#demandgeneration — Public Fediverse posts

FYI: Demand Gen feed use hits 35% as PMax advertisers face Q4 overlap, smec: Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget? https://ppc.land/demand-gen-feed-use-hits-35-as-pmax-advertisers-face-q4-overlap-smec/ #DemandGeneration #GoogleAds #PMax #Ecommerce #MarketingStrategy

ICYMI: Demand Gen feed use hits 35% as PMax advertisers face Q4 overlap, smec: Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget? https://ppc.land/demand-gen-feed-use-hits-35-as-pmax-advertisers-face-q4-overlap-smec/ #DemandGeneration #Ecommerce #GoogleAds #MarketingTrends #PMax

Demand Gen feed use hits 35% as PMax advertisers face Q4 overlap, smec: Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget? https://ppc.land/demand-gen-feed-use-hits-35-as-pmax-advertisers-face-q4-overlap-smec/ #DemandGeneration #PMax #GoogleAds #Ecommerce #MarketingTrends

FYI: Google's Display Ads are dead - here is what replaces them in 2026: Google is phasing out standalone Display Ads campaigns and folding the Google Display Network into Demand Gen, with a migration tool launching in June 2026. https://ppc.land/googles-display-ads-are-dead-here-is-what-replaces-them-in-2026/ #GoogleAds #DisplayAds #DigitalMarketing #PPC #DemandGeneration

FYI: Google's Display Ads are dead - here is what replaces them in 2026: Google is phasing out standalone Display Ads campaigns and folding the Google Display Network into Demand Gen, with a migration tool launching in June 2026. https://ppc.land/googles-display-ads-are-dead-here-is-what-replaces-them-in-2026/ #GoogleAds #DisplayAds #DigitalMarketing #PPC #DemandGeneration

ICYMI: Google tightens Demand Gen and Discovery ad serving for sensitive categories: Google clarified on June 3 how Demand Gen and Discovery campaigns handle sensitive interest categories and restricted targeting in personalized advertising. https://ppc.land/google-tightens-demand-gen-and-discovery-ad-serving-for-sensitive-categories/ #GoogleAds #DigitalMarketing #DemandGeneration #Advertising #MarketingStrategy

ICYMI: Google tightens Demand Gen and Discovery ad serving for sensitive categories: Google clarified on June 3 how Demand Gen and Discovery campaigns handle sensitive interest categories and restricted targeting in personalized advertising. https://ppc.land/google-tightens-demand-gen-and-discovery-ad-serving-for-sensitive-categories/ #GoogleAds #DigitalMarketing #DemandGeneration #Advertising #MarketingStrategy

Top 7 Demand Generation Platforms That Help Build a Pipeline Faster in 2026

read more : https://www.martechcube.com/top-demand-generation-platforms-building-pipeline-faster-2026/

#DemandGeneration #MarTechPlatforms #martech #martechnews #martecharticles #martechinterview

How a B2B Demand Generation Agency Helps Increase Revenue

read more : https://www.martechcube.com/b2b-demand-generation-agency-helps-increase-revenue/

#DemandGeneration #B2BAgency #martech #martechnews #martecharticles #martechinterview

ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration

ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration

The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #ROAS #Ecommerce #MarketingStrategy #DemandGeneration

How digital has fundamentally changed the role of #advertising agencies because it fundamentally changed the role of #consumers. Thoughts on demand: https://www.martinbihl.com/business-thinking/demand-generation #demandgeneration #leadgeneration #marketing

FYI: Google to enforce $5 minimum daily budget on Demand Gen campaigns from April: Google Ads API will enforce a $5 minimum daily budget for Demand Gen campaigns starting April 1, 2026, affecting how developers handle campaign creation and edits. https://ppc.land/google-to-enforce-5-minimum-daily-budget-on-demand-gen-campaigns-from-april/ #GoogleAds #DigitalMarketing #AdsAPI #DemandGeneration #MarketingTrends

FYI: Google to enforce $5 minimum daily budget on Demand Gen campaigns from April: Google Ads API will enforce a $5 minimum daily budget for Demand Gen campaigns starting April 1, 2026, affecting how developers handle campaign creation and edits. https://ppc.land/google-to-enforce-5-minimum-daily-budget-on-demand-gen-campaigns-from-april/ #GoogleAds #DigitalMarketing #AdsAPI #DemandGeneration #MarketingTrends

Google quietly strips Lookalike's hard targeting control in Demand Gen: Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries. https://ppc.land/google-quietly-strips-lookalikes-hard-targeting-control-in-demand-gen/ #GoogleAds #DigitalMarketing #Advertising #DemandGeneration #LookalikeAudiences

Google quietly strips Lookalike's hard targeting control in Demand Gen: Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries. https://ppc.land/google-quietly-strips-lookalikes-hard-targeting-control-in-demand-gen/ #GoogleAds #DigitalMarketing #Advertising #DemandGeneration #LookalikeAudiences

DV360 to introduce granular inventory source controls for Demand Gen line items: Google's advertising platform enhances targeting capabilities for digital marketers. https://ppc.land/dv360-to-introduce-granular-inventory-source-controls-for-demand-gen-line-items/ #DV360 #DigitalMarketing #DemandGeneration #GoogleAds #Targeting

How digital has fundamentally changed the role of #advertising agencies because it fundamentally changed the role of #consumers. Thoughts on demand:

https://www.martinbihl.com/business-thinking/demand-generation

#demandgeneration #leadgeneration #marketing

ICYMI: Channel placement controls arrive for Google Demand Gen campaigns: Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025. https://ppc.land/channel-placement-controls-arrive-for-google-demand-gen-campaigns/ #GoogleAds #DemandGeneration #YouTubeMarketing #DigitalMarketing #PPC

Het 'buzzword' demand generation maakt zijn intrede in de marketingwereld. Maar er is geen consistentie in de interpretatie van het begrip. Tijd voor uitleg en praktische tips. 💡 https://frankwatching.com/archive/2023/04/25/demand-generation/

#Demandgeneration #Marketing

Het 'buzzword' demand generation maakt zijn intrede in de marketingwereld. Maar er is geen consistentie in de interpretatie van het begrip. Tijd voor uitleg en praktische tips. 💡 https://frankwatching.com/archive/2023/04/25/demand-generation/

#Demandgeneration #Marketing

Are you in #B2C #ITsecurity #ecommerce, looking to transition to the world of #B2B #DemandGeneration?

Runecast is hiring a #DemandGen specialist.

#ITjobs #NowHiring
https://careers.runecast.com/en/postings/e923d87f-d22f-4d49-bf24-cda228348a28

Are you in #B2C #ITsecurity #ecommerce, looking to transition to the world of #B2B #DemandGeneration?

Runecast is hiring a #DemandGen specialist.

#ITjobs #NowHiring
https://careers.runecast.com/en/postings/e923d87f-d22f-4d49-bf24-cda228348a28

I enjoyed this discussion with my colleagues on how to connect with customers by providing useful content and resources. w/ John McKnight, Dave Gruber, and Christophe Bertrand, Enterprise Strategy Group
https://business.brighttalk.com/webinar-video/content-that-connects-buyer-centric-storytelling-that-builds-credibility

#techmarketing #cybermarketing #infosecmarketing #marketing #leadgeneration #demandgeneration #customermarketing

I enjoyed this discussion with my colleagues on how to connect with customers by providing useful content and resources. w/ John McKnight, Dave Gruber, and Christophe Bertrand, Enterprise Strategy Group
https://business.brighttalk.com/webinar-video/content-that-connects-buyer-centric-storytelling-that-builds-credibility

#techmarketing #cybermarketing #infosecmarketing #marketing #leadgeneration #demandgeneration #customermarketing

7 Strategic Tips for Startup CMOs to Stay on Top - We all are in a race, striving to get ahead of everyone and anyone. Sometimes, we ... - https://readwrite.com/strategic-tips-for-startup-cmos-to-stay-on-top/ #demandgeneration #publicrelations #entrepreneurs #marketing #abeerraza #tekrevol #cmo