#nativeadvertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #nativeadvertising, aggregated by home.social.
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#BuzzFeed, once a #digitalmedia darling valued at $1.7 billion, is now on the brink of #bankruptcy. Despite its success in #socialmedia virality and #nativeadvertising, the company struggled to achieve #profitability. Heavy debt, a faltering stock price, and the shuttering of its news division have contributed to its current financial woes. https://www.marketwatch.com/story/how-buzzfeed-spiraled-from-a-1-7-billion-media-darling-to-the-brink-of-bankruptcy-95579e1f?eicker.news #tech #media #news
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#BuzzFeed, once a #digitalmedia darling valued at $1.7 billion, is now on the brink of #bankruptcy. Despite its success in #socialmedia virality and #nativeadvertising, the company struggled to achieve #profitability. Heavy debt, a faltering stock price, and the shuttering of its news division have contributed to its current financial woes. https://www.marketwatch.com/story/how-buzzfeed-spiraled-from-a-1-7-billion-media-darling-to-the-brink-of-bankruptcy-95579e1f?eicker.news #tech #media #news
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#BuzzFeed, once a #digitalmedia darling valued at $1.7 billion, is now on the brink of #bankruptcy. Despite its success in #socialmedia virality and #nativeadvertising, the company struggled to achieve #profitability. Heavy debt, a faltering stock price, and the shuttering of its news division have contributed to its current financial woes. https://www.marketwatch.com/story/how-buzzfeed-spiraled-from-a-1-7-billion-media-darling-to-the-brink-of-bankruptcy-95579e1f?eicker.news #tech #media #news
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#BuzzFeed, once a #digitalmedia darling valued at $1.7 billion, is now on the brink of #bankruptcy. Despite its success in #socialmedia virality and #nativeadvertising, the company struggled to achieve #profitability. Heavy debt, a faltering stock price, and the shuttering of its news division have contributed to its current financial woes. https://www.marketwatch.com/story/how-buzzfeed-spiraled-from-a-1-7-billion-media-darling-to-the-brink-of-bankruptcy-95579e1f?eicker.news #tech #media #news
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#BuzzFeed, once a #digitalmedia darling valued at $1.7 billion, is now on the brink of #bankruptcy. Despite its success in #socialmedia virality and #nativeadvertising, the company struggled to achieve #profitability. Heavy debt, a faltering stock price, and the shuttering of its news division have contributed to its current financial woes. https://www.marketwatch.com/story/how-buzzfeed-spiraled-from-a-1-7-billion-media-darling-to-the-brink-of-bankruptcy-95579e1f?eicker.news #tech #media #news
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Although it took 2 years to land in an issue of Digital Journalism, it's finally happened! An academic in-lab experimental study reveals that even for motivated audiences, it is much harder to recognize #NativeAdvertising on mobile devices than on computers.
@commodon
@communicationscholars
Free eprints: https://www.tandfonline.com/eprint/XMHBR5V6FRE5UQV7HBSI/full?target=10.1080/21670811.2020.1860783
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9/8 Here is an example of one of the campaigns from The New York Times T Brand Studio that is an exhibit in a lawsuit from the Massachusetts Attorney General suing ExxonMobil for “false and misleading” advertising.
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5/8 The chapter explains how claims in the native advertising may contradict the actual news reporting of the journalists employed by the news organization that created the native advertising. Research indicates that native advertising often suppresses future news reporting on those sponsoring the campaigns (open access link here: https://ijoc.org/index.php/ijoc/article/view/17824).
Here is another short explainer video on this process: https://www.youtube.com/watch?v=LdpiipsDlbA
#research
#advertising
#NativeAdvertising
#disinformation -
4/8 The chapter describes how native advertising also harms journalistic integrity by tarnishing real journalism as illustrated in this short video. https://www.youtube.com/watch?v=-8vFS0Pwc5w
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3/8 The chapter also explains that when shared on social media, the required disclosures often disappear as in the example pictured here.
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2/8 The chapter reviews troubling effects of “native advertising” – content that mimics the look and feel of news articles often created by brand studios of leading publishers such as The New York Times, The Wall Street Journal, The Guardian, etc. Paid content from brands such as Philip Morris International masquerade as news. The chapter explains how this content frequently deceives audiences even when disclosures are present.
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At last week's meeting of the Branded Content Governance Project Reading Group, I was pleased to share my chapter "Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic" from the 2nd edition of Emily West and Matt McAllister's "Routledge Companion to Advertising and Promotional Culture." A 🧵 1/8...
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TikTok called out for lack of ads transparency and for failing to police political payola - TikTok announced a ban on political advertising all the way back in 2019. So you’d... - http://feedproxy.google.com/~r/Techcrunch/~3/RErrpz_PMPs/ #politicaladvertising #socialmediaplatforms #influencermarketing #platformregulation #nativeadvertising #advertisingtech #adstransparency #socialmedia #mozilla #policy #social #tiktok
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Stop Paid Content on CBC
... CBC management has launched a new marketing division called CBC Tandem. Its purpose is to sell corporations the opportunity to disguise their advertising as our journalism. CBC is using its resources to help advertisers trick Canadians.
They call what they produce “paid content”. And it’s insidious. It looks and sounds like the news stories and podcasts we produce. It’s found on the same websites and apps. But it’s not news, or even information. It is advertising that pretends to be news. And we believe strongly it must stop.
CBC Tandem promises corporate clients they can “leverage” the CBC’s reputation by aligning their message with the “trust Canadians have in our brand”.
That reputation was built by people like us - generations of journalists who earned your trust by informing you faithfully and truthfully every day. “Paid content” does not leverage that reputation, it makes a mockery of it. ...
https://www.stoppaidcontentoncbc.ca/open-letter
The term Fake News dates to 1989 when prepared propaganda Video and Audio "News Releases" (VNR/ANR), packaged to look like native news, began appearing on local TV and Radio stations. The CBC are going down this path.
It's not "leveraging trust", it's #betrayal.
https://www.sourcewatch.org/index.php/Fake_news
#CBC #FakeNews #PaidContent #NativeAdvertising #VNR #AVR #Propaganda #advertising #canada
