ICYMI: Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? https://ppc.land/acxiom-cuts-identity-build-time-from-24-months-to-weeks-with-salesforce/ #Acxiom #Salesforce #CustomerData #MarketingTechnology #DataIdentity
#acxiom — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #acxiom, aggregated by home.social.
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Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? https://ppc.land/acxiom-cuts-identity-build-time-from-24-months-to-weeks-with-salesforce/ #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech
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FYI: Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany: Acxiom's InfoBase Geo-Based audience segments are live in The Trade Desk's data marketplace in the UK and Germany, expanding programmatic audience targeting. https://ppc.land/acxioms-geo-based-audiences-are-now-live-on-the-trade-desk-in-uk-and-germany/ #Acxiom #TheTradeDesk #ProgrammaticAdvertising #AudienceTargeting #DigitalMarketing
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Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany: Acxiom's InfoBase Geo-Based audience segments are live in The Trade Desk's data marketplace in the UK and Germany, expanding programmatic audience targeting. https://ppc.land/acxioms-geo-based-audiences-are-now-live-on-the-trade-desk-in-uk-and-germany/ #Acxiom #GeoTargeting #ProgrammaticAdvertising #AudienceSegmentation #DataDrivenMarketing
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Acxiom partners with Client Command for automotive shopper tracking: Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles. https://ppc.land/acxiom-partners-with-client-command-for-automotive-shopper-tracking/ #Acxiom #ClientCommand #AutomotiveMarketing #ShopperTracking #DataAnalysis
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Magnite becomes first sell-side partner for Acxiom data activation: Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend. https://ppc.land/magnite-becomes-first-sell-side-partner-for-acxiom-data-activation/ #Magnite #Acxiom #DataActivation #Advertisers #SellSide
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How Data Brokers Sell Your Identity – Source:www.mcafee.com https://ciso2ciso.com/how-data-brokers-sell-your-identity-sourcewww-mcafee-com/ #McAfeeAntivirus|SecuringTomorrowRSSFeed #McAfeeAntivirusSecuringTomorrow #rssfeedpostgeneratorecho #HowToGuidesandTutorials #1CyberSecurityNewsPost #rssfeedsAutogenerated #databrokerscollect #CyberSecurityNews #McafeeSecurity #cybersecurity #databrokerage #identitytheft #publicrecords #consumerdata #personaldata #dataprivacy #phonenumber #creditcard #acxiom
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Holy crap this paper gets scarier the further you read:
"The largest data broker in the United States in 2014... #Acxiom ... keeps ..[about].. 1,500 data points on more than 200 million Americans, in the form of “digital dossiers” on each individual, attaching to each person a thirteen-digit code that allows them to be followed wherever they go, combining online and offline data on individuals. Much of the data is now gleaned from ... Facebook.https://monthlyreview.org/2014/07/01/surveillance-capitalism/
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Einer der weltweit größten #Datenbroker ist Acxiom. #Acxiom ist lt. eigenen Angaben "ein Customer Intelligence Unternehmen, das People-Based Marketing über alle relevanten On- und Offlinekanäle und den Single Customer View anbietet". Acxiom anonymisiert zwar die IP-Adressen getrackter Endgeräte, erstellt aber im gleichen Zuge eindeutige Identifikationsnummern (UUID) für jedes Endgerät. Somit kann jeder Nutzer eindeutig durch die zugewiesene UUID identifiziert werden. Demnächst mehr dazu...
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📬 CRIF und Acxiom: Datenhandel ist eindeutig unzulässig
#Datenschutz #Acxiom #Adresshändler #Auskunfteien #CRIF #Datenschutzbehörde #Datenschutzrecht #DSGVO #Kreditscoring #MaxSchrems #Noyb https://sc.tarnkappe.info/55aa37 -
Drohende Akteneinsicht: Adresshändler #Acxiom verklagt Datenschutzbehörde | heise online https://www.heise.de/news/Drohende-Akteneinsicht-Adresshaendler-Acxiom-verklagt-Datenschutzbehoerde-9343300.html #Datenschutz #privacy #scoring #DSGVO #GDPR
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Da kann man nur hoffen, dass @noybeu sich durchsetzt. Aber #Acxiom als "Adresshändler" zu bezeichnen - da geht @heiseonline echt an allem vorbei. (1/2)
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Adresshändler #Acxiom möchte hier den Deckel draufhalten:
»Die Kreditauskunftei #CRIF kauft unaufhörlich #Namen, #Geburtsdaten und #Adressen von Millionen Deutschen beim Adresshändler Acxiom. Obwohl die Daten ursprünglich für Marketingzwecke von Acxioms Kunden erhoben wurden, nutzt CRIF sie zur Beurteilung der #Kreditwürdigkeit. All das geschieht in der Regel ohne eine Einwilligung der Betroffenen. Diese werden nicht einmal über die Verarbeitung ihrer Daten informiert«
https://noyb.eu/de/address-trader-sues-german-dpa-prevent-noyb-accessing-files
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Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across 62 different countries. The chances that Acxiom knows a whole lot about you, reader, are good.
In many respects, data brokering is a shadowy enterprise. The industry mostly operates in quiet business deals the public never hears about, especially smaller firms that engage with data on particularly sensitive subjects. Compared to other parts of the tech industry, data brokers face little scrutiny from regulators, and in large part they evade attention from the media.
You almost never directly interact with a company like Acxiom, but its operation intersects with your life on a near constant basis through a byzantine pipeline of data exchanges. Acxiom is in the business of identity, helping other companies figure out who you are, what you’re like, and how you might be persuaded to spend money. Got a list of a list of 50,000 of your customers’ names? Acxiom can tell you more about them. Want to find the perfect audience for your next ad campaign—perhaps people who’ve gone through bankruptcy or Latino families that spend a lot on healthcare? Acxiom knows where to look.
It shows again though that your data related to a single service may not say very much about you, but when you aggregate all your data, including metadata, and are able to contextualise that, it starts to reveal a lot about individuals, including the linking of anonymised data. Partly this also because every business / bank / government departments wants our contact numbers and identity / social security numbers when we register with them or apply for benefits or credit etc.
See An Interview With the Guy Who Has All Your Data
#technology #privacy #Acxiom #databrokersIt's 10 pm. Do you know where your data is? Chad Engelgau does. He's the CEO of Acxiom, a data broker. Your info is probably on one of his servers.
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Do you know where your data is? Chad Engelgau does. He’s the CEO of Acxiom, a data broker. Your info is probably on one of his servers https://gadgeteer.co.za/do-you-know-where-your-data-is-chad-engelgau-does-hes-the-ceo-of-acxiom-a-data-broker-your-info-is-probably-on-one-of-his-servers/
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Do you know where your data is? Chad Engelgau does. He’s the CEO of Acxiom, a data broker. Your info is probably on one of his servers
https://gadgeteer.co.za/wp-content/uploads/2023/01/Data_Broker-400x224.jpg Chad Engelgau is the CEO of Acxiom, a data broker that operates one of the world’s biggest repositories of consumer information. The company claims to have granular details on more than 2.5 billion people across […]
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@gizmodo This interview with #Acxiom (sic), a data broker with 2.5B people's data in their system, made me investigate their #gdpr provisions for a Subject Access Request (i.e. a way for me to find what data they have about me). Details of how to do it are here: https://www.acxiom.com/about-us/privacy/gdpr/
The UK link for submitting a request is currently broken so I've emailed them about it.
@robertpi do you fancy trying the French request site (which does seem to be working) to see what they've got?
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📬 noyb legt Datenschutzbeschwerde gegen Adresshändler & Auskunftei ein #Datenschutz #Rechtssachen #Acxiom #Adresshandel #AlanDahl #Auskunftei #AZDirect #CRIFBürgel #MaxSchrems #Noyb https://tarnkappe.info/noyb-legt-datenschutzbeschwerde-gegen-adresshaendler-auskunftei-ein/
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Talkdesk’s valuation jumps to $10B with Series D for smart contact centers - Talkdesk, a provider of cloud-based contact center software, announced $230 millio... - http://feedproxy.google.com/~r/Techcrunch/~3/gTANJ56-_i0/ #whalerockcapitalmanagement #artificialintelligence #vikingglobalinvestors #tiplatformmanagement #cloudapplications #franklintempleton #alphasquaregroup #recentfunding #enterprise #salesforce #tiagopaiva #computing #sumologic #talkdesk #funding #fujitsu #trivago #acxiom
