#performance-max — Public Fediverse posts

FYI: Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PerformanceMax #SearchAds #PPC #DigitalMarketing

FYI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech

ICYMI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising

Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PerformanceMax #PMax #DigitalMarketing #SEO

Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising

ICYMI: Vehicle ads break free from Performance Max, now run in Standard Shopping: Google now allows vehicle ads in Standard Shopping campaigns, giving auto dealers granular budget controls and targeting options unavailable in Performance Max. https://ppc.land/vehicle-ads-break-free-from-performance-max-now-run-in-standard-shopping/ #VehicleAds #PerformanceMax #GoogleShopping #AutoDealers #DigitalMarketing

FYI: Performance Max lets advertisers pick partner networks in alpha test: Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/ #PerformanceMax #GoogleAds #DigitalMarketing #Advertising #PPC

ICYMI: Performance Max lets advertisers pick partner networks in alpha test: Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/ #PerformanceMax #DigitalMarketing #OnlineAdvertising #GoogleAds #PartnerNetworks

Performance Max lets advertisers pick partner networks in alpha test: Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/ #PerformanceMax #GoogleAds #DigitalMarketing #MarketingAutomation #Advertising

FYI: Performance Max at scale: advertisers question if PMax can hold up above $100k/month: Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month. https://ppc.land/performance-max-at-scale-advertisers-question-if-pmax-can-hold-up-above-100k-month/ #PerformanceMax #DigitalMarketing #PPC #Advertising #MarketingStrategy

ICYMI: Performance Max at scale: advertisers question if PMax can hold up above $100k/month: Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month. https://ppc.land/performance-max-at-scale-advertisers-question-if-pmax-can-hold-up-above-100k-month/ #PerformanceMax #DigitalMarketing #PPC #AdTech #MarketingStrategies

Performance Max at scale: advertisers question if PMax can hold up above $100k/month: Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month. https://ppc.land/performance-max-at-scale-advertisers-question-if-pmax-can-hold-up-above-100k-month/ #PerformanceMax #PMax #DigitalMarketing #AdTech #SEM

FYI: Google's AI voice-over is coming to your Performance Max videos - opt out by March 20: Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026. https://ppc.land/googles-ai-voice-over-is-coming-to-your-performance-max-videos-opt-out-by-march-20/ #GoogleAds #PerformanceMax #AIVoiceOver #DigitalMarketing #PPC

ICYMI: Google's AI voice-over is coming to your Performance Max videos - opt out by March 20: Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026. https://ppc.land/googles-ai-voice-over-is-coming-to-your-performance-max-videos-opt-out-by-march-20/ #GoogleAI #VoiceOver #PerformanceMax #DigitalMarketing #AdTech

Google's AI voice-over is coming to your Performance Max videos - opt out by March 20: Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026. https://ppc.land/googles-ai-voice-over-is-coming-to-your-performance-max-videos-opt-out-by-march-20/ #GoogleAI #VoiceOver #PerformanceMax #DigitalMarketing #VideoAds

ICYMI: Google's text guidelines beta goes global for AI Max and Performance Max: Google today expanded text guidelines beta globally for AI Max and Performance Max, giving all advertisers up to 25 term exclusions and 40 messaging restrictions to control AI-generated ad copy. https://ppc.land/googles-text-guidelines-beta-goes-global-for-ai-max-and-performance-max/ #GoogleAds #AIMarketing #PerformanceMax #AdCopy #DigitalMarketing

Google finally lets developers see where Performance Max ads actually run: Google Ads API v23 introduces channel-level reporting for Performance Max, enabling developers to break down ad performance across Search, YouTube, Display, Gmail, Maps, and Discover. https://ppc.land/google-finally-lets-developers-see-where-performance-max-ads-actually-run/ #GoogleAds #PerformanceMax #DigitalMarketing #Advertising #PPC

Microsoft adds customer goals and automation across Performance Max: Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets. https://ppc.land/microsoft-adds-customer-goals-and-automation-across-performance-max/ #Microsoft #PerformanceMax #DigitalMarketing #CustomerAcquisition #Advertising

Google gives advertisers one placement list to rule them all: Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting. https://ppc.land/google-gives-advertisers-one-placement-list-to-rule-them-all/ #GoogleAds #DigitalMarketing #BrandSafety #PerformanceMax #DemandGen

Infillion teams with Yobi to crack walled garden automation on the open web: Infillion and Yobi today announced partnership bringing Performance Max-style AI optimization to independent advertisers through privacy-first behavioral intelligence. https://ppc.land/infillion-teams-with-yobi-to-crack-walled-garden-automation-on-the-open-web/ #DigitalMarketing #AIOptimization #PerformanceMax #Advertising #Partnership

Microsoft lets advertisers add 50 search themes to Performance Max campaigns: Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals. https://ppc.land/microsoft-lets-advertisers-add-50-search-themes-to-performance-max-campaigns/ #MicrosoftAdvertising #PerformanceMax #DigitalMarketing #PPC #SearchMarketing

Google quietly expands asset A/B testing to all Performance Max campaigns: Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups. https://ppc.land/google-quietly-expands-asset-a-b-testing-to-all-performance-max-campaigns/ #Google #PerformanceMax #ABTesting #DigitalMarketing #Advertising

Google adds Waze inventory to Performance Max and expands channel reporting: Google announced November 6, 2025, that Waze ads join Performance Max for store goals campaigns in the U.S., while channel performance reporting expands across all campaigns. https://ppc.land/google-adds-waze-inventory-to-performance-max-and-expands-channel-reporting/ #Google #Waze #PerformanceMax #DigitalMarketing #Advertising

Google Ads Editor 2.11 adds Performance Max search term reports: Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools. https://ppc.land/google-ads-editor-2-11-adds-performance-max-search-term-reports/ #GoogleAds #PerformanceMax #DigitalMarketing #PPC #SearchMarketing

Google wprowadza AI, która sama stworzy reklamy. Nowe narzędzia w Google Ads radykalnie przyspieszą pracę marketerów

Google ogłosiło wprowadzenie dwóch nowych funkcji opartych na sztucznej inteligencji, które mają znacząco usprawnić tworzenie i optymalizację kampanii w Google Ads.

Asset Studio, wykorzystujące generatywną AI, pomoże w błyskawicznym przygotowywaniu kreacji wizualnych, podczas gdy AI Max dostarczy zaawansowanych analiz do optymalizacji kampanii. To krok w stronę jeszcze większej automatyzacji marketingu cyfrowego.

Google wprowadza tańszy abonament AI Plus. Czy trafi on również do Polski?

Nadchodzący sezon świąteczny to dla marketerów gorący okres. Google, wychodząc naprzeciw ich potrzebom, wprowadza narzędzia, które mają skrócić czas potrzebny na przygotowanie skutecznych reklam. Nowe funkcje pozwolą specjalistom skupić się na strategii, podczas gdy AI weźmie na siebie część zadań kreatywnych i analitycznych.

Asset Studio, czyli kreatywny asystent AI

Pierwszą z nowości jest Asset Studio, które zostało wzbogacone o mechanizmy generatywnej sztucznej inteligencji. Narzędzie pozwala na szybkie tworzenie materiałów wizualnych na podstawie prostych komend. Jedną z ciekawszych funkcji jest generowanie zdjęć lifestylowych – wystarczy wgrać zdjęcie samego produktu (np. kurtki) i opisać scenę (np. „młody mężczyzna spacerujący w parku”), a AI wygeneruje gotową grafikę z modelem ubranym w dany produkt.

Podobnie działa to w przypadku innych obiektów, a system pozwala na zbiorczą obróbkę nawet 100 zdjęć jednocześnie. Asset Studio umożliwia także tworzenie wideo na podstawie tekstu i obrazów oraz podgląd kreacji w różnych formatach dzięki funkcji Ad Preview.

AI Max dla skuteczniejszej optymalizacji

Drugim nowym rozwiązaniem jest AI Max, które wspiera optymalizację kampanii w sieci wyszukiwania. Narzędzie, dostępne już w wersji beta, dostarcza reklamodawcom pogłębionych analiz i precyzyjnych danych, które mają przyspieszyć podejmowanie trafnych decyzji. Jest to opcjonalna funkcja, którą można aktywować jednym kliknięciem bezpośrednio w panelu kampanii.

Google zapowiedziało również, że do końca roku AI Max (a także kampanie Performance Max) otrzymają funkcję, która na podstawie technologii Google AI będzie ulepszać i dostosowywać teksty reklamowe, aby były zgodne z wytycznymi marki.

Wprowadzenie generatywnej AI do Google Ads to odpowiedź na rosnące zapotrzebowanie rynku na narzędzia, które automatyzują proces twórczy i analityczny. Dzięki nowym funkcjom marketerzy mogą nie tylko zaoszczędzić czas, ale również łatwiej zachować spójność wizualną marki i tworzyć materiały, które lepiej angażują odbiorców.

Imponujący wzrost Google. Smartfony Pixel rosną najszybciej na świecie w segmencie premium

#AI #AIMax #AssetStudio #generatywnaAI #Google #GoogleAds #marketing #news #PerformanceMax #reklama #sztucznaInteligencja

Google unveils major transparency boost for Performance Max campaigns: Performance Max advertisers gain access to granular channel data for the first time since launch. https://ppc.land/google-unveils-major-transparency-boost-for-performance-max-campaigns/ #Google #PerformanceMax #DigitalMarketing #PPC #AdTech

ICYMI: Google to implement brand guidelines for Performance Max campaigns: Automated migration to standardize brand asset management across digital advertising platforms. https://ppc.land/google-to-implement-brand-guidelines-for-performance-max-campaigns/ #GoogleAds #PerformanceMax #DigitalMarketing #BrandGuidelines #AdTech

Google to implement brand guidelines for Performance Max campaigns: Automated migration to standardize brand asset management across digital advertising platforms. https://ppc.land/google-to-implement-brand-guidelines-for-performance-max-campaigns/ #Google #PerformanceMax #DigitalMarketing #BrandGuidelines #Advertising

ICYMI: Google raises negative keywords limit to 10,000 for Performance Max campaigns: Google has increased the negative keywords limit for Performance Max campaigns, giving advertisers greater control over search terms. https://ppc.land/google-raises-negative-keywords-limit-to-10-000-for-performance-max-campaigns/ #GoogleAds #PerformanceMax #DigitalMarketing #PPC #Advertising

ICYMI: Google raises negative keywords limit to 10,000 for Performance Max campaigns: Google has increased the negative keywords limit for Performance Max campaigns, giving advertisers greater control over search terms. https://ppc.land/google-raises-negative-keywords-limit-to-10-000-for-performance-max-campaigns/ #GoogleAds #DigitalMarketing #PerformanceMax #PPC #Advertising