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#twiddling — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #twiddling, aggregated by home.social.

  1. "Twiddling represents the big cognitive hazard from enshittification during the AI bubble: the parts of your UI that matter most to you are the parts that you use as vital cognitive prostheses. A product team whose KPI is "get users to tap on an AI button" is going to use the fine-grained data they have on your technological activities to preferentially target these UI elements that you rely on with AI boobytraps. You are too happy, so they are leaving money on the table, and they're coming for it.

    This is a form of "attention rent": the companies are taxing your muscle-memory, forcing you to produce deceptive usage statistics at the price of either diverting your cognition from completing a task to hunt around for the button that banishes the AI and lets you get back to what you were doing; or to simply abandon that cognitive prosthesis:
    (...)
    It's true "engagement-hacking": not performing acts of dopamine manipulation; but rather, spying on your habitual usage of a digital tool in order to swap buttons around in order to get you to make a number go up. It's exploiting the fact that you engage with something useful and good to make it less useful and worse, because if you're too happy, some enshittifier is leaving money on the table."

    pluralistic.net/2025/07/28/twi

    #Twiddling #Enshittification #AI #GenerativeAI #AttentionRent #EngagementHacking #Capitalism

  2. "Twiddling represents the big cognitive hazard from enshittification during the AI bubble: the parts of your UI that matter most to you are the parts that you use as vital cognitive prostheses. A product team whose KPI is "get users to tap on an AI button" is going to use the fine-grained data they have on your technological activities to preferentially target these UI elements that you rely on with AI boobytraps. You are too happy, so they are leaving money on the table, and they're coming for it.

    This is a form of "attention rent": the companies are taxing your muscle-memory, forcing you to produce deceptive usage statistics at the price of either diverting your cognition from completing a task to hunt around for the button that banishes the AI and lets you get back to what you were doing; or to simply abandon that cognitive prosthesis:
    (...)
    It's true "engagement-hacking": not performing acts of dopamine manipulation; but rather, spying on your habitual usage of a digital tool in order to swap buttons around in order to get you to make a number go up. It's exploiting the fact that you engage with something useful and good to make it less useful and worse, because if you're too happy, some enshittifier is leaving money on the table."

    pluralistic.net/2025/07/28/twi

    #Twiddling #Enshittification #AI #GenerativeAI #AttentionRent #EngagementHacking #Capitalism

  3. "Twiddling represents the big cognitive hazard from enshittification during the AI bubble: the parts of your UI that matter most to you are the parts that you use as vital cognitive prostheses. A product team whose KPI is "get users to tap on an AI button" is going to use the fine-grained data they have on your technological activities to preferentially target these UI elements that you rely on with AI boobytraps. You are too happy, so they are leaving money on the table, and they're coming for it.

    This is a form of "attention rent": the companies are taxing your muscle-memory, forcing you to produce deceptive usage statistics at the price of either diverting your cognition from completing a task to hunt around for the button that banishes the AI and lets you get back to what you were doing; or to simply abandon that cognitive prosthesis:
    (...)
    It's true "engagement-hacking": not performing acts of dopamine manipulation; but rather, spying on your habitual usage of a digital tool in order to swap buttons around in order to get you to make a number go up. It's exploiting the fact that you engage with something useful and good to make it less useful and worse, because if you're too happy, some enshittifier is leaving money on the table."

    pluralistic.net/2025/07/28/twi

    #Twiddling #Enshittification #AI #GenerativeAI #AttentionRent #EngagementHacking #Capitalism

  4. "Twiddling represents the big cognitive hazard from enshittification during the AI bubble: the parts of your UI that matter most to you are the parts that you use as vital cognitive prostheses. A product team whose KPI is "get users to tap on an AI button" is going to use the fine-grained data they have on your technological activities to preferentially target these UI elements that you rely on with AI boobytraps. You are too happy, so they are leaving money on the table, and they're coming for it.

    This is a form of "attention rent": the companies are taxing your muscle-memory, forcing you to produce deceptive usage statistics at the price of either diverting your cognition from completing a task to hunt around for the button that banishes the AI and lets you get back to what you were doing; or to simply abandon that cognitive prosthesis:
    (...)
    It's true "engagement-hacking": not performing acts of dopamine manipulation; but rather, spying on your habitual usage of a digital tool in order to swap buttons around in order to get you to make a number go up. It's exploiting the fact that you engage with something useful and good to make it less useful and worse, because if you're too happy, some enshittifier is leaving money on the table."

    pluralistic.net/2025/07/28/twi

    #Twiddling #Enshittification #AI #GenerativeAI #AttentionRent #EngagementHacking #Capitalism

  5. "Twiddling represents the big cognitive hazard from enshittification during the AI bubble: the parts of your UI that matter most to you are the parts that you use as vital cognitive prostheses. A product team whose KPI is "get users to tap on an AI button" is going to use the fine-grained data they have on your technological activities to preferentially target these UI elements that you rely on with AI boobytraps. You are too happy, so they are leaving money on the table, and they're coming for it.

    This is a form of "attention rent": the companies are taxing your muscle-memory, forcing you to produce deceptive usage statistics at the price of either diverting your cognition from completing a task to hunt around for the button that banishes the AI and lets you get back to what you were doing; or to simply abandon that cognitive prosthesis:
    (...)
    It's true "engagement-hacking": not performing acts of dopamine manipulation; but rather, spying on your habitual usage of a digital tool in order to swap buttons around in order to get you to make a number go up. It's exploiting the fact that you engage with something useful and good to make it less useful and worse, because if you're too happy, some enshittifier is leaving money on the table."

    pluralistic.net/2025/07/28/twi

    #Twiddling #Enshittification #AI #GenerativeAI #AttentionRent #EngagementHacking #Capitalism

  6. The effect of #twiddling puts us up-and-coming writers in a dilemma that we didn't ask to be put in. We would like that qualitative feedback that Doctorow talks about, but our audience is a zygote that only divides based on a chain of arbitrary whims.

    12/

  7. The effect of #twiddling puts us up-and-coming writers in a dilemma that we didn't ask to be put in. We would like that qualitative feedback that Doctorow talks about, but our audience is a zygote that only divides based on a chain of arbitrary whims.

    12/

  8. The effect of #twiddling puts us up-and-coming writers in a dilemma that we didn't ask to be put in. We would like that qualitative feedback that Doctorow talks about, but our audience is a zygote that only divides based on a chain of arbitrary whims.

    12/

  9. The effect of #twiddling puts us up-and-coming writers in a dilemma that we didn't ask to be put in. We would like that qualitative feedback that Doctorow talks about, but our audience is a zygote that only divides based on a chain of arbitrary whims.

    12/

  10. The effect of #twiddling puts us up-and-coming writers in a dilemma that we didn't ask to be put in. We would like that qualitative feedback that Doctorow talks about, but our audience is a zygote that only divides based on a chain of arbitrary whims.

    12/

  11. This audience generator, this lottery/gacha/"market logic," is called #twiddling. It's not a fair game. I urge you, with every fibre of my being, to listen to this excerpt from a talk @pluralistic gave at DEF CON 32 last year about #enshittification:

    youtube.com/watch?v=4EmstuO0Em

    11/

  12. This audience generator, this lottery/gacha/"market logic," is called #twiddling. It's not a fair game. I urge you, with every fibre of my being, to listen to this excerpt from a talk @pluralistic gave at DEF CON 32 last year about #enshittification:

    youtube.com/watch?v=4EmstuO0Em

    11/

  13. This audience generator, this lottery/gacha/"market logic," is called #twiddling. It's not a fair game. I urge you, with every fibre of my being, to listen to this excerpt from a talk @pluralistic gave at DEF CON 32 last year about #enshittification:

    youtube.com/watch?v=4EmstuO0Em

    11/

  14. This audience generator, this lottery/gacha/"market logic," is called #twiddling. It's not a fair game. I urge you, with every fibre of my being, to listen to this excerpt from a talk @pluralistic gave at DEF CON 32 last year about #enshittification:

    youtube.com/watch?v=4EmstuO0Em

    11/

  15. This audience generator, this lottery/gacha/"market logic," is called #twiddling. It's not a fair game. I urge you, with every fibre of my being, to listen to this excerpt from a talk @pluralistic gave at DEF CON 32 last year about #enshittification:

    youtube.com/watch?v=4EmstuO0Em

    11/

  16. My modular patching philosophy (continued):
    Okay... it all starts with this part here... and I can run wires to these other parts and back using these headphone looking jack sockets..?

    BrrWhapWhapWhoooo..!!
    #modular #synth #twiddling

  17. My modular patching philosophy:
    What does that knob do..? Turn it. Nothing..? Does it have some kind of CV thing close to it..? Plug something into it and turn to again.

    Ooooooh..!!

    #modular #synth #twiddling

  18. CW: Long thread/23

    I call this "#twiddling" - turning the knobs to continuously adjust the business logic that the firm operates on:

    pluralistic.net/2023/02/19/twi

    Twiddling is everywhere, and it is only possible because "it's not a crime if we use an app" has been accepted by (captured) regulators. Think of Amazon's #PricingParadox, where deceptive search results - which Amazon makes $38b/year on - allow the company to *offer* lower prices, but *charge* higher ones:

    pluralistic.net/2023/11/06/att

    23/

  19. CW: Long thread/23

    I call this "#twiddling" - turning the knobs to continuously adjust the business logic that the firm operates on:

    pluralistic.net/2023/02/19/twi

    Twiddling is everywhere, and it is only possible because "it's not a crime if we use an app" has been accepted by (captured) regulators. Think of Amazon's #PricingParadox, where deceptive search results - which Amazon makes $38b/year on - allow the company to *offer* lower prices, but *charge* higher ones:

    pluralistic.net/2023/11/06/att

    23/

  20. CW: Long thread/23

    I call this "#twiddling" - turning the knobs to continuously adjust the business logic that the firm operates on:

    pluralistic.net/2023/02/19/twi

    Twiddling is everywhere, and it is only possible because "it's not a crime if we use an app" has been accepted by (captured) regulators. Think of Amazon's #PricingParadox, where deceptive search results - which Amazon makes $38b/year on - allow the company to *offer* lower prices, but *charge* higher ones:

    pluralistic.net/2023/11/06/att

    23/

  21. CW: Long thread/23

    I call this "#twiddling" - turning the knobs to continuously adjust the business logic that the firm operates on:

    pluralistic.net/2023/02/19/twi

    Twiddling is everywhere, and it is only possible because "it's not a crime if we use an app" has been accepted by (captured) regulators. Think of Amazon's #PricingParadox, where deceptive search results - which Amazon makes $38b/year on - allow the company to *offer* lower prices, but *charge* higher ones:

    pluralistic.net/2023/11/06/att

    23/

  22. CW: Long thread/23

    I call this "#twiddling" - turning the knobs to continuously adjust the business logic that the firm operates on:

    pluralistic.net/2023/02/19/twi

    Twiddling is everywhere, and it is only possible because "it's not a crime if we use an app" has been accepted by (captured) regulators. Think of Amazon's #PricingParadox, where deceptive search results - which Amazon makes $38b/year on - allow the company to *offer* lower prices, but *charge* higher ones:

    pluralistic.net/2023/11/06/att

    23/

  23. CW: Long thread/5

    I call this process "#twiddling": tech platforms are equipped with a million knobs on their back-ends, and platform operators can endlessly twiddle those knobs, altering the business logic from moment to moment, turning the system into an endlessly shifting quagmire where neither users nor business customers can ever be sure whether they're getting a fair deal:

    pluralistic.net/2023/02/19/twi

    5/

  24. CW: Long thread/5

    I call this process "#twiddling": tech platforms are equipped with a million knobs on their back-ends, and platform operators can endlessly twiddle those knobs, altering the business logic from moment to moment, turning the system into an endlessly shifting quagmire where neither users nor business customers can ever be sure whether they're getting a fair deal:

    pluralistic.net/2023/02/19/twi

    5/

  25. CW: Long thread/5

    I call this process "#twiddling": tech platforms are equipped with a million knobs on their back-ends, and platform operators can endlessly twiddle those knobs, altering the business logic from moment to moment, turning the system into an endlessly shifting quagmire where neither users nor business customers can ever be sure whether they're getting a fair deal:

    pluralistic.net/2023/02/19/twi

    5/

  26. CW: Long thread/5

    I call this process "#twiddling": tech platforms are equipped with a million knobs on their back-ends, and platform operators can endlessly twiddle those knobs, altering the business logic from moment to moment, turning the system into an endlessly shifting quagmire where neither users nor business customers can ever be sure whether they're getting a fair deal:

    pluralistic.net/2023/02/19/twi

    5/

  27. CW: Long thread/5

    I call this process "#twiddling": tech platforms are equipped with a million knobs on their back-ends, and platform operators can endlessly twiddle those knobs, altering the business logic from moment to moment, turning the system into an endlessly shifting quagmire where neither users nor business customers can ever be sure whether they're getting a fair deal:

    pluralistic.net/2023/02/19/twi

    5/

  28. Reviving 2010s-era *twiddling*, here's the NYT and Masnick: "An Internet Veteran’s Guide to Not Being Scared of Technology" nytimes.com/2023/07/29/technol ".Mr. Masnick exhorted the music industry to accept the internet and the opportunity it offered to connect with more fans. ...The digitization of music didn’t go exactly the way Mr. Masnick had hoped. Creators weren’t the primary winners; subscription services like Spotify and Apple Music were..." #twiddling #Tech #Art #Artists #AIEthics

  29. Reviving 2010s-era *twiddling*, here's the NYT and Masnick: "An Internet Veteran’s Guide to Not Being Scared of Technology" nytimes.com/2023/07/29/technol ".Mr. Masnick exhorted the music industry to accept the internet and the opportunity it offered to connect with more fans. ...The digitization of music didn’t go exactly the way Mr. Masnick had hoped. Creators weren’t the primary winners; subscription services like Spotify and Apple Music were..." #twiddling #Tech #Art #Artists #AIEthics

  30. Reviving 2010s-era *twiddling*, here's the NYT and Masnick: "An Internet Veteran’s Guide to Not Being Scared of Technology" nytimes.com/2023/07/29/technol ".Mr. Masnick exhorted the music industry to accept the internet and the opportunity it offered to connect with more fans. ...The digitization of music didn’t go exactly the way Mr. Masnick had hoped. Creators weren’t the primary winners; subscription services like Spotify and Apple Music were..." #twiddling #Tech #Art #Artists #AIEthics

  31. Platformism is the same as conservativism: "in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect."

    #FrankWilhoit #Twiddling #SelectiveDisruption #RIPPowerVentures

    doctorow.medium.com/let-the-pl

  32. Platformism is the same as conservativism: "in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect."

    #FrankWilhoit #Twiddling #SelectiveDisruption #RIPPowerVentures

    doctorow.medium.com/let-the-pl

  33. Platformism is the same as conservativism: "in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect."

    #FrankWilhoit #Twiddling #SelectiveDisruption #RIPPowerVentures

    doctorow.medium.com/let-the-pl

  34. Platformism is the same as conservativism: "in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect."

    #FrankWilhoit #Twiddling #SelectiveDisruption #RIPPowerVentures

    doctorow.medium.com/let-the-pl

  35. Platformism is the same as conservativism: "in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect."

    #FrankWilhoit #Twiddling #SelectiveDisruption #RIPPowerVentures

    doctorow.medium.com/let-the-pl

  36. CW: Long thread/3

    Enshittification isn't synonomous with "fraud," "price gouging" or "wage theft." Enshittification is intrinsically digital, because moving all those goodies around requires the flexibility that comes with a *digital* businesses. #JeffBezos, grocer, can't rapidly change the price of eggs at #WholeFoods without an army of kids with pricing guns on roller-skates. Jeff Bezos, grocer, can change the price of eggs on #AmazonFresh just by #twiddling a knob on the service's back-end.

    3/

  37. CW: Long thread/3

    Enshittification isn't synonomous with "fraud," "price gouging" or "wage theft." Enshittification is intrinsically digital, because moving all those goodies around requires the flexibility that comes with a *digital* businesses. #JeffBezos, grocer, can't rapidly change the price of eggs at #WholeFoods without an army of kids with pricing guns on roller-skates. Jeff Bezos, grocer, can change the price of eggs on #AmazonFresh just by #twiddling a knob on the service's back-end.

    3/

  38. CW: Long thread/3

    Enshittification isn't synonomous with "fraud," "price gouging" or "wage theft." Enshittification is intrinsically digital, because moving all those goodies around requires the flexibility that comes with a *digital* businesses. #JeffBezos, grocer, can't rapidly change the price of eggs at #WholeFoods without an army of kids with pricing guns on roller-skates. Jeff Bezos, grocer, can change the price of eggs on #AmazonFresh just by #twiddling a knob on the service's back-end.

    3/