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New wordmark for the Tainome logotype! It's main inspiration is Japanese graphic design. It has been optimised to perform well at small display sizes. I've also sligthly modified the icon, which now has only one bar, in order to make it more compact. Cheers! #GraphicDesign #logotype #branding #VisualIdentity #typography
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Updated my logo collection a bit. Also added the option to switch to inverted versions. As you know, logos have to work that way as well.
https://www.n2.studio/logos#logodesign #logotype #logowork #logopitch #typeface #wordmark #brandingagency #brandingdesign #branding #brandlogo #corporatedesign #graphicdesigner #logodaily #branddesign #logogrid #affinitydesigner
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I'm not a huge #hockey fan, but as a #graphicdesign nerd, I am loving the #stlouisblues new #branding. I especially like the "STL" mark - classic and modern at once. The only part I am not sure about is the wordmark. I love the typeface, but it doesn't seem... aggressive enough for hockey. It's all going to look great on the Stanley Cup merch, though! #stlouis #sports #nhl
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TAN Fairmont Font Duo by TanType
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TAN Fairmont Is the High-Contrast Display Serif Font Duo Designers Have Been Waiting For
Retro editorial typography is having a full-blown revival. You see it everywhere—on magazine covers, luxury brand campaigns, independent print publications, and editorial-leaning social content that refuses to play it safe. But most fonts trying to ride this wave feel like imitations. TAN Fairmont, the bold display serif duo from TanType Co., feels like the real thing. It carries genuine visual authority, a coherent typographic personality, and a system logic that makes it instantly usable across a wide range of design contexts. This is a font worth paying attention to.
The font duo is available on Creative MarketWhat Makes TAN Fairmont Different From Other Retro Display Serifs?
Most retro-inspired serif fonts fall into one of two traps. Either they lean so hard into nostalgia that they feel costume-y, or they modernize so aggressively that the original spirit disappears. TAN Fairmont avoids both. It draws clearly from vintage magazine lettering and classic display type traditions—think mid-century editorial headlines, the kind you’d find on a glossy fashion cover from the 1960s or 70s—but it wears that heritage with full confidence, not apology.
The result is a typeface that reads as contemporary precisely because it doesn’t try to hide what it is. That’s a rare quality. Furthermore, TAN Fairmont ships as a coordinated duo: a commanding upright serif and an expressive italic companion. Together, they form a complete typographic system rather than a single decorative asset.
The Upright Serif: Structure With Swagger
The upright cut of TAN Fairmont leads with presence. Its thick-thin stroke contrast is dramatic without tipping into illegibility. Wide proportions give each letterform generous breathing room on the page. Terminals are lush and rounded, lending a softness that balances the overall boldness. Moreover, the serifs themselves have a sculptural quality—they feel designed, not defaulted to.
This makes the upright an excellent choice for large-scale display work: editorial headlines, poster typography, packaging, brand logotypes, and cover designs where impact is non-negotiable. Because of its wide set width, a single word in TAN Fairmont upright already fills a composition. You don’t need to force it.
The Italic: Expressiveness as a Design Tool
Where the upright establishes authority, the italic brings personality. TAN Fairmont’s italic is genuinely expressive—it carries visible energy and movement without losing structural coherence. The curves are generous and lush, drawing from script and calligraphic traditions without becoming illegible or decorative in a distracting way.
Critically, this italic functions as both contrast and complement within the same layout. You can mix the upright and italic in a single headline to create typographic rhythm. Consequently, a two-weight typographic hierarchy becomes a three-voice composition: upright for authority, italic for warmth, and the interplay between them for visual tension. That’s sophisticated system design.
TAN Fairmont font duo by TanType The font duo is available on Creative MarketThe Dual-Contrast Typography Framework: How to Think About Font Duos
Working with a font duo like TAN Fairmont requires a shift in how you approach typographic hierarchy. I call this the Dual-Contrast Typography Framework—a mental model for using paired typefaces not just as alternatives but as active collaborators within a layout.
The framework operates on three principles. First, Structural Contrast: Use the upright to anchor a composition and the italic to introduce movement. Second, Semantic Contrast: Assign the italic not just to emphasis but to emotional register—warmth, intimacy, and subjectivity. Third, Spatial Contrast: Treat the two styles as occupying different visual planes, even when they appear at the same size. Apply this framework to TAN Fairmont, and the duo immediately reveals depth that single-style fonts simply cannot offer.
Why High-Contrast Display Serifs Are Dominating Visual Culture Right Now
The appetite for high-contrast display typography reflects a broader cultural shift. Designers and brands are actively pushing back against the flat, clean minimalism that dominated much of the 2010s. Furthermore, the rise of independent publishing, editorial content brands, and personality-driven visual identities has created demand for typefaces with genuine character. Sans-serif fonts built on Swiss rationalism served the neutral-brand era well. They no longer feel sufficient for brands that want to say something specific about who they are.
TAN Fairmont sits perfectly at this inflection point. Its thick-thin contrast delivers visual richness. Furthermore, its wide proportions signal confidence. And its retro references provide cultural depth without irony. Therefore, it’s not surprising that this aesthetic—editorial, bold, high-contrast serif display—has become one of the most sought-after type directions in contemporary graphic design.
Where Does TAN Fairmont Perform Best? A Use-Case Breakdown
Not every typeface works everywhere. But TAN Fairmont has a surprisingly wide application range for a display font. Here’s where it delivers most effectively.
Editorial and Magazine Design
This is Fairmont’s natural habitat. Whether you’re designing print spreads or editorial-style social content, the upright serif produces headlines with genuine authority. The italic pairs beautifully with pull quotes, subheads, and bylines. Additionally, the thick-thin contrast renders extremely well at both large and thumbnail sizes—critical for multi-platform editorial publishing.
Brand Identity and Logotypes
High-contrast serif logotypes are having a moment. Luxury fashion, independent beauty brands, hospitality, and lifestyle businesses are all reaching for this aesthetic right now. TAN Fairmont’s wide proportions make it particularly effective for wordmark applications where you want a logotype that commands attention without requiring a symbol or icon to carry visual weight. It stands completely on its own.
Packaging and Product Design
On physical packaging, Fairmont’s bold stroke weight ensures visibility across different print finishes—coated, uncoated, and foil. The lush curves and wide serifs give it a tactile presence. Furthermore, the italic offers an option for secondary text that feels cohesive rather than jarring, keeping the system tight even when you’re mixing styles within a label or box design.
Poster and Event Typography
Large-format display is where TAN Fairmont fully comes alive. At poster scale, the thick-thin contrast becomes genuinely spectacular—thin strokes almost disappear, thick stems carry dramatic visual weight, and the overall composition achieves the kind of graphic tension that flat sans-serifs simply cannot produce. Concert posters, cultural event announcements, fashion show collateral: all ideal contexts.
Social Media and Digital Editorial Content
The wide proportions and strong contrast hold up extremely well at the sizes typical of Instagram and Pinterest graphics. Moreover, the retro-editorial visual language resonates with the content aesthetics that currently drive engagement on image-forward platforms. This is a font that photographs well in flat-lay mockups and renders crisply in digital contexts.
The Retro-Editorial Aesthetic: Why It Works Psychologically
There’s a neuroaesthetic argument for why high-contrast display serifs like TAN Fairmont generate such strong visual attention. Thick-thin contrast creates tension across the letterform. Your eye must work slightly harder to travel through the stroke variation, and that micro-effort increases engagement and visual memorability. Additionally, the retro editorial reference activates cultural associations with prestige, craftsmanship, and editorial authority—associations that brands deliberately seek to borrow when they choose this typographic register.
I think of this as the Contrast-Authority Effect: the phenomenon whereby high stroke contrast in display typography generates perceived prestige and editorial credibility in the viewer, independent of the actual content being communicated. TAN Fairmont leverages this effect fully. Consequently, even a short word or phrase in this typeface immediately reads as considered, authoritative, and aesthetically intentional.
Technical Specifications and Software Compatibility
TAN Fairmont supports multilingual character sets, making it viable for projects spanning multiple markets. It comes with free future updates, so your purchase remains current as TanType Co. expands the family. The font ships in OpenType format, compatible with most professional design software, including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, etc.
One important note on OpenType features: TAN Fairmont includes ligatures and special characters accessible through OpenType-aware applications. Canva users should be aware that while the font itself loads and functions in Canva, Canva does not support advanced OpenType features—so ligatures and special characters won’t be accessible within that platform.
The Perpetual-License Advantage
TAN Fairmont is available through Creative Market, where it’s sold under a perpetual desktop license. Unlike subscription-model type libraries, a direct purchase gives you permanent access to the files you download. Furthermore, the free future update policy means the font can grow without requiring additional investment. For professional designers and studios building a permanent type library, this licensing model represents real long-term value.
The TAN Fairmont Serif Pairing Principle: My Recommendations
I’ll be direct: TAN Fairmont doesn’t need much help. But if you’re building a full typographic system, here’s how I’d think about pairing it. For editorial body text, a clean humanist sans-serif—something like Inter, Neue Haas Grotesk, or an equivalent—provides the neutral contrast that lets Fairmont display at full impact without visual competition. The pairing logic is simple: let Fairmont own the headlines completely, and give body copy a voice that disappears into readability.
For print projects requiring a complementary serif body text, look for typefaces with low stroke contrast and generous x-height. High-contrast body serifs compete directly with Fairmont’s stroke drama and muddy the hierarchy. Additionally, avoid pairing Fairmont with other bold display serifs in the same layout—the two fonts will fight, and nobody wins that fight.
A Forward-Looking Prediction: Where This Aesthetic Goes Next
The high-contrast editorial serif aesthetic isn’t fading. Based on current trajectories in brand design, independent publishing, and visual culture, I’d predict this typographic register will continue gaining mainstream adoption through 2026 and into 2027. Specifically, we’ll see more brands in the wellness, hospitality, and cultural sectors migrate toward this visual language as the previous decade’s minimalism starts to feel dated. Fonts like TAN Fairmont, with their balance of historical depth and contemporary confidence, will anchor that shift.
Moreover, as AI-generated imagery becomes increasingly prevalent in brand and editorial contexts, the demand for typographic distinctiveness will intensify. A brand’s typeface becomes one of the few remaining elements of genuine, crafted visual identity that AI cannot easily replicate or commoditize. Therefore, investing in strong, characterful display typography—exactly what TAN Fairmont offers—becomes a strategically sound decision for brands building for long-term distinctiveness.
Who Is TAN Fairmont For?
Honestly, TAN Fairmont is for any designer who refuses to settle for typographic blandness. More specifically, it’s built for editorial art directors, brand identity designers, packaging specialists, poster typographers, and content creators who want to work with type that has genuine personality and a coherent visual system behind it. The duo format means it’s not just a display asset—it’s a typographic toolkit. Furthermore, at its price point on Creative Market, it delivers professional-grade results at a fraction of what custom type commissioning costs.
The font duo is available on Creative MarketIf you regularly design magazine covers, book covers, brand identities, event posters, or editorial social content, TAN Fairmont belongs in your type library. It solves a real problem: how to achieve bold, high-impact display typography that feels distinct, historically grounded, and visually sophisticated without tipping into pastiche.
Frequently Asked Questions About TAN Fairmont
What is TAN Fairmont?
TAN Fairmont is a high-contrast display serif font duo created by TanType Co. It consists of two coordinated styles—an upright serif and an expressive italic—designed for bold editorial and display typography applications. The font draws from vintage magazine cover lettering and classic display type traditions.
What are the two styles included in TAN Fairmont?
TAN Fairmont includes a commanding upright serif and an expressive italic. Together, they function as a cohesive typographic system with built-in contrast and hierarchy, allowing designers to work with a single coordinated duo rather than mixing unrelated typefaces.
Where can I purchase TAN Fairmont?
TAN Fairmont is available on Creative Market from TanType Co. It comes with a perpetual desktop license and includes free future updates.
What design software is TAN Fairmont compatible with?
TAN Fairmont works with most professional design software that supports OpenType fonts, including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and others. It also loads in Canva, though Canva does not support advanced OpenType features such as ligatures and special characters.
Does TAN Fairmont support multiple languages?
Yes. TAN Fairmont includes multilingual character support, making it suitable for design projects targeting audiences across multiple languages and regions.
What is TAN Fairmont best used for?
TAN Fairmont performs best in large-scale display applications: magazine and editorial headlines, brand logotypes and wordmarks, poster and event typography, packaging design, and editorial social media content. Its wide proportions and dramatic thick-thin contrast make it particularly effective at display sizes where typographic impact is the primary goal.
How does TAN Fairmont’s italic differ from its upright?
The italic is a genuinely expressive companion style rather than a mechanical slant of the upright. It carries visible movement and personality, drawing from calligraphic and script influences while remaining structurally coherent and legible. The two styles contrast in emotional register—the upright is authoritative and structured; the italic is warm, energetic, and expressive.
Is TAN Fairmont suitable for body text?
No. TAN Fairmont is a high-contrast display serif designed specifically for large-scale headline and display use. Its dramatic stroke contrast and wide proportions are not intended for, and do not perform well at, body text sizes. Use it for headlines, subheads, logotypes, and display applications.
Who designed TAN Fairmont?
TAN Fairmont was designed and released by TanType Co., an independent type foundry known for expressive, design-forward typefaces with strong editorial personalities.
Check out other stylish typefaces in the Fonts category here at WE AND THE COLOR.
#Fairmont #font #fontDuo #TANFairmont #TanType #typeface -
Low #carbon #electricity sources grew faster than demand in 2025, pushing #fossilfuels into decline #climatechange: Solar and wind energy have grown quickly in recent years, but global electricity demand has grown faster. while their share of electricity generation kept rising, it wasn't enough to push fossil fuels into absolute decline.
2025 that changed. Global electricity generation increased +850 TWh from 2024 to 2025. #energy #renewables #solar #wind #solarpunk https://ourworldindata.org/data-insights/low-carbon-electricity-sources-grew-faster-than-demand-in-2025-pushing-fossil-fuels-into-decline
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Low #carbon #electricity sources grew faster than demand in 2025, pushing #fossilfuels into decline #climatechange: Solar and wind energy have grown quickly in recent years, but global electricity demand has grown faster. while their share of electricity generation kept rising, it wasn't enough to push fossil fuels into absolute decline.
2025 that changed. Global electricity generation increased +850 TWh from 2024 to 2025. #energy #renewables #solar #wind #solarpunk https://ourworldindata.org/data-insights/low-carbon-electricity-sources-grew-faster-than-demand-in-2025-pushing-fossil-fuels-into-decline
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Low #carbon #electricity sources grew faster than demand in 2025, pushing #fossilfuels into decline #climatechange: Solar and wind energy have grown quickly in recent years, but global electricity demand has grown faster. while their share of electricity generation kept rising, it wasn't enough to push fossil fuels into absolute decline.
2025 that changed. Global electricity generation increased +850 TWh from 2024 to 2025. #energy #renewables #solar #wind #solarpunk https://ourworldindata.org/data-insights/low-carbon-electricity-sources-grew-faster-than-demand-in-2025-pushing-fossil-fuels-into-decline
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Low #carbon #electricity sources grew faster than demand in 2025, pushing #fossilfuels into decline #climatechange: Solar and wind energy have grown quickly in recent years, but global electricity demand has grown faster. while their share of electricity generation kept rising, it wasn't enough to push fossil fuels into absolute decline.
2025 that changed. Global electricity generation increased +850 TWh from 2024 to 2025. #energy #renewables #solar #wind #solarpunk https://ourworldindata.org/data-insights/low-carbon-electricity-sources-grew-faster-than-demand-in-2025-pushing-fossil-fuels-into-decline
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Low #carbon #electricity sources grew faster than demand in 2025, pushing #fossilfuels into decline #climatechange: Solar and wind energy have grown quickly in recent years, but global electricity demand has grown faster. while their share of electricity generation kept rising, it wasn't enough to push fossil fuels into absolute decline.
2025 that changed. Global electricity generation increased +850 TWh from 2024 to 2025. #energy #renewables #solar #wind #solarpunk https://ourworldindata.org/data-insights/low-carbon-electricity-sources-grew-faster-than-demand-in-2025-pushing-fossil-fuels-into-decline
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#russia #ukraine does not look like a #ceasefire to me :(
https://t.me/lumsrc/16611# https://www.aljazeera.com/news/2026/5/10/putin-hints-at-ending-russias-war-in-ukraine-but-why-now https://www.aljazeera.com/news/2026/5/10/putin-suggests-russias-war-on-ukraine-coming-to-an-end https://liveuamap.com/?zoom=11&ll=48.29165,36.95217 #fuck #war is made for the #rich by the #rich -
#russia #ukraine does not look like a #ceasefire to me :(
https://t.me/lumsrc/16611# https://www.aljazeera.com/news/2026/5/10/putin-hints-at-ending-russias-war-in-ukraine-but-why-now https://www.aljazeera.com/news/2026/5/10/putin-suggests-russias-war-on-ukraine-coming-to-an-end https://liveuamap.com/?zoom=11&ll=48.29165,36.95217 #fuck #war is made for the #rich by the #rich -
#russia #ukraine does not look like a #ceasefire to me :(
https://t.me/lumsrc/16611# https://www.aljazeera.com/news/2026/5/10/putin-hints-at-ending-russias-war-in-ukraine-but-why-now https://www.aljazeera.com/news/2026/5/10/putin-suggests-russias-war-on-ukraine-coming-to-an-end https://liveuamap.com/?zoom=11&ll=48.29165,36.95217 #fuck #war is made for the #rich by the #rich -
version12 #hope #aac #audio in #mp4 works for you #rock #suno #omg #rockon #garden #gardening #potatoes #lol #funny #angrypotatos #goldenrootrevolt #grr #music #musik #musica #grrrrrrrrrrrrrr
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version12 #hope #aac #audio in #mp4 works for you #rock #suno #omg #rockon #garden #gardening #potatoes #lol #funny #angrypotatos #goldenrootrevolt #grr #music #musik #musica #grrrrrrrrrrrrrr
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version12 #hope #aac #audio in #mp4 works for you #rock #suno #omg #rockon #garden #gardening #potatoes #lol #funny #angrypotatos #goldenrootrevolt #grr #music #musik #musica #grrrrrrrrrrrrrr
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version12 #hope #aac #audio in #mp4 works for you #rock #suno #omg #rockon #garden #gardening #potatoes #lol #funny #angrypotatos #goldenrootrevolt #grr #music #musik #musica #grrrrrrrrrrrrrr
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how #fossil #lobby #blackrock -> #rwe -> #eon prevent #co2 saving #battery #storage systems in #germany #alemania #deutschland by changing small words in laws, major #scandal about #energyminister #reiche directly consulting #rwe how to be as #corrupt as possible without making it obvious https://www.youtube.com/shorts/YwQ-lqmi55A #climatechange #energiewende #speicherwende #quovadis ? aktuell: 27.3% vorjahr 44% https://www.ndr.de/nachrichten/info/Gasspeicher-in-Deutschland-So-steht-es-um-die-Fuellstaende,gasspeicher120.html
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how #fossil #lobby #blackrock -> #rwe -> #eon prevent #co2 saving #battery #storage systems in #germany #alemania #deutschland by changing small words in laws, major #scandal about #energyminister #reiche directly consulting #rwe how to be as #corrupt as possible without making it obvious https://www.youtube.com/shorts/YwQ-lqmi55A #climatechange #energiewende #speicherwende #quovadis ? aktuell: 27.3% vorjahr 44% https://www.ndr.de/nachrichten/info/Gasspeicher-in-Deutschland-So-steht-es-um-die-Fuellstaende,gasspeicher120.html
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how #fossil #lobby #blackrock -> #rwe -> #eon prevent #co2 saving #battery #storage systems in #germany #alemania #deutschland by changing small words in laws, major #scandal about #energyminister #reiche directly consulting #rwe how to be as #corrupt as possible without making it obvious https://www.youtube.com/shorts/YwQ-lqmi55A #climatechange #energiewende #speicherwende #quovadis ? aktuell: 27.3% vorjahr 44% https://www.ndr.de/nachrichten/info/Gasspeicher-in-Deutschland-So-steht-es-um-die-Fuellstaende,gasspeicher120.html
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how #fossil #lobby #blackrock -> #rwe -> #eon prevent #co2 saving #battery #storage systems in #germany #alemania #deutschland by changing small words in laws, major #scandal about #energyminister #reiche directly consulting #rwe how to be as #corrupt as possible without making it obvious https://www.youtube.com/shorts/YwQ-lqmi55A #climatechange #energiewende #speicherwende #quovadis ? aktuell: 27.3% vorjahr 44% https://www.ndr.de/nachrichten/info/Gasspeicher-in-Deutschland-So-steht-es-um-die-Fuellstaende,gasspeicher120.html
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how #fossil #lobby #blackrock -> #rwe -> #eon prevent #co2 saving #battery #storage systems in #germany #alemania #deutschland by changing small words in laws, major #scandal about #energyminister #reiche directly consulting #rwe how to be as #corrupt as possible without making it obvious https://www.youtube.com/shorts/YwQ-lqmi55A #climatechange #energiewende #speicherwende #quovadis ? aktuell: 27.3% vorjahr 44% https://www.ndr.de/nachrichten/info/Gasspeicher-in-Deutschland-So-steht-es-um-die-Fuellstaende,gasspeicher120.html
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#thanksgod #germany still relies on #fax #faxmachines because only fire can destroy paper
#sweden #cyber #digitalid #leak #jenkins
https://nordictimes.com/tech/cgi-sverige-hacked-source-code-leaked-skatteverket/ #sweden is #cashless soviety, was put to referendum: accept #euro #currency or #digital #money, they were basically forced into #digitalmoney -
#thanksgod #germany still relies on #fax #faxmachines because only fire can destroy paper
#sweden #cyber #digitalid #leak #jenkins
https://nordictimes.com/tech/cgi-sverige-hacked-source-code-leaked-skatteverket/ #sweden is #cashless soviety, was put to referendum: accept #euro #currency or #digital #money, they were basically forced into #digitalmoney -
#thanksgod #germany still relies on #fax #faxmachines because only fire can destroy paper
#sweden #cyber #digitalid #leak #jenkins
https://nordictimes.com/tech/cgi-sverige-hacked-source-code-leaked-skatteverket/ #sweden is #cashless soviety, was put to referendum: accept #euro #currency or #digital #money, they were basically forced into #digitalmoney -
@sarahlehmann bei #blackrock läuft es gerade nicht so fritze ich hoffe Du hast keine #ETF gekauft,
https://m.youtube.com/watch?v=9JGywJHAPVY
#natürlich macht die #finanzlobby druck auf die #politik dass die schwäbische hausfrau ihre ersparnisse dem #finanzmarkt in den gierigen rachen wirft damit die simsalabim das geld verschwinden lassen können https://www.newsdirectory3.com/europes-e14tn-cash-pile-benefits-banks-not-retail-investors-blackrock-warns/#gsc.tab=0