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#acxiom — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #acxiom, aggregated by home.social.

  1. Acxiom partners with Client Command for automotive shopper tracking: Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles. ppc.land/acxiom-partners-with- #Acxiom #ClientCommand #AutomotiveMarketing #ShopperTracking #DataAnalysis

  2. Acxiom partners with Client Command for automotive shopper tracking: Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles. ppc.land/acxiom-partners-with- #Acxiom #ClientCommand #AutomotiveMarketing #ShopperTracking #DataAnalysis

  3. Acxiom partners with Client Command for automotive shopper tracking: Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles. ppc.land/acxiom-partners-with- #Acxiom #ClientCommand #AutomotiveMarketing #ShopperTracking #DataAnalysis

  4. Magnite becomes first sell-side partner for Acxiom data activation: Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend. ppc.land/magnite-becomes-first #Magnite #Acxiom #DataActivation #Advertisers #SellSide

  5. Magnite becomes first sell-side partner for Acxiom data activation: Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend. ppc.land/magnite-becomes-first #Magnite #Acxiom #DataActivation #Advertisers #SellSide

  6. Magnite becomes first sell-side partner for Acxiom data activation: Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend. ppc.land/magnite-becomes-first #Magnite #Acxiom #DataActivation #Advertisers #SellSide

  7. Einer der weltweit größten #Datenbroker ist Acxiom. #Acxiom ist lt. eigenen Angaben "ein Customer Intelligence Unternehmen, das People-Based Marketing über alle relevanten On- und Offlinekanäle und den Single Customer View anbietet". Acxiom anonymisiert zwar die IP-Adressen getrackter Endgeräte, erstellt aber im gleichen Zuge eindeutige Identifikationsnummern (UUID) für jedes Endgerät. Somit kann jeder Nutzer eindeutig durch die zugewiesene UUID identifiziert werden. Demnächst mehr dazu...

  8. Einer der weltweit größten #Datenbroker ist Acxiom. #Acxiom ist lt. eigenen Angaben "ein Customer Intelligence Unternehmen, das People-Based Marketing über alle relevanten On- und Offlinekanäle und den Single Customer View anbietet". Acxiom anonymisiert zwar die IP-Adressen getrackter Endgeräte, erstellt aber im gleichen Zuge eindeutige Identifikationsnummern (UUID) für jedes Endgerät. Somit kann jeder Nutzer eindeutig durch die zugewiesene UUID identifiziert werden. Demnächst mehr dazu...

  9. Einer der weltweit größten #Datenbroker ist Acxiom. #Acxiom ist lt. eigenen Angaben "ein Customer Intelligence Unternehmen, das People-Based Marketing über alle relevanten On- und Offlinekanäle und den Single Customer View anbietet". Acxiom anonymisiert zwar die IP-Adressen getrackter Endgeräte, erstellt aber im gleichen Zuge eindeutige Identifikationsnummern (UUID) für jedes Endgerät. Somit kann jeder Nutzer eindeutig durch die zugewiesene UUID identifiziert werden. Demnächst mehr dazu...

  10. Einer der weltweit größten #Datenbroker ist Acxiom. #Acxiom ist lt. eigenen Angaben "ein Customer Intelligence Unternehmen, das People-Based Marketing über alle relevanten On- und Offlinekanäle und den Single Customer View anbietet". Acxiom anonymisiert zwar die IP-Adressen getrackter Endgeräte, erstellt aber im gleichen Zuge eindeutige Identifikationsnummern (UUID) für jedes Endgerät. Somit kann jeder Nutzer eindeutig durch die zugewiesene UUID identifiziert werden. Demnächst mehr dazu...

  11. Einer der weltweit größten #Datenbroker ist Acxiom. #Acxiom ist lt. eigenen Angaben "ein Customer Intelligence Unternehmen, das People-Based Marketing über alle relevanten On- und Offlinekanäle und den Single Customer View anbietet". Acxiom anonymisiert zwar die IP-Adressen getrackter Endgeräte, erstellt aber im gleichen Zuge eindeutige Identifikationsnummern (UUID) für jedes Endgerät. Somit kann jeder Nutzer eindeutig durch die zugewiesene UUID identifiziert werden. Demnächst mehr dazu...

  12. Adresshändler #Acxiom möchte hier den Deckel draufhalten:

    »Die Kreditauskunftei #CRIF kauft unaufhörlich #Namen, #Geburtsdaten und #Adressen von Millionen Deutschen beim Adresshändler Acxiom. Obwohl die Daten ursprünglich für Marketingzwecke von Acxioms Kunden erhoben wurden, nutzt CRIF sie zur Beurteilung der #Kreditwürdigkeit. All das geschieht in der Regel ohne eine Einwilligung der Betroffenen. Diese werden nicht einmal über die Verarbeitung ihrer Daten informiert«

    noyb.eu/de/address-trader-sues

  13. Adresshändler #Acxiom möchte hier den Deckel draufhalten:

    »Die Kreditauskunftei #CRIF kauft unaufhörlich #Namen, #Geburtsdaten und #Adressen von Millionen Deutschen beim Adresshändler Acxiom. Obwohl die Daten ursprünglich für Marketingzwecke von Acxioms Kunden erhoben wurden, nutzt CRIF sie zur Beurteilung der #Kreditwürdigkeit. All das geschieht in der Regel ohne eine Einwilligung der Betroffenen. Diese werden nicht einmal über die Verarbeitung ihrer Daten informiert«

    noyb.eu/de/address-trader-sues

  14. Adresshändler #Acxiom möchte hier den Deckel draufhalten:

    »Die Kreditauskunftei #CRIF kauft unaufhörlich #Namen, #Geburtsdaten und #Adressen von Millionen Deutschen beim Adresshändler Acxiom. Obwohl die Daten ursprünglich für Marketingzwecke von Acxioms Kunden erhoben wurden, nutzt CRIF sie zur Beurteilung der #Kreditwürdigkeit. All das geschieht in der Regel ohne eine Einwilligung der Betroffenen. Diese werden nicht einmal über die Verarbeitung ihrer Daten informiert«

    noyb.eu/de/address-trader-sues

  15. Adresshändler #Acxiom möchte hier den Deckel draufhalten:

    »Die Kreditauskunftei #CRIF kauft unaufhörlich #Namen, #Geburtsdaten und #Adressen von Millionen Deutschen beim Adresshändler Acxiom. Obwohl die Daten ursprünglich für Marketingzwecke von Acxioms Kunden erhoben wurden, nutzt CRIF sie zur Beurteilung der #Kreditwürdigkeit. All das geschieht in der Regel ohne eine Einwilligung der Betroffenen. Diese werden nicht einmal über die Verarbeitung ihrer Daten informiert«

    noyb.eu/de/address-trader-sues

  16. Adresshändler #Acxiom möchte hier den Deckel draufhalten:

    »Die Kreditauskunftei #CRIF kauft unaufhörlich #Namen, #Geburtsdaten und #Adressen von Millionen Deutschen beim Adresshändler Acxiom. Obwohl die Daten ursprünglich für Marketingzwecke von Acxioms Kunden erhoben wurden, nutzt CRIF sie zur Beurteilung der #Kreditwürdigkeit. All das geschieht in der Regel ohne eine Einwilligung der Betroffenen. Diese werden nicht einmal über die Verarbeitung ihrer Daten informiert«

    noyb.eu/de/address-trader-sues

  17. Data broker #Acxiom promises not to collect info that could be used in #abortion -related prosecutions - MarketWatch

    Acxiom makes public statement after disclosing the policy to MarketWatch amid pressure from shareholders

    #databroker

    marketwatch.com/story/large-da

  18. Data broker #Acxiom promises not to collect info that could be used in #abortion -related prosecutions - MarketWatch

    Acxiom makes public statement after disclosing the policy to MarketWatch amid pressure from shareholders

    #databroker

    marketwatch.com/story/large-da

  19. Data broker #Acxiom promises not to collect info that could be used in #abortion -related prosecutions - MarketWatch

    Acxiom makes public statement after disclosing the policy to MarketWatch amid pressure from shareholders

    #databroker

    marketwatch.com/story/large-da

  20. Data broker promises not to collect info that could be used in -related prosecutions - MarketWatch

    Acxiom makes public statement after disclosing the policy to MarketWatch amid pressure from shareholders

    marketwatch.com/story/large-da

  21. Data broker #Acxiom promises not to collect info that could be used in #abortion -related prosecutions - MarketWatch

    Acxiom makes public statement after disclosing the policy to MarketWatch amid pressure from shareholders

    #databroker

    marketwatch.com/story/large-da

  22. Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across 62 different countries. The chances that Acxiom knows a whole lot about you, reader, are good.

    In many respects, data brokering is a shadowy enterprise. The industry mostly operates in quiet business deals the public never hears about, especially smaller firms that engage with data on particularly sensitive subjects. Compared to other parts of the tech industry, data brokers face little scrutiny from regulators, and in large part they evade attention from the media.

    You almost never directly interact with a company like Acxiom, but its operation intersects with your life on a near constant basis through a byzantine pipeline of data exchanges. Acxiom is in the business of identity, helping other companies figure out who you are, what you’re like, and how you might be persuaded to spend money. Got a list of a list of 50,000 of your customers’ names? Acxiom can tell you more about them. Want to find the perfect audience for your next ad campaign—perhaps people who’ve gone through bankruptcy or Latino families that spend a lot on healthcare? Acxiom knows where to look.

    It shows again though that your data related to a single service may not say very much about you, but when you aggregate all your data, including metadata, and are able to contextualise that, it starts to reveal a lot about individuals, including the linking of anonymised data. Partly this also because every business / bank / government departments wants our contact numbers and identity / social security numbers when we register with them or apply for benefits or credit etc.

    See An Interview With the Guy Who Has All Your Data

    #technology #privacy #Acxiom #databrokers



    It's 10 pm. Do you know where your data is? Chad Engelgau does. He's the CEO of Acxiom, a data broker. Your info is probably on one of his servers.
  23. Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across 62 different countries. The chances that Acxiom knows a whole lot about you, reader, are good.

    In many respects, data brokering is a shadowy enterprise. The industry mostly operates in quiet business deals the public never hears about, especially smaller firms that engage with data on particularly sensitive subjects. Compared to other parts of the tech industry, data brokers face little scrutiny from regulators, and in large part they evade attention from the media.

    You almost never directly interact with a company like Acxiom, but its operation intersects with your life on a near constant basis through a byzantine pipeline of data exchanges. Acxiom is in the business of identity, helping other companies figure out who you are, what you’re like, and how you might be persuaded to spend money. Got a list of a list of 50,000 of your customers’ names? Acxiom can tell you more about them. Want to find the perfect audience for your next ad campaign—perhaps people who’ve gone through bankruptcy or Latino families that spend a lot on healthcare? Acxiom knows where to look.

    It shows again though that your data related to a single service may not say very much about you, but when you aggregate all your data, including metadata, and are able to contextualise that, it starts to reveal a lot about individuals, including the linking of anonymised data. Partly this also because every business / bank / government departments wants our contact numbers and identity / social security numbers when we register with them or apply for benefits or credit etc.

    See An Interview With the Guy Who Has All Your Data

    #technology #privacy #Acxiom #databrokers



    It's 10 pm. Do you know where your data is? Chad Engelgau does. He's the CEO of Acxiom, a data broker. Your info is probably on one of his servers.
  24. Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across 62 different countries. The chances that Acxiom knows a whole lot about you, reader, are good.

    In many respects, data brokering is a shadowy enterprise. The industry mostly operates in quiet business deals the public never hears about, especially smaller firms that engage with data on particularly sensitive subjects. Compared to other parts of the tech industry, data brokers face little scrutiny from regulators, and in large part they evade attention from the media.

    You almost never directly interact with a company like Acxiom, but its operation intersects with your life on a near constant basis through a byzantine pipeline of data exchanges. Acxiom is in the business of identity, helping other companies figure out who you are, what you’re like, and how you might be persuaded to spend money. Got a list of a list of 50,000 of your customers’ names? Acxiom can tell you more about them. Want to find the perfect audience for your next ad campaign—perhaps people who’ve gone through bankruptcy or Latino families that spend a lot on healthcare? Acxiom knows where to look.

    It shows again though that your data related to a single service may not say very much about you, but when you aggregate all your data, including metadata, and are able to contextualise that, it starts to reveal a lot about individuals, including the linking of anonymised data. Partly this also because every business / bank / government departments wants our contact numbers and identity / social security numbers when we register with them or apply for benefits or credit etc.

    See An Interview With the Guy Who Has All Your Data

    #technology #privacy #Acxiom #databrokers



    It's 10 pm. Do you know where your data is? Chad Engelgau does. He's the CEO of Acxiom, a data broker. Your info is probably on one of his servers.
  25. Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across 62 different countries. The chances that Acxiom knows a whole lot about you, reader, are good.

    In many respects, data brokering is a shadowy enterprise. The industry mostly operates in quiet business deals the public never hears about, especially smaller firms that engage with data on particularly sensitive subjects. Compared to other parts of the tech industry, data brokers face little scrutiny from regulators, and in large part they evade attention from the media.

    You almost never directly interact with a company like Acxiom, but its operation intersects with your life on a near constant basis through a byzantine pipeline of data exchanges. Acxiom is in the business of identity, helping other companies figure out who you are, what you’re like, and how you might be persuaded to spend money. Got a list of a list of 50,000 of your customers’ names? Acxiom can tell you more about them. Want to find the perfect audience for your next ad campaign—perhaps people who’ve gone through bankruptcy or Latino families that spend a lot on healthcare? Acxiom knows where to look.

    It shows again though that your data related to a single service may not say very much about you, but when you aggregate all your data, including metadata, and are able to contextualise that, it starts to reveal a lot about individuals, including the linking of anonymised data. Partly this also because every business / bank / government departments wants our contact numbers and identity / social security numbers when we register with them or apply for benefits or credit etc.

    See An Interview With the Guy Who Has All Your Data

    #technology #privacy #Acxiom #databrokers



    It's 10 pm. Do you know where your data is? Chad Engelgau does. He's the CEO of Acxiom, a data broker. Your info is probably on one of his servers.
  26. Do you know where your data is? Chad Engelgau does. He’s the CEO of Acxiom, a data broker. Your info is probably on one of his servers

    gadgeteer.co.za/wp-content/upl Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across […]

    gadgeteer.co.za/do-you-know-wh

    gadgeteer.co.za/do-you-know-wh

  27. Do you know where your data is? Chad Engelgau does. He’s the CEO of Acxiom, a data broker. Your info is probably on one of his servers

    gadgeteer.co.za/wp-content/upl Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across […]

    gadgeteer.co.za/do-you-know-wh

    gadgeteer.co.za/do-you-know-wh