and Author Dr Sophie Chao
Read moreHealth Physician Dr Evan Allen
Read moreThe World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
Read moreHow do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
Read more3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support #auditFraud #Boycott4wildlife #BoycottPalmOil #corruption #deforestation #ecocide #ecolabels #fraud #FSC #greenwashing #humanRights #indigenousRights #landRights #landgrabbing #OrangutanLandTrust #palm #palmOilDeforestation #palmoil #RSPO #RSPOGreenwashing -
RSPO’s Dubious “Sustainability”: 30 Years of Deceit
Ecolabels like RSPO and FSC are involved in networks of extensive greenwashing. They exist to conceal corporations’ environmental damage rather than fighting it. With three decades dubious promises from environmental certifications, World Rainforest Movement calls for a swift end to this disgraceful palm oil, soy and timber industry greenwashing. You can help resist palm oil colonialism and ecocide #Boycottpalmoil #Boycott4Wildlife every time you shop!
#Ecolabels like #RSPO and #FSC are accused of greenwashing, hiding corporations’ environmental #ecocide from consumers 💩🛒 rather than fighting #corruption. Fight back with your wallet and #Boycottpalmoil 🌴🪔🩸🧐🙊⛔️ #Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterWorld Rainforest Movement and Palm Oil Detectives call for an end to #palmoil #greenwashing from #RSPO “sustainable” palm oil 🙊🧐⛔️ Resist the greenwash and #Boycottpalmoil #Boycott4Wildlife in the supermarket! 🌴💀🩸🚫 @palmoildetect https://palmoildetectives.com/2023/06/18/certification-ecolabels-dubious-sustainability-30-years-of-deceit-and-violence/
Share to BlueSky Share to TwitterThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission here alongside other reports from World Health Organisation, Global Witness and others. Read original.
The shelves in supermarkets and stores are full of certified products. The packaging displays different labels indicating products were made with “sustainable” paper or wood, food or cosmetic products made with “sustainable” palm oil, “responsible” soybeans and so on and so forth.
Even when it comes to buying an airplane ticket, consumers can pay a little more
to ensure that their carbon emissions are (supposedly) “neutralised”, so as to guarantee that much touted “sustainability”.Read more: WHO Bulletin Report: Palm Oil and Human Health Impacts
So why is there this need for so many labels and forms of certification? What is actually being certified? And who is benefiting from this?
After 30 years of certification schemes with environmental and social bias, what is clear is that the only “sustainability” that they guarantee is that of corporations’ lucrative business.
The first environmental certification mechanism for a specific product (wood) and its production chain emerged in the early 1990s, with the creation of the Forest Stewardship Council (FSC). Although its origin is connected with civil society pressure on corporations, FSC has been fully incorporated into the production logic of logging companies operating in forests, of giant paper and pulp corporations using tree monoculture plantations, as well as of producers and distributors of consumer goods.
Over time, having shown that it did not constitute any threat – on the contrary: an opportunity – to the accumulation strategy of the corporations involved, other sectors started creating similar mechanisms. Hence, starting in the 2000s, initiatives and so-called roundtables for “sustainable” or “responsible” production of palm oil, soybeans, cocoa, sugarcane, among others, proliferated.
Greenwashing ecocide – Agropalma & Orangutan Land TrustRead more: Greenwashing Ecocide: Agropalma and Orangutan Land Trust
100 NGOS signed a public statement denouncing the RSPO in late 2022
Read more
These “sustainable” initiatives have various aspects in common1. They are dominated, compromised and funded by corporate interests
They are schemes that present themselves as non-profit associations including many apparently diverse actors and interests (companies, NGOs, governments etc.) However, in practice, the business sector participants andtheir allies, like the big conservationist NGOs, dominate these initiatives and impose their interests in a highly unequal power relation between the members.
2. They promote toothless and unenforceable guidelines
They are mechanisms that establish operational guidelines and directives for companies to adhere to on a voluntary bases, leaving no possibility of legal consequences when rules are broken – rules formulated and judged by the companies themselves, it should be noted.
3. They promote an endless growth model of capitalism in spite of our limited and finite natural world
They are initiatives submitted to the logic of the market and its expansion, that is to say, certification labels have become important both to obtain funding for companies’ expansion projects and to win over consumers, mainly urban consumers and those from the global North. Read more about the limits of the Endless growth model.
4. The mechanism for conflict resolution is set and decided upon by the certification label itself – amplifying racial and gender inequities
They are mechanisms headquartered in countries of the North, and with management boards mainly composed of men and white people, leaving the rural communities of the South that have to face the certified plantations, to play the role of mere receivers of determinations imposed from outside about the use of the space where they live. And if they want to question the actions of any of the certified companies, they must submit to the protocol created by the certification system itself on how to proceed.
5. They use greenwashing language and false promises even though this does not reflect reality
Certification schemes are used by companies as defence mechanisms whenever they are faced with criticism over the impacts of their activities:
“Our products are certified…”, “The project has certification…”, as if this has guaranteed that there is no cause for concern.
One way or another, such certification mechanisms have not stopped the destructive expansion of industrial tree plantations, oil palms, soy, etc. Read more about using Design and Words as a greenwashing tool.
6. The predatory nature of corporate land-grabbing and expansionism cannot ever work in favour of indigenous peoples
A still from the documentary: by Mama Malind su Hilang (Our Land Has Gone) Nanang Sujana Watch on Youtube: https://www.youtube.com/watch?v=RqYoRh1aApgCertification labels have not been able to resolve the conflicts generated with traditional communities and Indigenous Peoples. Nor do they have the potential to do so, since they are designed to allow the continuity and expansion of corporate accumulation patterns that are intrinsically dependent on a predatory dynamic.
In fact, the main common denominator of such certification schemes is that they guarantee a green label to the companies involved, thus contributing to their primary objective, i.e., the maximisation of profit.
7. Certification labels like FSC and RSPO are vital to for companies gain consumer buy-in and greenwash away harms
Certifiers have hence become a key element through which companies seek to legitimize their territorial and economic expansion in the global South, deceiving consumers with the “sustainability” discourse.
In other words, these destructive corporations need certification labels to obtain some legitimacy in the eyes of consumers and investors, bearing in mind the vast number of reports, news and studies showing their harmful effects, such as:
- Violent corporate land-grabbing aided by private enforcement or military/police intervention
- Problematic, deceptive or non-existent community consultation processes
- Contamination by agro-chemicals and its human health and environmental impacts
- Soil degradation
- Dangerous and humiliating jobs
- Sexual abuse and other forms of violence against women
- Child slavery and indentured slavery
among many other impacts related to extensive monoculture plantations.
This permits one to affirm without reservation that certification itself has become an underlying cause of deforestation.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Read moreGreenwashing Tactic #2: No Proof
Greenwashing Tactic 5. Palm oil companies make environmental claims without providing proof or evidence of these claims or using spurious evidence.
Read moreGreenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Read moreGreenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Read moreGreenwashing Tactic #5: Irrelevance and Deflection
Learn how lobbyists use irrelevant information and deflection to shift the conversation away from their environmental harms, e.g. “sustainable” palm oil.
Read moreGreenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Read moreGreenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!
Read moreGreenwashing Tactic 8: Design & Words
Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers
Read moreGreenwashing Tactic 9: Partnerships, Sponsorships and Research Funding
Greenwashing Tactic 9. Corporations use NGOs, Zoo partnerships, sponsorships, and research funding to give an industry or brand a ‘green image.
Read moreGreenwashing Tactic 10: Gaslighting, Harassment, Stalking and Threats
Gaslighting, harassing or stalking vocal critics of a brand, commodity or industry certification in order to silence these critics – this is greenwashing!
Read moreTen Tactics of ‘Sustainable’ Palm Oil Greenwashing
Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!
Read moreNew forms of greenwashing: Carbon Credits and Biodiversity Credits
Furthermore, it is important to mention that the idea of certification has been taking on new shapes. With the creation of offset mechanisms for carbon emissions and biodiversity loss, new commodities have emerged already linked to certification mechanisms. In this new market, carbon credits and biodiversity credits – issued by certification schemes – represent a supposed guarantee that greenhouse gas emissions or the destruction of biodiversity are being duly offset elsewhere.
Differently from wood, paper, palm oil or soybeans, where the certification is “added” to the product by means of a label, in the carbon or biodiversity markets it is the
certification itself that makes it feasible for the product to be consumed.In other words, the commodity in itself is supposedly a guarantee – though a virtual guarantee, obtained through dubious methodologies and permeated by openly suspect interests.
This compilation of articles from the WRM Bulletin aims to underscore the damaging role played by companies and organisations involved in certification schemes. WRM considers it important to highlight that after three decades with ever more environmental certification labels on the market, it is urgent to put an end to this greenwashing.
Ultimately, instead of combating environmental devastation and the social ills linked
to corporations’ and other players’ operations, these labels cover up and
sustain their destructive logic.Sexual Exploitation and Violence against Women at the Root of the Industrial Plantation Model
The industrial plantation model is intrinsically linked with patriarchal oppression, serving as a cornerstone for corporate profitability. Companies often exploit women, recognizing their integral role within community dynamics, as a means to augment their bottom line. The intersection of gender and economic exploitation exemplifies the profound social implications of this oppressive system.
Read moreRSPO: outsourcing environmental regulation to oil palm businesses and industry
The RSPO certification, cleverly turning the palm oil industry’s legitimacy crisis to its favor, uses it as a stepping stone to further strengthen the industry’s position. It provides certificates claiming to meet sustainability standards—a clear advantage to the industry. However, it’s important to note that these standards are largely controlled by and designed to benefit companies operating within the palm oil sector itself.
Read more“Gender” in the palm oil industry and its RSPO label
Implementing gender policies in oil palm companies and the RSPO certification scheme is a start. But do they truly tackle the violence, patriarchy, and racism in the plantation model, or merely mask them? It’s crucial to examine how these policies are enacted and if they genuinely drive substantial change, or just scratch the surface of these systemic issues.
Read moreColombia: Palm-Producing Company Poligrow Plans to Grab more Land under the “Small Producers” Scheme
The harsh realities of violence, mass killings, and forced relocations amid the armed conflict in Colombia have disturbingly paved the way for the expansion of industrial oil palm cultivation. The palm oil company and RSPO member Poligrow, has been significantly implicated in these issues, with credible allegations of land seizure and intimidation tactics within the region of Mapiripán.
Read moreGreenwashing Words: Language that kills forests
Language never operates in a vacuum. Historically, specific terms have been leveraged as tools for exercising control over populations and territories. This article throws light on certain terms which, while seemingly positive, often shield economic interests detrimental to forests, forest animals and forest peoples.
Read moreAfrica: The RSPO certification for palm oil plantations is greenwash!
The Roundtable on Sustainable Palm Oil (RSPO) is a widely used certification system promising environmental, safety, and human rights standards in the palm oil industry. However, Friends of the Earth Africa groups contest its effectiveness, citing ongoing environmental degradation, human rights breaches, biodiversity loss, and increased poverty in Africa linked to the activities of palm oil companies.
Read morehttps://www.youtube.com/watch?v=SnXISnURIBA
Communities resisting the impunity and impacts of oil palm growers in Ecuador: Cases from Esmeraldas
The palm industry in Ecuador, encompassing 270,000 hectares of plantations, has been using the Roundtable on Sustainable Palm Oil (RSPO) certification to project an image of sustainability, setting itself apart from Asian palm oil. However, critics argue that this certification merely muffles community objections. Resistance from communities such as La Chiquita, Guadualito, and Barranquilla de San Javier in the Esmeraldas region continues to fuel discontent and foster international solidarity.
Read moreRSPO Certification despite land conflicts, violence and criminalisation
Nearly 1,500 members of MALOA in Sierra Leone are challenging RSPO’s certification of a SOCFIN subsidiary. They cite a string of conflicts and grievances tied to land use. This move follows controversial certifications of SOCFIN group’s operations in Nigeria, Cameroon, and Ivory Coast. Critics question if RSPO, perceived as industry-biased, can truly guarantee sustainability and human rights in the palm oil sector.
Read moreAre FSC and RSPO accomplices in crime? Agropalma’s Unresolved Land Question in the Brazilian Amazon
The Palmas del Ixcán company in Guatemala is accused of implementing systematic dispossession of land from indigenous communities for oil palm cultivation, using tactics such as deceptive RSPO certification and independent producers. The company’s strategic approach replaced the traditional collective land management by indigenous people in the Municipality of Ixcán, which had been disrupted by development plans since the 1960s. Despite filing a complaint to the RSPO and participating in consultations, the communities found their concerns disregarded, leading them to criticize the RSPO and label it a sham, asserting that its true intention is to facilitate palm planting at any cost.
Read moreWater is life – stop planting palms! reads a sign in Guatemala
“Water is life. Stop planting oil palms”. Photo: Movimiento Social Intercultural del Pueblo de Ixcán, GuatemalaThis article was originally published by World Rainforest Movement as “Certification schemes on “sustainability”: 30 years of deceit and violence” on 25 March, 2023 and was republished with permission alongside other reports from World Health Organisation, Global Witness and others. Read original.
ENDS
Read more about human rights abuses and greenwashing associated with “sustainable” palm oil
So-called ‘Net Zero’ Flights Flush Rainforest Carbon Into the Sky
Virgin Atlantic airlines now uses ‘sustainable aviation fuel’ however experts call it greenwashing and industry spin causing climate change. Boycott palm oil!
Read moreOreo Maker Linked to Ongoing Deforestation and Human Rights Abuses
Mondelēz International who make Oreos keep sourcing palm oil from suppliers linked to violence and deforestation. Their RSPO certification is pure greenwash!
Read moreParrot Deaths Highlight Urgent Need to Reform CITES
The legal trade is largely to blame for African grey parrots becoming endangered. Regulator CITES is broken allowing exploitation, massive reform needed now!
Read moreSeeing Forest As Merely A Carbon “Commodity”: Dangerous Greenwashing
Commodifying forests as merely an investment for ‘carbon credits’ has many dangerous loopholes that human rights to indigenous peoples, take action!
Read moreFinance giants fuel $8.9 trillion deforestation economy
Forest 500 report shows 150 of the world’s largest financial institutions invested nearly $9 trillion in deforestation-linked industries. Support EUDR!
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Take Action in Five Ways
1. Join the #Boycott4Wildlife on social media and subscribe to stay in the loop: Share posts from this website to your own network on Twitter, Mastadon, Instagram, Facebook and Youtube using the hashtags #Boycottpalmoil #Boycott4Wildlife.
Enter your email address
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Join 3,179 other subscribers2. Contribute stories: Academics, conservationists, scientists, indigenous rights advocates and animal rights advocates working to expose the corruption of the palm oil industry or to save animals can contribute stories to the website.
Read moreMel Lumby: Dedicated Devotee to Borneo’s Living Beings
Read moreAnthropologist and Author Dr Sophie Chao
Read moreHealth Physician Dr Evan Allen
Read moreThe World’s Most Loved Cup: A Social, Ethical & Environmental History of Coffee by Aviary Doert
Read moreHow do we stop the world’s ecosystems from going into a death spiral? A #SteadyState Economy
Read more3. Supermarket sleuthing: Next time you’re in the supermarket, take photos of products containing palm oil. Share these to social media along with the hashtags to call out the greenwashing and ecocide of the brands who use palm oil. You can also take photos of palm oil free products and congratulate brands when they go palm oil free.
https://twitter.com/CuriousApe4/status/1526136783557529600?s=20
https://twitter.com/PhillDixon1/status/1749010345555788144?s=20
https://twitter.com/mugabe139/status/1678027567977078784?s=20
4. Take to the streets: Get in touch with Palm Oil Detectives to find out more.
5. Donate: Make a one-off or monthly donation to Palm Oil Detectives as a way of saying thank you and to help pay for ongoing running costs of the website and social media campaigns. Donate here
Pledge your support #auditFraud #Boycott4wildlife #BoycottPalmOil #corruption #deforestation #ecocide #ecolabels #fraud #FSC #greenwashing #humanRights #indigenousRights #landRights #landgrabbing #OrangutanLandTrust #palm #palmOilDeforestation #palmoil #RSPO #RSPOGreenwashing -
Amazon Palm Oil: Top Brands Source from Amazon Destroyers
Major international brands sourcing palm oil from Brazilian plantations #Agropalma and #BBF linked to violence, torture and land fraud
Global supermarket brands Ferrero, ADM, Bunge, Cargill, Danone, Ferrero, Hershey’s, Kellogg, Mondelez, Nestlé, PepsiCo, Unilever and many others source palm oil from Agropalma and BBF.
These supermarket brands along with Agropalma and BBF claim to use “sustainable” palm oil from the RSPO.
@RSPOtweets member #Agropalma provides #palmoil to global supermarket brands – also RSPO members. Yet #landgrabbing and #humanrights abuse is rife for “sustainable” palm oil. Fight greenwashing when u #Boycottpalmoil 🌴💀⛔️#Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2022/11/30/amazon-palm-global-brands-continue-to-source-palm-oil-from-amazon-destroyers-agropalma-bbf/
Share to BlueSky Share to Twitter#PalmOil co #Agropalma of #Brazil 🇧🇷has been propped up for decades by RSPO #greenwashing. Meanwhile #humanrights abuses and #landgrabbing continue for their “sustainable” #palmoil. Resist and #Boycottpalmoil 🌴🙊🔥🧐⛔️ #Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2022/11/30/amazon-palm-global-brands-continue-to-source-palm-oil-from-amazon-destroyers-agropalma-bbf/
Share to BlueSky Share to TwitterSkip to: Greenwashing ecocide Agropalma & Orangutan Land Trust
Greenwashing ecocide – Agropalma & Orangutan Land Trust Read moreThis article was originally published by Global Witness on September 26, 2022. Read the original article.
Alongside the wide Acará river, in the Amazonian Brazilian state of Pará – the country’s largest palm oil producing region – claims of violence, land grabbing and the forced eviction of Indigenous, Quilombola, riverine and campesino communities has been a constant reality. Conflicts in Pará have become longer and deadlier for land and environmental defenders since the beginning of President Jair Bolsonaro’s administration, and especially since early 2022, when public opinion polls started to suggest an electoral defeat for him.
Later this year, Brazilians will head to the polls to select their new president. Voters will have to decide whether to endorse another term for the incumbent, Bolsonaro. According to traditional community leaders, the pre-election message from ‘deputies and government officials’ to local palm oil producers is clear: “execute those who are protesting and creating problems until the end of 2022.”
Two Brazilian palm oil giants in particular, Brasil Biofuels (BBF) and Agropalma, are embroiled in long-standing conflict with local communities. BBF are accused of waging violent campaigns to silence Indigenous and traditional communities defending their ancestral lands, while Agropalma is linked to fraudulent land grabs and stranding or evicting communities. Both companies have acquired these lands to grow profitable palm crops, apparently at the expense of communities’ constitutional rights.
Agropalma states that its corporate policies forbid actions inhibiting legal and regular activities of Human Rights Defenders, while maintaining Agropalma’s right to protect its employees and its assets. Agropalma denies using violent actions against the communities and individuals in this report, and states that there are no land claims by Indigenous people overlapping with Agropalma lands.
BBF acknowledges the existence of an ongoing conflict in the region, which it claims it is trying to solve. The company believes it is rather the victim of criminal actions against its employees, which BBF has reported to the police. BBF denies causing or intending to cause physical harm to community members. It stated that its hired armed security is instructed to act peacefully, respectfully, and in accordance with current legislation. Further detailed responses are included below.
VILA GONÇALVES IS ISOLATED BY AGROPALMA’S PALM PLANTATIONS. CÍCERO PEDROSA NETOReturn to top ↑
Major international brands – ADM, Bunge, Cargill, Danone, Ferrero, Hershey’s, Kellogg, Mondelez, Nestlé, PepsiCo, Unilever and others – continue to purchase palm oil from BBF and/or Agropalma despite the situation in Pará, contributing to the violations of Indigenous and traditional peoples’ rights. Companies’ responses are included below.
RSPO members sourcing palm oil from Agropalma and BBFThere is an urgent need for BBF, Agropalma and all companies purchasing palm oil from them to take action to address ongoing conflict and prevent any further attacks and harms against Indigenous and traditional communities living with the violence associated with palm oil production in this region. This includes withdrawing armed security guards and ensuring that BBF and Agropalma’s employees and contractors act in accordance with the law and that they do not in any way threaten the safety and security of the communities.
Further, governments of key consumer markets must take action to hold companies accountable under existing laws as well as by adopting new laws. For example, landmark proposed European Union (EU) legislation mandating corporate human rights and environmental due diligence must be strengthened and implemented as a priority.
Palms in the forest
In the mid-to-late 2000s, Brazil’s federal government incentivised the development of palm oil in Pará. The resulting boom in palm oil, called ‘azeite de dendê’, is today largely used in the food and biofuel industries. Palm plantations in Pará currently cover 226,834 hectares, an area almost the size of Luxembourg – much of which used to be rainforest.
Two Brazilian companies dominate the industry locally – Agropalma S/A and Brasil Biofuels S/A (BBF). Although competitors, both have reportedly carried out brutal actions against traditional peoples who for centuries have been living and using ancestral lands that are now adjacent to and overlapping with palm plantations. Brazil’s constitution protects Indigenous and Quilombola communities’ rights to their ancestral lands.
Agropalma and BBF both recently announced ambitions to invest heavily in their palm oil plantations. The reality for communities strangled by their plantations is a nightmare.
BFF’s violent conflict
BBF reports that it is the largest producer of palm oil in Latin America with over 80% of its plantations in Pará. Its production there amounts to approximately 200,000 tons of oil per year, over a third of Brazil’s total production.
BBF’s Pará holdings are mostly located in the Acará/Tomé-Açu region, neighbouring the demarcated Indigenous lands of Turé Mariquita I and II of the Tembé Indigenous people. They are also neighbouring lands claimed by the Turiuara and Pitauã Indigenous peoples and overlapping with lands claimed by the Nova Betel ‘Quilombola’ (communities of descendants of escaped slaves), the Quilombola communities of Turé, Vila Formosa, 19 do Maçaranduba, Monte Sião, Ipatinga-Mirim and Ipatinga-Grande (together forming the association Amarqualta, Associação de Moradores e Agricultores Remanescentes de Quilombolas do Alto-Acará), the riverine and campesino communities of Vila Socorro, and other smaller campesino communities.
BBF and the Acará/Tomé-Açu communities have long disputed ownership of this land, and that dispute has now spilled over into violent conflict. Tembé and other traditional community members allege that they are victims of a sustained campaign of intimidation by the palm oil company. Individuals have been tortured and suffered physical abuse; BBF is accused of “criminalising” the community by filing multiple charges against them. Armed security guards and hired militia have intimidated community members, threatening violence, and invaded community lands, blocking several roads connecting the communities to the outside world. BBF denies these claims, as detailed further below.
Since the beginning of 2022, land conflicts in the area have escalated. In April 2022, armed men allegedly hired by BBF threatened to burn alive the sister of a Tembé Indigenous leader, Paratê Tembé.
“I have been threatened…Strange cars follow me to different places, including to my house. BBF’s employees tell me that they are going to kill me [and] my family.”
~ Paratê Tembé, 2022
Many of the claims made by communities have been supported by the Pará State’s Public Prosecutor’s Office (MPPA) and Brazil’s Federal Prosecutor’s Office (MPF). In March 2022, the MPF issued a statement that BBF’s plantation areas overlap with claimed Tembé areas undergoing demarcation by Brazil’s Federal Indigenous Affairs Agency (Funai), and that BBF breached agreements with the Indigenous people previously made by the company it acquired, Biopalma da Amazônia. Without a buffer zone, the Indigenous, Quilombola, riverine and campesino communities say BBF palm plantations are strangling them. The buffer zone should be at least ten kilometres wide, according to the MPF.
“BBF’s employees wearing the company’s uniform stopped me several times to tell me I should be careful and look where I am going,” he states.
Edvaldo Santos de Souza, a Turiuara Indigenous leader, regularly speaks out about the threats.
This situation is worse for unrecognized Quilombola communities whose lands have not been demarcated. “It’s absurd! Day and night they approach us in our territory, they approach us at our doors, they block our roads… Our security is compromised by the fact that our land is not demarcated,” states a member of the Nova Betel Quilombola community.
INDIGENOUS AND QUILOMBOLA COMMUNITY PROTESTS AGAINST BBF IN FRONT OF A COURT IN TOMÉ-AÇU. KARINA ILIESCUReturn to top ↑
A litany of abuses
Global Witness received information of continued abuses in late April 2022 and early July 2022, attributed to armed men alleged to be working on behalf of BBF.
- Groups of armed men have blockaded multiple roads around Indigenous, Quilombola and riverine territories.
- Armed men have been stopping and searching cars and people on motorcycles saying they are ‘on the hunt’ for Indigenous and Quilombola leaders.
- Armed men have tortured detained members of an Indigenous community by spilling burning plastic over their backs.
- Armed men have shot and injured at least one Indigenous community member; several have been made to lie down, humiliated and had shots fired near their heads.
- Armed men forced a Quilombola man and a teenager who were working on their crops to lay on the floor, firing shots next to their heads, causing both serious hearing problems.
- Daily and nightly, community members are stopped, questioned and humiliated by BBF employees and/or security men.
Global Witness was in the region when some of these incidents occurred and heard directly from community members what took place. “They [armed men] left their big cars, with other men who were wearing BBF’s uniforms, shooting at all of us. They wanted to scare and certainly hit us,” laments an Indigenous community member. “Every single day is a different humiliation; people are being tortured here! We are exhausted. We live in a war zone. Luckily my friend hasn’t died from the shot that hit him, but I’m not sure how lucky other people will be when this happens again. I am sure this will happen again.”
BBF has filed over 550 police reports against community members in what the Indigenous Tembé lawyer, Jorde Tembé Araújo, calls “attempts to criminalise the protests of the Indigenous and Quilombola peoples.” The MPF concurs.
Edvaldo Santos de Souza, Turiuara Indigenous leader, 2022“We don’t want to fight with them anymore. We want them far from us. They torture and kill us, and, in the end, we are the ones who are criminalised by society.”
Edvaldo Santos de Souza, Turiuara Indigenous leader, 2022
A statement given to the police by an outsourced security guard working for BBF describes how the company instructed its workers to create false allegations of theft and other crimes, seeking to incriminate Indigenous peoples. After being reminded that he was under oath, the security guard confessed that he “was not able to know if the theft was committed by Indigenous persons” and he “could not identify if they were armed”. He only said these things because the “company told him to” and he was “afraid of losing his job.”
The violations reported to Global Witness have led some community members to no longer believe in co-existence with the palm companies. Contacted in April 2022, BBF acknowledged the existence of an ongoing conflict in the region, which it claims it is trying to solve. The company believes it is a victim of criminal actions against its employees, which BBF has reported to the police. BBF denied causing or intending to cause physical harm to community members. It stated that its hired armed security is instructed to act peacefully, respectfully and in accordance with current legislation.
BBF brought chaos since they started here, but this year things are even more dangerous, I am afraid people will die and I am worried they might kill my family and friends.- Nova Betel Quilombola community member, 2022
Global Witness contacted BBF again in September 2022 with more detailed allegations. BBF responded claiming that certain incidents in April 2022 such as the alleged destruction of its Fazenda Vera Cruz headquarters resulted from the “criminal actions” of Indigenous and Quilombola members, including vandalism and arson in retaliation for the company’s interception of palm fruit that the company alleges was stolen by the communities. Jorde Tembé Araújo, a legal representative for the Tembé indigenous community, affirms that the alleged damage to Fazenda Vera Cruz happened in a moment of mutual conflict and could have been provoked by either parties involved, community members or BBF. The communities maintain that their action was in response to BBF’s seizure of palm fruits from the communities – legitimately grown on a small scale on community (not BBF) lands – and the company’s alleged use of live ammunition fire against community members, as reported by media at the time.
ELIAS TEMBÉ, TURIUARA INDIGENOUS LEADER. KARINA ILIESCU, Global WitnessCommunity leaders interviewed by Global Witness about this and other BBF claims in response to this report acknowledge that a few members of communities – who they say do not represent the interests of the majority – do attempt to fight back against BBF’s alleged violation of their rights. BBF also attributed various incidents against their property and employees to an individual, Adenísio dos Santos Portilho. This individual, from a community self-recognised as Turiuara, may be facing potential criminal charges. Indigenous and Quilombola community representatives interviewed by Global Witness state that he does not represent their communities, and they do not condone his alleged actions.
Video and photo evidence related to these and other incidents supplied by both BBF and the communities, and reviewed by Global Witness, suggests that while there is violent conflict involving both sides, on balance, BBF employees and persons acting for BBF appear to greatly outnumber Indigenous and Quilombola community members and have indeed carried out violent attacks against them.
https://www.youtube.com/embed/1NQhcVdEBVc?feature=oembed
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Agropalma, fraudulent land grabs and stranded communities
If you take a winding dirt road from Tomé-Açu and you cross the Acará-Tailândia ferry, you will see palms stretching as far as the eye can see. But it is another big palm oil company who dominates the landscape.
Agropalma has been operating in the Pará region since the 1980s. The palm oil company is part of the powerful Brazilian bank and company conglomerate, Alfa Group. With revenues of R$1.4 billion (approximately US$ 270 million) in 2020, it can produce around 170,000 tons of oil annually, mostly for the food and the cosmetics industries, which it intends to increase by 50% until 2025.
The company controls 107,000 hectares of land, the size of 150,000 football pitches, in the region of Tailândia. Agropalma’s plantations and legal reserves allegedly overlap with lands claimed by the Quilombola communities of Balsa, Turiaçu, Vila do Gonçalves and Vila dos Palmares do Vale Acará (that together form the association ARQVA). Agropalma acknowledged to Global Witness that almost all the lands that ARQVA is requesting overlap with their legal reserve holdings. However, it maintains that no Indigenous people’s claimed land overlaps with Agropalma’s plantation areas.
Agropalma has been accused of acquiring land with illegal titles where thousands of traditional, Indigenous and Quilombola peoples historically lived and from which they have been removed. These issues are alleged to have been ongoing for almost 50 years, according to legal papers filed by MPPA.
Raimundo Serrão is 62 and a Quilombola resident of Vila dos Palmares. His parents were descendants of formerly enslaved people escaping debt bondage who migrated to Acará’s river bay in the early 1900s. That area is now in Agropalma’s possession. “After years of a happy life by the river bay, a land grabber who was planning to sell our land to Agropalma entered our house with three other armed men offering a small amount to my father in exchange for the land … This happened in the late 1970s,” he recalls. “If we hadn’t accepted the deal and left, land grabbers and their henchmen would have killed us all.”
Responding to Global Witness, Agropalma stated that it does not support the behaviour and practices alleged in Raimundo Serrão’s case, citing policies requiring a rigorous analysis of the legitimacy of Agropalma’s land use. The company further states that it recognizes and respects the right of traditional communities and Indigenous peoples to their lands and does not occupy these area.
Many such communities were subjected to land grabbing that expelled the historical owners of the land, thousands of hectares of which were later acquired by Agropalma. Brazil’s courts and prosecutors have recently made findings of fraudulent acquisition of land in Pará, following cases brought by MPPA contesting the ownership of areas occupied by Agropalma.
In August 2020, the first instance court partially granted MPPA’s requests. The court recognized that the original acquisition documents of the farms later acquired by Agropalma were false, annulled them and cancelled the farms’ registrations. However, to the communities’ surprise and dissatisfaction, Agropalma continues possessing and exploring the areas. The court allowed Agropalma to continue trying to regularise the registrations through administrative proceedings filed before the Land Institute of Pará (ITERPA).
Agropalma states that their lands were acquired in good faith from legitimate owners and possessors, including with the confirmation of documentation by the competent bodies at the time of acquisition. It attributes irregularities to “notary flaws” that compromised the legitimacy of the land documentation of some properties, which it is seeking to rectify with the competent authorities.
“It is absurd to see how courts allow this company to continue to remain here although the court said that their land titles are fake… Agropalma is the law here,” says Manoel Barbosa dos Santos, who has a claim regarding his family’s lands. Agropalma appealed the decision, but the appeals have been dismissed by the second instance court. While the local communities wait for the enforcement of this decision, they state that Agropalma is waging a war to silence them.
José Joaquim dos Santos Pimenta, president of the ARQVA association, told Global Witness that he is constantly threatened by Agropalma’s employees. “Cars belonging to the company often stop in front of my house to monitor me.
Armed security men that work for Agropalma told me many times I need to speak less, otherwise they will have to shut me up. They deploy armed security to intimidate us.”
Agropalma responded to Global Witness stating that none of the various social impact studies of their operations raised the presence of Indigenous nor Quilombola communities surrounding Agropalma plantations, nor did the studies identify that Agropalma had removed or incentivized removals of such peoples from their land.
JOSÉ JOAQUIM DOS SANTOS PIMENTA, PRESIDENT OF ARQVA QUILOMBOLA COMMUNITY ASSOCIATION, AND FERNANDO DE NAZARÉ, MEMBER OF VILA GONÇALVES QUILOMBOLA COMMUNITY. KARINA ILIESCU, GLOBAL WITNESSReturn to top ↑
In the Quilombola communities of Vila Gonçalves and Balsa, 206 families feel wholly strangled by palm plantations all around them. According to community members, Agropalma has registered the lands in which they live, hunt, fish and plant for their survival as ‘legal reserves’, areas that rural landowners are required to set aside in their land holding to maintain native vegetation. The legality of this land registration is now being investigated by the Public Attorney’s Office from the State of Pará. To access nearby cities, community members have no choice but to cross dirt roads within the palm plantations.
The company has taken measures that amount to forcibly restricting the communities’ ability to move: massive trenches have been dug to make leaving more difficult; individuals need to go through gates – ruled illegal by a Brazilian court – built by Agropalma; they must present identity cards to company employees to cross the plantations to go outside this area; family, friends and – on at least one occasion – even a hospital ambulance need to ask the company’s permission to pass through.
The communities’ sacred, historical Nossa Senhora da Batalha cemetery is also out-of-bounds, which Serrão considers a particular humiliation. According to community testimonies, Agropalma also forbids residents from Balsa and Vila do Gonçalves to hunt, plant for subsistence and fish, alleging that their territory, as a legal reserve, cannot be degraded. Fish nets have been destroyed and people have been humiliated when crossing the river or attempting to hunt, leaving families without the means to subsist.
“It is a constant humiliation. I feel like an enslaved person, as my ancestors once were… Agropalma’s employees stand behind us all the time pointing guns at us while we try to pray for our deceased and clean their graves.”~ Raimundo Serrão, ARQVA Quilombola community leader, 2022, Global Witness“It is a constant humiliation. I feel like an enslaved person, as my ancestors once were… Agropalma’s employees stand behind us all the time pointing guns at us while we try to pray for our deceased and clean their graves.”
~ Raimundo Serrão, ARQVA Quilombola community leader, 2022
In January 2022, the MPPA presented a formal recommendation to Agropalma that the company refrain from restricting communities’ access to their lands. MPPA also filed a complaint against Agropalma the following month. This complaint is not going forward due to the recent mediation agreement signed between the company and the communities, seen by Global Witness.
Responding to Global Witness, Agropalma defended the digging of trenches as a necessary measure to protect their legal reserve lands, but claims the trenches have since been removed. Agropalma noted that as holders of ‘legal reserve’ lands the company is responsible for maintaining their protection from deforestation and poaching, for example, on pain of fine or sanction. Agropalma also states that access restrictions were jointly agreed following the agreement with the community ion 17 February 2022. Agropalma denies restricting access to the Nossa Senhora da Batalha cemetery. It states that it abides by the agreement reached with ARQVA to allow access to persons contained on a list provided by ARQVA in June this year. Despite the agreement, community members report that the situation has not changed and they are still threatened.
Industry regulatory bodies seem to lack any awareness of the seriousness of the land conflicts. Agropalma is certified by the Roundtable on Sustainable Palm Oil (RSPO) voluntary industry initiative. In 2016, the body stated that that Agropalma has no history of unresolved conflicts. Community members asked by Global Witness do not recall ever being questioned by a RSPO-certification company or if there were investigations into Agropalma’s land. RSPO responded that there are currently no active complaints against Agropalma. In 2020, the RSPO Complaints Panel dismissed a complaint against the company, citing the land dispute as a matter for Brazilian courts.
Suffering from attacks daily, ARQVA’s president Pimenta says he is not afraid. He believes that if he is executed, others will fight in his place. “The fight won’t end until we can return to our land.”
VILA GONÇALVES COMMUNITY MEMBERS. KARINA ILIESCU, Global WitnessReturn to top ↑
Upcoming presidential elections
The Bolsonaro government has favoured business interests to the detriment of land and environmental defenders, particularly of Indigenous and traditional communities. As President, Bolsonaro has made statements and implemented measures aiming to dismantle environmental policies and deprive traditional communities of their rights.
Bolsonaro promised on taking office that no new land would be demarcated for traditional communities, a promise that he successfully kept. Under Bolsonaro’s government, institutions that protect traditional communities’ rights have been disempowered and defunded.
The Federal Government’s position regarding traditional people’s rights and land demarcation directly affects the situation in the northeast of Pará. “Government officials are advising companies and growers in our area to ‘get rid of’ those who are creating problems before another president takes over”, reports an Indigenous leader from Tomé-Açu. This is the message palm oil producers in the regions of Acará, Tomé-Açu and Tailândia have received, Indigenous and Quilombola community members believe.
BBF enjoys support from the powerful representative to the Pará State legislature, Deputado Caveira, who openly supports Bolsonaro’s candidacy. In a video in which he is addressing BBF employees, he stated that everything that is “not solved through legal means, will be solved with ‘gunpowder’, that is why President Jair Bolsonaro wants men like them [BBF’s employees] to be allowed to carry guns.” Deputado Caveira did not respond to requests for comment.
Regardless of who wins the October 2022 presidential election, rebuilding governmental institutions that protect traditional communities, demarcating land, increasing monitoring and expanding corporate accountability – all of which have stalled under the current government – are crucial to protecting land and environmental defenders’ lives.
Considering the current political environment, which is unfavourable to land and environmental defenders, and the fact that the conflicts in Pará are unlikely to cease even if Bolsonaro loses the elections, those who contribute to violating human rights should be held accountable.
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Major consumer brands buying palm oil linked to human rights abuses
Global Witness asked traditional community members if they know where the palm fruits surrounding their lands go. No one had a clue. So where does it all go? Palm oil produced by Agropalma and BBF that is not consumed domestically is shipped to Europe, the United States and countries in Latin America such as Mexico, Colombia and Paraguay through American and European companies. The palm oil is bought by both multinational commodity traders including ADM, Bunge and Cargill and major consumer brands such as Danone, Ferrero, Hershey’s, Kellogg, Mondelez, Nestlé, PepsiCo and Unilever, according to the companies’ published lists of supplying palm oil mills (“mill lists”).
Global Witness identified 20 companies that source palm oil, directly or indirectly, from BBF and Agropalma based on their mill lists or on public information available on trade data systems.
Consumers in Europe, North America and elsewhere drinking Pepsi, eating breakfast cereals produced by Kellogg or enjoying chocolate from Mondelez, Hershey’s, Ferrero and Nestlé may have consumed palm oil produced in Pará at the violent cost of these communities’ livelihoods.
https://datawrapper.dwcdn.net/TjboK/2/
In April 2022, Global Witness contacted BBF after the alleged violent incidents were reported to us in the same month. We also contacted major brands that were reportedly buying palm oil from BBF.
In September 2022, Global Witness contacted BBF, Agropalma and companies sourcing from them seeking comment on the allegations in this report.
Cargill states that it is aware of and concerned about the dispute in Tomé-Açú and Acará, and that it has been included in their grievance list, but they believe that the solution is not to stop sourcing from the company. Cargill further stated that an ‘action plan’ is in place to ensure BBF adheres to Cargill’s Policy on Sustainable Palm Oil, reporting that “BBF has continued to make progress against it.” Cargill reports that Agropalma has also “implemented an action plan for improvement.”
In April 2022, Kellogg stated concern about the communities’ allegations and recognized the need for action. It later reported further communication with BBF, its indirect supplier, and is co-sponsoring a program to support BBF in “acceptable methods of conflict management.” Kellogg is monitoring the Agropalma case.
Ferrero stated that it is engaging with Agropalma via its grievance management procedure, noting that Agropalma commissioned an “independent assessment …[by] Instituto Peabiru.” It also shared a 2021 assessment of Agropalma by a certification company, which declared “since the complaints and grievances procedure was established there has been no record of conflicts with communities” and that “Agropalma and partner producers’ areas are private and are not used in community areas.”
AGROPALMA’S “NO TRESPASS” SIGN IN TAILÂNDIA. KARINA ILIESCUMars reported that it engaged with Agropalma in March 2022, and reengaged the company following Global Witness’ request for comment, asking for further clarification, and encouraging the company to investigate the allegations. Partnering with Verite, Mars supports Agropalma to conduct specific work on community grievance mechanisms and management of grievances.
Nestlé responded to Global Witness that it takes the allegations regarding Agropalma and BBF seriously. Nestlé reports that it has reached out to Agropalma to investigate and encourage them to address the situation with the local communities and that it will conduct responsible sourcing audits. Nestlé has engaged with its tier-1 supplier which sources palm oil directly from BBF, reporting that this supplier is working on an action plan with BBF to address the situation.
AAK noted that it has reached out to its indirect supplier Agropalma for comment; and to its direct suppliers that purchase directly from Agropalma; and engaged sustainability service providers to weigh in on the allegations.
Citing its Sustainable Palm Oil Policy and Supplier Qualification Process, Bunge responded that all its business operations with suppliers “are legal and in compliance with Brazilian legislation and company procedures.” It is monitoring the Agropalma case.
Hersheys sources palm oil from Agropalma and BBF indirectly via traders Cargill and AAK. Hersheys is monitoring the BBF situation via Cargill’s grievance investigation. Hersheys has also initiated a grievance investigation on Agropalma with AAK and Cargill.
Unilever reports that it is conducting a detailed assessment of the situation involving Agropalma and cited its Responsible Sourcing Policy and its People and Nature Policy. It sources palm oil from BBF indirectly, and reports it is engaging its direct supplier who sources palm oil from BBF to investigate the allegations.
Upfield stated that it does not source palm oil from BBF; its most recent mill list lists Agropalma as a supplier. In line with its policies and procedures, Upfield said it would review the issues raised in this report and engage its direct suppliers sourcing from Agropalma during its quarterly supplier engagement process, if necessary.
Although this is our land and this is where we have been living for generations, the only people profiting from our harm are the large companies.- Paratê Tembé, Indigenous leader, 2022
General Mills responded that it is tracking the allegations against BBF and Agropalma via its grievance process, citing its Global Responsible Sourcing program and Supplier Code of Conduct.
Danone stated that they source palm oil indirectly from Agropalma, calling the allegations inexcusable and extremely alarming. The company has launched an investigation through its grievance mechanism to deal with the matter with a view to working with its supply chain to resolve or suspend activities.
Pepsico does not have a formal comment on the allegations. The company is looking into the information by establishing whether it has sourcing links to BBF through its direct suppliers, and by engaging Agropalma on the allegations.
ADM including Stratas Foods and Olenex, Friesland Campina, Mondelez, Olvea, and PZ Cussons did not respond to Global Witness’ requests for comment.
The long-running land conflicts linked to BBF’s and Agropalma’s plantation operations are escalating. While individuals are being tortured, and communities are living with fear of execution, BBF and Agropalma continue to profit and trade internationally with some of the biggest household names.
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Urgent call for action to prevent further violence and other attacks
International business and human rights standards require a company to identify, prevent, mitigate and remedy human rights violations linked to its business operations, including any abuses arising through its global supply chains.
Global brands who purchase palm oil produced in areas linked with human rights abuses are failing in their responsibilities to prevent human rights abuses and other serious harms in their operations and supply chains.
The fact that all multinational companies who responded to Global Witness claim to be aware of the conflicts in their Brazilian palm oil supply chains and continue to purchase palm oil from BBF and/or Agropalma indicate that they have completely failed to prevent or mitigate human rights abuses occurring in this region of Pará.
TURIUARA CAMP IN THE MIDDLE OF BBF’S PALM PLANTATIONS. CÍCERO PEDROSA NETO, Global WitnessGlobal Witness calls on AAK, ADM, Bunge, Cargill, Danone, Ferrero, Friesland Campina, General Mills, Hersheys, Kellogg, Mars, Mondelez, Nestlé, Olenex, Olvea Vegetable Oils, PepsiCo, PZ Cussons, Stratas Foods, Unilever, and Upfield to act immediately to:
- Ensure that BBF and/or Agropalma urgently prevent any further harms to members of any community within or surrounding their palm plantations, and to terminate contracts with them if they do not do so
- Take all necessary action to remedy the harms already suffered by the communities
- Ensure that palm oil is only sourced from suppliers who follow relevant international business and human rights standards
In February 2022, the European Commission released a draft law to promote corporate accountability by requiring companies to assess their impacts on people and the planet. The Corporate Sustainability Due Diligence Directive – if passed – will require companies operating in the EU to identify, prevent and mitigate human rights and environmental risks associated with their activities, and remedy harms that they have caused. Crucially, if passed, this law could hold companies liable in European courts if they fail to comply.
While this Directive could be a game-changer in improving corporate responsibility, Global Witness has emphasized that the draft must be strengthened to truly protect communities that suffer from corporate abuse. The draft currently includes loopholes and shortcomings that could allow business to continue as usual, with little real change. Among many issues, the draft does not require companies to engage with affected communities, including land and environmental defenders and Indigenous communities. The draft merely states that they should be consulted only “where relevant”. With growing violence against affected communities, as shown in this report, it is essential that the legislation mandate meaningful engagement with impacted and potentially impacted communities as part of a company’s ongoing due diligence processes.
Global Witness recommends that the European Union strengthen the Corporate Sustainability Due Diligence Directive in line with civil society recommendations, including by mandating that companies engage affected communities in an ongoing, safe, and inclusive manner. This process is essential to ensuring that human rights and other abuses such as those taking place in BBF and Agropalma’s operations are prevented and remedied.
Watch the Amazon Palm documentary here.
This article was originally published by Global Witness on September 26, 2022. Read the original article.
ENDS
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“We benefit in no way whatsoever from the sale of palm oil. Not sure where this nonsense idea stems from.”
Orangutan Land Trust’s Michelle Desilets on the 18th of September, 2023
Michelle Desilets of Orangutan Land Trust with yet another lie about not profiting from palm oil, despite receiving funds from serial Amazon destroyer Agropalma for decades. Original tweet
Orangutan Land Trust receives funding from Agropalma: during their decades long destruction of the Amazon for palm oil
Orangutan Land Trust mentions fellow RSPO member Agropalma as being a sponsor and funder on their website and annual ACOP ( a report given to the RSPO) in 2014. Agropalma are listed on the OLT website until 2019.
“With Agropalma’s generous support, we can enable conservation activities in Indonesia and Malaysia that will not only help to protect the orangutan, but also all the biodiversity that shares its rainforest habitat”.
Michelle Desilets of Orangutan Land Trust, quoted in the 2015 Agropalma Sustainability Report and on the Agropalma website, their full sustainability report is here.
From 2014- 2022 Orangutan Land Trust promote Agropalma on Twitter and elsewhere as offering “sustainable” palm oil
https://twitter.com/orangutans/status/515812062585298944?s=20&t=NrgnxE2LYTY4UJU6IlUDhQ
https://twitter.com/orangutans/status/535240403843579905?s=20&t=NrgnxE2LYTY4UJU6IlUDhQ
https://twitter.com/orangulandtrust/status/1020445479753142283?s=20&t=NrgnxE2LYTY4UJU6IlUDhQ
https://twitter.com/orangutans/status/1022764387986227200?s=20&t=NrgnxE2LYTY4UJU6IlUDhQ
https://twitter.com/orangutans/status/1140649377654067201?s=20&t=NrgnxE2LYTY4UJU6IlUDhQ
A report by the Palm Oil Innovation Group (POIG) on their website between 2014-2020 reveals that Agropalma have been paying Orangutan Land Trust 10,000 GBP per quarter. Read report
In 2022, Agropalma were the subject of a 2022 Global Witness report into the destruction of the Amazon rainforest and violence against indigenous land defenders. Read report
Between 2015 -2020, Agropalma were assessed by the RSPO’s Complaints Panel for human rights abuses. This panel includes Orangutan Land Trust’s Executive Director Michelle Desilets as a decision maker.
RSPO caseIn 2020, the RSPO ruled in favour of Agropalma and against the human rights defenders and closed the case. Read letter
In March 2023, Mongabay and Rainforest Rescue reported that Agropalma’s RSPO membership had been temporarily suspended due to Mongabay and Global Witness’s reporting on these human rights abuses
https://twitter.com/OilsandFatsInt/status/1643516332518850560?s=20
https://twitter.com/Forests_Finance/status/1627671161675948033?s=20
Two months after this in May 2023, the South American conference for RSPO featured Agropalma’s logo emblazoned on the stage and promoted Agropalma as being “sustainable” despite countless concurrent news reports of their human rights abuses and landgrabbing
Two months after this in May 2023, the South American conference for RSPO featured Agropalma’s logo emblazoned on the stage and promoted Agropalma as being “sustainable” despite countless concurrent news reports of their human rights abuses and landgrabbinghttps://twitter.com/afgarciaazuero/status/1663616567915999235?s=20
In August 2024 a video online allegedly showed indigenous peoples being violently attacked by armed security guards on camera in an Agropalma plantation. Orignal tweet
https://twitter.com/cenariumam/status/1826683830583148879
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Read more stories about the link between “sustainable” palm oil, deforestation and human rights abuses
Pictured: Art by Jo Frederiks
Palm Oil & Human Health HazardsWHO: Palm Oil Industry Greenwashing Like Big Tobacco
Palm Oil, Greenwashing & Corporate CorruptionPalm Oil Lobbyists Getting Caught Lying Orangutan Land Trust and Agropalma
10 Tactics of Sustainable Palm Oil Greenwashing 10 Tactics of Sustainable Palm Oil GreenwashingGreenwashing Tactic #4: Fake Labels
10 Tactics of Sustainable Palm Oil GreenwashingGreenwashing Tactic 9: Partnerships, Sponsorships and Research Funding
BoycottCertification Schemes Fail to Stop Palm Oil Deforestation
Forests are still being bulldozed to make way for agricultural land for palm oil and beef production. Richard Whitcombe/ShutterstockHere are some other ways you can help by using your wallet as a weapon and joining the #Boycott4Wildlife
Why join the #Boycott4Wildlife?
Greenwashing Tactic #4: Fake Labels
The Counterpunch: Consumer Solutions To Fight Extinction
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Say thanks on Ko-Fi#Agropalma #BBF #Boycott4wildlife #BoycottPalmOil #Brazil #Cargill #deforestation #Ferrero #greenwashing #humanHealth #humanRights #HumanRights #landgrabbing #LatinAmerica #Mondelez #Nestle #OrangutanLandTrust #PalmOil #palmOilDeforestation #palmoil #PepsiCo #RSPOGreenwashing #tropicalRainforest #Unilever
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Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing
What is greenwashing?
At the end of the 20th century, environmental problems began to arise from unchecked capitalist growth. Out of-control global corporates needed strong storytelling and PR to support their continued exponential growth.
The marketing and PR tactics employed to justify the continued growth of these brands and products despite their destruction, is known as:
Greenwashing
Read moreThere has never been a more urgent time for consumers to wake up to the devastation wrought by global supermarket brands for palm oil
Here’s 10 different ways #consumers are deceived by so-called ‘sustainable’ #palmoil which is a multi-billion $ lie. #Fightgreenwashing with your wallet! #deforestation #extinction #Boycottpalmoil
Here is a ten-part series abt #greenwashing by ‘sustainable’ #palmoil lobbyists, certified #palmoil is a greenwashing lie according to @greenpeaceUK @EIA_News @foeint @sumofus @mightyearth @NZZ @AP #Boycottpalmoil
Jump to section
1. Greenwashing with Hidden Trade-Off
2. Greenwashing with No Proof
3. Greenwashing with Vagueness
4. Greenwashing with Fake Labels
5. Greenwashing with Irrelevance & Deflection
6. Greenwashing by Lesser of Two Evils
7. Greenwashing by Lying
8. Greenwashing with Design & Words
9. Greenwashing with Partnerships, Sponsorships & Research Funding
10. Greenwashing by Gaslighting, Stalking, Harassment & Attempting to Discredit Critics
Explore the Series
Further Reading on Palm oil Greenwashing and Deceptive Marketing
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1. Greenwashing with a Hidden Trade Off
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Claiming a brand or commodity is ‘green’ using a narrow definition or series of characteristics
For example, when a brand talks about satellite monitoring to stop palm oil deforestation, however deforestation continues to take place or perhaps even accelerate in spite of this, that’s ‘Hidden Trade-Off’
Read moreShare this insight on Twitter…
Greenwashing Tactic #1: Hidden Trade Off: Claiming a brand or commodity is ‘green’ using a narrow definition or set of characteristics. #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
2. Greenwashing with No Proof
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Claiming a brand or commodity is ‘green’ without any supporting evidence
Making baseless claims is one of the easiest greenwashing tactics. For example when an advertisement claims that a product has several environmental benefits, but the company can’t back up these claims with any scientific data or evidence.
Read moreShare this insight on Twitter…
Greenwashing Tactic #2: No Proof: Claiming a #brand or #commodity is sustainable without any evidence. We’ve had enough of #greenwashing lies to sell so-called ‘sustainable’ #palmoil #Boycottpalmoil #FightGreenwashing #Boycott4Wildlife
3. Greenwashing with Vagueness
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Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements
For example having vague requirements for certification schemes like the RSPO that are easily manipulated or where loopholes or vagueness in certification standards can be exploited by RSPO members.
Read more 10 Tactics of Sustainable Palm Oil Greenwashing – Tactic 3 VaguenessShare this insight on Twitter…
Greenwashing Tactic #3: Vagueness: Claiming a brand or commodity is green by using vague generalisations or by having vague guiding principles which are subject to #corruption. We #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
4. Greenwashing with Fake Labels
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Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa.
Most certifications and eco-labels add a ‘green sheen’ to brands. Yet according to Greenpeace – even the most respected certifications in the world rarely have a positive environmental and social impact.
Read moreShare this insight on Twitter…
Greenwashing Tactic #4: Fake Labels: Claiming a brand or commodity is green by using fake certifications such as @RSPOtweets that do not stop #deforestation #landgrabbing. We #Boycottpalmoil #Boycott4Wildlife #FightGreenwashing
5. Greenwashing with Irrelevance & Deflection
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Claiming a brand, commodity or industry is green based on irrelevant information
A common greenwashing tactic is to shift the conversation towards a an irrelevant issue that deflects from the environmental issue at hand.
For example, palm oil lobbyists steer online conversations away from criticising ‘sustainable’ palm oil or calling for a boycott of palm oil, towards other topics that are irrelevant.
Read more 10 Tactics of Sustainable Palm Oil Greenwashing – Tactic 5 Irrelevance deflecti onShare this insight on Twitter…
#Greenwashing Tactic #5: Irrelevance and Deflection: A common greenwashing tactic is to shift the conversation away from criticising sustainable #palmoil towards an irrelevant topic. #FightGreenwashing #Boycott4Wildlife #Boycottpalmoil
6. Greenwashing by Lesser of Two Evils
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Claiming that brand, commodity or industry is greener than others in the same category in order to excuse ecocide, deforestation, human rights and animal rights abuses
For example, the main justification for using palm oil over other oil crops by palm oil lobbyists is: “Palm oil uses less land than other oil crops. Therefore, even though this crop is causing indigenous land-grabbing, ecocide, deforestation, fires, species extinction and causing air and water pollution – it’s still better than other oils”
Read more 10 Tactics of Sustainable Palm Oil Greenwashing – Tactic 6 Lesser of Two EvilsShare this insight on Twitter…
#Greenwashing Tactic #6: Lesser of Two Evils: Claiming a commodity or industry is #greener than others in the same category, to excuse #ecocide #humanrights #animalrights abuses #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
7. Greenwashing by Lying
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Telling outright lies over and over to consumers, or skillfully omitting the truth in statements, until the lies are believed as truth
Brands and food agriculture lobbyists generate blatant lies that appear in advertising or on social media. The lie could be falsifying support from respected authorities or individuals on environmental issues. The lie could also be a turn of phrase which ‘massages the truth’ for consumers.
‘Deforestation by fire is prohibited for RSPO members’
Yet in reality, deforestation is allowed to continue by palm oil traders, manufacturers within that certification scheme.
Read more 10 Tactics of Sustainable Palm Oil Greenwashing – Tactic 7 LyingShare this insight on Twitter…
#Greenwashing Tactic #7 Lying: Telling outright lies over again to #consumers until they are believed as truth. This is commonly done by #palmoil lobbyists and global food companies #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
8. Greenwashing with Design & Words
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Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers
Some examples of greenwashing design include:
- Hand-drawn typography and fonts.
- Pastel colours or blue and green hues.
- Hand-drawn or vintage and nostalgic animals and children illustrations in packaging and advertising design that bring to mind children’s books.
- Happy, uplifting and nostalgic music.
- Visual storytelling involving nature.
Share this insight on Twitter…
Greenwashing Tactic #8: #Design and #Words: Using subliminal design principles and #greenwashing #language to convey ‘greenness’ to #consumers. We #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
9. Greenwashing with Partnerships, Sponsorships & Research Funding
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Using corporate partnerships, sponsorships and research funding to give a commodity, an industry, certification scheme or supermarket brand a ‘greener’ reputation
Global supermarket brands that are members of the RSPO provide sponsorship money to Zoos, city councils in the UK and small businesses in order to push the lie of sustainable palm oil to school children and unaware consumers.
Corporate partnerships, sponsorships and research funding are easy ways to gain legitimacy and win consumer trust.
Read more 10 Tactics of Sustainable Palm Oil Greenwashing – Tactic 9 Partnerships SponsorshipsShare this insight on Twitter…
#Greenwashing Tactic #9: Using #corporate #partnerships, #sponsorships and #research #funding to give a #commodity, #industry or
a #brand a ‘greener’ reputation. #Boycottpalmoil #FightGreenwashing #Boycott4Wildlife10. Greenwashing by Gaslighting, Harassment, Stalking and Attempting to Discredit Critics
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Attempting to humiliate, gaslight, discredit, harass and stalk any vocal critics of a brand, commodity or industry certification in order to scare individuals into silence.
Greenwashing’s most insidious and darkest form is the attempt to discredit, humiliate, harass, abuse and stalk individuals in order to stop them from sharing information with others about corporate corruption.
Targets of this kind of greenwashing could be researchers, conservationists, activists, investigative journalists, whistle-blowers or concerned and aware consumers who delve too deeply into issues, such as corruption in the palm oil industry.
Read more 10 Tactics of Sustainable Palm Oil Greenwashing – Tactic 10 Gaslighting AbuseShare this insight on Twitter…
#Greenwashing Tactic #10: #Gaslighting #harassment #stalking attempting to discredit critics of an industry, certification scheme or commodity. We #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
Explore the series
1 2 3 4 5 6 7 8 9 10Back to top ↑
#Fightgreenwashing in the products and brands you buy!
We concerned consumers of the #Boycott4Wildlife movement says NO to the bloated, toxic industrial complex that underlies all of our consumer goods.
#Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
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Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence
No Proof
Making baseless claims is one of the easiest greenwashing tactics. For example when an advertisement claims that a product has several environmental benefits, but the company can’t back up these claims with any scientific data or evidence.
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Greenwashing Tactic #2: No Proof: Claiming a #brand or #commodity is sustainable without any evidence. We’ve had enough of #greenwashing lies to sell so-called ‘sustainable’ #palmoil #Boycottpalmoil #Boycott4Wildlife
The RSPO promises to deliver this with their certification:
1. Improves the livelihoods of small holder farmers
2. Stops illegal indigenous land-grabbing and human rights abuses
10 Tactics of Sustainable Palm Oil Greenwashing Tactic 2 No Proof3. Stops deforestation
They sell the idea of ‘sustainable’ palm oil to consumers so that they will continue to buy it from brands using it.
Greenwashing with No Proof
The reassurances of certified sustainable palm oil are based on promises, not real world outcomes.
Consumers are offered the reassuring lie of sustainable palm oil with little proof or evidence that it actually works.
The Roundtable for Sustainable Palm Oil (RSPO) ads
Each of these claims by the Roundtable of Sustainable Palm Oil (RSPO) are not supported by OSINT and peer-reviewed research, by investigative reports from journalists or environmental and human rights NGOs. These are examples of ‘Greenwashing with No Proof’.
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
Malaysian Palm Oil Council: ‘Tree of Life’ ad
In this TVC, the Malaysian Palm Oil Council called the destructive crop ‘The Tree of Life that helps our planet to breathe, and gives a home to hundreds of species of flora and fauna’.
Much to the council’s embarrassment, the TV advertisement, along with the amended version from the following year were both banned by the British Advertising Standards Authority because they were deemed misleading.
Read more: Greenwash and spin: palm oil lobby targets its critics, The Ecologist.
Reality:
The sustainability standards of the RSPO haven’t managed to stop deforestation, human rights abuses, violence, illegal indigenous land-grabbing and endangered species protection.
RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established. In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic. Often location permits are issued by the central and local governments and they neglect important social responsibilities to indigenous peoples.
Research shows that RSPO certified sustainable palm oil does not:
- Improve farmer livelihoods.
- Provide protection for endangered species.
- Prevent deforestation and fires.
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.https://twitter.com/adinarenner/status/1391795938604326921?s=20
https://twitter.com/robertocgatti/status/1408534574167212040
https://twitter.com/AuroraGroupScot/status/1229084035294679040?s=20
‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’
Adina Renner, Conradin Zellweger, Barnaby Skinner, (2021), Neue Zürcher Zeitung.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. (May 2021)Explore the series
1 2 3 4 5 6 7 8 9 10Join the #Boycott4Wildlife and fight deforestation, greenwashing and animal extinction by using your wallet as a weapon!
Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
#advertising #BoycottPalmOil #Boycott4wildlife #Boycott4WildlifeTweet #BoycottPalmOil #brand #brandBoycotts #branding #commodity #consumerRights #greenwashing #OrangutanLandTrust #palmoil #RSPO #RSPOGreenwashing
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Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence
No Proof
Making baseless claims is one of the easiest greenwashing tactics. For example when an advertisement claims that a product has several environmental benefits, but the company can’t back up these claims with any scientific data or evidence.
Share this insight on Twitter…
Greenwashing Tactic #2: No Proof: Claiming a #brand or #commodity is sustainable without any evidence. We’ve had enough of #greenwashing lies to sell so-called ‘sustainable’ #palmoil #Boycottpalmoil #Boycott4Wildlife
The RSPO promises to deliver this with their certification:
1. Improves the livelihoods of small holder farmers
2. Stops illegal indigenous land-grabbing and human rights abuses
10 Tactics of Sustainable Palm Oil Greenwashing Tactic 2 No Proof3. Stops deforestation
They sell the idea of ‘sustainable’ palm oil to consumers so that they will continue to buy it from brands using it.
Greenwashing with No Proof
The reassurances of certified sustainable palm oil are based on promises, not real world outcomes.
Consumers are offered the reassuring lie of sustainable palm oil with little proof or evidence that it actually works.
The Roundtable for Sustainable Palm Oil (RSPO) ads
Each of these claims by the Roundtable of Sustainable Palm Oil (RSPO) are not supported by OSINT and peer-reviewed research, by investigative reports from journalists or environmental and human rights NGOs. These are examples of ‘Greenwashing with No Proof’.
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
Malaysian Palm Oil Council: ‘Tree of Life’ ad
In this TVC, the Malaysian Palm Oil Council called the destructive crop ‘The Tree of Life that helps our planet to breathe, and gives a home to hundreds of species of flora and fauna’.
Much to the council’s embarrassment, the TV advertisement, along with the amended version from the following year were both banned by the British Advertising Standards Authority because they were deemed misleading.
Read more: Greenwash and spin: palm oil lobby targets its critics, The Ecologist.
Reality:
The sustainability standards of the RSPO haven’t managed to stop deforestation, human rights abuses, violence, illegal indigenous land-grabbing and endangered species protection.
RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established. In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic. Often location permits are issued by the central and local governments and they neglect important social responsibilities to indigenous peoples.
Research shows that RSPO certified sustainable palm oil does not:
- Improve farmer livelihoods.
- Provide protection for endangered species.
- Prevent deforestation and fires.
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.https://twitter.com/adinarenner/status/1391795938604326921?s=20
https://twitter.com/robertocgatti/status/1408534574167212040
https://twitter.com/AuroraGroupScot/status/1229084035294679040?s=20
‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’
Adina Renner, Conradin Zellweger, Barnaby Skinner, (2021), Neue Zürcher Zeitung.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. (May 2021)Explore the series
1 2 3 4 5 6 7 8 9 10Join the #Boycott4Wildlife and fight deforestation, greenwashing and animal extinction by using your wallet as a weapon!
Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
#2 #advertising #BoycottPalmOil #Boycott4wildlife #Boycott4WildlifeTweet #BoycottPalmOil #brand #brandBoycotts #branding #commodity #consumerRights #greenwashing #OrangutanLandTrust #palmoil #RSPO #RSPOGreenwashing
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Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence
No Proof
Making baseless claims is one of the easiest greenwashing tactics. For example when an advertisement claims that a product has several environmental benefits, but the company can’t back up these claims with any scientific data or evidence.
Share this insight on Twitter…
Greenwashing Tactic #2: No Proof: Claiming a #brand or #commodity is sustainable without any evidence. We’ve had enough of #greenwashing lies to sell so-called ‘sustainable’ #palmoil #Boycottpalmoil #Boycott4Wildlife
The RSPO promises to deliver this with their certification:
1. Improves the livelihoods of small holder farmers
2. Stops illegal indigenous land-grabbing and human rights abuses
10 Tactics of Sustainable Palm Oil Greenwashing Tactic 2 No Proof3. Stops deforestation
They sell the idea of ‘sustainable’ palm oil to consumers so that they will continue to buy it from brands using it.
Greenwashing with No Proof
The reassurances of certified sustainable palm oil are based on promises, not real world outcomes.
Consumers are offered the reassuring lie of sustainable palm oil with little proof or evidence that it actually works.
The Roundtable for Sustainable Palm Oil (RSPO) ads
Each of these claims by the Roundtable of Sustainable Palm Oil (RSPO) are not supported by OSINT and peer-reviewed research, by investigative reports from journalists or environmental and human rights NGOs. These are examples of ‘Greenwashing with No Proof’.
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
Malaysian Palm Oil Council: ‘Tree of Life’ ad
In this TVC, the Malaysian Palm Oil Council called the destructive crop ‘The Tree of Life that helps our planet to breathe, and gives a home to hundreds of species of flora and fauna’.
Much to the council’s embarrassment, the TV advertisement, along with the amended version from the following year were both banned by the British Advertising Standards Authority because they were deemed misleading.
Read more: Greenwash and spin: palm oil lobby targets its critics, The Ecologist.
Reality:
The sustainability standards of the RSPO haven’t managed to stop deforestation, human rights abuses, violence, illegal indigenous land-grabbing and endangered species protection.
RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established. In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic. Often location permits are issued by the central and local governments and they neglect important social responsibilities to indigenous peoples.
Research shows that RSPO certified sustainable palm oil does not:
- Improve farmer livelihoods.
- Provide protection for endangered species.
- Prevent deforestation and fires.
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.https://twitter.com/adinarenner/status/1391795938604326921?s=20
https://twitter.com/robertocgatti/status/1408534574167212040
https://twitter.com/AuroraGroupScot/status/1229084035294679040?s=20
‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’
Adina Renner, Conradin Zellweger, Barnaby Skinner, (2021), Neue Zürcher Zeitung.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. (May 2021)Explore the series
1 2 3 4 5 6 7 8 9 10Join the #Boycott4Wildlife and fight deforestation, greenwashing and animal extinction by using your wallet as a weapon!
Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
#2 #advertising #BoycottPalmOil #Boycott4wildlife #Boycott4WildlifeTweet #BoycottPalmOil #brand #brandBoycotts #branding #commodity #consumerRights #greenwashing #OrangutanLandTrust #palmoil #RSPO #RSPOGreenwashing
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Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence
No Proof
Making baseless claims is one of the easiest greenwashing tactics. For example when an advertisement claims that a product has several environmental benefits, but the company can’t back up these claims with any scientific data or evidence.
Share this insight on Twitter…
Greenwashing Tactic #2: No Proof: Claiming a #brand or #commodity is sustainable without any evidence. We’ve had enough of #greenwashing lies to sell so-called ‘sustainable’ #palmoil #Boycottpalmoil #Boycott4Wildlife
The RSPO promises to deliver this with their certification:
1. Improves the livelihoods of small holder farmers
2. Stops illegal indigenous land-grabbing and human rights abuses
10 Tactics of Sustainable Palm Oil Greenwashing Tactic 2 No Proof3. Stops deforestation
They sell the idea of ‘sustainable’ palm oil to consumers so that they will continue to buy it from brands using it.
Greenwashing with No Proof
The reassurances of certified sustainable palm oil are based on promises, not real world outcomes.
Consumers are offered the reassuring lie of sustainable palm oil with little proof or evidence that it actually works.
The Roundtable for Sustainable Palm Oil (RSPO) ads
Each of these claims by the Roundtable of Sustainable Palm Oil (RSPO) are not supported by OSINT and peer-reviewed research, by investigative reports from journalists or environmental and human rights NGOs. These are examples of ‘Greenwashing with No Proof’.
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
Malaysian Palm Oil Council: ‘Tree of Life’ ad
In this TVC, the Malaysian Palm Oil Council called the destructive crop ‘The Tree of Life that helps our planet to breathe, and gives a home to hundreds of species of flora and fauna’.
Much to the council’s embarrassment, the TV advertisement, along with the amended version from the following year were both banned by the British Advertising Standards Authority because they were deemed misleading.
Read more: Greenwash and spin: palm oil lobby targets its critics, The Ecologist.
Reality:
The sustainability standards of the RSPO haven’t managed to stop deforestation, human rights abuses, violence, illegal indigenous land-grabbing and endangered species protection.
RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established. In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic. Often location permits are issued by the central and local governments and they neglect important social responsibilities to indigenous peoples.
Research shows that RSPO certified sustainable palm oil does not:
- Improve farmer livelihoods.
- Provide protection for endangered species.
- Prevent deforestation and fires.
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.https://twitter.com/adinarenner/status/1391795938604326921?s=20
https://twitter.com/robertocgatti/status/1408534574167212040
https://twitter.com/AuroraGroupScot/status/1229084035294679040?s=20
‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’
Adina Renner, Conradin Zellweger, Barnaby Skinner, (2021), Neue Zürcher Zeitung.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. (May 2021)Explore the series
1 2 3 4 5 6 7 8 9 10Join the #Boycott4Wildlife and fight deforestation, greenwashing and animal extinction by using your wallet as a weapon!
Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
#2 #advertising #BoycottPalmOil #Boycott4wildlife #Boycott4WildlifeTweet #BoycottPalmOil #brand #brandBoycotts #branding #commodity #consumerRights #greenwashing #OrangutanLandTrust #palmoil #RSPO #RSPOGreenwashing
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What is greenwashing?
Over the course of the 20th century, capitalism preserved its momentum by moulding the ordinary person into a consumer. Using advertising to encourage in people the ravenous hunger for purchasing more stuff and the accompanying feeling of hollowness and a need for more and more.
At the end of the 20th century, environmental problems began to arise from unchecked capitalist growth
Ever-expanding growth and the over-exploitation of land, water and animals continued at pace. Even despite its immense cost to animals, ecosystems and people in the developing world.
Even despite predictions by scientists that the world would be destroyed.
Out of-control global corporates needed strong storytelling and PR to support their continued exponential growth.
This insane need for economic/corporate growth gave rise to the ‘Green Growth’ and ‘Sustainability’ movements. The marketing and PR tactics employed to justify the continued growth of these brands and products despite their destruction, is known as:
Greenwashing
https://twitter.com/esm_magazine/status/1448197400879943680?s=20
https://twitter.com/Context_Group/status/1126528027402203138?s=20
Original Tweet
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
https://twitter.com/RubenBrunsveld/status/1448552977665507330?s=20
https://twitter.com/Morgante_Fra/status/1191550867561836544?s=20
https://twitter.com/Context_Group/status/1271130962089381888?s=20
The origins of greenwashing can be found in the origins of consumerism, advertising and marketing itself
This is most powerfully illustrated by one of the original source about marketing from between the world wars by Edward Bernays, a landmark book called Propaganda published in 1928. This book would be instrumental for setting in train the agenda for economic growth in the West in the 20th Century.
Propaganda by Edward Bernays (1928)
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.… It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world”
Mass production is profitable only if its rhythm can be maintained—that is if it can continue to sell its product in steady or increasing quantity.… Today supply must actively seek to create its corresponding demand … [and] cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.
WHO considers marketing by the palm oil industry to be akin to tobacco and alcohol marketing
Marketing of palm oil does not occur in the traditional sense. Responding to a backlash against accusations of poor environmental and labour practices, the industry has sought to portray its products as sustainable, while highlighting the contribution to poverty alleviation.
There is also a mutual benefit for the palm oil and processed food industry, with the latter targeting advertisements for ultra-processed foods towards children (similar to efforts by the tobacco and alcohol industries in targeting children and adolescents) and the palm oil refining industry benefiting from the corresponding increase in sales of foods containing palm oil.The palm oil industry and noncommunicable diseases, (2019),
Sowmya Kadandale, a Robert Martenb & Richard Smith.
World Health Organisation Bulletin.A 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
Read moreWorld Organisation of Zoos and Aquariums (WAZA) Guide for promoting sustainable palm oil
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
Sustainability is meaningless, it’s time for a new enlightenment
Effectively, sustainability became the main ingredient of a “having your cake and eating it” ideology. The environment, and its ecological systems, were deemed to be sustained while equally economic development could continue apace.
But if sustainable development had delivered on its promise, humanity would now not be facing the crisis we call climate change.
Greenwashing solves nothing.
What was, and is, actually needed is the opposite of what has been promoted in order to try to maintain the economic status quo.
Dr Toni Fry, Griffith University ‘Sustainability is meaningless, it’s time for a new enlightenment, The Conversation.
Research into how to influence voluntary standards using expert knowledge
“The ability of developing countries, especially small-scale actors within them, to shape standard setting and management to their advantage depends not only on overcoming important structural differences…but also on more subtle games. These include promoting the enrolment of one expert group or kind of expert knowledge over another, using specific formats of negotiation, and legitimating particular modes of engagement over others.”
Voluntary standards, expert knowledge and the governance of sustainability networks. (2013), Ponte, S. & Cheyns, E. Glob. Netw. 13, 459–477
The Vice President of the European Parliament Heidi Hautala does not trust the RSPO’s false and weak promise of “sustainable” palm oil
She replies to my conversation on Twitter to advise of this…
Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)“No voluntary standards or industry schemes have done the job fully [of eliminating deforestation or human rights abuses]. That is why the game-changing EU CSDDD [Corporate Sustainability Due Diligence Directive] is mandatory. Certification is a useful tool but will not liberate the company from its duty of due diligence”
~ Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)
https://twitter.com/HeidiHautala/status/1671422744683225088?s=20
Is it possible to design an eco-label without greenwashing?
In his book ‘Beyond Greenwash’ Hamish Van Der Ven somewhat naively sets out to answer that question.
Naive because embedded within capitalism is the drive towards exponential growth and the ecosystems and resources of our planet are finite – which makes it naive to think that we can continue to labour under the same system, yet expect a different result.
Still Van Der Ven has some valid insights to share here about how a eco-label could theoretically be designed to be free from greenwashing.
An eco-label without greenwashing has yet to materialise. This is because our current economic system does not consider ‘value’ to include: human rights, animal rights, the beauty of unspoiled nature and forests left intact – the only way the current system quantifies ‘value’ is financial growth. The virtue-signalling about doing the right thing and improving human rights, animal rights, environmental sustainability is greenwashing. If businesses DID care, these issues would have been sorted. Instead, they provide consumers with empty words and promises.
Is it transparent?
Dubious eco-labels keep everything offline or hidden behind pay walls; credible eco-labels make their information freely available online, including information around breaches of rules and regulations and their resolutions, governance and funding.
Is it independent?
- Consumers and procurement professionals should be wary of self-awarded ecolabels. Instead seek out ecolabels from a credible third-party organisation.
- There should also be independence between the organisation that sets the standard and the organization that audits compliance against its criteria. This is important for preventing a conflict of interest.
- Standard-setters generally receive revenues based on how widely their eco-labels are used. An eco-labeling organization that checks compliance against its own standard has an incentive to overlook non-compliances and set a lower bar for achievement.
Is it inclusive?
Do all stakeholders get a say in decision-making? If an eco-label promotes sustainable coffee production, then it should involve coffee farmers, scientists, processers, NGOs, and community members (amongst others) in standard-setting.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestation…
Greenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Greenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Greenwashing Tactic #5: Irrelevance and Deflection
Claiming a brand, commodity or industry is green based on irrelevant information Jump to section Greenwashing: Irrelevant Topics Greenwashing: Colonial Racism Research: Palm oil greenwashing and its link to climate denialism Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses…
Greenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers…
Greenwashing Tactic #8: Design & Words
Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan…
Greenwashing Tactic #9: Partnerships, Sponsorships and Research Funding
Jump to section Orangutan Land Trust funded by rainforest destroying palm oil co. Kulim Malaysia Berhad Orangutan Land Trust funded by Agropalma: during decades-long destruction of the Amazon for palm oil Orangutan Land Trust and New Britain Palm Oil (NBPOL):…
Greenwashing Tactic #10: Gaslighting, Harassment, Stalking and Attempting to Discredit Critics
Attempting to humiliate, gaslight, discredit, harass and stalk any vocal critics of a brand, commodity or industry certification in order to scare individuals into silence and stop them from revealing corruption Greenwashing’s most insidious and darkest form is the attempt…
Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing
There has never been a more urgent time for consumers to wake up to the devastation wrought by global supermarket brands for palm oil Jump to section 1. Greenwashing with Hidden Trade-Off 2. Greenwashing with No Proof 3. Greenwashing with…
Explore the series
1 2 3 4 5 6 7 8 9 10Join the #Boycott4Wildlife and fight greenwashing and deforestation by using your wallet as a weapon!
Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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What is greenwashing?
Over the course of the 20th century, capitalism preserved its momentum by moulding the ordinary person into a consumer. Using advertising to encourage in people the ravenous hunger for purchasing more stuff and the accompanying feeling of hollowness and a need for more and more.
At the end of the 20th century, environmental problems began to arise from unchecked capitalist growth
Ever-expanding growth and the over-exploitation of land, water and animals continued at pace. Even despite its immense cost to animals, ecosystems and people in the developing world.
Even despite predictions by scientists that the world would be destroyed.
Out of-control global corporates needed strong storytelling and PR to support their continued exponential growth.
This insane need for economic/corporate growth gave rise to the ‘Green Growth’ and ‘Sustainability’ movements. The marketing and PR tactics employed to justify the continued growth of these brands and products despite their destruction, is known as:
Greenwashing
https://twitter.com/esm_magazine/status/1448197400879943680?s=20
https://twitter.com/Context_Group/status/1126528027402203138?s=20
Original Tweet
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
https://twitter.com/RubenBrunsveld/status/1448552977665507330?s=20
https://twitter.com/Morgante_Fra/status/1191550867561836544?s=20
https://twitter.com/Context_Group/status/1271130962089381888?s=20
The origins of greenwashing can be found in the origins of consumerism, advertising and marketing itself
This is most powerfully illustrated by one of the original source about marketing from between the world wars by Edward Bernays, a landmark book called Propaganda published in 1928. This book would be instrumental for setting in train the agenda for economic growth in the West in the 20th Century.
Propaganda by Edward Bernays (1928)
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.… It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world”
Mass production is profitable only if its rhythm can be maintained—that is if it can continue to sell its product in steady or increasing quantity.… Today supply must actively seek to create its corresponding demand … [and] cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.
WHO considers marketing by the palm oil industry to be akin to tobacco and alcohol marketing
Marketing of palm oil does not occur in the traditional sense. Responding to a backlash against accusations of poor environmental and labour practices, the industry has sought to portray its products as sustainable, while highlighting the contribution to poverty alleviation.
There is also a mutual benefit for the palm oil and processed food industry, with the latter targeting advertisements for ultra-processed foods towards children (similar to efforts by the tobacco and alcohol industries in targeting children and adolescents) and the palm oil refining industry benefiting from the corresponding increase in sales of foods containing palm oil.The palm oil industry and noncommunicable diseases, (2019),
Sowmya Kadandale, a Robert Martenb & Richard Smith.
World Health Organisation Bulletin.A 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
Read moreWorld Organisation of Zoos and Aquariums (WAZA) Guide for promoting sustainable palm oil
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
Sustainability is meaningless, it’s time for a new enlightenment
Effectively, sustainability became the main ingredient of a “having your cake and eating it” ideology. The environment, and its ecological systems, were deemed to be sustained while equally economic development could continue apace.
But if sustainable development had delivered on its promise, humanity would now not be facing the crisis we call climate change.
Greenwashing solves nothing.
What was, and is, actually needed is the opposite of what has been promoted in order to try to maintain the economic status quo.
Dr Toni Fry, Griffith University ‘Sustainability is meaningless, it’s time for a new enlightenment, The Conversation.
Research into how to influence voluntary standards using expert knowledge
“The ability of developing countries, especially small-scale actors within them, to shape standard setting and management to their advantage depends not only on overcoming important structural differences…but also on more subtle games. These include promoting the enrolment of one expert group or kind of expert knowledge over another, using specific formats of negotiation, and legitimating particular modes of engagement over others.”
Voluntary standards, expert knowledge and the governance of sustainability networks. (2013), Ponte, S. & Cheyns, E. Glob. Netw. 13, 459–477
The Vice President of the European Parliament Heidi Hautala does not trust the RSPO’s false and weak promise of “sustainable” palm oil
She replies to my conversation on Twitter to advise of this…
Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)“No voluntary standards or industry schemes have done the job fully [of eliminating deforestation or human rights abuses]. That is why the game-changing EU CSDDD [Corporate Sustainability Due Diligence Directive] is mandatory. Certification is a useful tool but will not liberate the company from its duty of due diligence”
~ Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)
https://twitter.com/HeidiHautala/status/1671422744683225088?s=20
Is it possible to design an eco-label without greenwashing?
In his book ‘Beyond Greenwash’ Hamish Van Der Ven somewhat naively sets out to answer that question.
Naive because embedded within capitalism is the drive towards exponential growth and the ecosystems and resources of our planet are finite – which makes it naive to think that we can continue to labour under the same system, yet expect a different result.
Still Van Der Ven has some valid insights to share here about how a eco-label could theoretically be designed to be free from greenwashing.
An eco-label without greenwashing has yet to materialise. This is because our current economic system does not consider ‘value’ to include: human rights, animal rights, the beauty of unspoiled nature and forests left intact – the only way the current system quantifies ‘value’ is financial growth. The virtue-signalling about doing the right thing and improving human rights, animal rights, environmental sustainability is greenwashing. If businesses DID care, these issues would have been sorted. Instead, they provide consumers with empty words and promises.
Is it transparent?
Dubious eco-labels keep everything offline or hidden behind pay walls; credible eco-labels make their information freely available online, including information around breaches of rules and regulations and their resolutions, governance and funding.
Is it independent?
- Consumers and procurement professionals should be wary of self-awarded ecolabels. Instead seek out ecolabels from a credible third-party organisation.
- There should also be independence between the organisation that sets the standard and the organization that audits compliance against its criteria. This is important for preventing a conflict of interest.
- Standard-setters generally receive revenues based on how widely their eco-labels are used. An eco-labeling organization that checks compliance against its own standard has an incentive to overlook non-compliances and set a lower bar for achievement.
Is it inclusive?
Do all stakeholders get a say in decision-making? If an eco-label promotes sustainable coffee production, then it should involve coffee farmers, scientists, processers, NGOs, and community members (amongst others) in standard-setting.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestation…
Greenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Greenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Greenwashing Tactic #5: Irrelevance and Deflection
Claiming a brand, commodity or industry is green based on irrelevant information Jump to section Greenwashing: Irrelevant Topics Greenwashing: Colonial Racism Research: Palm oil greenwashing and its link to climate denialism Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses…
Greenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers…
Greenwashing Tactic #8: Design & Words
Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan…
Greenwashing Tactic #9: Partnerships, Sponsorships and Research Funding
Jump to section Orangutan Land Trust funded by rainforest destroying palm oil co. Kulim Malaysia Berhad Orangutan Land Trust funded by Agropalma: during decades-long destruction of the Amazon for palm oil Orangutan Land Trust and New Britain Palm Oil (NBPOL):…
Greenwashing Tactic #10: Gaslighting, Harassment, Stalking and Attempting to Discredit Critics
Attempting to humiliate, gaslight, discredit, harass and stalk any vocal critics of a brand, commodity or industry certification in order to scare individuals into silence and stop them from revealing corruption Greenwashing’s most insidious and darkest form is the attempt…
Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing
There has never been a more urgent time for consumers to wake up to the devastation wrought by global supermarket brands for palm oil Jump to section 1. Greenwashing with Hidden Trade-Off 2. Greenwashing with No Proof 3. Greenwashing with…
Explore the series
1 2 3 4 5 6 7 8 9 10Join the #Boycott4Wildlife and fight greenwashing and deforestation by using your wallet as a weapon!
Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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What is greenwashing?
Over the course of the 20th century, capitalism preserved its momentum by moulding the ordinary person into a consumer. Using advertising to encourage in people the ravenous hunger for purchasing more stuff and the accompanying feeling of hollowness and a need for more and more.
At the end of the 20th century, environmental problems began to arise from unchecked capitalist growth
Ever-expanding growth and the over-exploitation of land, water and animals continued at pace. Even despite its immense cost to animals, ecosystems and people in the developing world.
Even despite predictions by scientists that the world would be destroyed.
Out of-control global corporates needed strong storytelling and PR to support their continued exponential growth.
This insane need for economic/corporate growth gave rise to the ‘Green Growth’ and ‘Sustainability’ movements. The marketing and PR tactics employed to justify the continued growth of these brands and products despite their destruction, is known as:
Greenwashing
https://twitter.com/esm_magazine/status/1448197400879943680?s=20
https://twitter.com/Context_Group/status/1126528027402203138?s=20
Original Tweet
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
https://twitter.com/RubenBrunsveld/status/1448552977665507330?s=20
https://twitter.com/Morgante_Fra/status/1191550867561836544?s=20
https://twitter.com/Context_Group/status/1271130962089381888?s=20
The origins of greenwashing can be found in the origins of consumerism, advertising and marketing itself
This is most powerfully illustrated by one of the original source about marketing from between the world wars by Edward Bernays, a landmark book called Propaganda published in 1928. This book would be instrumental for setting in train the agenda for economic growth in the West in the 20th Century.
Propaganda by Edward Bernays (1928)
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.… It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world”
Mass production is profitable only if its rhythm can be maintained—that is if it can continue to sell its product in steady or increasing quantity.… Today supply must actively seek to create its corresponding demand … [and] cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.
WHO considers marketing by the palm oil industry to be akin to tobacco and alcohol marketing
Marketing of palm oil does not occur in the traditional sense. Responding to a backlash against accusations of poor environmental and labour practices, the industry has sought to portray its products as sustainable, while highlighting the contribution to poverty alleviation.
There is also a mutual benefit for the palm oil and processed food industry, with the latter targeting advertisements for ultra-processed foods towards children (similar to efforts by the tobacco and alcohol industries in targeting children and adolescents) and the palm oil refining industry benefiting from the corresponding increase in sales of foods containing palm oil.The palm oil industry and noncommunicable diseases, (2019),
Sowmya Kadandale, a Robert Martenb & Richard Smith.
World Health Organisation Bulletin.A 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
Read moreWorld Organisation of Zoos and Aquariums (WAZA) Guide for promoting sustainable palm oil
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
Sustainability is meaningless, it’s time for a new enlightenment
Effectively, sustainability became the main ingredient of a “having your cake and eating it” ideology. The environment, and its ecological systems, were deemed to be sustained while equally economic development could continue apace.
But if sustainable development had delivered on its promise, humanity would now not be facing the crisis we call climate change.
Greenwashing solves nothing.
What was, and is, actually needed is the opposite of what has been promoted in order to try to maintain the economic status quo.
Dr Toni Fry, Griffith University ‘Sustainability is meaningless, it’s time for a new enlightenment, The Conversation.
Research into how to influence voluntary standards using expert knowledge
“The ability of developing countries, especially small-scale actors within them, to shape standard setting and management to their advantage depends not only on overcoming important structural differences…but also on more subtle games. These include promoting the enrolment of one expert group or kind of expert knowledge over another, using specific formats of negotiation, and legitimating particular modes of engagement over others.”
Voluntary standards, expert knowledge and the governance of sustainability networks. (2013), Ponte, S. & Cheyns, E. Glob. Netw. 13, 459–477
The Vice President of the European Parliament Heidi Hautala does not trust the RSPO’s false and weak promise of “sustainable” palm oil
She replies to my conversation on Twitter to advise of this…
Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)“No voluntary standards or industry schemes have done the job fully [of eliminating deforestation or human rights abuses]. That is why the game-changing EU CSDDD [Corporate Sustainability Due Diligence Directive] is mandatory. Certification is a useful tool but will not liberate the company from its duty of due diligence”
~ Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)
https://twitter.com/HeidiHautala/status/1671422744683225088?s=20
Is it possible to design an eco-label without greenwashing?
In his book ‘Beyond Greenwash’ Hamish Van Der Ven somewhat naively sets out to answer that question.
Naive because embedded within capitalism is the drive towards exponential growth and the ecosystems and resources of our planet are finite – which makes it naive to think that we can continue to labour under the same system, yet expect a different result.
Still Van Der Ven has some valid insights to share here about how a eco-label could theoretically be designed to be free from greenwashing.
An eco-label without greenwashing has yet to materialise. This is because our current economic system does not consider ‘value’ to include: human rights, animal rights, the beauty of unspoiled nature and forests left intact – the only way the current system quantifies ‘value’ is financial growth. The virtue-signalling about doing the right thing and improving human rights, animal rights, environmental sustainability is greenwashing. If businesses DID care, these issues would have been sorted. Instead, they provide consumers with empty words and promises.
Is it transparent?
Dubious eco-labels keep everything offline or hidden behind pay walls; credible eco-labels make their information freely available online, including information around breaches of rules and regulations and their resolutions, governance and funding.
Is it independent?
- Consumers and procurement professionals should be wary of self-awarded ecolabels. Instead seek out ecolabels from a credible third-party organisation.
- There should also be independence between the organisation that sets the standard and the organization that audits compliance against its criteria. This is important for preventing a conflict of interest.
- Standard-setters generally receive revenues based on how widely their eco-labels are used. An eco-labeling organization that checks compliance against its own standard has an incentive to overlook non-compliances and set a lower bar for achievement.
Is it inclusive?
Do all stakeholders get a say in decision-making? If an eco-label promotes sustainable coffee production, then it should involve coffee farmers, scientists, processers, NGOs, and community members (amongst others) in standard-setting.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestation…
Greenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Greenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Greenwashing Tactic #5: Irrelevance and Deflection
Claiming a brand, commodity or industry is green based on irrelevant information Jump to section Greenwashing: Irrelevant Topics Greenwashing: Colonial Racism Research: Palm oil greenwashing and its link to climate denialism Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses…
Greenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers…
Greenwashing Tactic #8: Design & Words
Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan…
Greenwashing Tactic #9: Partnerships, Sponsorships and Research Funding
Jump to section Orangutan Land Trust funded by rainforest destroying palm oil co. Kulim Malaysia Berhad Orangutan Land Trust funded by Agropalma: during decades-long destruction of the Amazon for palm oil Orangutan Land Trust and New Britain Palm Oil (NBPOL):…
Greenwashing Tactic #10: Gaslighting, Harassment, Stalking and Attempting to Discredit Critics
Attempting to humiliate, gaslight, discredit, harass and stalk any vocal critics of a brand, commodity or industry certification in order to scare individuals into silence and stop them from revealing corruption Greenwashing’s most insidious and darkest form is the attempt…
Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing
There has never been a more urgent time for consumers to wake up to the devastation wrought by global supermarket brands for palm oil Jump to section 1. Greenwashing with Hidden Trade-Off 2. Greenwashing with No Proof 3. Greenwashing with…
Explore the series
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Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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What is greenwashing?
Over the course of the 20th century, capitalism preserved its momentum by moulding the ordinary person into a consumer. Using advertising to encourage in people the ravenous hunger for purchasing more stuff and the accompanying feeling of hollowness and a need for more and more.
At the end of the 20th century, environmental problems began to arise from unchecked capitalist growth
Ever-expanding growth and the over-exploitation of land, water and animals continued at pace. Even despite its immense cost to animals, ecosystems and people in the developing world.
Even despite predictions by scientists that the world would be destroyed.
Out of-control global corporates needed strong storytelling and PR to support their continued exponential growth.
This insane need for economic/corporate growth gave rise to the ‘Green Growth’ and ‘Sustainability’ movements. The marketing and PR tactics employed to justify the continued growth of these brands and products despite their destruction, is known as:
Greenwashing
https://twitter.com/esm_magazine/status/1448197400879943680?s=20
https://twitter.com/Context_Group/status/1126528027402203138?s=20
Original Tweet
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
https://twitter.com/RubenBrunsveld/status/1448552977665507330?s=20
https://twitter.com/Morgante_Fra/status/1191550867561836544?s=20
https://twitter.com/Context_Group/status/1271130962089381888?s=20
The origins of greenwashing can be found in the origins of consumerism, advertising and marketing itself
This is most powerfully illustrated by one of the original source about marketing from between the world wars by Edward Bernays, a landmark book called Propaganda published in 1928. This book would be instrumental for setting in train the agenda for economic growth in the West in the 20th Century.
Propaganda by Edward Bernays (1928)
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.… It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world”
Mass production is profitable only if its rhythm can be maintained—that is if it can continue to sell its product in steady or increasing quantity.… Today supply must actively seek to create its corresponding demand … [and] cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.
WHO considers marketing by the palm oil industry to be akin to tobacco and alcohol marketing
Marketing of palm oil does not occur in the traditional sense. Responding to a backlash against accusations of poor environmental and labour practices, the industry has sought to portray its products as sustainable, while highlighting the contribution to poverty alleviation.
There is also a mutual benefit for the palm oil and processed food industry, with the latter targeting advertisements for ultra-processed foods towards children (similar to efforts by the tobacco and alcohol industries in targeting children and adolescents) and the palm oil refining industry benefiting from the corresponding increase in sales of foods containing palm oil.The palm oil industry and noncommunicable diseases, (2019),
Sowmya Kadandale, a Robert Martenb & Richard Smith.
World Health Organisation Bulletin.A 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
Read moreWorld Organisation of Zoos and Aquariums (WAZA) Guide for promoting sustainable palm oil
https://twitter.com/FoodNavigator/status/872467048009486336?s=20
Sustainability is meaningless, it’s time for a new enlightenment
Effectively, sustainability became the main ingredient of a “having your cake and eating it” ideology. The environment, and its ecological systems, were deemed to be sustained while equally economic development could continue apace.
But if sustainable development had delivered on its promise, humanity would now not be facing the crisis we call climate change.
Greenwashing solves nothing.
What was, and is, actually needed is the opposite of what has been promoted in order to try to maintain the economic status quo.
Dr Toni Fry, Griffith University ‘Sustainability is meaningless, it’s time for a new enlightenment, The Conversation.
Research into how to influence voluntary standards using expert knowledge
“The ability of developing countries, especially small-scale actors within them, to shape standard setting and management to their advantage depends not only on overcoming important structural differences…but also on more subtle games. These include promoting the enrolment of one expert group or kind of expert knowledge over another, using specific formats of negotiation, and legitimating particular modes of engagement over others.”
Voluntary standards, expert knowledge and the governance of sustainability networks. (2013), Ponte, S. & Cheyns, E. Glob. Netw. 13, 459–477
The Vice President of the European Parliament Heidi Hautala does not trust the RSPO’s false and weak promise of “sustainable” palm oil
She replies to my conversation on Twitter to advise of this…
Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)“No voluntary standards or industry schemes have done the job fully [of eliminating deforestation or human rights abuses]. That is why the game-changing EU CSDDD [Corporate Sustainability Due Diligence Directive] is mandatory. Certification is a useful tool but will not liberate the company from its duty of due diligence”
~ Heidi Hautala, Vice-President of the European Parliament and part of the the Human Rights and Democracy panel and Eco-Management and Audit Scheme (EMAS)
https://twitter.com/HeidiHautala/status/1671422744683225088?s=20
Is it possible to design an eco-label without greenwashing?
In his book ‘Beyond Greenwash’ Hamish Van Der Ven somewhat naively sets out to answer that question.
Naive because embedded within capitalism is the drive towards exponential growth and the ecosystems and resources of our planet are finite – which makes it naive to think that we can continue to labour under the same system, yet expect a different result.
Still Van Der Ven has some valid insights to share here about how a eco-label could theoretically be designed to be free from greenwashing.
An eco-label without greenwashing has yet to materialise. This is because our current economic system does not consider ‘value’ to include: human rights, animal rights, the beauty of unspoiled nature and forests left intact – the only way the current system quantifies ‘value’ is financial growth. The virtue-signalling about doing the right thing and improving human rights, animal rights, environmental sustainability is greenwashing. If businesses DID care, these issues would have been sorted. Instead, they provide consumers with empty words and promises.
Is it transparent?
Dubious eco-labels keep everything offline or hidden behind pay walls; credible eco-labels make their information freely available online, including information around breaches of rules and regulations and their resolutions, governance and funding.
Is it independent?
- Consumers and procurement professionals should be wary of self-awarded ecolabels. Instead seek out ecolabels from a credible third-party organisation.
- There should also be independence between the organisation that sets the standard and the organization that audits compliance against its criteria. This is important for preventing a conflict of interest.
- Standard-setters generally receive revenues based on how widely their eco-labels are used. An eco-labeling organization that checks compliance against its own standard has an incentive to overlook non-compliances and set a lower bar for achievement.
Is it inclusive?
Do all stakeholders get a say in decision-making? If an eco-label promotes sustainable coffee production, then it should involve coffee farmers, scientists, processers, NGOs, and community members (amongst others) in standard-setting.
10 Tactics of Sustainable Palm Oil Greenwashing
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…
Greenwashing Tactic #2: No Proof
Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestation…
Greenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…
Greenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…
Greenwashing Tactic #5: Irrelevance and Deflection
Claiming a brand, commodity or industry is green based on irrelevant information Jump to section Greenwashing: Irrelevant Topics Greenwashing: Colonial Racism Research: Palm oil greenwashing and its link to climate denialism Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses…
Greenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…
Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers…
Greenwashing Tactic #8: Design & Words
Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan…
Greenwashing Tactic #9: Partnerships, Sponsorships and Research Funding
Jump to section Orangutan Land Trust funded by rainforest destroying palm oil co. Kulim Malaysia Berhad Orangutan Land Trust funded by Agropalma: during decades-long destruction of the Amazon for palm oil Orangutan Land Trust and New Britain Palm Oil (NBPOL):…
Greenwashing Tactic #10: Gaslighting, Harassment, Stalking and Attempting to Discredit Critics
Attempting to humiliate, gaslight, discredit, harass and stalk any vocal critics of a brand, commodity or industry certification in order to scare individuals into silence and stop them from revealing corruption Greenwashing’s most insidious and darkest form is the attempt…
Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing
There has never been a more urgent time for consumers to wake up to the devastation wrought by global supermarket brands for palm oil Jump to section 1. Greenwashing with Hidden Trade-Off 2. Greenwashing with No Proof 3. Greenwashing with…
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Find out moreFurther reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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Greenwashing Tactic #7: Lying
Telling outright lies over and over again to consumers until they are believed as truth
Greenwashing by Lying
Blatant lies that appear in advertising or on social media. The lie could be falsifying support from respected authorities or individuals on environmental issues. Or the lie could be research with ambiguous results being made to sound positive. Sometimes, it is a clear and obvious lie.
Tweet this…
#Greenwashing Tactic #7: Lying: Telling outright lies to #consumers until they are believed as truth. #palmoil lobbyists and global food companies lie about ‘sustainable’ #palmoil #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
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Greenwashing: Endangered species
Reality: Endangered species
Greenwashing: Human rights, land-grabbing and livelihoods for workers
Reality: Human rights, land-grabbing and livelihoods for workers
An open letter from Friends of the Earth and 100 Human Rights NGOs
Greenwashing: Deforestation and fire
Greenwashing: Lies and denialism in the media
Reality: Deforestation and fire
Explore the Series
Further reading: greenwashing and deceptive marketing
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Greenwashing:
RSPO certification protects endangered species living in tropical rainforests
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RSPO marketing materials make grand claims that are not supported by any evidence at all.https://twitter.com/RSPOtweets/status/1660543540378697729?s=20
The team from Chester Zoo encourage children to save endangered species by buying sustainable palm oil.
Lyrics: ‘We have a choice – and it’s sustainable palm oil’
Michelle Desilets, Manager of Orangutan Land Trust explains in this video that ‘deforestation is prohibited by the RSPO’.
What she does not mention is that none of the RSPO’s members have actually stopped deforestation in the 17 years since it began.
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https://twitter.com/RSPOtweets/status/1200683887497756672?s=20
https://twitter.com/RSPOtweets/status/894844642327502848?s=20
https://twitter.com/RSPOtweets/status/1281240693285875712?s=20
https://twitter.com/griffjane/status/1301407429373165568?s=20
https://twitter.com/RSPOtweets/status/1305809870281732096?s=20
https://twitter.com/orangulandtrust/status/1246908272931753988?s=20
https://twitter.com/orangulandtrust/status/1002860521215942656?s=20
https://twitter.com/RSPOtweets/status/1414519913457270794?s=20
Reality: “Sustainable” Palm Oil does not stop biodiversity loss
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“In the plantation, the calls of birds and beasts are replaced by a deathly silence, which is particularly eerie in the glaring heat of the midday sun. Sounds of life are replaced by sounds of death—roaring bull-dozers, gnawing chainsaws, the crackle of illegal burning, and the rumble of overloaded trucks carrying oil palm fruit and timber.”.
Currently certified grower supply bases and concessions in Sumatra and Borneo are located in large mammal’s habitat and in areas that were biodiverse tropical forests less than 30 years ago. We suggest that certification schemes claim for the “sustainable” production of palm oil just because they neglect a very recent past of deforestation and habitat degradation.
Roberto Cazzolla Gatti, Alena Velichevskaya, Certified “sustainable” palm oil took the place of endangered Bornean and Sumatran large mammals habitat and tropical forests in the last 30 years, Science of The Total Environment, Vol 742, 2020,
https://doi.org/10.1016/j.scitotenv.2020.140712.Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Emily B. Fitzherbert, Matthew J. Struebig, Alexandra Morel, Finn Danielsen, Carsten A. Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.We found that certified plantation concessions that are committed to deforestation-free production are limited in their ability to prevent further biodiversity loss, due to the past conversion of forest habitats to plantations. Concession holders can improve forest habitats through corridor development and other measures, which would mitigate, but not prevent, further biodiversity loss.
Hideyuki Kubo, Arief Darmawan, Hendarto, André Derek Mader,
The effect of agricultural certification schemes on biodiversity loss in the tropics,
Biological Conservation, Volume 261, 2021, https://doi.org/10.1016/j.biocon.2021.109243.We uncover the global patterns of oil palm expansion and find that global oil palm expansion has a very high degree of potential conflict with local biodiversity. Globally, 99.9% of oil palm plantations overlapped with Conservation Priority Zones (CPZs) and oil palm plantations encroached on 231 protected areas.
Le Yu, Yue Cao, Yuqi Cheng, Qiang Zhao, Yidi Xu, Kasturi Kanniah, Hui Lu, Rui Yang & Peng Gong (2022) A study of the serious conflicts between oil palm expansion and biodiversity conservation using high-resolution remote sensing, Remote Sensing Letters, DOI: 10.1080/2150704X.2022.2063701
https://twitter.com/adinarenner/status/1392148610448568329?s=20
We found a high overlap between areas of high oil palm suitability and areas of high conservation priority for primates. Overall, we found only a few small areas where oil palm could be cultivated in Africa with a low impact on primates (3.3 Mha, including all areas suitable for oil palm). These results warn that, consistent with the dramatic effects of palm oil cultivation on biodiversity in Southeast Asia, reconciling a large-scale development of oil palm in Africa with primate conservation will be a great challenge.
Small room for compromise between oil palm cultivation and primate conservation in Africa
Giovanni Strona, Simon D. Stringer, Ghislain Vieilledent, et. al.
Proceedings of the National Academy of Sciences (2018), 115 (35) 8811-8816; DOI: 10.1073/pnas.1804775115As of 2019, more than 60% of the palm oil plantations in the study area were in Key Biodiversity Areas. KBAs are sites that contribute significantly to the global persistence of biodiversity in terrestrial, freshwater and marine ecosystems. RSPO-certified plantations, comprising 63% of the total cultivated area assessed, did not produce a statistically significant reduction in deforestation and appear to be ineffective at reducing encroachment into ecologically sensitive areas in Guatemala.
Calli P. VanderWilde, Joshua P. Newell, Dimitrios Gounaridis, Benjamin P. Goldstein,
Deforestation, certification, and transnational palm oil supply chains: Linking Guatemala to global consumer markets, Journal of Environmental Management,
Volume 344, 2023. https://doi.org/10.1016/j.jenvman.2023.118505There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032, 2018.
“The big message is that oil palm is bad for biodiversity, in every sense of the word — even when compared to damaged rainforests that are regenerating after earlier logging or clearing.”
Professor Bill Laurance, James Cook University. ‘Palm oil plantations are bad for wildlife great and small’. The Conversation.
We analyse consequences of the globally important land-use transformation from tropical forests to oil palm plantations. Species diversity, density and biomass of invertebrate communities suffer at least 45% decreases from rainforest to oil palm.
Barnes, A., Jochum, M., Mumme, S. et al. Consequences of tropical land use for multitrophic biodiversity and ecosystem functioning. Nat Commun 5, 5351 (2014). https://doi.org/10.1038/ncomms6351
Palm oil also poses a global risk for zoonotic diseases such as Covid-19
Taking into account the human population growth, we find that the increases in outbreaks of zoonotic and vector-borne diseases from 1990 to 2016 are linked with deforestation, mostly in tropical countries, and with reforestation, mostly in temperate countries. We also find that outbreaks of vector-borne diseases are associated with the increase in areas of palm oil plantations.
Outbreaks of Vector-Borne and Zoonotic Diseases Are Associated With Changes in Forest Cover and Oil Palm Expansion at Global Scale
(2021) Morand Serge, Lajaunie Claire, Frontiers in Veterinary Science. https://www.frontiersin.org/article/10.3389/fvets.2021.661063
DOI=10.3389/fvets.2021.661063Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Fire started within orangutan habitats and destroyed them – this was not investigated by the RSPO
The team used map data from @globalforests and @UMBaltimore, #sentinel2 images from @esa, concession boundaries from @RSPOtweets and #fire hotspot data (#VIIRS) from @NASAEarth.
Originally tweeted by Adina Renner (@adinarenner) on May 10, 2021.
Read moreAsia: Species Endangered by Palm Oil Deforestation
Africa: Species Endangered by Palm Oil Deforestation
Papua New Guinea & West Papua: Species Endangered by Palm Oil Deforestation
South America: Species Endangered by Palm Oil Deforestation
Greenwashing
‘Europeans have destroyed their forests for agriculture, so why can’t we do the same in the tropics? Stopping our economic development is hypocrisy and colonialism’
‘Sustainable palm oil helps the livelihood of workers on RSPO certified palm oil plantations.‘
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Research analysing media and social media messages around palm oil in Malaysia and Indonesia finds that palm oil lobbyists use an ‘Us’ Versus ‘Them’ narrative, in other words, they invoke colonial racism to justify continued deforestation and ecocide.
Four mutually complementary narratives were used by Indonesian and Malaysian media to construe denialism These denialist narratives appeal to a nationalist sentiment of ‘us’ – palm oil-producing developing countries – and ‘them’ – western developed countries producing research critical of the industry.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
RSPO advertisement from social media, with a focus on promoting better workers rights under certified palm oil. An RSPO advertisement targeting the Indian market in 2021 by the RSPO showing supposed benefits for palm oil workers.We had the luck to be born into a developed country, I believe we need to acknowledge the right of lesser-developed countries to develop. We simply have no right to tell a country like Indonesia to forgo economic development, but we can help to steer that development in a sustainable direction.
Michelle Desilets, Director, Orangutan Land Trust. The Switch Report, 2014
Social media messaging by palm oil lobbyists reflects a focus on ‘Us’: poor, palm oil producing nations, versus ‘Them’: the ‘greedy, already developed West.
https://twitter.com/CPOPC_ORG/status/1295253527191642113?s=20
https://twitter.com/palmoiltruther/status/1420662530863550464?s=20
https://twitter.com/palm_eu/status/1440943483410386945?s=20
https://twitter.com/emeijaard/status/1191961097294757889?s=20
https://twitter.com/palmoilmonitor/status/1445795527560515587?s=20
https://twitter.com/CIFOR/status/1016759321701552133?s=20
Reality: Human rights abuses and landgrabbing are ongoing for “sustainable” palm oil
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University of Michigan 2023 study: RSPO plantations do not reduce deforestation in Guatemala
A 2021 Investigation by Global Witness found that palm oil companies in Papua New Guinea are alleged to have been involved in corruption, child labour, tax evasion, deforestation, worker deaths and paying police to assault villagers.
The palm oil from these mills in Papua New Guinea is used by RSPO members Colgate-Palmolive, Kelloggs, General Mills, Nestle, Hersheys, Danone, PZ Cussons – finds its way into our weekly supermarket shop.
Read reporthttps://twitter.com/earthsight/status/1192827396451438592?s=20&t=rnSAWHikl-a8C6GAd9n09g
https://twitter.com/Rainforest_RIN/status/1541428640491212801?s=20&t=rnSAWHikl-a8C6GAd9n09g
A 2019 World Health Organisation (WHO) report into the palm oil industry finds extensive greenwashing of human rights abuses
Read moreCertified goods improve the price and income of sale for certified goods, but they do not advance equity, income or assets for workers
We identified 64 conflicts that involved RSPO member companies, of which 17 prompted communities to convey their grievances to the RSPO’s conflict resolution mechanism…We conclude that—on all counts—the conflict resolution mechanism is biased in favor of companies. The result of these biases is that the actual capacity of the RSPO’s mechanism to provide a meaningful remedy for rural communities’ grievances remains very limited. This unequal access to justice sustains conflicts between companies and communities over land.
Afrizal, A., Hospes, O., Berenschot, W. et al. Unequal access to justice: an evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agric Hum Values 40, 291–304 (2023). https://doi.org/10.1007/s10460-022-10360-z
We find positive effects on prices and income from sale of certified products. However, we find no change in overall household income and assets for workers. The wages for workers are not higher in certified production.
Oya, C., Schaefer, F. & Skalidou, D. The effectiveness of agricultural certification in developing countries: a systematic review. World Dev. 112, 282–312 (2018).
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
Deforestation by fire for palm oilDeforestation – Craig Jones Wildlife Photography After a forest fire in Sumatra – Craig Jones Wildlife Photography Research: Palm Oil Deforestation and its connection to retail brandsOil palm expansion is shaped by wider political economies and development policies.
Market-based development policies have favored large-scale over smallholder production.
Benefits from oil palm are unevenly distributed across rural population.
Violence across forest frontiers has fueled conflicts linked to oil palm.
Weak forest governance has led to significant deforestation by industrial plantations.
A. Castellanos-Navarrete, F. de Castro, P. Pacheco,
The impact of oil palm on rural livelihoods and tropical forest landscapes in Latin America, Journal of Rural Studies,
Volume 81, 2021, https://doi.org/10.1016/j.jrurstud.2020.10.047.This article argues that the form of sustainability offered by certification schemes such as the RSPO fetishes the commodity palm oil in order to assuage critical consumer initiatives in the North. This technical-managerial solution is part of a larger project: the “post-political” climate politics regime (Swyngedouw) that attempts to “green” the status quo.
Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Volume 121, September 2019, Pages 218-228- The palm oil industry is neither sustainable nor a viable development model.
- Certification represents a technical fix which neglects underlying dynamics of power, class, gender and accumulation.
- The fetishised commodity ‘certified sustainable palm oil’ has no impact on the regional scale of expansion.
- Working conditions in the plantations and mills entrench social inequality and poverty.
From: Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Deforestation in West PapuaDeforestation – Craig Jones Wildlife Photography
Volume 121, September 2019, Pages 218-228Deforestation for palm oil: the impact of increased heat on human health
477 villages throughout Kalimantan were surveyed about forest health benefits.
The most frequent answer was maintenance of cool local temperatures.
Perceptions were driven by deforestation and local temperature.
Results point to possible threat of heat impacts on health.
Policy should incorporate human health when considering land use.
Nicholas H. Wolff, Yuta J. Masuda, Erik Meijaard, Jessie A. Wells, Edward T. Game,
Impacts of tropical deforestation on local temperature and human well-being perceptions, Global Environmental Change, Volume 52, 2018, https://doi.org/10.1016/j.gloenvcha.2018.07.004.The False Promise of Certification, Changing Markets (2018)
The False Promise of Certification (2018) Changing Markets Download report“While RSPO is often referred to as the best scheme in the sector, it
has several shortcomings; most notably, it allows the conversion of secondary forests and the draining
of peatlands, it has not prevented human rights violations and it does not require GHG emissions
reductions.“In light of this, we call for action to reduce demand for palm oil, such as
ditching biofuels targets, as well as channelling new plantations into non-forested areas by putting in
place a strong moratorium on palm oil expansion to forests and peatlands. Most schemes in this sector
should be abolished in light of their failures on multiple fronts.”— The False Promise of Certification (2018) Changing Markets
MSI’s (Multi-Stakeholder Initiatives including the RSPO and Rainforest Alliance) are inadequate in detecting human rights abuses and uphold standards
MSI Insight Report on Monitoring and Compliance in Multi-Stakeholder Initiatives (MSIs) like the RSPO (2020) Download report“MSIs put considerable emphasis on the standards that they set, but have not developed effective mechanisms for detecting abuses, enforcing compliance with those standards, or transparently disclosing levels of compliance. Despite the emergence of models that enable rights holders to legally enforce MSIs’ standards or to be actively engaged in monitoring companies for abuses, MSIs have not adopted them. By focusing on setting standards without adequately ensuring if members are following those standards, MSIs risk providing companies and governments with powerful reputational benefits despite the persistence of rights abuses.”
The difficulty of addressing and resolving oil palm conflicts is due not only to the inadequacies of Indonesia’s legal framework regarding land and plantations but also to the way in which Indonesia’s informalized state institutions foster collusion between local power holders and palm oil companies. This collusion enables companies to evade regulation, suppress community protests and avoid engaging in constructive efforts to resolve conflicts. Furthermore, this collusion has made the available conflict resolution mechanisms largely ineffective.
Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
Associated Press 2020 Report: Beauty Brands (RSPO members) L’Oreal, Colgate-Palmolive, Johnson& Johnson, Unilever linked to rape on palm oil plantations
https://twitter.com/AP/status/1330163571951611906?s=20
https://twitter.com/dwnews/status/1329701899180924928?s=20
Associated Press Investigation (2020) finds wide-spread rape, human rights abuses and slavery on palm oil plantations for well known brands: Unilever, Johnson & Johnson, L’Oreal, Avon, Colgate Palmolive Dayak Indigenous Ethnographer Dr Setia Budhi: In His Own Words“The expansion of oil palm plantations has created many detrimental environmental impacts, including deforestation, loss of biodiversity, land conflicts, labour conflicts, and social conflicts around plantations.
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established.
“In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic.”
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Global corporates are responsible for the majority of palm oil production and deforestation risk, not smallholder farmers
The three biggest palm oil traders: Sinar Mas, Wilmar and Musim Mas – are founding members of the RSPO. They have the biggest deforestation risk of all other palm oil companies combined. Deforestation goes against the RSPO’s rules – yet these big companies do not lose their RSPO membership or face punishment.
Source: Insights: Indonesian Palm Oil. Trase Earth (2018)
Search the Environmental Justice Atlas for specific companies and their human rights abuses and land-grabbing record
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RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
Epidemics and rapacity of multinational companies in Liberia
Discussion Paper. The Centre for Economic Performance, London School of Economics. Release date: 12th March, 2022
Conclusion
https://twitter.com/CEP_LSE/status/1502238109677015044?s=20&t=CwBhOE-SLGkXtNxC9nXw5w
This paper provides novel granular evidence on the interaction between the Ebola epidemic, deforestation, and palm oil plantations in Liberia. The palm oil multinationals, exploiting the health crisis, stepped up deforestation to increase output. The effect on deforestation is more severe in areas inhabited by politically unrepresented ethnic groups, characterized by a reduction in tree coverage by 6.5%.
We also document an increase of more than 125% in the likelihood of
fire events within concessions during the epidemic. This suggests that not only did the palm oil companies foster deforestation, but further that they used forest fires to do so. This is particularly harmful to the environment, and the smoke and the haze may have severe health consequences, apart from being a source of carbon dioxide.This deforestation was accompanied by a 150% increase in the amount of land dedicated to cultivation.
Read moreThis exploitative behaviour was highly profitable for palm oil companies, with a 1428% increase in the value of Liberian palm oil’s exports compared with the pre-Ebola period. Unfortunately, we cannot say the same for local people or the local environment.
Greenwashing
The RSPO prevents and stops deforestation and fires on palm oil plantations by its members
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https://twitter.com/orangutans/status/1146706666508955648?s=20
https://twitter.com/orangulandtrust/status/1355496891673415680?s=20
https://twitter.com/SimamoraDupito/status/1442410921519771649?s=20
https://twitter.com/orangulandtrust/status/1355827449397915651?s=20
https://twitter.com/orangutans/status/1461673435965313025
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
https://twitter.com/RSPOtweets/status/1173741858171830272?s=20
https://twitter.com/orangulandtrust/status/1447297851038605315?s=20
https://twitter.com/HersheyCompany/status/1447916947669192709?s=20
https://twitter.com/orangulandtrust/status/1169538449680031745?s=20
https://twitter.com/RSPOtweets/status/1385138817309548544?s=20
https://twitter.com/orangulandtrust/status/1169532824375955456?s=20
https://twitter.com/Nestle/status/1404782473221967872?s=20
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Greenwashing
Lies and denialism in the media about the environmental impact of palm oil
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Research into media coverage of the environmental impact of palm oil in Indonesia shows they deny it’s causing ecocide
We found that media reporting of the denialist narrative is more prevalent than that of the peer-reviewed science consensus-view that palm oil plantations on tropical peat could cause excessive greenhouse gas emissions and enhance the risk of fires.
Our article alerts to the continuation of unsustainable practices as justified by the media to the public, and that the prevalence of these denialist narratives constitute a significant obstacle in resolving pressing issues such as transboundary haze, biodiversity loss, and land-use change related greenhouse gas emissions in Southeast Asia.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
https://twitter.com/CPOPC_ORG/status/1448232875535388678?s=20
https://twitter.com/CPOPC_ORG/status/1436104523756433434?s=20
Indonesian President Joko Widodo’s administration has achieved four consecutive years of deforestation declines via land-use reforms and re-establishing a logging moratorium. This significant work culminated in 2020 when the country gained its lowest deforestation rates since monitoring began, reaching a 75% drop year-over-year.
Reality: RSPO “Sustainable” Palm Oil Does Not Stop or Prevent Deforestation
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Tweet from Bart Van Assen, former lead auditor for the RSPO and HCV admitting that the main goal of the RSPO, FSC and other certification initiatives is not to prevent deforestation. (Bart has formerly used @palmoiltruther on Twitter but now changes between @Forest4Apes or @Apes4Forests depending on times when he attempts to conceal his identity).
Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Certification had no causal impact on forest loss in peatlands or active fire detection rates.
Kimberly M. Carlson, Robert Heilmayr, Holly K. Gibbs, Praveen Noojipady et al. Effect of oil palm sustainability certification on deforestation and fire in Indonesia, PNAS January 2, 2018 115 (1) 121-126 https://doi.org/10.1073/pnas.1704728114
No significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
The Neue Zuercher Zeitung used several cases to highlight where slash-and-burn techniques continue on RSPO-certified land, and where new plantations are threatening important ecosystems. These examples are representative of the huge gap between the need for environmental protection and the ever-increasing global demand for palm oil.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung (May 2021) (In English)
Swiss multinational Nestlé received hundreds of thousands of alerts of forest clearing near its palm oil suppliers in 2019 via satellite monitoring.
Nestlé identified over 1,000 cases of deforestation per day in palm oil areas. SwissInfo (2020).
https://twitter.com/adinarenner/status/1392148610448568329?s=20
Fire outbreaks in and around palm oil concessions (often starting from slash-and-burn fires to clear land for plantations).
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Thousands of fire alerts were recorded by Chain Reaction Research on RSPO member palm oil plantations
The top ten palm oil traders and refiners in Indonesia all had thousands of alerts for fires in their palm oil plantations:
- ADM
- Unilever
- Neste
- Cargill
- Bunge
- Wilmar
- Olam
- AAK
all of these companies are RSPO members
https://youtu.be/jdYT_g9ENxw?t=1346
A still from the Chain Reaction Research video: Which Companies are Expoosed to Deforestation Driven Fires in their Supply ChainsA 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
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Explore the series
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Join the #Boycott4Wildlife and fight greenwashing and deforestation by using your wallet as a weapon!
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Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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#7 #advertising #BoycottPalmOil #Boycott4wildlife #BoycottPalmOil #brandBoycotts #branding #consumerRights #consumers #FightgreenwashingTweet #fire #greenwashing #OrangutanLandTrust #palmoil #RSPO #RSPOGreenwashing #sentinel2
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Greenwashing Tactic #7: Lying
Telling outright lies over and over again to consumers until they are believed as truth
Greenwashing by Lying
Blatant lies that appear in advertising or on social media. The lie could be falsifying support from respected authorities or individuals on environmental issues. Or the lie could be research with ambiguous results being made to sound positive. Sometimes, it is a clear and obvious lie.
Tweet this…
#Greenwashing Tactic #7: Lying: Telling outright lies to #consumers until they are believed as truth. #palmoil lobbyists and global food companies lie about ‘sustainable’ #palmoil #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
Jump to section
Greenwashing: Endangered species
Reality: Endangered species
Greenwashing: Human rights, land-grabbing and livelihoods for workers
Reality: Human rights, land-grabbing and livelihoods for workers
An open letter from Friends of the Earth and 100 Human Rights NGOs
Greenwashing: Deforestation and fire
Greenwashing: Lies and denialism in the media
Reality: Deforestation and fire
Explore the Series
Further reading: greenwashing and deceptive marketing
Say thanks for this guide by donating to my Ko-Fi
Greenwashing:
RSPO certification protects endangered species living in tropical rainforests
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RSPO marketing materials make grand claims that are not supported by any evidence at all.https://twitter.com/RSPOtweets/status/1660543540378697729?s=20
The team from Chester Zoo encourage children to save endangered species by buying sustainable palm oil.
Lyrics: ‘We have a choice – and it’s sustainable palm oil’
Michelle Desilets, Manager of Orangutan Land Trust explains in this video that ‘deforestation is prohibited by the RSPO’.
What she does not mention is that none of the RSPO’s members have actually stopped deforestation in the 17 years since it began.
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https://twitter.com/RSPOtweets/status/1200683887497756672?s=20
https://twitter.com/RSPOtweets/status/894844642327502848?s=20
https://twitter.com/RSPOtweets/status/1281240693285875712?s=20
https://twitter.com/griffjane/status/1301407429373165568?s=20
https://twitter.com/RSPOtweets/status/1305809870281732096?s=20
https://twitter.com/orangulandtrust/status/1246908272931753988?s=20
https://twitter.com/orangulandtrust/status/1002860521215942656?s=20
https://twitter.com/RSPOtweets/status/1414519913457270794?s=20
Reality: “Sustainable” Palm Oil does not stop biodiversity loss
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“In the plantation, the calls of birds and beasts are replaced by a deathly silence, which is particularly eerie in the glaring heat of the midday sun. Sounds of life are replaced by sounds of death—roaring bull-dozers, gnawing chainsaws, the crackle of illegal burning, and the rumble of overloaded trucks carrying oil palm fruit and timber.”.
Currently certified grower supply bases and concessions in Sumatra and Borneo are located in large mammal’s habitat and in areas that were biodiverse tropical forests less than 30 years ago. We suggest that certification schemes claim for the “sustainable” production of palm oil just because they neglect a very recent past of deforestation and habitat degradation.
Roberto Cazzolla Gatti, Alena Velichevskaya, Certified “sustainable” palm oil took the place of endangered Bornean and Sumatran large mammals habitat and tropical forests in the last 30 years, Science of The Total Environment, Vol 742, 2020,
https://doi.org/10.1016/j.scitotenv.2020.140712.Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Emily B. Fitzherbert, Matthew J. Struebig, Alexandra Morel, Finn Danielsen, Carsten A. Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.We found that certified plantation concessions that are committed to deforestation-free production are limited in their ability to prevent further biodiversity loss, due to the past conversion of forest habitats to plantations. Concession holders can improve forest habitats through corridor development and other measures, which would mitigate, but not prevent, further biodiversity loss.
Hideyuki Kubo, Arief Darmawan, Hendarto, André Derek Mader,
The effect of agricultural certification schemes on biodiversity loss in the tropics,
Biological Conservation, Volume 261, 2021, https://doi.org/10.1016/j.biocon.2021.109243.We uncover the global patterns of oil palm expansion and find that global oil palm expansion has a very high degree of potential conflict with local biodiversity. Globally, 99.9% of oil palm plantations overlapped with Conservation Priority Zones (CPZs) and oil palm plantations encroached on 231 protected areas.
Le Yu, Yue Cao, Yuqi Cheng, Qiang Zhao, Yidi Xu, Kasturi Kanniah, Hui Lu, Rui Yang & Peng Gong (2022) A study of the serious conflicts between oil palm expansion and biodiversity conservation using high-resolution remote sensing, Remote Sensing Letters, DOI: 10.1080/2150704X.2022.2063701
https://twitter.com/adinarenner/status/1392148610448568329?s=20
We found a high overlap between areas of high oil palm suitability and areas of high conservation priority for primates. Overall, we found only a few small areas where oil palm could be cultivated in Africa with a low impact on primates (3.3 Mha, including all areas suitable for oil palm). These results warn that, consistent with the dramatic effects of palm oil cultivation on biodiversity in Southeast Asia, reconciling a large-scale development of oil palm in Africa with primate conservation will be a great challenge.
Small room for compromise between oil palm cultivation and primate conservation in Africa
Giovanni Strona, Simon D. Stringer, Ghislain Vieilledent, et. al.
Proceedings of the National Academy of Sciences (2018), 115 (35) 8811-8816; DOI: 10.1073/pnas.1804775115As of 2019, more than 60% of the palm oil plantations in the study area were in Key Biodiversity Areas. KBAs are sites that contribute significantly to the global persistence of biodiversity in terrestrial, freshwater and marine ecosystems. RSPO-certified plantations, comprising 63% of the total cultivated area assessed, did not produce a statistically significant reduction in deforestation and appear to be ineffective at reducing encroachment into ecologically sensitive areas in Guatemala.
Calli P. VanderWilde, Joshua P. Newell, Dimitrios Gounaridis, Benjamin P. Goldstein,
Deforestation, certification, and transnational palm oil supply chains: Linking Guatemala to global consumer markets, Journal of Environmental Management,
Volume 344, 2023. https://doi.org/10.1016/j.jenvman.2023.118505There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032, 2018.
“The big message is that oil palm is bad for biodiversity, in every sense of the word — even when compared to damaged rainforests that are regenerating after earlier logging or clearing.”
Professor Bill Laurance, James Cook University. ‘Palm oil plantations are bad for wildlife great and small’. The Conversation.
We analyse consequences of the globally important land-use transformation from tropical forests to oil palm plantations. Species diversity, density and biomass of invertebrate communities suffer at least 45% decreases from rainforest to oil palm.
Barnes, A., Jochum, M., Mumme, S. et al. Consequences of tropical land use for multitrophic biodiversity and ecosystem functioning. Nat Commun 5, 5351 (2014). https://doi.org/10.1038/ncomms6351
Palm oil also poses a global risk for zoonotic diseases such as Covid-19
Taking into account the human population growth, we find that the increases in outbreaks of zoonotic and vector-borne diseases from 1990 to 2016 are linked with deforestation, mostly in tropical countries, and with reforestation, mostly in temperate countries. We also find that outbreaks of vector-borne diseases are associated with the increase in areas of palm oil plantations.
Outbreaks of Vector-Borne and Zoonotic Diseases Are Associated With Changes in Forest Cover and Oil Palm Expansion at Global Scale
(2021) Morand Serge, Lajaunie Claire, Frontiers in Veterinary Science. https://www.frontiersin.org/article/10.3389/fvets.2021.661063
DOI=10.3389/fvets.2021.661063Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Fire started within orangutan habitats and destroyed them – this was not investigated by the RSPO
The team used map data from @globalforests and @UMBaltimore, #sentinel2 images from @esa, concession boundaries from @RSPOtweets and #fire hotspot data (#VIIRS) from @NASAEarth.
Originally tweeted by Adina Renner (@adinarenner) on May 10, 2021.
Read moreAsia: Species Endangered by Palm Oil Deforestation
Africa: Species Endangered by Palm Oil Deforestation
Papua New Guinea & West Papua: Species Endangered by Palm Oil Deforestation
South America: Species Endangered by Palm Oil Deforestation
Greenwashing
‘Europeans have destroyed their forests for agriculture, so why can’t we do the same in the tropics? Stopping our economic development is hypocrisy and colonialism’
‘Sustainable palm oil helps the livelihood of workers on RSPO certified palm oil plantations.‘
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Research analysing media and social media messages around palm oil in Malaysia and Indonesia finds that palm oil lobbyists use an ‘Us’ Versus ‘Them’ narrative, in other words, they invoke colonial racism to justify continued deforestation and ecocide.
Four mutually complementary narratives were used by Indonesian and Malaysian media to construe denialism These denialist narratives appeal to a nationalist sentiment of ‘us’ – palm oil-producing developing countries – and ‘them’ – western developed countries producing research critical of the industry.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
RSPO advertisement from social media, with a focus on promoting better workers rights under certified palm oil. An RSPO advertisement targeting the Indian market in 2021 by the RSPO showing supposed benefits for palm oil workers.We had the luck to be born into a developed country, I believe we need to acknowledge the right of lesser-developed countries to develop. We simply have no right to tell a country like Indonesia to forgo economic development, but we can help to steer that development in a sustainable direction.
Michelle Desilets, Director, Orangutan Land Trust. The Switch Report, 2014
Social media messaging by palm oil lobbyists reflects a focus on ‘Us’: poor, palm oil producing nations, versus ‘Them’: the ‘greedy, already developed West.
https://twitter.com/CPOPC_ORG/status/1295253527191642113?s=20
https://twitter.com/palmoiltruther/status/1420662530863550464?s=20
https://twitter.com/palm_eu/status/1440943483410386945?s=20
https://twitter.com/emeijaard/status/1191961097294757889?s=20
https://twitter.com/palmoilmonitor/status/1445795527560515587?s=20
https://twitter.com/CIFOR/status/1016759321701552133?s=20
Reality: Human rights abuses and landgrabbing are ongoing for “sustainable” palm oil
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University of Michigan 2023 study: RSPO plantations do not reduce deforestation in Guatemala
A 2021 Investigation by Global Witness found that palm oil companies in Papua New Guinea are alleged to have been involved in corruption, child labour, tax evasion, deforestation, worker deaths and paying police to assault villagers.
The palm oil from these mills in Papua New Guinea is used by RSPO members Colgate-Palmolive, Kelloggs, General Mills, Nestle, Hersheys, Danone, PZ Cussons – finds its way into our weekly supermarket shop.
Read reporthttps://twitter.com/earthsight/status/1192827396451438592?s=20&t=rnSAWHikl-a8C6GAd9n09g
https://twitter.com/Rainforest_RIN/status/1541428640491212801?s=20&t=rnSAWHikl-a8C6GAd9n09g
A 2019 World Health Organisation (WHO) report into the palm oil industry finds extensive greenwashing of human rights abuses
Read moreCertified goods improve the price and income of sale for certified goods, but they do not advance equity, income or assets for workers
We identified 64 conflicts that involved RSPO member companies, of which 17 prompted communities to convey their grievances to the RSPO’s conflict resolution mechanism…We conclude that—on all counts—the conflict resolution mechanism is biased in favor of companies. The result of these biases is that the actual capacity of the RSPO’s mechanism to provide a meaningful remedy for rural communities’ grievances remains very limited. This unequal access to justice sustains conflicts between companies and communities over land.
Afrizal, A., Hospes, O., Berenschot, W. et al. Unequal access to justice: an evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agric Hum Values 40, 291–304 (2023). https://doi.org/10.1007/s10460-022-10360-z
We find positive effects on prices and income from sale of certified products. However, we find no change in overall household income and assets for workers. The wages for workers are not higher in certified production.
Oya, C., Schaefer, F. & Skalidou, D. The effectiveness of agricultural certification in developing countries: a systematic review. World Dev. 112, 282–312 (2018).
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
Deforestation by fire for palm oilDeforestation – Craig Jones Wildlife Photography After a forest fire in Sumatra – Craig Jones Wildlife Photography Research: Palm Oil Deforestation and its connection to retail brandsOil palm expansion is shaped by wider political economies and development policies.
Market-based development policies have favored large-scale over smallholder production.
Benefits from oil palm are unevenly distributed across rural population.
Violence across forest frontiers has fueled conflicts linked to oil palm.
Weak forest governance has led to significant deforestation by industrial plantations.
A. Castellanos-Navarrete, F. de Castro, P. Pacheco,
The impact of oil palm on rural livelihoods and tropical forest landscapes in Latin America, Journal of Rural Studies,
Volume 81, 2021, https://doi.org/10.1016/j.jrurstud.2020.10.047.This article argues that the form of sustainability offered by certification schemes such as the RSPO fetishes the commodity palm oil in order to assuage critical consumer initiatives in the North. This technical-managerial solution is part of a larger project: the “post-political” climate politics regime (Swyngedouw) that attempts to “green” the status quo.
Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Volume 121, September 2019, Pages 218-228- The palm oil industry is neither sustainable nor a viable development model.
- Certification represents a technical fix which neglects underlying dynamics of power, class, gender and accumulation.
- The fetishised commodity ‘certified sustainable palm oil’ has no impact on the regional scale of expansion.
- Working conditions in the plantations and mills entrench social inequality and poverty.
From: Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Deforestation in West PapuaDeforestation – Craig Jones Wildlife Photography
Volume 121, September 2019, Pages 218-228Deforestation for palm oil: the impact of increased heat on human health
477 villages throughout Kalimantan were surveyed about forest health benefits.
The most frequent answer was maintenance of cool local temperatures.
Perceptions were driven by deforestation and local temperature.
Results point to possible threat of heat impacts on health.
Policy should incorporate human health when considering land use.
Nicholas H. Wolff, Yuta J. Masuda, Erik Meijaard, Jessie A. Wells, Edward T. Game,
Impacts of tropical deforestation on local temperature and human well-being perceptions, Global Environmental Change, Volume 52, 2018, https://doi.org/10.1016/j.gloenvcha.2018.07.004.The False Promise of Certification, Changing Markets (2018)
The False Promise of Certification (2018) Changing Markets Download report“While RSPO is often referred to as the best scheme in the sector, it
has several shortcomings; most notably, it allows the conversion of secondary forests and the draining
of peatlands, it has not prevented human rights violations and it does not require GHG emissions
reductions.“In light of this, we call for action to reduce demand for palm oil, such as
ditching biofuels targets, as well as channelling new plantations into non-forested areas by putting in
place a strong moratorium on palm oil expansion to forests and peatlands. Most schemes in this sector
should be abolished in light of their failures on multiple fronts.”— The False Promise of Certification (2018) Changing Markets
MSI’s (Multi-Stakeholder Initiatives including the RSPO and Rainforest Alliance) are inadequate in detecting human rights abuses and uphold standards
MSI Insight Report on Monitoring and Compliance in Multi-Stakeholder Initiatives (MSIs) like the RSPO (2020) Download report“MSIs put considerable emphasis on the standards that they set, but have not developed effective mechanisms for detecting abuses, enforcing compliance with those standards, or transparently disclosing levels of compliance. Despite the emergence of models that enable rights holders to legally enforce MSIs’ standards or to be actively engaged in monitoring companies for abuses, MSIs have not adopted them. By focusing on setting standards without adequately ensuring if members are following those standards, MSIs risk providing companies and governments with powerful reputational benefits despite the persistence of rights abuses.”
The difficulty of addressing and resolving oil palm conflicts is due not only to the inadequacies of Indonesia’s legal framework regarding land and plantations but also to the way in which Indonesia’s informalized state institutions foster collusion between local power holders and palm oil companies. This collusion enables companies to evade regulation, suppress community protests and avoid engaging in constructive efforts to resolve conflicts. Furthermore, this collusion has made the available conflict resolution mechanisms largely ineffective.
Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
Associated Press 2020 Report: Beauty Brands (RSPO members) L’Oreal, Colgate-Palmolive, Johnson& Johnson, Unilever linked to rape on palm oil plantations
https://twitter.com/AP/status/1330163571951611906?s=20
https://twitter.com/dwnews/status/1329701899180924928?s=20
Associated Press Investigation (2020) finds wide-spread rape, human rights abuses and slavery on palm oil plantations for well known brands: Unilever, Johnson & Johnson, L’Oreal, Avon, Colgate Palmolive Dayak Indigenous Ethnographer Dr Setia Budhi: In His Own Words“The expansion of oil palm plantations has created many detrimental environmental impacts, including deforestation, loss of biodiversity, land conflicts, labour conflicts, and social conflicts around plantations.
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established.
“In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic.”
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Global corporates are responsible for the majority of palm oil production and deforestation risk, not smallholder farmers
The three biggest palm oil traders: Sinar Mas, Wilmar and Musim Mas – are founding members of the RSPO. They have the biggest deforestation risk of all other palm oil companies combined. Deforestation goes against the RSPO’s rules – yet these big companies do not lose their RSPO membership or face punishment.
Source: Insights: Indonesian Palm Oil. Trase Earth (2018)
Search the Environmental Justice Atlas for specific companies and their human rights abuses and land-grabbing record
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RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
Epidemics and rapacity of multinational companies in Liberia
Discussion Paper. The Centre for Economic Performance, London School of Economics. Release date: 12th March, 2022
Conclusion
https://twitter.com/CEP_LSE/status/1502238109677015044?s=20&t=CwBhOE-SLGkXtNxC9nXw5w
This paper provides novel granular evidence on the interaction between the Ebola epidemic, deforestation, and palm oil plantations in Liberia. The palm oil multinationals, exploiting the health crisis, stepped up deforestation to increase output. The effect on deforestation is more severe in areas inhabited by politically unrepresented ethnic groups, characterized by a reduction in tree coverage by 6.5%.
We also document an increase of more than 125% in the likelihood of
fire events within concessions during the epidemic. This suggests that not only did the palm oil companies foster deforestation, but further that they used forest fires to do so. This is particularly harmful to the environment, and the smoke and the haze may have severe health consequences, apart from being a source of carbon dioxide.This deforestation was accompanied by a 150% increase in the amount of land dedicated to cultivation.
Read moreThis exploitative behaviour was highly profitable for palm oil companies, with a 1428% increase in the value of Liberian palm oil’s exports compared with the pre-Ebola period. Unfortunately, we cannot say the same for local people or the local environment.
Greenwashing
The RSPO prevents and stops deforestation and fires on palm oil plantations by its members
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https://twitter.com/orangutans/status/1146706666508955648?s=20
https://twitter.com/orangulandtrust/status/1355496891673415680?s=20
https://twitter.com/SimamoraDupito/status/1442410921519771649?s=20
https://twitter.com/orangulandtrust/status/1355827449397915651?s=20
https://twitter.com/orangutans/status/1461673435965313025
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
https://twitter.com/RSPOtweets/status/1173741858171830272?s=20
https://twitter.com/orangulandtrust/status/1447297851038605315?s=20
https://twitter.com/HersheyCompany/status/1447916947669192709?s=20
https://twitter.com/orangulandtrust/status/1169538449680031745?s=20
https://twitter.com/RSPOtweets/status/1385138817309548544?s=20
https://twitter.com/orangulandtrust/status/1169532824375955456?s=20
https://twitter.com/Nestle/status/1404782473221967872?s=20
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Greenwashing
Lies and denialism in the media about the environmental impact of palm oil
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Research into media coverage of the environmental impact of palm oil in Indonesia shows they deny it’s causing ecocide
We found that media reporting of the denialist narrative is more prevalent than that of the peer-reviewed science consensus-view that palm oil plantations on tropical peat could cause excessive greenhouse gas emissions and enhance the risk of fires.
Our article alerts to the continuation of unsustainable practices as justified by the media to the public, and that the prevalence of these denialist narratives constitute a significant obstacle in resolving pressing issues such as transboundary haze, biodiversity loss, and land-use change related greenhouse gas emissions in Southeast Asia.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
https://twitter.com/CPOPC_ORG/status/1448232875535388678?s=20
https://twitter.com/CPOPC_ORG/status/1436104523756433434?s=20
Indonesian President Joko Widodo’s administration has achieved four consecutive years of deforestation declines via land-use reforms and re-establishing a logging moratorium. This significant work culminated in 2020 when the country gained its lowest deforestation rates since monitoring began, reaching a 75% drop year-over-year.
Reality: RSPO “Sustainable” Palm Oil Does Not Stop or Prevent Deforestation
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Tweet from Bart Van Assen, former lead auditor for the RSPO and HCV admitting that the main goal of the RSPO, FSC and other certification initiatives is not to prevent deforestation. (Bart has formerly used @palmoiltruther on Twitter but now changes between @Forest4Apes or @Apes4Forests depending on times when he attempts to conceal his identity).
Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Certification had no causal impact on forest loss in peatlands or active fire detection rates.
Kimberly M. Carlson, Robert Heilmayr, Holly K. Gibbs, Praveen Noojipady et al. Effect of oil palm sustainability certification on deforestation and fire in Indonesia, PNAS January 2, 2018 115 (1) 121-126 https://doi.org/10.1073/pnas.1704728114
No significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
The Neue Zuercher Zeitung used several cases to highlight where slash-and-burn techniques continue on RSPO-certified land, and where new plantations are threatening important ecosystems. These examples are representative of the huge gap between the need for environmental protection and the ever-increasing global demand for palm oil.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung (May 2021) (In English)
Swiss multinational Nestlé received hundreds of thousands of alerts of forest clearing near its palm oil suppliers in 2019 via satellite monitoring.
Nestlé identified over 1,000 cases of deforestation per day in palm oil areas. SwissInfo (2020).
https://twitter.com/adinarenner/status/1392148610448568329?s=20
Fire outbreaks in and around palm oil concessions (often starting from slash-and-burn fires to clear land for plantations).
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Thousands of fire alerts were recorded by Chain Reaction Research on RSPO member palm oil plantations
The top ten palm oil traders and refiners in Indonesia all had thousands of alerts for fires in their palm oil plantations:
- ADM
- Unilever
- Neste
- Cargill
- Bunge
- Wilmar
- Olam
- AAK
all of these companies are RSPO members
https://youtu.be/jdYT_g9ENxw?t=1346
A still from the Chain Reaction Research video: Which Companies are Expoosed to Deforestation Driven Fires in their Supply ChainsA 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
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Explore the series
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Join the #Boycott4Wildlife and fight greenwashing and deforestation by using your wallet as a weapon!
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Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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Greenwashing Tactic #7: Lying
Telling outright lies over and over again to consumers until they are believed as truth
Greenwashing by Lying
Blatant lies that appear in advertising or on social media. The lie could be falsifying support from respected authorities or individuals on environmental issues. Or the lie could be research with ambiguous results being made to sound positive. Sometimes, it is a clear and obvious lie.
Tweet this…
#Greenwashing Tactic #7: Lying: Telling outright lies to #consumers until they are believed as truth. #palmoil lobbyists and global food companies lie about ‘sustainable’ #palmoil #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
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Greenwashing: Endangered species
Reality: Endangered species
Greenwashing: Human rights, land-grabbing and livelihoods for workers
Reality: Human rights, land-grabbing and livelihoods for workers
An open letter from Friends of the Earth and 100 Human Rights NGOs
Greenwashing: Deforestation and fire
Greenwashing: Lies and denialism in the media
Reality: Deforestation and fire
Explore the Series
Further reading: greenwashing and deceptive marketing
Say thanks for this guide by donating to my Ko-Fi
Greenwashing:
RSPO certification protects endangered species living in tropical rainforests
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RSPO marketing materials make grand claims that are not supported by any evidence at all.https://twitter.com/RSPOtweets/status/1660543540378697729?s=20
The team from Chester Zoo encourage children to save endangered species by buying sustainable palm oil.
Lyrics: ‘We have a choice – and it’s sustainable palm oil’
Michelle Desilets, Manager of Orangutan Land Trust explains in this video that ‘deforestation is prohibited by the RSPO’.
What she does not mention is that none of the RSPO’s members have actually stopped deforestation in the 17 years since it began.
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https://twitter.com/RSPOtweets/status/1200683887497756672?s=20
https://twitter.com/RSPOtweets/status/894844642327502848?s=20
https://twitter.com/RSPOtweets/status/1281240693285875712?s=20
https://twitter.com/griffjane/status/1301407429373165568?s=20
https://twitter.com/RSPOtweets/status/1305809870281732096?s=20
https://twitter.com/orangulandtrust/status/1246908272931753988?s=20
https://twitter.com/orangulandtrust/status/1002860521215942656?s=20
https://twitter.com/RSPOtweets/status/1414519913457270794?s=20
Reality: “Sustainable” Palm Oil does not stop biodiversity loss
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“In the plantation, the calls of birds and beasts are replaced by a deathly silence, which is particularly eerie in the glaring heat of the midday sun. Sounds of life are replaced by sounds of death—roaring bull-dozers, gnawing chainsaws, the crackle of illegal burning, and the rumble of overloaded trucks carrying oil palm fruit and timber.”.
Currently certified grower supply bases and concessions in Sumatra and Borneo are located in large mammal’s habitat and in areas that were biodiverse tropical forests less than 30 years ago. We suggest that certification schemes claim for the “sustainable” production of palm oil just because they neglect a very recent past of deforestation and habitat degradation.
Roberto Cazzolla Gatti, Alena Velichevskaya, Certified “sustainable” palm oil took the place of endangered Bornean and Sumatran large mammals habitat and tropical forests in the last 30 years, Science of The Total Environment, Vol 742, 2020,
https://doi.org/10.1016/j.scitotenv.2020.140712.Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Emily B. Fitzherbert, Matthew J. Struebig, Alexandra Morel, Finn Danielsen, Carsten A. Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.We found that certified plantation concessions that are committed to deforestation-free production are limited in their ability to prevent further biodiversity loss, due to the past conversion of forest habitats to plantations. Concession holders can improve forest habitats through corridor development and other measures, which would mitigate, but not prevent, further biodiversity loss.
Hideyuki Kubo, Arief Darmawan, Hendarto, André Derek Mader,
The effect of agricultural certification schemes on biodiversity loss in the tropics,
Biological Conservation, Volume 261, 2021, https://doi.org/10.1016/j.biocon.2021.109243.We uncover the global patterns of oil palm expansion and find that global oil palm expansion has a very high degree of potential conflict with local biodiversity. Globally, 99.9% of oil palm plantations overlapped with Conservation Priority Zones (CPZs) and oil palm plantations encroached on 231 protected areas.
Le Yu, Yue Cao, Yuqi Cheng, Qiang Zhao, Yidi Xu, Kasturi Kanniah, Hui Lu, Rui Yang & Peng Gong (2022) A study of the serious conflicts between oil palm expansion and biodiversity conservation using high-resolution remote sensing, Remote Sensing Letters, DOI: 10.1080/2150704X.2022.2063701
https://twitter.com/adinarenner/status/1392148610448568329?s=20
We found a high overlap between areas of high oil palm suitability and areas of high conservation priority for primates. Overall, we found only a few small areas where oil palm could be cultivated in Africa with a low impact on primates (3.3 Mha, including all areas suitable for oil palm). These results warn that, consistent with the dramatic effects of palm oil cultivation on biodiversity in Southeast Asia, reconciling a large-scale development of oil palm in Africa with primate conservation will be a great challenge.
Small room for compromise between oil palm cultivation and primate conservation in Africa
Giovanni Strona, Simon D. Stringer, Ghislain Vieilledent, et. al.
Proceedings of the National Academy of Sciences (2018), 115 (35) 8811-8816; DOI: 10.1073/pnas.1804775115As of 2019, more than 60% of the palm oil plantations in the study area were in Key Biodiversity Areas. KBAs are sites that contribute significantly to the global persistence of biodiversity in terrestrial, freshwater and marine ecosystems. RSPO-certified plantations, comprising 63% of the total cultivated area assessed, did not produce a statistically significant reduction in deforestation and appear to be ineffective at reducing encroachment into ecologically sensitive areas in Guatemala.
Calli P. VanderWilde, Joshua P. Newell, Dimitrios Gounaridis, Benjamin P. Goldstein,
Deforestation, certification, and transnational palm oil supply chains: Linking Guatemala to global consumer markets, Journal of Environmental Management,
Volume 344, 2023. https://doi.org/10.1016/j.jenvman.2023.118505There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032, 2018.
“The big message is that oil palm is bad for biodiversity, in every sense of the word — even when compared to damaged rainforests that are regenerating after earlier logging or clearing.”
Professor Bill Laurance, James Cook University. ‘Palm oil plantations are bad for wildlife great and small’. The Conversation.
We analyse consequences of the globally important land-use transformation from tropical forests to oil palm plantations. Species diversity, density and biomass of invertebrate communities suffer at least 45% decreases from rainforest to oil palm.
Barnes, A., Jochum, M., Mumme, S. et al. Consequences of tropical land use for multitrophic biodiversity and ecosystem functioning. Nat Commun 5, 5351 (2014). https://doi.org/10.1038/ncomms6351
Palm oil also poses a global risk for zoonotic diseases such as Covid-19
Taking into account the human population growth, we find that the increases in outbreaks of zoonotic and vector-borne diseases from 1990 to 2016 are linked with deforestation, mostly in tropical countries, and with reforestation, mostly in temperate countries. We also find that outbreaks of vector-borne diseases are associated with the increase in areas of palm oil plantations.
Outbreaks of Vector-Borne and Zoonotic Diseases Are Associated With Changes in Forest Cover and Oil Palm Expansion at Global Scale
(2021) Morand Serge, Lajaunie Claire, Frontiers in Veterinary Science. https://www.frontiersin.org/article/10.3389/fvets.2021.661063
DOI=10.3389/fvets.2021.661063Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Fire started within orangutan habitats and destroyed them – this was not investigated by the RSPO
The team used map data from @globalforests and @UMBaltimore, #sentinel2 images from @esa, concession boundaries from @RSPOtweets and #fire hotspot data (#VIIRS) from @NASAEarth.
Originally tweeted by Adina Renner (@adinarenner) on May 10, 2021.
Read moreAsia: Species Endangered by Palm Oil Deforestation
Africa: Species Endangered by Palm Oil Deforestation
Papua New Guinea & West Papua: Species Endangered by Palm Oil Deforestation
South America: Species Endangered by Palm Oil Deforestation
Greenwashing
‘Europeans have destroyed their forests for agriculture, so why can’t we do the same in the tropics? Stopping our economic development is hypocrisy and colonialism’
‘Sustainable palm oil helps the livelihood of workers on RSPO certified palm oil plantations.‘
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Research analysing media and social media messages around palm oil in Malaysia and Indonesia finds that palm oil lobbyists use an ‘Us’ Versus ‘Them’ narrative, in other words, they invoke colonial racism to justify continued deforestation and ecocide.
Four mutually complementary narratives were used by Indonesian and Malaysian media to construe denialism These denialist narratives appeal to a nationalist sentiment of ‘us’ – palm oil-producing developing countries – and ‘them’ – western developed countries producing research critical of the industry.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
RSPO advertisement from social media, with a focus on promoting better workers rights under certified palm oil. An RSPO advertisement targeting the Indian market in 2021 by the RSPO showing supposed benefits for palm oil workers.We had the luck to be born into a developed country, I believe we need to acknowledge the right of lesser-developed countries to develop. We simply have no right to tell a country like Indonesia to forgo economic development, but we can help to steer that development in a sustainable direction.
Michelle Desilets, Director, Orangutan Land Trust. The Switch Report, 2014
Social media messaging by palm oil lobbyists reflects a focus on ‘Us’: poor, palm oil producing nations, versus ‘Them’: the ‘greedy, already developed West.
https://twitter.com/CPOPC_ORG/status/1295253527191642113?s=20
https://twitter.com/palmoiltruther/status/1420662530863550464?s=20
https://twitter.com/palm_eu/status/1440943483410386945?s=20
https://twitter.com/emeijaard/status/1191961097294757889?s=20
https://twitter.com/palmoilmonitor/status/1445795527560515587?s=20
https://twitter.com/CIFOR/status/1016759321701552133?s=20
Reality: Human rights abuses and landgrabbing are ongoing for “sustainable” palm oil
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University of Michigan 2023 study: RSPO plantations do not reduce deforestation in Guatemala
A 2021 Investigation by Global Witness found that palm oil companies in Papua New Guinea are alleged to have been involved in corruption, child labour, tax evasion, deforestation, worker deaths and paying police to assault villagers.
The palm oil from these mills in Papua New Guinea is used by RSPO members Colgate-Palmolive, Kelloggs, General Mills, Nestle, Hersheys, Danone, PZ Cussons – finds its way into our weekly supermarket shop.
Read reporthttps://twitter.com/earthsight/status/1192827396451438592?s=20&t=rnSAWHikl-a8C6GAd9n09g
https://twitter.com/Rainforest_RIN/status/1541428640491212801?s=20&t=rnSAWHikl-a8C6GAd9n09g
A 2019 World Health Organisation (WHO) report into the palm oil industry finds extensive greenwashing of human rights abuses
Read moreCertified goods improve the price and income of sale for certified goods, but they do not advance equity, income or assets for workers
We identified 64 conflicts that involved RSPO member companies, of which 17 prompted communities to convey their grievances to the RSPO’s conflict resolution mechanism…We conclude that—on all counts—the conflict resolution mechanism is biased in favor of companies. The result of these biases is that the actual capacity of the RSPO’s mechanism to provide a meaningful remedy for rural communities’ grievances remains very limited. This unequal access to justice sustains conflicts between companies and communities over land.
Afrizal, A., Hospes, O., Berenschot, W. et al. Unequal access to justice: an evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agric Hum Values 40, 291–304 (2023). https://doi.org/10.1007/s10460-022-10360-z
We find positive effects on prices and income from sale of certified products. However, we find no change in overall household income and assets for workers. The wages for workers are not higher in certified production.
Oya, C., Schaefer, F. & Skalidou, D. The effectiveness of agricultural certification in developing countries: a systematic review. World Dev. 112, 282–312 (2018).
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
Deforestation by fire for palm oilDeforestation – Craig Jones Wildlife Photography After a forest fire in Sumatra – Craig Jones Wildlife Photography Research: Palm Oil Deforestation and its connection to retail brandsOil palm expansion is shaped by wider political economies and development policies.
Market-based development policies have favored large-scale over smallholder production.
Benefits from oil palm are unevenly distributed across rural population.
Violence across forest frontiers has fueled conflicts linked to oil palm.
Weak forest governance has led to significant deforestation by industrial plantations.
A. Castellanos-Navarrete, F. de Castro, P. Pacheco,
The impact of oil palm on rural livelihoods and tropical forest landscapes in Latin America, Journal of Rural Studies,
Volume 81, 2021, https://doi.org/10.1016/j.jrurstud.2020.10.047.This article argues that the form of sustainability offered by certification schemes such as the RSPO fetishes the commodity palm oil in order to assuage critical consumer initiatives in the North. This technical-managerial solution is part of a larger project: the “post-political” climate politics regime (Swyngedouw) that attempts to “green” the status quo.
Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Volume 121, September 2019, Pages 218-228- The palm oil industry is neither sustainable nor a viable development model.
- Certification represents a technical fix which neglects underlying dynamics of power, class, gender and accumulation.
- The fetishised commodity ‘certified sustainable palm oil’ has no impact on the regional scale of expansion.
- Working conditions in the plantations and mills entrench social inequality and poverty.
From: Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Deforestation in West PapuaDeforestation – Craig Jones Wildlife Photography
Volume 121, September 2019, Pages 218-228Deforestation for palm oil: the impact of increased heat on human health
477 villages throughout Kalimantan were surveyed about forest health benefits.
The most frequent answer was maintenance of cool local temperatures.
Perceptions were driven by deforestation and local temperature.
Results point to possible threat of heat impacts on health.
Policy should incorporate human health when considering land use.
Nicholas H. Wolff, Yuta J. Masuda, Erik Meijaard, Jessie A. Wells, Edward T. Game,
Impacts of tropical deforestation on local temperature and human well-being perceptions, Global Environmental Change, Volume 52, 2018, https://doi.org/10.1016/j.gloenvcha.2018.07.004.The False Promise of Certification, Changing Markets (2018)
The False Promise of Certification (2018) Changing Markets Download report“While RSPO is often referred to as the best scheme in the sector, it
has several shortcomings; most notably, it allows the conversion of secondary forests and the draining
of peatlands, it has not prevented human rights violations and it does not require GHG emissions
reductions.“In light of this, we call for action to reduce demand for palm oil, such as
ditching biofuels targets, as well as channelling new plantations into non-forested areas by putting in
place a strong moratorium on palm oil expansion to forests and peatlands. Most schemes in this sector
should be abolished in light of their failures on multiple fronts.”— The False Promise of Certification (2018) Changing Markets
MSI’s (Multi-Stakeholder Initiatives including the RSPO and Rainforest Alliance) are inadequate in detecting human rights abuses and uphold standards
MSI Insight Report on Monitoring and Compliance in Multi-Stakeholder Initiatives (MSIs) like the RSPO (2020) Download report“MSIs put considerable emphasis on the standards that they set, but have not developed effective mechanisms for detecting abuses, enforcing compliance with those standards, or transparently disclosing levels of compliance. Despite the emergence of models that enable rights holders to legally enforce MSIs’ standards or to be actively engaged in monitoring companies for abuses, MSIs have not adopted them. By focusing on setting standards without adequately ensuring if members are following those standards, MSIs risk providing companies and governments with powerful reputational benefits despite the persistence of rights abuses.”
The difficulty of addressing and resolving oil palm conflicts is due not only to the inadequacies of Indonesia’s legal framework regarding land and plantations but also to the way in which Indonesia’s informalized state institutions foster collusion between local power holders and palm oil companies. This collusion enables companies to evade regulation, suppress community protests and avoid engaging in constructive efforts to resolve conflicts. Furthermore, this collusion has made the available conflict resolution mechanisms largely ineffective.
Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
Associated Press 2020 Report: Beauty Brands (RSPO members) L’Oreal, Colgate-Palmolive, Johnson& Johnson, Unilever linked to rape on palm oil plantations
https://twitter.com/AP/status/1330163571951611906?s=20
https://twitter.com/dwnews/status/1329701899180924928?s=20
Associated Press Investigation (2020) finds wide-spread rape, human rights abuses and slavery on palm oil plantations for well known brands: Unilever, Johnson & Johnson, L’Oreal, Avon, Colgate Palmolive Dayak Indigenous Ethnographer Dr Setia Budhi: In His Own Words“The expansion of oil palm plantations has created many detrimental environmental impacts, including deforestation, loss of biodiversity, land conflicts, labour conflicts, and social conflicts around plantations.
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established.
“In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic.”
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Global corporates are responsible for the majority of palm oil production and deforestation risk, not smallholder farmers
The three biggest palm oil traders: Sinar Mas, Wilmar and Musim Mas – are founding members of the RSPO. They have the biggest deforestation risk of all other palm oil companies combined. Deforestation goes against the RSPO’s rules – yet these big companies do not lose their RSPO membership or face punishment.
Source: Insights: Indonesian Palm Oil. Trase Earth (2018)
Search the Environmental Justice Atlas for specific companies and their human rights abuses and land-grabbing record
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RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
Epidemics and rapacity of multinational companies in Liberia
Discussion Paper. The Centre for Economic Performance, London School of Economics. Release date: 12th March, 2022
Conclusion
https://twitter.com/CEP_LSE/status/1502238109677015044?s=20&t=CwBhOE-SLGkXtNxC9nXw5w
This paper provides novel granular evidence on the interaction between the Ebola epidemic, deforestation, and palm oil plantations in Liberia. The palm oil multinationals, exploiting the health crisis, stepped up deforestation to increase output. The effect on deforestation is more severe in areas inhabited by politically unrepresented ethnic groups, characterized by a reduction in tree coverage by 6.5%.
We also document an increase of more than 125% in the likelihood of
fire events within concessions during the epidemic. This suggests that not only did the palm oil companies foster deforestation, but further that they used forest fires to do so. This is particularly harmful to the environment, and the smoke and the haze may have severe health consequences, apart from being a source of carbon dioxide.This deforestation was accompanied by a 150% increase in the amount of land dedicated to cultivation.
Read moreThis exploitative behaviour was highly profitable for palm oil companies, with a 1428% increase in the value of Liberian palm oil’s exports compared with the pre-Ebola period. Unfortunately, we cannot say the same for local people or the local environment.
Greenwashing
The RSPO prevents and stops deforestation and fires on palm oil plantations by its members
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https://twitter.com/orangutans/status/1146706666508955648?s=20
https://twitter.com/orangulandtrust/status/1355496891673415680?s=20
https://twitter.com/SimamoraDupito/status/1442410921519771649?s=20
https://twitter.com/orangulandtrust/status/1355827449397915651?s=20
https://twitter.com/orangutans/status/1461673435965313025
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
https://twitter.com/RSPOtweets/status/1173741858171830272?s=20
https://twitter.com/orangulandtrust/status/1447297851038605315?s=20
https://twitter.com/HersheyCompany/status/1447916947669192709?s=20
https://twitter.com/orangulandtrust/status/1169538449680031745?s=20
https://twitter.com/RSPOtweets/status/1385138817309548544?s=20
https://twitter.com/orangulandtrust/status/1169532824375955456?s=20
https://twitter.com/Nestle/status/1404782473221967872?s=20
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Greenwashing
Lies and denialism in the media about the environmental impact of palm oil
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Research into media coverage of the environmental impact of palm oil in Indonesia shows they deny it’s causing ecocide
We found that media reporting of the denialist narrative is more prevalent than that of the peer-reviewed science consensus-view that palm oil plantations on tropical peat could cause excessive greenhouse gas emissions and enhance the risk of fires.
Our article alerts to the continuation of unsustainable practices as justified by the media to the public, and that the prevalence of these denialist narratives constitute a significant obstacle in resolving pressing issues such as transboundary haze, biodiversity loss, and land-use change related greenhouse gas emissions in Southeast Asia.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
https://twitter.com/CPOPC_ORG/status/1448232875535388678?s=20
https://twitter.com/CPOPC_ORG/status/1436104523756433434?s=20
Indonesian President Joko Widodo’s administration has achieved four consecutive years of deforestation declines via land-use reforms and re-establishing a logging moratorium. This significant work culminated in 2020 when the country gained its lowest deforestation rates since monitoring began, reaching a 75% drop year-over-year.
Reality: RSPO “Sustainable” Palm Oil Does Not Stop or Prevent Deforestation
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Tweet from Bart Van Assen, former lead auditor for the RSPO and HCV admitting that the main goal of the RSPO, FSC and other certification initiatives is not to prevent deforestation. (Bart has formerly used @palmoiltruther on Twitter but now changes between @Forest4Apes or @Apes4Forests depending on times when he attempts to conceal his identity).
Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Certification had no causal impact on forest loss in peatlands or active fire detection rates.
Kimberly M. Carlson, Robert Heilmayr, Holly K. Gibbs, Praveen Noojipady et al. Effect of oil palm sustainability certification on deforestation and fire in Indonesia, PNAS January 2, 2018 115 (1) 121-126 https://doi.org/10.1073/pnas.1704728114
No significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
The Neue Zuercher Zeitung used several cases to highlight where slash-and-burn techniques continue on RSPO-certified land, and where new plantations are threatening important ecosystems. These examples are representative of the huge gap between the need for environmental protection and the ever-increasing global demand for palm oil.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung (May 2021) (In English)
Swiss multinational Nestlé received hundreds of thousands of alerts of forest clearing near its palm oil suppliers in 2019 via satellite monitoring.
Nestlé identified over 1,000 cases of deforestation per day in palm oil areas. SwissInfo (2020).
https://twitter.com/adinarenner/status/1392148610448568329?s=20
Fire outbreaks in and around palm oil concessions (often starting from slash-and-burn fires to clear land for plantations).
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Thousands of fire alerts were recorded by Chain Reaction Research on RSPO member palm oil plantations
The top ten palm oil traders and refiners in Indonesia all had thousands of alerts for fires in their palm oil plantations:
- ADM
- Unilever
- Neste
- Cargill
- Bunge
- Wilmar
- Olam
- AAK
all of these companies are RSPO members
https://youtu.be/jdYT_g9ENxw?t=1346
A still from the Chain Reaction Research video: Which Companies are Expoosed to Deforestation Driven Fires in their Supply ChainsA 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
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Explore the series
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Join the #Boycott4Wildlife and fight greenwashing and deforestation by using your wallet as a weapon!
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Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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Greenwashing Tactic #7: Lying
Telling outright lies over and over again to consumers until they are believed as truth
Greenwashing by Lying
Blatant lies that appear in advertising or on social media. The lie could be falsifying support from respected authorities or individuals on environmental issues. Or the lie could be research with ambiguous results being made to sound positive. Sometimes, it is a clear and obvious lie.
Tweet this…
#Greenwashing Tactic #7: Lying: Telling outright lies to #consumers until they are believed as truth. #palmoil lobbyists and global food companies lie about ‘sustainable’ #palmoil #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
Jump to section
Greenwashing: Endangered species
Reality: Endangered species
Greenwashing: Human rights, land-grabbing and livelihoods for workers
Reality: Human rights, land-grabbing and livelihoods for workers
An open letter from Friends of the Earth and 100 Human Rights NGOs
Greenwashing: Deforestation and fire
Greenwashing: Lies and denialism in the media
Reality: Deforestation and fire
Explore the Series
Further reading: greenwashing and deceptive marketing
Say thanks for this guide by donating to my Ko-Fi
Greenwashing:
RSPO certification protects endangered species living in tropical rainforests
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RSPO marketing materials make grand claims that are not supported by any evidence at all.https://twitter.com/RSPOtweets/status/1660543540378697729?s=20
The team from Chester Zoo encourage children to save endangered species by buying sustainable palm oil.
Lyrics: ‘We have a choice – and it’s sustainable palm oil’
Michelle Desilets, Manager of Orangutan Land Trust explains in this video that ‘deforestation is prohibited by the RSPO’.
What she does not mention is that none of the RSPO’s members have actually stopped deforestation in the 17 years since it began.
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https://twitter.com/RSPOtweets/status/1200683887497756672?s=20
https://twitter.com/RSPOtweets/status/894844642327502848?s=20
https://twitter.com/RSPOtweets/status/1281240693285875712?s=20
https://twitter.com/griffjane/status/1301407429373165568?s=20
https://twitter.com/RSPOtweets/status/1305809870281732096?s=20
https://twitter.com/orangulandtrust/status/1246908272931753988?s=20
https://twitter.com/orangulandtrust/status/1002860521215942656?s=20
https://twitter.com/RSPOtweets/status/1414519913457270794?s=20
Reality: “Sustainable” Palm Oil does not stop biodiversity loss
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“In the plantation, the calls of birds and beasts are replaced by a deathly silence, which is particularly eerie in the glaring heat of the midday sun. Sounds of life are replaced by sounds of death—roaring bull-dozers, gnawing chainsaws, the crackle of illegal burning, and the rumble of overloaded trucks carrying oil palm fruit and timber.”.
Currently certified grower supply bases and concessions in Sumatra and Borneo are located in large mammal’s habitat and in areas that were biodiverse tropical forests less than 30 years ago. We suggest that certification schemes claim for the “sustainable” production of palm oil just because they neglect a very recent past of deforestation and habitat degradation.
Roberto Cazzolla Gatti, Alena Velichevskaya, Certified “sustainable” palm oil took the place of endangered Bornean and Sumatran large mammals habitat and tropical forests in the last 30 years, Science of The Total Environment, Vol 742, 2020,
https://doi.org/10.1016/j.scitotenv.2020.140712.Oil palm plantations support much fewer species than do forests and often also fewer than other tree crops. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions.
Emily B. Fitzherbert, Matthew J. Struebig, Alexandra Morel, Finn Danielsen, Carsten A. Brühl, Paul F. Donald, Ben Phalan, How will oil palm expansion affect biodiversity?,
Trends in Ecology & Evolution, Vol 23, 2008, https://doi.org/10.1016/j.tree.2008.06.012.We found that certified plantation concessions that are committed to deforestation-free production are limited in their ability to prevent further biodiversity loss, due to the past conversion of forest habitats to plantations. Concession holders can improve forest habitats through corridor development and other measures, which would mitigate, but not prevent, further biodiversity loss.
Hideyuki Kubo, Arief Darmawan, Hendarto, André Derek Mader,
The effect of agricultural certification schemes on biodiversity loss in the tropics,
Biological Conservation, Volume 261, 2021, https://doi.org/10.1016/j.biocon.2021.109243.We uncover the global patterns of oil palm expansion and find that global oil palm expansion has a very high degree of potential conflict with local biodiversity. Globally, 99.9% of oil palm plantations overlapped with Conservation Priority Zones (CPZs) and oil palm plantations encroached on 231 protected areas.
Le Yu, Yue Cao, Yuqi Cheng, Qiang Zhao, Yidi Xu, Kasturi Kanniah, Hui Lu, Rui Yang & Peng Gong (2022) A study of the serious conflicts between oil palm expansion and biodiversity conservation using high-resolution remote sensing, Remote Sensing Letters, DOI: 10.1080/2150704X.2022.2063701
https://twitter.com/adinarenner/status/1392148610448568329?s=20
We found a high overlap between areas of high oil palm suitability and areas of high conservation priority for primates. Overall, we found only a few small areas where oil palm could be cultivated in Africa with a low impact on primates (3.3 Mha, including all areas suitable for oil palm). These results warn that, consistent with the dramatic effects of palm oil cultivation on biodiversity in Southeast Asia, reconciling a large-scale development of oil palm in Africa with primate conservation will be a great challenge.
Small room for compromise between oil palm cultivation and primate conservation in Africa
Giovanni Strona, Simon D. Stringer, Ghislain Vieilledent, et. al.
Proceedings of the National Academy of Sciences (2018), 115 (35) 8811-8816; DOI: 10.1073/pnas.1804775115As of 2019, more than 60% of the palm oil plantations in the study area were in Key Biodiversity Areas. KBAs are sites that contribute significantly to the global persistence of biodiversity in terrestrial, freshwater and marine ecosystems. RSPO-certified plantations, comprising 63% of the total cultivated area assessed, did not produce a statistically significant reduction in deforestation and appear to be ineffective at reducing encroachment into ecologically sensitive areas in Guatemala.
Calli P. VanderWilde, Joshua P. Newell, Dimitrios Gounaridis, Benjamin P. Goldstein,
Deforestation, certification, and transnational palm oil supply chains: Linking Guatemala to global consumer markets, Journal of Environmental Management,
Volume 344, 2023. https://doi.org/10.1016/j.jenvman.2023.118505There was no significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032, 2018.
“The big message is that oil palm is bad for biodiversity, in every sense of the word — even when compared to damaged rainforests that are regenerating after earlier logging or clearing.”
Professor Bill Laurance, James Cook University. ‘Palm oil plantations are bad for wildlife great and small’. The Conversation.
We analyse consequences of the globally important land-use transformation from tropical forests to oil palm plantations. Species diversity, density and biomass of invertebrate communities suffer at least 45% decreases from rainforest to oil palm.
Barnes, A., Jochum, M., Mumme, S. et al. Consequences of tropical land use for multitrophic biodiversity and ecosystem functioning. Nat Commun 5, 5351 (2014). https://doi.org/10.1038/ncomms6351
Palm oil also poses a global risk for zoonotic diseases such as Covid-19
Taking into account the human population growth, we find that the increases in outbreaks of zoonotic and vector-borne diseases from 1990 to 2016 are linked with deforestation, mostly in tropical countries, and with reforestation, mostly in temperate countries. We also find that outbreaks of vector-borne diseases are associated with the increase in areas of palm oil plantations.
Outbreaks of Vector-Borne and Zoonotic Diseases Are Associated With Changes in Forest Cover and Oil Palm Expansion at Global Scale
(2021) Morand Serge, Lajaunie Claire, Frontiers in Veterinary Science. https://www.frontiersin.org/article/10.3389/fvets.2021.661063
DOI=10.3389/fvets.2021.661063Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Fire started within orangutan habitats and destroyed them – this was not investigated by the RSPO
The team used map data from @globalforests and @UMBaltimore, #sentinel2 images from @esa, concession boundaries from @RSPOtweets and #fire hotspot data (#VIIRS) from @NASAEarth.
Originally tweeted by Adina Renner (@adinarenner) on May 10, 2021.
Read moreAsia: Species Endangered by Palm Oil Deforestation
Africa: Species Endangered by Palm Oil Deforestation
Papua New Guinea & West Papua: Species Endangered by Palm Oil Deforestation
South America: Species Endangered by Palm Oil Deforestation
Greenwashing
‘Europeans have destroyed their forests for agriculture, so why can’t we do the same in the tropics? Stopping our economic development is hypocrisy and colonialism’
‘Sustainable palm oil helps the livelihood of workers on RSPO certified palm oil plantations.‘
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Research analysing media and social media messages around palm oil in Malaysia and Indonesia finds that palm oil lobbyists use an ‘Us’ Versus ‘Them’ narrative, in other words, they invoke colonial racism to justify continued deforestation and ecocide.
Four mutually complementary narratives were used by Indonesian and Malaysian media to construe denialism These denialist narratives appeal to a nationalist sentiment of ‘us’ – palm oil-producing developing countries – and ‘them’ – western developed countries producing research critical of the industry.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
RSPO advertisement from social media, with a focus on promoting better workers rights under certified palm oil. An RSPO advertisement targeting the Indian market in 2021 by the RSPO showing supposed benefits for palm oil workers.We had the luck to be born into a developed country, I believe we need to acknowledge the right of lesser-developed countries to develop. We simply have no right to tell a country like Indonesia to forgo economic development, but we can help to steer that development in a sustainable direction.
Michelle Desilets, Director, Orangutan Land Trust. The Switch Report, 2014
Social media messaging by palm oil lobbyists reflects a focus on ‘Us’: poor, palm oil producing nations, versus ‘Them’: the ‘greedy, already developed West.
https://twitter.com/CPOPC_ORG/status/1295253527191642113?s=20
https://twitter.com/palmoiltruther/status/1420662530863550464?s=20
https://twitter.com/palm_eu/status/1440943483410386945?s=20
https://twitter.com/emeijaard/status/1191961097294757889?s=20
https://twitter.com/palmoilmonitor/status/1445795527560515587?s=20
https://twitter.com/CIFOR/status/1016759321701552133?s=20
Reality: Human rights abuses and landgrabbing are ongoing for “sustainable” palm oil
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University of Michigan 2023 study: RSPO plantations do not reduce deforestation in Guatemala
A 2021 Investigation by Global Witness found that palm oil companies in Papua New Guinea are alleged to have been involved in corruption, child labour, tax evasion, deforestation, worker deaths and paying police to assault villagers.
The palm oil from these mills in Papua New Guinea is used by RSPO members Colgate-Palmolive, Kelloggs, General Mills, Nestle, Hersheys, Danone, PZ Cussons – finds its way into our weekly supermarket shop.
Read reporthttps://twitter.com/earthsight/status/1192827396451438592?s=20&t=rnSAWHikl-a8C6GAd9n09g
https://twitter.com/Rainforest_RIN/status/1541428640491212801?s=20&t=rnSAWHikl-a8C6GAd9n09g
A 2019 World Health Organisation (WHO) report into the palm oil industry finds extensive greenwashing of human rights abuses
Read moreCertified goods improve the price and income of sale for certified goods, but they do not advance equity, income or assets for workers
We identified 64 conflicts that involved RSPO member companies, of which 17 prompted communities to convey their grievances to the RSPO’s conflict resolution mechanism…We conclude that—on all counts—the conflict resolution mechanism is biased in favor of companies. The result of these biases is that the actual capacity of the RSPO’s mechanism to provide a meaningful remedy for rural communities’ grievances remains very limited. This unequal access to justice sustains conflicts between companies and communities over land.
Afrizal, A., Hospes, O., Berenschot, W. et al. Unequal access to justice: an evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agric Hum Values 40, 291–304 (2023). https://doi.org/10.1007/s10460-022-10360-z
We find positive effects on prices and income from sale of certified products. However, we find no change in overall household income and assets for workers. The wages for workers are not higher in certified production.
Oya, C., Schaefer, F. & Skalidou, D. The effectiveness of agricultural certification in developing countries: a systematic review. World Dev. 112, 282–312 (2018).
We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.
Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3
Deforestation by fire for palm oilDeforestation – Craig Jones Wildlife Photography After a forest fire in Sumatra – Craig Jones Wildlife Photography Research: Palm Oil Deforestation and its connection to retail brandsOil palm expansion is shaped by wider political economies and development policies.
Market-based development policies have favored large-scale over smallholder production.
Benefits from oil palm are unevenly distributed across rural population.
Violence across forest frontiers has fueled conflicts linked to oil palm.
Weak forest governance has led to significant deforestation by industrial plantations.
A. Castellanos-Navarrete, F. de Castro, P. Pacheco,
The impact of oil palm on rural livelihoods and tropical forest landscapes in Latin America, Journal of Rural Studies,
Volume 81, 2021, https://doi.org/10.1016/j.jrurstud.2020.10.047.This article argues that the form of sustainability offered by certification schemes such as the RSPO fetishes the commodity palm oil in order to assuage critical consumer initiatives in the North. This technical-managerial solution is part of a larger project: the “post-political” climate politics regime (Swyngedouw) that attempts to “green” the status quo.
Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Volume 121, September 2019, Pages 218-228- The palm oil industry is neither sustainable nor a viable development model.
- Certification represents a technical fix which neglects underlying dynamics of power, class, gender and accumulation.
- The fetishised commodity ‘certified sustainable palm oil’ has no impact on the regional scale of expansion.
- Working conditions in the plantations and mills entrench social inequality and poverty.
From: Commodifying sustainability: Development, nature and politics in the palm oil industry (2019) World Development
Deforestation in West PapuaDeforestation – Craig Jones Wildlife Photography
Volume 121, September 2019, Pages 218-228Deforestation for palm oil: the impact of increased heat on human health
477 villages throughout Kalimantan were surveyed about forest health benefits.
The most frequent answer was maintenance of cool local temperatures.
Perceptions were driven by deforestation and local temperature.
Results point to possible threat of heat impacts on health.
Policy should incorporate human health when considering land use.
Nicholas H. Wolff, Yuta J. Masuda, Erik Meijaard, Jessie A. Wells, Edward T. Game,
Impacts of tropical deforestation on local temperature and human well-being perceptions, Global Environmental Change, Volume 52, 2018, https://doi.org/10.1016/j.gloenvcha.2018.07.004.The False Promise of Certification, Changing Markets (2018)
The False Promise of Certification (2018) Changing Markets Download report“While RSPO is often referred to as the best scheme in the sector, it
has several shortcomings; most notably, it allows the conversion of secondary forests and the draining
of peatlands, it has not prevented human rights violations and it does not require GHG emissions
reductions.“In light of this, we call for action to reduce demand for palm oil, such as
ditching biofuels targets, as well as channelling new plantations into non-forested areas by putting in
place a strong moratorium on palm oil expansion to forests and peatlands. Most schemes in this sector
should be abolished in light of their failures on multiple fronts.”— The False Promise of Certification (2018) Changing Markets
MSI’s (Multi-Stakeholder Initiatives including the RSPO and Rainforest Alliance) are inadequate in detecting human rights abuses and uphold standards
MSI Insight Report on Monitoring and Compliance in Multi-Stakeholder Initiatives (MSIs) like the RSPO (2020) Download report“MSIs put considerable emphasis on the standards that they set, but have not developed effective mechanisms for detecting abuses, enforcing compliance with those standards, or transparently disclosing levels of compliance. Despite the emergence of models that enable rights holders to legally enforce MSIs’ standards or to be actively engaged in monitoring companies for abuses, MSIs have not adopted them. By focusing on setting standards without adequately ensuring if members are following those standards, MSIs risk providing companies and governments with powerful reputational benefits despite the persistence of rights abuses.”
The difficulty of addressing and resolving oil palm conflicts is due not only to the inadequacies of Indonesia’s legal framework regarding land and plantations but also to the way in which Indonesia’s informalized state institutions foster collusion between local power holders and palm oil companies. This collusion enables companies to evade regulation, suppress community protests and avoid engaging in constructive efforts to resolve conflicts. Furthermore, this collusion has made the available conflict resolution mechanisms largely ineffective.
Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
Associated Press 2020 Report: Beauty Brands (RSPO members) L’Oreal, Colgate-Palmolive, Johnson& Johnson, Unilever linked to rape on palm oil plantations
https://twitter.com/AP/status/1330163571951611906?s=20
https://twitter.com/dwnews/status/1329701899180924928?s=20
Associated Press Investigation (2020) finds wide-spread rape, human rights abuses and slavery on palm oil plantations for well known brands: Unilever, Johnson & Johnson, L’Oreal, Avon, Colgate Palmolive Dayak Indigenous Ethnographer Dr Setia Budhi: In His Own Words“The expansion of oil palm plantations has created many detrimental environmental impacts, including deforestation, loss of biodiversity, land conflicts, labour conflicts, and social conflicts around plantations.
“Environmental damage and social injustice were reasons why the global palm oil certification, the Roundtable on Sustainable Palm Oil (RSPO) was established.
“In practice, requirements for oil palm certifications are easily violated. Lots of things are problematic.”
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Global corporates are responsible for the majority of palm oil production and deforestation risk, not smallholder farmers
The three biggest palm oil traders: Sinar Mas, Wilmar and Musim Mas – are founding members of the RSPO. They have the biggest deforestation risk of all other palm oil companies combined. Deforestation goes against the RSPO’s rules – yet these big companies do not lose their RSPO membership or face punishment.
Source: Insights: Indonesian Palm Oil. Trase Earth (2018)
Search the Environmental Justice Atlas for specific companies and their human rights abuses and land-grabbing record
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RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector
Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018
Read original letterLetter
During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.
RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.
They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:
- Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
- Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
- Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
- Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
- Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.
Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.
Violence is intrinsic to this model:
- violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
- companies violate customary rights and take control of community land;
- sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
- Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
- working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
- exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
- depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.
RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.
The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.
None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.
Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.
On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.
RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.
For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.
RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.
Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.
RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.
This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.
Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.
Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.
The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.
What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.
Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.
For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.
As immediate steps, governments need to:
- Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
- Drastically reduce demand for palm oil: stop using food for fuel;
- Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
- Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.
Signatures
- Aalamaram-NGOAcción Ecológica, Ecuador
- ActionAid, France
- AGAPAN
Amics arbres - Arbres amics
- Amis de la Terre France
- ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
- Asociación Conservacionista YISKI, Costa Rica
Asociación Gaia El Salvador - Association Congo Actif, Paris
- Association Les Gens du Partage, Carrières-sous-Poissy
- Association pour le développement des aires protégées, Swizterland
- BASE IS
- Bézu St Eloi
- Boxberg OT Uhyst
- Bread for all
- Bruno Manser Fund
- CADDECAE, Ecuador
- Campaign to STOP GE Trees
- CAP, Center for Advocacy Practices
- Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
- CESTA – FOE El Salvador
- CETRI – Centre tricontinental
- Climate Change Kenya
- Coalición de Tendencia Clasista. (CTC-VZLA)
- Colectivo de Investigación y Acompañmiento Comunitario
- Collectif pour la défense des terres malgaches – TANY, Madagascar
- Community Forest Watch, Nigeria
- Consumers Association of Penang
- Corporate Europe Observatory
- Cuttington University
- Down to Earth Consult
- El Campello
- Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
- Environmental Rights Action/Friends of the Earth Nigeria
- FASE ES , Brazil
- Fédération romande des consommateurs
- FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
- Focus on the Global South
- Forum Ökologie & Papier, Germany
- Friends of the Earth Ghana
- Friends of the Earth International
- GE Free NZ, New Zealand
- Global Alliance against REDD
- Global Justice Ecology Project
- Global Info
- Gobierno Territorial Autónomo de la Nación Wampís , Peru
- GRAIN
- Green Development Advocates (GDA)
- CameroonGreystones, Ireland
- Groupe International de Travail pour les Peuples Autochtones
Grupo ETC - Grupo Guayubira, Uruguay
- Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
- Integrated Program for the Development of the Pygmy People (PIDP), DRC
- Justica Ambiental
- Justicia Paz e Integridad de la Creacion. Costa Rica
- Kempityari
- Latin Ambiente, http://www.latinambiente.org
- Les gens du partage
- LOYOLA SCHOOL OF THEOLOGY, MANILA
- Maderas del Pueblo del Sureste, AC
- Maiouri nature, Guyane
- Mangrove Action Project
- Milieudefensie – Friends of the Earth Netherlands
- Movimento Amigos da Rua Gonçalo de Carvalho
- Muyissi Environnement, Gabon
- Nature-d-congo de la République du Congo
- New Wind Association from Finland
- NOAH-Friends of the Earth Denmark
- Oakland Institute
- OFRANEH, Honduras
- Ole Siosiomaga Society Incorporated (OLSSI)
- ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
- OPIROMA, Brazil
- Otros Mundos A.C./Amigos de la Tierra México
- Paramo Guerrrero Zipaquira
- PROYECTO GRAN SIMIO (GAP/PGS-España)
- Quercus – ANCN, Portugal
- Radd (Reseau des Acteurs du Développement Durable) , Cameroon
- Rainforest Foundation UK
- Rainforest Relief
- ReAct – Alliances Transnationales
- RECOMA – Red latinoamericana contra los monocultivos de árboles
- Red de Coordinacion en Biodiversidad , Çosta Rica
- REFEB-Cote d’Ivoire
- Rettet den Regenwald, Germany
- ROBIN WOOD
- Sahabat Alam Malaysia (Friends of the Earth Malaysia)
- Salva la Selva
- School of Democratic Economics, Indonesia
- Serendipalm Company Limited
- Sherpa , The Netherlands
- SYNAPARCAM, Cameroon
- The Corner House, UK
Towards Equitable Sustainable Holistic Development - TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
University of Sussex, UK - UTB ColombiaWatch Indonesia!
- WESSA
World Rainforest Movement - Youth Volunteers for the Environment Ghana
Epidemics and rapacity of multinational companies in Liberia
Discussion Paper. The Centre for Economic Performance, London School of Economics. Release date: 12th March, 2022
Conclusion
https://twitter.com/CEP_LSE/status/1502238109677015044?s=20&t=CwBhOE-SLGkXtNxC9nXw5w
This paper provides novel granular evidence on the interaction between the Ebola epidemic, deforestation, and palm oil plantations in Liberia. The palm oil multinationals, exploiting the health crisis, stepped up deforestation to increase output. The effect on deforestation is more severe in areas inhabited by politically unrepresented ethnic groups, characterized by a reduction in tree coverage by 6.5%.
We also document an increase of more than 125% in the likelihood of
fire events within concessions during the epidemic. This suggests that not only did the palm oil companies foster deforestation, but further that they used forest fires to do so. This is particularly harmful to the environment, and the smoke and the haze may have severe health consequences, apart from being a source of carbon dioxide.This deforestation was accompanied by a 150% increase in the amount of land dedicated to cultivation.
Read moreThis exploitative behaviour was highly profitable for palm oil companies, with a 1428% increase in the value of Liberian palm oil’s exports compared with the pre-Ebola period. Unfortunately, we cannot say the same for local people or the local environment.
Greenwashing
The RSPO prevents and stops deforestation and fires on palm oil plantations by its members
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https://twitter.com/orangutans/status/1146706666508955648?s=20
https://twitter.com/orangulandtrust/status/1355496891673415680?s=20
https://twitter.com/SimamoraDupito/status/1442410921519771649?s=20
https://twitter.com/orangulandtrust/status/1355827449397915651?s=20
https://twitter.com/orangutans/status/1461673435965313025
https://twitter.com/RSPOtweets/status/1419944414751989760?s=20
https://twitter.com/RSPOtweets/status/1173741858171830272?s=20
https://twitter.com/orangulandtrust/status/1447297851038605315?s=20
https://twitter.com/HersheyCompany/status/1447916947669192709?s=20
https://twitter.com/orangulandtrust/status/1169538449680031745?s=20
https://twitter.com/RSPOtweets/status/1385138817309548544?s=20
https://twitter.com/orangulandtrust/status/1169532824375955456?s=20
https://twitter.com/Nestle/status/1404782473221967872?s=20
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Greenwashing
Lies and denialism in the media about the environmental impact of palm oil
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Research into media coverage of the environmental impact of palm oil in Indonesia shows they deny it’s causing ecocide
We found that media reporting of the denialist narrative is more prevalent than that of the peer-reviewed science consensus-view that palm oil plantations on tropical peat could cause excessive greenhouse gas emissions and enhance the risk of fires.
Our article alerts to the continuation of unsustainable practices as justified by the media to the public, and that the prevalence of these denialist narratives constitute a significant obstacle in resolving pressing issues such as transboundary haze, biodiversity loss, and land-use change related greenhouse gas emissions in Southeast Asia.
Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.
https://twitter.com/CPOPC_ORG/status/1448232875535388678?s=20
https://twitter.com/CPOPC_ORG/status/1436104523756433434?s=20
Indonesian President Joko Widodo’s administration has achieved four consecutive years of deforestation declines via land-use reforms and re-establishing a logging moratorium. This significant work culminated in 2020 when the country gained its lowest deforestation rates since monitoring began, reaching a 75% drop year-over-year.
Reality: RSPO “Sustainable” Palm Oil Does Not Stop or Prevent Deforestation
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Tweet from Bart Van Assen, former lead auditor for the RSPO and HCV admitting that the main goal of the RSPO, FSC and other certification initiatives is not to prevent deforestation. (Bart has formerly used @palmoiltruther on Twitter but now changes between @Forest4Apes or @Apes4Forests depending on times when he attempts to conceal his identity).
Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire – Neue Zürcher Zeitung (NZZ)
Certification had no causal impact on forest loss in peatlands or active fire detection rates.
Kimberly M. Carlson, Robert Heilmayr, Holly K. Gibbs, Praveen Noojipady et al. Effect of oil palm sustainability certification on deforestation and fire in Indonesia, PNAS January 2, 2018 115 (1) 121-126 https://doi.org/10.1073/pnas.1704728114
No significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Morgans, C. L. et al. Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. Environ. Res. Lett. 13, 064032 (2018).
The Neue Zuercher Zeitung used several cases to highlight where slash-and-burn techniques continue on RSPO-certified land, and where new plantations are threatening important ecosystems. These examples are representative of the huge gap between the need for environmental protection and the ever-increasing global demand for palm oil.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung (May 2021) (In English)
Swiss multinational Nestlé received hundreds of thousands of alerts of forest clearing near its palm oil suppliers in 2019 via satellite monitoring.
Nestlé identified over 1,000 cases of deforestation per day in palm oil areas. SwissInfo (2020).
https://twitter.com/adinarenner/status/1392148610448568329?s=20
Fire outbreaks in and around palm oil concessions (often starting from slash-and-burn fires to clear land for plantations).
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Thousands of fire alerts were recorded by Chain Reaction Research on RSPO member palm oil plantations
The top ten palm oil traders and refiners in Indonesia all had thousands of alerts for fires in their palm oil plantations:
- ADM
- Unilever
- Neste
- Cargill
- Bunge
- Wilmar
- Olam
- AAK
all of these companies are RSPO members
https://youtu.be/jdYT_g9ENxw?t=1346
A still from the Chain Reaction Research video: Which Companies are Expoosed to Deforestation Driven Fires in their Supply ChainsA 2019 World Health Organisation (WHO) report into the palm oil industry and RSPO finds extensive greenwashing of palm oil deforestation and the murder of endangered animals (i.e. biodiversity loss)
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Explore the series
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Join the #Boycott4Wildlife and fight greenwashing and deforestation by using your wallet as a weapon!
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Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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Greenwashing Tactic 8: Design & Words
Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers
Design & Words
Using subliminal design principles and greenwashing language that signals ‘greenness’ to consumers
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#Greenwashing Tactic #8: #Design and #Words: Using subliminal #design principles and #greenwashing #language to convey ‘greenness’ to #consumers. We #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
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Greenwashing: Design Principles
Greenwashing Design Example: Palm Done Right
Greenwashing Design Example: WWF Palm Oil Scorecard 2021
Greenwashing with Words: Vegan Versus Plant-Based
Greenwashing with Words: Destructive Global Brands Claiming to be Vegan
What is Veganism?
Greenwashing with Words and Phrases that Signal ‘Greenness’
Explore the Series
Further reading: greenwashing and deceptive marketing
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Greenwashing: Design Principles
Some examples of design principles that signal ‘greenness’ in advertising
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Hand-drawn typography and fonts.
Pastel colours or blue and green hues.
Hand-drawn or vintage and nostalgic animals and children illustrations in packaging and advertising design that bring to mind children’s books.
Happy, uplifting and nostalgic music.
Visual storytelling involving nature.
Green clothing, natural ambient noise and reassuring happy colours set the scene for storytelling by Palm Done Right
Dr Jennifer Lucy’s research, which is funded by the RSPO and industry sets out the minimum amount of rainforest that can be left over for endangered species by the palm oil industry.
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Forest-inspired pie charts and hand-drawn icons tell the story of RSPO members in the 2021 WWF Palm Oil Scorecard
The WWF scorecard ranks RSPO member supermarket brands according to whether or not they have stopped with deforestation or other corrupt practices.
The WWF scorecard uses phrases like:
“9% of respondents have a deforestation and conversion free commitment.”
“88% of respondents have a human rights commitment”
What this means in reality…is absolutely nothing.
The most critical information is not included on the WWF Palm Oil Scorecard
That NONE of these supermarket brands (RSPO members) have ceased deforestation, land-grabbing, human rights abuses for palm oil. Instead, consumers are lulled into reassurances to purchase by the green, forest-inspired pie charts and positive, reassuring phrases.
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Greenwashing with Words
Vegan Versus Plant-Based
Global brands are now claiming ‘eco-friendly’ status by saying that their products are vegan. This is despite these same brands causing global ecocide for palm oil, putting at risk thousands of endangered species
This hijacking of the vegan label is deeply problematic for many vegans. They are all too aware of the devastation of palm oil on rainforest ecosystems and endangered forest species. Most environmentally aware vegans DO NOT agree that palm oil is vegan. The definition of veganism is not only if an ingredient is ‘plant-based.’
Veganism is the strong rejection of all cruelty, death and slavery of animals. Palm oil is a global scourge to all tropical animal species – it is therefore NOT VEGAN.
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Greenwashing with Words
Destructive Global Brands Claiming to be Vegan
The Body Shop: An RSPO member that uses so-called ‘sustainable’ palm oil, the Body Shop is able to persuade consumers of its green eco-friendly nature with the aid of forest-themed hand-drawn illustrations. Via Twitter
Nestle’s Vegan Kitkat: The world’s biggest consumer food brand has not suddenly become ‘green’. They continue with human rights abuses, deforestation, illegal landgrabbing for palm oil. However, claiming ‘Vegan’ status is a way to label themselves as green.
L’Oreal: is another brand cashing in on the vegan trend. By filling their cosmetics, hair care and skincare ranges with palm oil they claim vegan status. Via Twitter
Nestle Wunda drink: Nestle, one of the world’s most notorious brands linked to global ecocide and destruction, can now claim vegan status, despite causing ecocide for palm oil, soy and other ingredients. Via Twitter
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Palm oil is plant-based, so why isn’t it vegan?
Endorsement of palm oil as a vegan ingredient is both lazy and greedy on behalf of vegan organisations like Peta and the Vegan Society. These animal organisations receive sponsorship funding from corporates to endorse products containing palm oil. This ignores the immense global damage of palm oil. For any serious animal activist and vegan – veganism means more than a product being simply plant-based.
Veganism is:
A philosophy and a consumer lifestyle of avoidance of brands and products where these brands or products cause harm to animals. This harm could be:
- Animal murder for human consumption.
- The enslavement of animals for the benefit of humans.
- Cruelty, violence or murder of animals for human entertainment or sport.
- Animal testing or experimentation that benefits humans.
- The destruction of rainforests where the highest concentration of endangered species live, for palm oil, meat, soy or other commodities in order to create consumer products.
True veganism is a philosophy that respects and appreciates all ecosystems and the lives of non-human beings within them. It does not make excuses for ecocide and animal extinction, just for the sake of cheap supermarket goods.
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Greenwashing
Words and Phrases that Signal ‘Greenness
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Vector natural, organic food, bio, eco labels and shapes on white background. Hand drawn stains set.These words trigger automatic, emotional and unconscious responses in consumers. Language works effortlessly in conjunction with greenwashing design to hit the right emotional buttons and to have a positive and rewarding emotional effect on consumers’ minds
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Explore the series
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Join the #Boycott4Wildlife and fight palm oil deforestation and greenwashing by using your wallet as a weapon!
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Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
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