#roas — Public Fediverse posts

FYI: Google pushes budget-capped campaigns back up to target CPA: Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max. https://ppc.land/google-pushes-budget-capped-campaigns-back-up-to-target-cpa/ #GoogleAds #TargetCPA #ROAS #DigitalMarketing #PPC

ICYMI: Google pushes budget-capped campaigns back up to target CPA: Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max. https://ppc.land/google-pushes-budget-capped-campaigns-back-up-to-target-cpa/ #GoogleAds #DigitalMarketing #PPC #TargetCPA #ROAS

FYI: Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. https://ppc.land/measured-says-google-turns-10-cpa-targets-into-instructions-on-august-17/ #GoogleAds #CPATargets #DigitalMarketing #PPC #ROAS

Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. https://ppc.land/measured-says-google-turns-10-cpa-targets-into-instructions-on-august-17/ #GoogleAds #CPATargets #DigitalMarketing #PPC #ROAS

FYI: Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV: Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land. https://ppc.land/jamloop-measures-3-224-incremental-subscriptions-at-365-roas-on-ctv/ #Marketing #Advertising #DigitalMarketing #CTV #ROAS

ICYMI: Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV: Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land. https://ppc.land/jamloop-measures-3-224-incremental-subscriptions-at-365-roas-on-ctv/ #Jamloop #CTV #DigitalMarketing #Advertising #ROAS

Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV: Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land. https://ppc.land/jamloop-measures-3-224-incremental-subscriptions-at-365-roas-on-ctv/ #Jamloop #CTV #DigitalMarketing #ROAS #Advertising

FYI: Channable data shows advertisers lose 46% ROAS as Google clicks cost more: Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger. https://ppc.land/channable-data-shows-advertisers-lose-46-roas-as-google-clicks-cost-more/ #DigitalMarketing #PPC #ROAS #GoogleAds #PerformanceMax

FYI: Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%: Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement. https://ppc.land/smartly-ai-cuts-wpromote-clients-ad-spend-26-lifts-roas-29/ #SmartlyAI #DigitalMarketing #AdSpend #ROAS #MarketingStrategy

ICYMI: Channable data shows advertisers lose 46% ROAS as Google clicks cost more: Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger. https://ppc.land/channable-data-shows-advertisers-lose-46-roas-as-google-clicks-cost-more/ #DigitalMarketing #PPC #Advertising #ROAS #PerformanceMax

Channable data shows advertisers lose 46% ROAS as Google clicks cost more: Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger. https://ppc.land/channable-data-shows-advertisers-lose-46-roas-as-google-clicks-cost-more/ #DigitalMarketing #PPC #ROAS #PerformanceMax #Channable

Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%: Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement. https://ppc.land/smartly-ai-cuts-wpromote-clients-ad-spend-26-lifts-roas-29/ #SmartlyAI #Wpromote #DigitalMarketing #ROAS #Advertising

FYI: US Prime Day ad spend falls 8.8% as conversion jumps 17.1%, CommerceIQ finds: Shoppers browsed 10.3% fewer product pages yet bought more per visit. Brands cut spend 8.8% and held ROAS flat at 4.78x. Can that discipline hold as CPCs rise? https://ppc.land/us-prime-day-ad-spend-falls-8-8-as-conversion-jumps-17-1-commerceiq-finds/ #PrimeDay #AdSpend #Ecommerce #DigitalMarketing #ROAS

ICYMI: Google Ads gives advertisers 6 weeks before CPA targets double: The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good. https://ppc.land/google-ads-gives-advertisers-6-weeks-before-cpa-targets-double/ #GoogleAds #CPATargets #ROAS #DigitalMarketing #PPC

ICYMI: Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS: Reddit's native Shopify integration is now globally available, while a new TransUnion study shows 7x average ROAS for EMEA retail advertisers from 2023 to 2025. https://ppc.land/reddit-makes-shopify-integration-global-as-emea-retail-data-shows-7x-roas/ #RedditMarketing #Shopify #ROAS #EMEA #DigitalMarketing

FYI: Basis case study claims 6:1 ROAS on adventure brand paid social: Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60. https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/ #ROAS #PaidSocial #DigitalMarketing #Advertising #SocialMediaMarketing

ICYMI: Basis case study claims 6:1 ROAS on adventure brand paid social: Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60. https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/ #ROAS #PaidSocial #DigitalMarketing #AdventureBrand #MarketingStrategy

Basis case study claims 6:1 ROAS on adventure brand paid social: Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60. https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/ #ROAS #PaidSocial #DigitalMarketing #AdventureBrand #SocialMediaMarketing

FYI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #ROAS #EcommerceMarketing #DigitalMarketing #PPC

ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration

FYI: TikTok Growth Max targets episodic drama ads with 3x ROAS claim: TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea. https://ppc.land/tiktok-growth-max-targets-episodic-drama-ads-with-3x-roas-claim/ #TikTokGrowthMax #EpisodicDrama #ROAS #MiniSeries #DigitalMarketing

ICYMI: TikTok Growth Max brings instant-play ad monetization to Mini Games: TikTok Growth Max for Mini Games brings Day 0 ROAS optimization and Smart+ automation to game developers across 10 markets, including the US, Japan, and Brazil. https://ppc.land/tiktok-growth-max-brings-instant-play-ad-monetization-to-mini-games/ #TikTok #Gaming #AdMonetization #DigitalMarketing #ROAS

ICYMI: TikTok Growth Max targets episodic drama ads with 3x ROAS claim: TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea. https://ppc.land/tiktok-growth-max-targets-episodic-drama-ads-with-3x-roas-claim/ #TikTokMarketing #EpisodicDrama #AdTech #ROAS #DigitalMarketing

TikTok Growth Max targets episodic drama ads with 3x ROAS claim: TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea. https://ppc.land/tiktok-growth-max-targets-episodic-drama-ads-with-3x-roas-claim/ #TikTokGrowth #EpisodicDrama #DigitalMarketing #ROAS #VideoMarketing

感覚をデータで売上に変える。ファッション企業出身者の湘南広告代理店「mui」がHPリニューアル | NEWSCAST

ブランドの想いを成果に変える。 ファッション・ライフスタイルECに特化の 『共創型』広告マネジメント ■ リニューアルの背景：ファッションEC現場の「言葉の壁」を解消 湘南を拠点とする合同会社muiはHPを全面リニューア [...]
#MoeZine #JP #JAPAN #Fashionファッション #BtoB・ビジネス #CPA #ec #facebook #fashion #Google広告 #Instagram #Meta広告 #ROAS #データ分析 #ネット・IT #ファッション #ファッションEC #ブランディング #マーケティング #広告代理店 #湘南 #自社EC #運用型広告
https://www.moezine.com/2344326/

ICYMI: OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #Ecommerce #ROAS

FYI: LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days: Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions. https://ppc.land/linkedin-ads-hit-121-roas-as-b2b-buyer-journeys-stretch-to-272-days/ #LinkedInAds #B2BMarketing #ROAS #DigitalMarketing #Advertising

ICYMI: LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days: Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions. https://ppc.land/linkedin-ads-hit-121-roas-as-b2b-buyer-journeys-stretch-to-272-days/ #LinkedInAds #ROAS #B2BMarketing #DigitalMarketing #PPC

Google's new bidding trick calculates what first-time buyers are actually worth: Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years. https://ppc.land/googles-new-bidding-trick-calculates-what-first-time-buyers-are-actually-worth/ #GoogleAds #DigitalMarketing #PPC #Advertising #ROAS

Amazon tightens view attribution as ROAS reporting splits: Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics. https://ppc.land/amazon-tightens-view-attribution-as-roas-reporting-splits/ #AmazonAdvertising #ROAS #DigitalMarketing #Attribution #SponsoredBrands