#google-ads — Public Fediverse posts

ICYMI: Google charges Local Services advertisers for missed calls over 20 seconds: Follow-up calls after an unqualified first contact become billable too, and US home service accounts get the rule mid-migration. Which exceptions still hold? https://ppc.land/google-charges-local-services-advertisers-for-missed-calls-over-20-seconds/ #GoogleAds #LocalServices #PPCMarketing #DigitalMarketing #HomeServices

FYI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #GoogleAds #AdTech #MarketingNews

FYI: Google Ads attribution ignores offline conversions uploaded after 7 days: Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data. https://ppc.land/google-ads-attribution-ignores-offline-conversions-uploaded-after-7-days/ #GoogleAds #Attribution #DigitalMarketing #PPC #OnlineAdvertising

Google charges Local Services advertisers for missed calls over 20 seconds: Follow-up calls after an unqualified first contact become billable too, and US home service accounts get the rule mid-migration. Which exceptions still hold? https://ppc.land/google-charges-local-services-advertisers-for-missed-calls-over-20-seconds/ #GoogleAds #LocalServices #Advertising #PPC #DigitalMarketing

FYI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #MarketingStrategy #SEO

FYI: Performance Planner gains one-click apply to live Google Ads campaigns: Advertisers gain a single A/B test across multiple Search campaigns in September, plus AI Max tests that keep brand guardrails on. What can still be forecast? https://ppc.land/performance-planner-gains-one-click-apply-to-live-google-ads-campaigns/ #GoogleAds #PPC #PerformanceMarketing #DigitalMarketing #AdTech

FYI: Google Local Services advertisers lose dashboard access 14 days after email: Weekly budgets divide by seven, manual bidding ends and BBB callouts disappear for US home service firms. Non-US accounts wait until 2027 for the same switch. https://ppc.land/google-local-services-advertisers-lose-dashboard-access-14-days-after-email/ #GoogleAds #LocalServices #HomeServices #DigitalMarketing #PPC

Mac Malware Exploits Fake OpenAI Codex Ads

Beware of fake OpenAI Codex ads: hackers are using Google search results to trick Mac users into downloading malware by pasting a malicious Terminal command. This sneaky tactic unleashes a multi-stage malware infection, putting your device at risk.

https://osintsights.com/mac-malware-exploits-fake-openai-codex-ads?utm_source=mastodon&utm_medium=social

#MacMalware #Openai #GoogleAds #GoogleSites #EmergingThreats

ICYMI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #AdTech #GoogleAds #MicrosoftAdvertising

ICYMI: Google Ads attribution ignores offline conversions uploaded after 7 days: Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data. https://ppc.land/google-ads-attribution-ignores-offline-conversions-uploaded-after-7-days/ #GoogleAds #PPC #DigitalMarketing #MarketingStrategy #ConversionRate

ICYMI: Performance Planner gains one-click apply to live Google Ads campaigns: Advertisers gain a single A/B test across multiple Search campaigns in September, plus AI Max tests that keep brand guardrails on. What can still be forecast? https://ppc.land/performance-planner-gains-one-click-apply-to-live-google-ads-campaigns/ #GoogleAds #PerformancePlanner #DigitalMarketing #PPC #Advertising

ICYMI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #SEO #AdTech

FYI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #APIs #DigitalMarketing #AdTech #PPC

Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #AdTech #PPC #GoogleAds #MicrosoftAdvertising

Google Ads attribution ignores offline conversions uploaded after 7 days: Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data. https://ppc.land/google-ads-attribution-ignores-offline-conversions-uploaded-after-7-days/ #GoogleAds #PPC #DigitalMarketing #AttributionModel #OnlineAdvertising

ICYMI: Google Preferred Sources gains 255,000 selections since late May: Embed code, deeplinks and downloadable assets ship with the button, and subdirectories stay ineligible. Discover also gains free-text tuning in the Google app. https://ppc.land/google-preferred-sources-gains-255-000-selections-since-late-may/ #Google #DigitalMarketing #SEO #OnlineAdvertising #GoogleAds

Performance Planner gains one-click apply to live Google Ads campaigns: Advertisers gain a single A/B test across multiple Search campaigns in September, plus AI Max tests that keep brand guardrails on. What can still be forecast? https://ppc.land/performance-planner-gains-one-click-apply-to-live-google-ads-campaigns/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #VisualTagging #PPC #DigitalMarketing #Advertising

Unlock Google Ads success with our practical guide! Learn budget setting, campaign structure, keyword selection, and how to avoid costly mistakes. Dive in now: https://bit.ly/google-ads-small-business-practical-guide #GoogleAds #SmallBusinessMarketing #ROI #DigitalMarketing

Google Local Services advertisers lose dashboard access 14 days after email: Weekly budgets divide by seven, manual bidding ends and BBB callouts disappear for US home service firms. Non-US accounts wait until 2027 for the same switch. https://ppc.land/google-local-services-advertisers-lose-dashboard-access-14-days-after-email/ #GoogleAds #LocalServices #OnlineAdvertising #HomeServices #DigitalMarketing

FYI: Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGeneration #DigitalMarketing #PPC #YouTubeAds #GoogleAds