#performance-max — Public Fediverse posts

FYI: Explaining PMax: PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested. https://ppc.land/pmax/ #PerformanceMax #GoogleAds #DigitalMarketing #PMaxStrategies #OnlineAdvertising

ICYMI: Explaining PMax: PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested. https://ppc.land/pmax/ #PerformanceMax #GoogleAds #DigitalMarketing #PMaxCampaign #OnlineAdvertising

Explaining PMax: PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested. https://ppc.land/pmax/ #PMax #PerformanceMax #GoogleAds #DigitalMarketing #PPC

Google pushes budget-capped campaigns back up to target CPA: Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max. https://ppc.land/google-pushes-budget-capped-campaigns-back-up-to-target-cpa/ #GoogleAds #PerformanceMax #TargetCPA #DigitalMarketing #OnlineAdvertising

FYI: Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? https://ppc.land/google-ads-drops-language-targeting-in-september-nine-months-past-deadline/ #GoogleAds #DigitalMarketing #PPC #PerformanceMax #AdTargeting

ICYMI: Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? https://ppc.land/google-ads-drops-language-targeting-in-september-nine-months-past-deadline/ #GoogleAds #PerformanceMax #DigitalMarketing #PPC #AdCampaigns

Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? https://ppc.land/google-ads-drops-language-targeting-in-september-nine-months-past-deadline/ #GoogleAds #DigitalMarketing #PPC #PerformanceMax #AdTargeting

FYI: Microsoft Performance Max campaigns gain ad previews across 3 publishers: Shareable preview links expire after 30 days and cover MSN, Bing Search, and Outlook. More publishers are slated to join as the staggered rollout continues. https://ppc.land/microsoft-performance-max-campaigns-gain-ad-previews-across-3-publishers/ #Microsoft #PerformanceMax #DigitalMarketing #AdTech #BingSearch

ICYMI: Microsoft Performance Max campaigns gain ad previews across 3 publishers: Shareable preview links expire after 30 days and cover MSN, Bing Search, and Outlook. More publishers are slated to join as the staggered rollout continues. https://ppc.land/microsoft-performance-max-campaigns-gain-ad-previews-across-3-publishers/ #Microsoft #PerformanceMax #AdCampaigns #DigitalMarketing #Bing

Microsoft Performance Max campaigns gain ad previews across 3 publishers: Shareable preview links expire after 30 days and cover MSN, Bing Search, and Outlook. More publishers are slated to join as the staggered rollout continues. https://ppc.land/microsoft-performance-max-campaigns-gain-ad-previews-across-3-publishers/ #Microsoft #PerformanceMax #DigitalMarketing #AdTech #PPC

FYI: Google lets some PMax advertisers switch off search partners and display: Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026. https://ppc.land/google-lets-some-pmax-advertisers-switch-off-search-partners-and-display/ #DigitalMarketing #PMax #PerformanceMax #GoogleAds #SearchPartners

ICYMI: Google lets some PMax advertisers switch off search partners and display: Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026. https://ppc.land/google-lets-some-pmax-advertisers-switch-off-search-partners-and-display/ #GoogleAds #PerformanceMax #DigitalMarketing #PMax #AdTech

Google lets some PMax advertisers switch off search partners and display: Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026. https://ppc.land/google-lets-some-pmax-advertisers-switch-off-search-partners-and-display/ #GoogleAds #PerformanceMax #DigitalMarketing #PMax #Advertising

FYI: Channable data shows advertisers lose 46% ROAS as Google clicks cost more: Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger. https://ppc.land/channable-data-shows-advertisers-lose-46-roas-as-google-clicks-cost-more/ #DigitalMarketing #PPC #ROAS #GoogleAds #PerformanceMax

ICYMI: Channable data shows advertisers lose 46% ROAS as Google clicks cost more: Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger. https://ppc.land/channable-data-shows-advertisers-lose-46-roas-as-google-clicks-cost-more/ #DigitalMarketing #PPC #Advertising #ROAS #PerformanceMax

Channable data shows advertisers lose 46% ROAS as Google clicks cost more: Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger. https://ppc.land/channable-data-shows-advertisers-lose-46-roas-as-google-clicks-cost-more/ #DigitalMarketing #PPC #ROAS #PerformanceMax #Channable

FYI: Promotion mode is here - Google's Ginny Marvin explains what actually changed: Google Ads launched promotion mode, Smart Bidding Exploration for Performance Max, and a bidding target overhaul set for August 17, 2026. Ginny Marvin explains. https://ppc.land/promotion-mode-is-here-googles-ginny-marvin-explains-what-actually-changed/ #GoogleAds #PromotionMode #SmartBidding #PerformanceMax #DigitalMarketing

ICYMI: Promotion mode is here - Google's Ginny Marvin explains what actually changed: Google Ads launched promotion mode, Smart Bidding Exploration for Performance Max, and a bidding target overhaul set for August 17, 2026. Ginny Marvin explains. https://ppc.land/promotion-mode-is-here-googles-ginny-marvin-explains-what-actually-changed/ #GoogleAds #PromotionMode #SmartBidding #PerformanceMax #DigitalMarketing

Promotion mode is here - Google's Ginny Marvin explains what actually changed: Google Ads launched promotion mode, Smart Bidding Exploration for Performance Max, and a bidding target overhaul set for August 17, 2026. Ginny Marvin explains. https://ppc.land/promotion-mode-is-here-googles-ginny-marvin-explains-what-actually-changed/ #GoogleAds #PromotionMode #SmartBidding #PerformanceMax #DigitalMarketing

Google Ads documents Invalid Activity Credit Report for the first time: Google publishes a help document for the Invalid Activity Credit Report, with adjusted metrics and credited clicks for Search and Performance Max campaigns. https://ppc.land/google-ads-documents-invalid-activity-credit-report-for-the-first-time/ #GoogleAds #PPC #DigitalMarketing #SearchMarketing #PerformanceMax

FYI: Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PerformanceMax #SearchAds #PPC #DigitalMarketing

FYI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech

ICYMI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising

Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PerformanceMax #PMax #DigitalMarketing #SEO

Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising

ICYMI: Vehicle ads break free from Performance Max, now run in Standard Shopping: Google now allows vehicle ads in Standard Shopping campaigns, giving auto dealers granular budget controls and targeting options unavailable in Performance Max. https://ppc.land/vehicle-ads-break-free-from-performance-max-now-run-in-standard-shopping/ #VehicleAds #PerformanceMax #GoogleShopping #AutoDealers #DigitalMarketing

FYI: Performance Max lets advertisers pick partner networks in alpha test: Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/ #PerformanceMax #GoogleAds #DigitalMarketing #Advertising #PPC

ICYMI: Performance Max lets advertisers pick partner networks in alpha test: Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/ #PerformanceMax #DigitalMarketing #OnlineAdvertising #GoogleAds #PartnerNetworks

Performance Max lets advertisers pick partner networks in alpha test: Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently. https://ppc.land/performance-max-lets-advertisers-pick-partner-networks-in-alpha-test/ #PerformanceMax #GoogleAds #DigitalMarketing #MarketingAutomation #Advertising

FYI: Performance Max at scale: advertisers question if PMax can hold up above $100k/month: Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month. https://ppc.land/performance-max-at-scale-advertisers-question-if-pmax-can-hold-up-above-100k-month/ #PerformanceMax #DigitalMarketing #PPC #Advertising #MarketingStrategy