#pmax — Public Fediverse posts

Explaining PMax: PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested. https://ppc.land/pmax/ #PMax #PerformanceMax #GoogleAds #DigitalMarketing #PPC

FYI: Google lets some PMax advertisers switch off search partners and display: Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026. https://ppc.land/google-lets-some-pmax-advertisers-switch-off-search-partners-and-display/ #DigitalMarketing #PMax #PerformanceMax #GoogleAds #SearchPartners

ICYMI: Google lets some PMax advertisers switch off search partners and display: Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026. https://ppc.land/google-lets-some-pmax-advertisers-switch-off-search-partners-and-display/ #GoogleAds #PerformanceMax #DigitalMarketing #PMax #AdTech

Google lets some PMax advertisers switch off search partners and display: Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026. https://ppc.land/google-lets-some-pmax-advertisers-switch-off-search-partners-and-display/ #GoogleAds #PerformanceMax #DigitalMarketing #PMax #Advertising

ICYMI: Google Ads API v24.2: AI transparency and PMax segmentation finally arrive: Google Ads API v24.2 adds synthetic content labeling, multi-party approvals, PMax ad network segmentation, and campaign mix experiment types for advertisers. https://ppc.land/google-ads-api-v24-2-ai-transparency-and-pmax-segmentation-finally-arrive/ #GoogleAds #API #DigitalMarketing #PMax #Advertising

Google Ads API v24.2: AI transparency and PMax segmentation finally arrive: Google Ads API v24.2 adds synthetic content labeling, multi-party approvals, PMax ad network segmentation, and campaign mix experiment types for advertisers. https://ppc.land/google-ads-api-v24-2-ai-transparency-and-pmax-segmentation-finally-arrive/ #GoogleAds #API #DigitalMarketing #PMax #AIAssistance

"If Google is automating my bids and writing my ads, why do I need a PPC expert?"

I hear this a lot lately. The short answer: Because AI lacks business context. It doesn't know your inventory, your margins, or your brand safety limits.

I just published a new breakdown of how to manage Google's algorithm. Check out the full post here: 👇

https://www.matnelsonppc.com/blog/how-ai-is-changing-google-ads-and-why-you-still-need-a-human-strategist

#Google #GoogleAds #PPC #PMax #AI

FYI: Google breaks healthcare ad ban in AI Mode with a small US test: Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve. https://ppc.land/google-breaks-healthcare-ad-ban-in-ai-mode-with-a-small-us-test/ #GoogleAds #HealthcareMarketing #DigitalMarketing #AIAdvertising #PMax

ICYMI: Google breaks healthcare ad ban in AI Mode with a small US test: Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve. https://ppc.land/google-breaks-healthcare-ad-ban-in-ai-mode-with-a-small-us-test/ #GoogleAds #HealthcareMarketing #AIMarketing #DigitalMarketing #PMax

Google breaks healthcare ad ban in AI Mode with a small US test: Google is testing ads in AI Mode for the healthcare vertical in the US for English queries, with PMax, AI Max, Shopping, and broad match eligible to serve. https://ppc.land/google-breaks-healthcare-ad-ban-in-ai-mode-with-a-small-us-test/ #GoogleAds #HealthcareMarketing #AIMarketing #DigitalMarketing #PMax

ICYMI: Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PMax #SearchMarketing #DigitalMarketing #SiteVisits

Google site visits asset now official: what it means for Search and PMax ads: Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks. https://ppc.land/google-site-visits-asset-now-official-what-it-means-for-search-and-pmax-ads/ #GoogleAds #PerformanceMax #PMax #DigitalMarketing #SEO

Performance Max at scale: advertisers question if PMax can hold up above $100k/month: Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month. https://ppc.land/performance-max-at-scale-advertisers-question-if-pmax-can-hold-up-above-100k-month/ #PerformanceMax #PMax #DigitalMarketing #AdTech #SEM

Reuters: Turkish competition authority launches probe into Google’s PMAX. “Turkey’s antitrust authority will launch a probe into Google’s Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday.”

https://rbfirehose.com/2025/06/21/reuters-turkish-competition-authority-launches-probe-into-googles-pmax/