#demandgeneration — Public Fediverse posts

ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration

ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration

ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration

ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration

The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #ROAS #Ecommerce #MarketingStrategy #DemandGeneration

The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #ROAS #Ecommerce #MarketingStrategy #DemandGeneration

The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #ROAS #Ecommerce #MarketingStrategy #DemandGeneration

How digital has fundamentally changed the role of #advertising agencies because it fundamentally changed the role of #consumers. Thoughts on demand: https://www.martinbihl.com/business-thinking/demand-generation #demandgeneration #leadgeneration #marketing

FYI: Google to enforce $5 minimum daily budget on Demand Gen campaigns from April: Google Ads API will enforce a $5 minimum daily budget for Demand Gen campaigns starting April 1, 2026, affecting how developers handle campaign creation and edits. https://ppc.land/google-to-enforce-5-minimum-daily-budget-on-demand-gen-campaigns-from-april/ #GoogleAds #DigitalMarketing #AdsAPI #DemandGeneration #MarketingTrends

Google quietly strips Lookalike's hard targeting control in Demand Gen: Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries. https://ppc.land/google-quietly-strips-lookalikes-hard-targeting-control-in-demand-gen/ #GoogleAds #DigitalMarketing #Advertising #DemandGeneration #LookalikeAudiences

Interactive Content Strategies for Demand Generation Services That Engage and Convert

If you are exploring ways to attract, engage, and convert high-quality leads, you already know that static marketing methods no longer work. Today’s buyers expect experiences that are interactive and insightful.

https://www.startupeditor.com/....interactive-content-

#interactivecontent #demandgeneration #contentmarketing #digitalmarketing #marketingstrategy #b2bmarketing #customerengagement #contentstrategy

https://www.startupeditor.com/

Interactive Content Strategies for Demand Generation Services That Engage and Convert

If you are exploring ways to attract, engage, and convert high-quality leads, you already know that static marketing methods no longer work. Today’s buyers expect experiences that are interactive and insightful.

https://www.startupeditor.com/....interactive-content-

#interactivecontent #demandgeneration #contentmarketing #digitalmarketing #marketingstrategy #b2bmarketing #customerengagement #contentstrategy

https://www.startupeditor.com/

Interactive Content Strategies for Demand Generation Services That Engage and Convert

If you are exploring ways to attract, engage, and convert high-quality leads, you already know that static marketing methods no longer work. Today’s buyers expect experiences that are interactive and insightful.

https://www.startupeditor.com/....interactive-content-

#interactivecontent #demandgeneration #contentmarketing #digitalmarketing #marketingstrategy #b2bmarketing #customerengagement #contentstrategy

https://www.startupeditor.com/

The Pain of “Lack” in Your Business

#BusinessSystems #ClientAcquisition #DemandGeneration #FitnessBusinessGrowth #OperationalChallenges #SalesBottleneck #ScalingYourBusiness
Winning Daily

https://winningdaily.com/the-pain-of-lack-in-your-business/

The Pain of “Lack” in Your Business

#BusinessSystems #ClientAcquisition #DemandGeneration #FitnessBusinessGrowth #OperationalChallenges #SalesBottleneck #ScalingYourBusiness
Winning Daily

https://winningdaily.com/the-pain-of-lack-in-your-business/

DV360 to introduce granular inventory source controls for Demand Gen line items: Google's advertising platform enhances targeting capabilities for digital marketers. https://ppc.land/dv360-to-introduce-granular-inventory-source-controls-for-demand-gen-line-items/ #DV360 #DigitalMarketing #DemandGeneration #GoogleAds #Targeting

How digital has fundamentally changed the role of #advertising agencies because it fundamentally changed the role of #consumers. Thoughts on demand:

https://www.martinbihl.com/business-thinking/demand-generation

#demandgeneration #leadgeneration #marketing

ICYMI: Channel placement controls arrive for Google Demand Gen campaigns: Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025. https://ppc.land/channel-placement-controls-arrive-for-google-demand-gen-campaigns/ #GoogleAds #DemandGeneration #YouTubeMarketing #DigitalMarketing #PPC

Bluestripe Group and SalientMG Strike Strategic Alliance

Bluestripe Group, a leading integrated B2B marketing services group based in the UK, today announced a strategic alliance with SalientMG, a US-based strategic marketing firm for high-growth B2B tech companies. The alliance expands and enhances their global capabilities to create new communications, content, brand experience, marketing and visibility opportunities for client companies to accelerate their global impact. 

“Our business is built on the belief that unless you are creating and maintaining meaningful conversations then you’re just wasting time,” said Andy Oakes, CEO of Bluestripe Group.  “We run this through our PR agency, through our media and through our events. Our unique model allows us to work with our clients on many levels of the marketing funnel to create more coherent and effective campaigns. SalientMG shares our passion and our view that the traditional agency model needs disrupting. We’re natural partners.”

Through this EMEA/US strategic alliance, the companies are expanding their global integrated, full-funnel marketing and media relations services, while also offering bespoke marketing opportunities for clients–including podcasts, communities, roundtables, custom content, customer communications, demand generation and executive visibility programmes.

“SalientMG is a key partner in building our brand as the leading independent out-of-home agency,” said David Krupp, Global CEO, of billups, a SalientMG client. “As billups continues our rapid expansion across the UK, EMEA and APAC, we are thrilled to now have Bluestripe Group’s global capabilities and resources.”

Bluestripe Group combines a B2B PR agency with a Content and Events Studio and publishes the respected trade title New Digital Age. It was founded in 2017 by Andy Oakes, formerly Global MD of The Drum and publisher of New Media Age; Justin Pearse, former editor of New Media Age and founder of the branded content studios for The Drum and Digiday in the UK; and Lydia Oakes, B2B PR specialist and former Head of Marketing and PR at iProspect UK. Bluestripe works with companies ranging from innovative start-ups and scale-ups to multinational household names developing strategies and delivering campaigns in the UK, mainland Europe, MENA and APAC. 

SalientMG, an Adweek 2022 Fastest Growing Agency, was founded in 2013 by Mack McKelvey. The firm provides strategic marketing and communications to high growth companies; additionally, in 2024, it launched The StartUp Marketer, a first-of-its-kind ecosystem for marketers in the startup industry. Its teams are led by former senior in-house marketers who understand how to create impactful campaigns that drive measurable results. All team members have worked in or with companies at pre-seed stage through IPO, navigating successful exits, M&A, and marketing growth challenges at all stages. SalientMG either serves as an extension of a client’s marketing team or as their fully-outsourced marketing organisation. The firm has worked with more than 100 startups and scaleups across adtech, martech, cybersecurity, data and analytics, AI, edtech, eCommerce, SaaS, gaming, and other industries over the past 11 years; clients are accepted by referral.

Mack McKelvey, CEO, SalientMG said, “Our clients want to lead their respective industries, in North America and beyond; we couldn’t be more excited to expand into EMEA through our new strategic alliance with Bluestripe Group. I’ve personally worked with Andy Oakes in some capacity for more than 15 years and formalising our relationship is a natural next step. Bluestripe Group and SalientMG believe there’s not a one-size-fits-all approach to marketing and communications. Our solutions and programmes are rooted in the importance of creating smart, salient messaging, market differentiation and sustainable growth trajectories for our clients.” 

#adtech #ai #AndyOakesBluestripeGroup #B2BMarketingAndVisibility #B2BPRAgency #bespokeMarketingOpportunities #billupsGlobalExpansion #BluestripeGroupPRAgency #communicationsContentBrandExperience #ContentAndEventsStudio #customerCommunications #cybersecurity #dataAnalytics #demandGeneration #disruptiveAgencyModel #ecommerce #EMEAUSStrategicAlliance #executiveVisibilityProgrammes #fullFunnelMarketing #gaming #globalImpactAcceleration #globalIntegratedMarketingServices #globalMarketingAlliance #highGrowthStartupMarketing #IPO #JustinPearseNewMediaAge #LydiaOakesIProspectUK #MA #MackMcKelveySalientMG #marketDifferentiationStrategies #marketingCampaignsForStartups #marketingGrowthChallenges #martech #meaningfulConversationsInMarketing #NewDigitalAge #NorthAmericaEMEAExpansion #outOfHomeAgencyMarketing #podcasts #SaaS #SalientMG #SalientMGFastestGrowingAgency #SalientMGStrategicPartner #scalableMarketingForScaleUps #startupIndustryMarketing #strategicMarketingFirm #strategicMarketingForTechCompanies #sustainableGrowthTrajectories_ #TheStartUpMarketerEcosystem

Het 'buzzword' demand generation maakt zijn intrede in de marketingwereld. Maar er is geen consistentie in de interpretatie van het begrip. Tijd voor uitleg en praktische tips. 💡 https://frankwatching.com/archive/2023/04/25/demand-generation/

#Demandgeneration #Marketing

Are you in #B2C #ITsecurity #ecommerce, looking to transition to the world of #B2B #DemandGeneration?

Runecast is hiring a #DemandGen specialist.

#ITjobs #NowHiring
https://careers.runecast.com/en/postings/e923d87f-d22f-4d49-bf24-cda228348a28

I enjoyed this discussion with my colleagues on how to connect with customers by providing useful content and resources. w/ John McKnight, Dave Gruber, and Christophe Bertrand, Enterprise Strategy Group
https://business.brighttalk.com/webinar-video/content-that-connects-buyer-centric-storytelling-that-builds-credibility

#techmarketing #cybermarketing #infosecmarketing #marketing #leadgeneration #demandgeneration #customermarketing

7 Strategic Tips for Startup CMOs to Stay on Top - We all are in a race, striving to get ahead of everyone and anyone. Sometimes, we ... - https://readwrite.com/strategic-tips-for-startup-cmos-to-stay-on-top/ #demandgeneration #publicrelations #entrepreneurs #marketing #abeerraza #tekrevol #cmo