#mobileads — Public Fediverse posts

FYI: Four gaming publishers gain up to 14X APS revenue through InMobi SDK bridge: Beta publishers changed no mediation settings while native rendering opened 28 extra bidders and over 1,000 advertisers. Does one ceiling figure hold at scale? https://ppc.land/four-gaming-publishers-gain-up-to-14x-aps-revenue-through-inmobi-sdk-bridge/ #Gaming #GameDevelopment #InMobi #MobileAds #AdTech

ICYMI: DoubleVerify finds dozens of Android apps a month showing ads after calls: Apps abuse Android's Display over other apps permission to fire ads when a call ends, then vanish from the recents list. Can pre-install scans catch them all? https://ppc.land/doubleverify-finds-dozens-of-android-apps-a-month-showing-ads-after-calls/ #Android #MobileAds #AppSecurity #AdFraud #CyberSecurity

FYI: Poland's digital ad market hits 11 bln PLN: what the IAB report reveals: IAB Polska's 2025/2026 strategic report shows Poland's digital advertising market surpassed nearly 11 bln PLN, driven by programmatic, SEM, mobile, and AI. https://ppc.land/polands-digital-ad-market-hits-11-bln-pln-what-the-iab-report-reveals/ #DigitalMarketing #PPC #ProgrammaticAdvertising #SEM #MobileAds

ICYMI: Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks: Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results. https://ppc.land/singulars-2026-roi-index-apple-ads-enters-the-top-tier-of-mobile-ad-networks/ #DigitalMarketing #MobileAds #AppleAds #Advertising #AIMarketing

ICYMI: InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. https://ppc.land/inmarket-says-5-cpg-brands-drove-millions-in-sales-with-moment-based-ads/ #Marketing #CPG #Advertising #DigitalMarketing #MobileAds

I get very tired of having to untick ad-vendors' so-called "legitimate interest" when setting up apps. That could mean anything.

I once found a cookie which stated a 10-year lifespan, which reset every time the app was used.

It makes me wish we could have everything on free trial, then have paid tiers, not this "surveillance ad culture" we have resignedly accepted.

#mobile #ads #android #mobileads

Google's new Android SDK promises to double your mobile ad speed: Google Mobile Ads Next-Gen SDK for Android reduces ad latency by 27% while cutting device footprint by 17% in beta release for Ad Manager. https://ppc.land/googles-new-android-sdk-promises-to-double-your-mobile-ad-speed/ #Android #MobileAds #SDK #DigitalMarketing #AdTech

Whoa - this is pretty scary and spooky.

Predator spyware from surveillance company Intellexa has been using a zero-click infection mechanism dubbed “Aladdin,” which compromises specific targets. Simply viewing an infected advertisement is enough to trigger the infection on the target’s device. Aladdin leverages the commercial mobile advertising system to deliver malware. https://www.bleepingcomputer.com/news/security/predator-spyware-uses-new-infection-vector-for-zero-click-attacks/ #Spyware #Malware #Predator #CyberSecurity #Security #Internet #MobileAds #MobilePhones #Advertising

ICYMI: Apple Search Ads to adopt AdAttributionKit for unified app attribution: Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure. https://ppc.land/apple-search-ads-to-adopt-adattributionkit-for-unified-app-attribution/ #AppleSearchAds #AdAttributionKit #AppAttribution #MobileAds #DigitalMarketing

Google AdMob enhances ad controls with new high-engagement settings: Advertisers gain expanded control over interstitial and rewarded ad formats through app-level monetization tools. https://ppc.land/google-admob-enhances-ad-controls-with-new-high-engagement-settings/ #GoogleAdMob #AdTech #DigitalMarketing #MobileAds #Monetization

🚨 Sources: Mobvista considers selling its mobile ad platform Mintegral after attracting interest from buyers like Bain Capital. 📈 Mobvista's HK stock surges ~190% in 2024! 🔥 #Mobvista #Mintegral #AdTech #BainCapital #StockMarket #TechNews #MobileAds #MergersAndAcquisitions

2015 Google emails revealed in 2024 antitrust case show Ad Market Dominance: Court documents from US v. Google case expose internal data on Google's commanding position in mobile and desktop ad exchanges. https://ppc.land/2015-google-emails-revealed-in-2024-antitrust-case-show-ad-market-dominance/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAntitrust #AdMarket #DigitalAdvertising #TechNews #MobileAds

#USA #Surveillance #DataProtection #GeoLocation #MobileAds: "The Oversight Project, a part of the conservative think tank the Heritage Foundation, claims to have used mobile ad location data to map the movements of Thomas Matthew Crooks in the lead up to his attempted assassination of former President Donald Trump earlier this month.

The organization, which also authored a blueprint for a second Trump term called Project 2025, claims to have used the data to find devices that are “linked” to Crooks—perhaps his own device or those of people he knows—and follow where they went over time.

The claims demonstrate the power of mobile ad location data, which can be harvested by the location data industry through advertisements placed in apps or by code included in the apps themselves, to find specific people or their associates. Access to this data, as the Heritage Foundation shows, is not limited to governments, academics, or the location industry itself, but is also available to political operatives or other third parties. The Heritage Foundation’s claims also signal a continuing shift in the treatment of mobile ad data. Once a dirty secret of the data industry, organizations are now publicly acknowledging and broadcasting their alleged use of the sensitive information, and openly admitting using it in an attempt to track down individuals."

https://www.404media.co/heritage-foundation-claims-to-use-location-data-to-track-trump-shooters-movements/

Dominance and Diversity in Mobile Ad Networks. What You Need to Know! 📊

Applovin remains the prime channel for UA

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/business-of-games-dominance-and-diversity

Behind the scenes of Unity’s “rushed-out” install-fee program - Enlarge / A push for more IronSource customers may have been a major mo... - https://arstechnica.com/?p=1978958 #gamedevelopment #advertising #mobilegames #ironsource #mobileads #applovin #gaming #unity

The arrogance of companies that put #autoplay videos on their #mobile websites never ceases to amaze me. Like, okay then, are you planning to pay for my data? #MobileAds

Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps - Mobile ads are significant for advertisers because of which app publishers are imm... - https://readwrite.com/top-mobile-ad-formats-for-display-advertising-campaigns-in-mobile-apps/ #mobileadformats #developer #mobileads #mobile #apps