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#topicsapi — Public Fediverse posts

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  1. @oblomov My initial gut reaction was the same. And I still think it may be wise to opt out of this experiment until it is better understood.

    But what if this initiative could indeed serve as a privacy-preserving replacement for #tracking? It looks better than all the terrible ideas Google came up with to replace cookies (#FLoC #PrivacySandbox #TopicsAPI) let alone #browserFingerprinting.

    Here is my take on Mozilla's #privacyPreservingAttribution aka #privateAttribution: suma-ev.social/@christian/1127

  2. @oblomov My initial gut reaction was the same. And I still think it may be wise to opt out of this experiment until it is better understood.

    But what if this initiative could indeed serve as a privacy-preserving replacement for #tracking? It looks better than all the terrible ideas Google came up with to replace cookies (#FLoC #PrivacySandbox #TopicsAPI) let alone #browserFingerprinting.

    Here is my take on Mozilla's #privacyPreservingAttribution aka #privateAttribution: suma-ev.social/@christian/1127

  3. As a reminder, whether you disable Chrome's new #TopicsAPI and #PrivacySandbox (read: "Privacy" "Sandbox") or completely switch to another browser (I suggest Firefox on Windows and Safari on Mac), INSTALL AN AD BLOCKER, because Google et. al. will still know what you're doing either way unless you do.

    uBlock Origin (for Chrome, Firefox, Edge): ublockorigin.com/

    1Blocker (Safari): 1blocker.com/

    (Yes, I have an ad blocker installed even on Safari because Apple's tracking prevention still only goes so far.)

  4. As a reminder, whether you disable Chrome's new #TopicsAPI and #PrivacySandbox (read: "Privacy" "Sandbox") or completely switch to another browser (I suggest Firefox on Windows and Safari on Mac), INSTALL AN AD BLOCKER, because Google et. al. will still know what you're doing either way unless you do.

    uBlock Origin (for Chrome, Firefox, Edge): ublockorigin.com/

    1Blocker (Safari): 1blocker.com/

    (Yes, I have an ad blocker installed even on Safari because Apple's tracking prevention still only goes so far.)

  5. Is now a good time to be smug about being a Firefox user for the last 20 years?

    #PrivacySandbox #TopicsAPI

    (And yes, fellow aged pedants, I know it was called Phoenix/Firebird right back then)

  6. CW: Long thread/31

    But all that puffery conspicuously failed to mention that Google had quietly rolled out its long-discredited, new surveillance technology, #FLOC, which it pretended to kill in 2021:

    pluralistic.net/2021/04/22/iho

    #FLOC is back, rebranded as the #TopicsAPI: this is a system for spying on you so advertisers can target you. Google is spinning this as a privacy *improvement* because it might someday replace #ThirdPartyCookies, one of the creepiest web surveillance systems.

    31/

  7. CW: Long thread/31

    But all that puffery conspicuously failed to mention that Google had quietly rolled out its long-discredited, new surveillance technology, #FLOC, which it pretended to kill in 2021:

    pluralistic.net/2021/04/22/iho

    #FLOC is back, rebranded as the #TopicsAPI: this is a system for spying on you so advertisers can target you. Google is spinning this as a privacy *improvement* because it might someday replace #ThirdPartyCookies, one of the creepiest web surveillance systems.

    31/

  8. Is anyone surprised? This is Google, after all. They've been trying to figure out how to maintain their advertising model without third-party cookies for the last few years. Anyone remember the FLOC experiment?

    I only use Chrome when testing websites that I've built myself.

    #Google #Chrome #Privacy #Cookies #TopicsAPI #SurveillanceCapitalism

    theregister.com/2023/09/06/goo

  9. The Topics API was included in July’s Chrome 115 release. If the idea of sharing information about your interests with third parties doesn’t thrill you, you can easily turn it off. Here’s how. tchlp.com/484ahSV #topicsapi #chrome #privacy

  10. The Topics API was included in July’s Chrome 115 release. If the idea of sharing information about your interests with third parties doesn’t thrill you, you can easily turn it off. Here’s how. tchlp.com/484ahSV #topicsapi #chrome #privacy

  11. Snart har alla Chrome-användare fått frågan om de vill aktivera ”en funktion för annonsintegritet”. I veckans poddavsnitt reder vi ut vad funktionen gör. youtube.com/watch?v=Gpvi9HeJAG

    #blisäker #chrome #topicsapi #annonsämnen

  12. On today’s show (releases at 4pm PT):
    💁🏻‍♂️ Andrew Foxwell on Meta’s new “engaged-view” attribution
    🎵 #TikTok’s new ad plan: Work on spec
    👋 TikTok shuts down its #BeReal clone
    🐛 #LinkedIn bug prevented scheduled posts from going live
    👾 Niantic introduces new AR ad format for mobile games
    🔎 #Google warns websites about abusing #TopicsAPI
    🐦 #Meta’s new #Twitter challenger app is near
    📊 #YouTube updates Studio Analytics
    todayindigital.com/

    #digitalmarketing #metaads #facebookads #instagramads