#google-ads — Public Fediverse posts

ICYMI: Criteo takeover bid reshapes an adtech industry already in flux: A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026. https://ppc.land/criteo-takeover-bid-reshapes-an-adtech-industry-already-in-flux/ #AdTech #Criteo #GoogleAds #AIBias #DigitalMarketing

ICYMI: Criteo takeover bid reshapes an adtech industry already in flux: A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026. https://ppc.land/criteo-takeover-bid-reshapes-an-adtech-industry-already-in-flux/ #AdTech #Criteo #GoogleAds #AIBias #DigitalMarketing

ICYMI: Google Ads gives advertisers 6 weeks before CPA targets double: The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good. https://ppc.land/google-ads-gives-advertisers-6-weeks-before-cpa-targets-double/ #GoogleAds #CPATargets #ROAS #DigitalMarketing #PPC

ICYMI: Google Ads gives advertisers 6 weeks before CPA targets double: The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good. https://ppc.land/google-ads-gives-advertisers-6-weeks-before-cpa-targets-double/ #GoogleAds #CPATargets #ROAS #DigitalMarketing #PPC

FYI: Japan vehicle dealers gain Google ad format in June rollout: Google last month made vehicle ads available to all vehicle advertisers in Japan, extending a lower-funnel automotive advertising format that the company has been rolling out market by market since 2024. https://ppc.land/japan-vehicle-dealers-gain-google-ad-format-in-june-rollout/ #Japan #VehicleAds #AutomotiveMarketing #GoogleAds #DigitalMarketing

FYI: Japan vehicle dealers gain Google ad format in June rollout: Google last month made vehicle ads available to all vehicle advertisers in Japan, extending a lower-funnel automotive advertising format that the company has been rolling out market by market since 2024. https://ppc.land/japan-vehicle-dealers-gain-google-ad-format-in-june-rollout/ #Japan #VehicleAds #AutomotiveMarketing #GoogleAds #DigitalMarketing

FYI: Google Ads reps gain opt-out link after years of spam complaints: Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google's own sales reps stay excluded from the change. https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/ #GoogleAds #DigitalMarketing #PPC #EmailMarketing #AdTech

FYI: Google Ads reps gain opt-out link after years of spam complaints: Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google's own sales reps stay excluded from the change. https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/ #GoogleAds #DigitalMarketing #PPC #EmailMarketing #AdTech

Banking ads lose $295K yearly to fraud, Lunio finds: Google Search itself carries banking's highest Google-channel fraud rate at 5.51 percent, Lunio finds, while LinkedIn clicks there run over a third invalid. https://ppc.land/banking-ads-lose-295k-yearly-to-fraud-lunio-finds/ #BankingFraud #DigitalMarketing #PPC #GoogleAds #FraudPrevention

Banking ads lose $295K yearly to fraud, Lunio finds: Google Search itself carries banking's highest Google-channel fraud rate at 5.51 percent, Lunio finds, while LinkedIn clicks there run over a third invalid. https://ppc.land/banking-ads-lose-295k-yearly-to-fraud-lunio-finds/ #BankingFraud #DigitalMarketing #PPC #GoogleAds #FraudPrevention

Criteo takeover bid reshapes an adtech industry already in flux: A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026. https://ppc.land/criteo-takeover-bid-reshapes-an-adtech-industry-already-in-flux/ #AdTech #Criteo #GoogleAds #AIBias #DigitalMarketing

Criteo takeover bid reshapes an adtech industry already in flux: A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026. https://ppc.land/criteo-takeover-bid-reshapes-an-adtech-industry-already-in-flux/ #AdTech #Criteo #GoogleAds #AIBias #DigitalMarketing

Google Ads gives advertisers 6 weeks before CPA targets double: The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good. https://ppc.land/google-ads-gives-advertisers-6-weeks-before-cpa-targets-double/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

Google Ads gives advertisers 6 weeks before CPA targets double: The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good. https://ppc.land/google-ads-gives-advertisers-6-weeks-before-cpa-targets-double/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

ICYMI: Google Ads reps gain opt-out link after years of spam complaints: Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google's own sales reps stay excluded from the change. https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/ #GoogleAds #DigitalMarketing #PPC #EmailMarketing #Unsubscribe

ICYMI: Google Ads reps gain opt-out link after years of spam complaints: Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google's own sales reps stay excluded from the change. https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/ #GoogleAds #DigitalMarketing #PPC #EmailMarketing #Unsubscribe

Japan vehicle dealers gain Google ad format in June rollout: Google last month made vehicle ads available to all vehicle advertisers in Japan, extending a lower-funnel automotive advertising format that the company has been rolling out market by market since 2024. https://ppc.land/japan-vehicle-dealers-gain-google-ad-format-in-june-rollout/ #Japan #GoogleAds #AutomotiveMarketing #VehicleAds #DigitalMarketing

Japan vehicle dealers gain Google ad format in June rollout: Google last month made vehicle ads available to all vehicle advertisers in Japan, extending a lower-funnel automotive advertising format that the company has been rolling out market by market since 2024. https://ppc.land/japan-vehicle-dealers-gain-google-ad-format-in-june-rollout/ #Japan #GoogleAds #AutomotiveMarketing #VehicleAds #DigitalMarketing

FYI: Google Ads forces some CPAs to double starting August 17: Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6. https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/ #GoogleAds #PPC #DigitalMarketing #Advertising #OnlineMarketing

FYI: Google Ads forces some CPAs to double starting August 17: Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6. https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/ #GoogleAds #PPC #DigitalMarketing #Advertising #OnlineMarketing

Google Ads reps gain opt-out link after years of spam complaints: Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google's own sales reps stay excluded from the change. https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/ #GoogleAds #DigitalMarketing #Advertising #EmailMarketing #Unsubscribe

Google Ads reps gain opt-out link after years of spam complaints: Third-party Google Ads expert emails now carry a working unsubscribe link, a specialist confirmed, but Google's own sales reps stay excluded from the change. https://ppc.land/google-ads-reps-gain-opt-out-link-after-years-of-spam-complaints/ #GoogleAds #DigitalMarketing #Advertising #EmailMarketing #Unsubscribe

ICYMI: Google Ads forces some CPAs to double starting August 17: Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6. https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

ICYMI: Google Ads forces some CPAs to double starting August 17: Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6. https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

FYI: Google Ads CPL drops for first time since 2020 as CPC hits $5.42: WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42? https://ppc.land/google-ads-cpl-drops-for-first-time-since-2020-as-cpc-hits-5-42/ #GoogleAds #CPC #DigitalMarketing #PPC #MarketingTrends

FYI: Google Ads CPL drops for first time since 2020 as CPC hits $5.42: WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42? https://ppc.land/google-ads-cpl-drops-for-first-time-since-2020-as-cpc-hits-5-42/ #GoogleAds #CPC #DigitalMarketing #PPC #MarketingTrends

Google Ads forces some CPAs to double starting August 17: Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6. https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/ #GoogleAds #DigitalMarketing #PPC #SEM #OnlineAdvertising

Google Ads forces some CPAs to double starting August 17: Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6. https://ppc.land/google-ads-forces-some-cpas-to-double-starting-august-17/ #GoogleAds #DigitalMarketing #PPC #SEM #OnlineAdvertising

FYI: Google multiplies AdSense ad request counts for Multiplex units from June 23: Starting June 23, each slot in a Multiplex grid now generates its own ad request, lifting counts. Coverage and request CTR will shift; total revenue should not. https://ppc.land/google-multiplies-adsense-ad-request-counts-for-multiplex-units-from-june-23/ #GoogleAds #AdSense #DigitalMarketing #PPC #MarketingStrategy

FYI: Google multiplies AdSense ad request counts for Multiplex units from June 23: Starting June 23, each slot in a Multiplex grid now generates its own ad request, lifting counts. Coverage and request CTR will shift; total revenue should not. https://ppc.land/google-multiplies-adsense-ad-request-counts-for-multiplex-units-from-june-23/ #GoogleAds #AdSense #DigitalMarketing #PPC #MarketingStrategy