home.social

#thirdpartycookies — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #thirdpartycookies, aggregated by home.social.

fetched live
  1. Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

  2. "Google on Tuesday revealed that it will no longer offer a standalone prompt for third-party cookies in its Chrome browser as part of its Privacy Sandbox initiative.

    "We've made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies," Anthony Chavez, vice president of Privacy Sandbox at Google, said.

    "Users can continue to choose the best option for themselves in Chrome's Privacy and Security Settings."

    Back in July 2024, the tech giant said it had abandoned its plans to deprecate third-party tracking cookies and that it intends to roll out a new experience instead that lets users make an informed choice.

    Google said feedback from publishers, developers, regulators, and the ads industry has made it clear there are "divergent perspectives" on making changes that could affect the availability of third-party cookies.

    In its place, the tech behemoth said it will continue to invest in enhancing tracking protections in Chrome's Incognito mode, which blocks third-party cookies by default. It also intends to introduce a new IP Protection feature in the third quarter of 2025."

    thehackernews.com/2025/04/goog

    #Google #Privacy #WebCookies #ThirdPartyCookies #Chrome #PrivacySandbox #Surveillance #AdTech

  3. Increasingly seeing these wonderful cookie messages - where you can no longer reject personalised advertising cookies without paying in order to access content... (this is from The Times, but a number of other news sites have started adopting this) #Tech #News #UK #ThirdPartyCookies

  4. Google halts its 4-plus-year plan to turn off tracking cookies by default in Chrome - Enlarge / Google, like most of us, has a hard time letting go of cookie... - arstechnica.com/?p=2038576 #thirdpartycookies #trackingcookies #privacysandbox #googlechrome #firefox #mozilla #google #chrome #apple #tech #floc

  5. > “[We] are proposing an updated approach that elevates user choice,” wrote Anthony Chavez, vice president of Google’s #PrivacySandbox initiative. “Instead of deprecating #thirdPartyCookies, we would introduce a new experience in #Chrome that lets people make an informed choice that applies across their #web #browsing, and they’d be able to adjust that choice at any time.

    That's a funny way to say "opt-out" #Google

    engadget.com/google-isnt-killi

    #privacy #browser #advertising #ad #technology #tech

  6. Folks, what do you think is going to be the effect of #google ending support of #ThirdPartyCookies later this year? I honestly can’t wait to see

  7. I always ask myself, if there are legitimate interest #Cookies are there also illegitimate interest cookies.

    And if you can select the legitimate interest cookies, are not by definition, all others illegitimate interest cookies 🤔

    #ThirdPartyCookies #CookieBanners

  8. We're on the path to deprecating #thirdPartyCookies in Chrome, but we know some sites may need extra time. Where there's impact to people depending on those sites, we're offering a deprecation trial to keep the legacy functionality while you migrate.
    developer.chrome.com/blog/thir

  9. Third-party cookies are retro. Test if your site is ready to run without them before we disable #thirdPartyCookies for 1% of #Chrome users in Jan 2024. As a cheat code, you can just enable chrome://flags/#test-third-party-cookie-phaseout and then read the full #cookieCountdown strategy guide on goo.gle/cookiecountdown

  10. Need to know what to do about #thirdPartyCookies on your site? We've got concrete steps for you to audit, test, update, and migrate before the end of the #cookieCountdown 🍪⌛ and the end of third-party cookies in #Chrome.
    Let me know what else you need!
    developer.chrome.com/blog/cook

  11. CW: Long thread/31

    But all that puffery conspicuously failed to mention that Google had quietly rolled out its long-discredited, new surveillance technology, #FLOC, which it pretended to kill in 2021:

    pluralistic.net/2021/04/22/iho

    #FLOC is back, rebranded as the #TopicsAPI: this is a system for spying on you so advertisers can target you. Google is spinning this as a privacy *improvement* because it might someday replace #ThirdPartyCookies, one of the creepiest web surveillance systems.

    31/

  12. We should all be skeptical that Google will deliver on its promise to improve consumer privacy and expand data protection, when that very act will erode Google's Ad dominance.

    #Advertising #Privacy #ThirdPartyCookies @tag

    paradoxpairs.com/google-moat-a

  13. Neeva ist ab sofort in Europa und deutschsprachig verfügbar. Die Suchmaschine will "unverfälschte Ergebnisse" liefern und ohne Werbung auskommen.
    Suchmaschine Neeva: Google-Konkurrent jetzt deutschsprachig verfügbar
  14. Ashton Kutcher und Quentin Tarantino sollen auf die Onlinemarketingkonferenz OMR locken. Zehntausende reden über Werbestrategien, Cookie-loses Tracking, NFTs.
    OMR: Alle für erfolgreiches Marketing