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#privacypreservingattribution — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #privacypreservingattribution, aggregated by home.social.

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  1. @thomholwerda How does this Meta thing even compare to Google Chrome’s " #PrivacySandbox " feature (analyzing your browsing history) which they have postponed numerous times already because of outcry out of the tech scene? The local Chrome thing seems to be maybe even more privacy-preserving than this third-party pseudo-anonymous ad server concept of Meta / #Mozilla /Apple?

    #PrivacyPreservingAttribution

  2. I read some of the background and technical explainer of the #Firefox 128 #PrivacyPreservingAttribution #PPA experiment, and as a replacement for tracking done via third party cookies or similar, this is pretty good. It also seems better than Chrome's version, because it's vendor neutral and doesn't put Google in an advantageous position.

    #Mozilla could have handled communicating this better, though.

    support.mozilla.org/en-US/kb/p

    github.com/mozilla/explainers/

  3. @oblomov My initial gut reaction was the same. And I still think it may be wise to opt out of this experiment until it is better understood.

    But what if this initiative could indeed serve as a privacy-preserving replacement for #tracking? It looks better than all the terrible ideas Google came up with to replace cookies (#FLoC #PrivacySandbox #TopicsAPI) let alone #browserFingerprinting.

    Here is my take on Mozilla's #privacyPreservingAttribution aka #privateAttribution: suma-ev.social/@christian/1127

  4. #Firefox 128 is here. With it comes a new section in the privacy and security settings called "Website Advertising Preferences" containing a ticked box labeled "Allow websites to perform privacy-preserving ad measurement". The help text linked there sounds promising: support.mozilla.org/en-US/kb/p

    #Mozilla to provide a surveillance-free alternative to #tracking?

    Technical explainer: github.com/mozilla/explainers/

    What do #privacy experts think?

    #ppa #dap #privateAttribution #privacyPreservingAttribution