#iabtechlab — Public Fediverse posts

FYI: IAB Tech Lab sets September 4 deadline for comment on clean room data rules: Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September. https://ppc.land/iab-tech-lab-sets-september-4-deadline-for-comment-on-clean-room-data-rules/ #IABTechLab #CleanRoomData #DataPrivacy #DataSecurity #Hashing

ICYMI: IAB Tech Lab sets September 4 deadline for comment on clean room data rules: Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September. https://ppc.land/iab-tech-lab-sets-september-4-deadline-for-comment-on-clean-room-data-rules/ #IABTechLab #DataPrivacy #Hashing #CleanRoom #DataSecurity

IAB Tech Lab sets September 4 deadline for comment on clean room data rules: Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September. https://ppc.land/iab-tech-lab-sets-september-4-deadline-for-comment-on-clean-room-data-rules/ #IABTechLab #DataPrivacy #CleanRoomData #DataSecurity #Hashing

FYI: AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says: Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment. https://ppc.land/aamp-2-3-blocks-ai-agents-from-inventing-ad-prices-iab-tech-lab-says/ #AdTech #DigitalMarketing #AI #IABTechLab #Advertising

FYI: AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says: Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment. https://ppc.land/aamp-2-3-blocks-ai-agents-from-inventing-ad-prices-iab-tech-lab-says/ #AdTech #DigitalMarketing #AI #IABTechLab #Advertising

AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says: Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment. https://ppc.land/aamp-2-3-blocks-ai-agents-from-inventing-ad-prices-iab-tech-lab-says/ #AAMP #ArtificialIntelligence #Advertising #AdTech #IABTechLab

AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says: Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment. https://ppc.land/aamp-2-3-blocks-ai-agents-from-inventing-ad-prices-iab-tech-lab-says/ #AAMP #ArtificialIntelligence #Advertising #AdTech #IABTechLab

FYI: IAB Tech Lab forces video podcasts under the same download counting rules: Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts? https://ppc.land/iab-tech-lab-forces-video-podcasts-under-the-same-download-counting-rules/ #IABTechLab #VideoPodcasts #Podcasting #DigitalMedia #ContentCreation

ICYMI: IAB Tech Lab forces video podcasts under the same download counting rules: Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts? https://ppc.land/iab-tech-lab-forces-video-podcasts-under-the-same-download-counting-rules/ #Podcasting #VideoPodcasts #IABTechLab #StreamingMedia #DigitalAudio

IAB Tech Lab forces video podcasts under the same download counting rules: Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts? https://ppc.land/iab-tech-lab-forces-video-podcasts-under-the-same-download-counting-rules/ #Podcasting #VideoPodcasts #IABTechLab #PodcastConsumer #MediaGuidelines

FYI: IAB Tech Lab finally defines what a programmatic auction actually is: IAB Tech Lab releases final Programmatic Auction Definitions, giving buyers, sellers, and platforms a shared vocabulary for how digital ad auctions operate. https://ppc.land/iab-tech-lab-finally-defines-what-a-programmatic-auction-actually-is/ #ProgrammaticAdvertising #DigitalMarketing #IABTechLab #AdTech #ProgrammaticAuction

FYI: IAB Tech Lab finally defines what a programmatic auction actually is: IAB Tech Lab releases final Programmatic Auction Definitions, giving buyers, sellers, and platforms a shared vocabulary for how digital ad auctions operate. https://ppc.land/iab-tech-lab-finally-defines-what-a-programmatic-auction-actually-is/ #ProgrammaticAdvertising #DigitalMarketing #IABTechLab #AdTech #ProgrammaticAuction

ICYMI: IAB Tech Lab finally defines what a programmatic auction actually is: IAB Tech Lab releases final Programmatic Auction Definitions, giving buyers, sellers, and platforms a shared vocabulary for how digital ad auctions operate. https://ppc.land/iab-tech-lab-finally-defines-what-a-programmatic-auction-actually-is/ #IABTechLab #ProgrammaticAuction #DigitalAdvertising #AdTech #MarketingTrends

IAB Tech Lab finally defines what a programmatic auction actually is: IAB Tech Lab releases final Programmatic Auction Definitions, giving buyers, sellers, and platforms a shared vocabulary for how digital ad auctions operate. https://ppc.land/iab-tech-lab-finally-defines-what-a-programmatic-auction-actually-is/ #IABTechLab #ProgrammaticAuction #DigitalAds #AdTech #MarketingNews

FYI: IAB Tech Lab summit confronts an agentic web that already arrived: Nearly 400 advertising and tech professionals gathered May 28 to tackle agentic AI standards, publisher monetization, and machine-to-machine ad infrastructure. https://ppc.land/iab-tech-lab-summit-confronts-an-agentic-web-that-already-arrived/ #IABTechLab #AIAgents #DigitalMarketing #AdTech #Monetization

FYI: IAB Tech Lab summit confronts an agentic web that already arrived: Nearly 400 advertising and tech professionals gathered May 28 to tackle agentic AI standards, publisher monetization, and machine-to-machine ad infrastructure. https://ppc.land/iab-tech-lab-summit-confronts-an-agentic-web-that-already-arrived/ #IABTechLab #AIAgents #DigitalMarketing #AdTech #Monetization

ICYMI: IAB Tech Lab summit confronts an agentic web that already arrived: Nearly 400 advertising and tech professionals gathered May 28 to tackle agentic AI standards, publisher monetization, and machine-to-machine ad infrastructure. https://ppc.land/iab-tech-lab-summit-confronts-an-agentic-web-that-already-arrived/ #IABTechLab #AIStandards #Advertising #TechSummit #DigitalMonetization

IAB Tech Lab summit confronts an agentic web that already arrived: Nearly 400 advertising and tech professionals gathered May 28 to tackle agentic AI standards, publisher monetization, and machine-to-machine ad infrastructure. https://ppc.land/iab-tech-lab-summit-confronts-an-agentic-web-that-already-arrived/ #IABTechLab #AgenticAI #DigitalAdvertising #TechSummit #Monetization

Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 https://www.allforgardening.com/1799897/amazon-lowers-its-garden-walls-peer39-buys-adloox-from-scope3/ #AAMP #AdCP #Adloox #AgenticAdvertisingOrg #Amazon #AmazonAdvertising #AmazonAlexa #AmazonPrimeVideo #AndreaKwiatek #ARTF #BrianO'Kelley #DailyNewsRoundup #FireTV #garden #goodreads #GoodwayGroup #google #IABTechLab #IMDb #ivt #meta #MRC #peer39 #pubmatic #PunitShah #Scope3 #twitch #Viewability #youtube

Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 https://www.allforgardening.com/1799897/amazon-lowers-its-garden-walls-peer39-buys-adloox-from-scope3/ #AAMP #AdCP #Adloox #AgenticAdvertisingOrg #Amazon #AmazonAdvertising #AmazonAlexa #AmazonPrimeVideo #AndreaKwiatek #ARTF #BrianO'Kelley #DailyNewsRoundup #FireTV #garden #goodreads #GoodwayGroup #google #IABTechLab #IMDb #ivt #meta #MRC #peer39 #pubmatic #PunitShah #Scope3 #twitch #Viewability #youtube

FYI: IAB Tech Lab opens bot management guidance for public comment: IAB Tech Lab releases AI bot and crawler management guidance for public comment, supporting CoMP API adoption and sustainable content marketplace development. https://ppc.land/iab-tech-lab-opens-bot-management-guidance-for-public-comment/ #IABTechLab #BotManagement #AIGuidance #PublicComment #CoMPAPI

ICYMI: IAB Tech Lab opens bot management guidance for public comment: IAB Tech Lab releases AI bot and crawler management guidance for public comment, supporting CoMP API adoption and sustainable content marketplace development. https://ppc.land/iab-tech-lab-opens-bot-management-guidance-for-public-comment/ #IABTechLab #BotManagement #AI #ContentMarketplace #CrawlerManagement

ICYMI: IAB Tech Lab opens bot management guidance for public comment: IAB Tech Lab releases AI bot and crawler management guidance for public comment, supporting CoMP API adoption and sustainable content marketplace development. https://ppc.land/iab-tech-lab-opens-bot-management-guidance-for-public-comment/ #IABTechLab #BotManagement #AI #ContentMarketplace #CrawlerManagement

IAB Tech Lab opens bot management guidance for public comment: IAB Tech Lab releases AI bot and crawler management guidance for public comment, supporting CoMP API adoption and sustainable content marketplace development. https://ppc.land/iab-tech-lab-opens-bot-management-guidance-for-public-comment/ #IABTechLab #BotManagement #AIBots #CrawlerManagement #CoMPAPI

FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta

FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta

ICYMI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPI #DigitalMarketing #AdTech

ICYMI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPI #DigitalMarketing #AdTech

ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #DigitalMarketing #ConversionAPI #IABTechLab #MarketingStandards

ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #DigitalMarketing #ConversionAPI #IABTechLab #MarketingStandards

ICYMI: Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #IABTechLab #TaxonomyIDs #DigitalMarketing

ICYMI: Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #IABTechLab #TaxonomyIDs #DigitalMarketing

Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #DigitalMarketing #TaxonomyIDs #IABTechLab

Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #DigitalMarketing #TaxonomyIDs #IABTechLab

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #adtech #digitalmarketing

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #adtech #digitalmarketing

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

FYI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLMs #CrawlingContent

ICYMI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #Advertising #Amazon #AgentRegistry #AdTech

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

ICYMI: IAB Tech Lab names its agentic ad initiative AAMP to end market confusion: IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently. https://ppc.land/iab-tech-lab-names-its-agentic-ad-initiative-aamp-to-end-market-confusion/ #IABTechLab #AAMP #Advertising #AdTech #Marketing

IAB Tech Lab defines digital auction mechanics for ad buyers: IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms. https://ppc.land/iab-tech-lab-defines-digital-auction-mechanics-for-ad-buyers/ #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

How IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics

IAB Tech Lab releases Deals API to streamline programmatic transactions: IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals. https://ppc.land/iab-tech-lab-releases-deals-api-to-streamline-programmatic-transactions/ #ProgrammaticAdvertising #IABTechLab #DealsAPI #AdTech #DigitalMarketing

IAB Tech Lab opens agentic RTB framework for container-based advertising: IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising. https://ppc.land/iab-tech-lab-opens-agentic-rtb-framework-for-container-based-advertising/ #IABTechLab #RTB #ProgrammaticAdvertising #DigitalMarketing #AdTech

LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising: LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents. https://ppc.land/liveramp-donates-user-context-protocol-to-iab-tech-lab-for-agentic-advertising/ #LiveRamp #UserContextProtocol #IABTechLab #Advertising #DigitalMarketing

ICYMI: IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025: New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector. https://ppc.land/iab-tech-lab-unveils-technical-standards-roadmap-for-digital-advertising-in-2025/ #DigitalAdvertising #AdTech #IABTechLab #PrivacyCompliance #ArtificialIntelligence

ICYMI: Major privacy breakthrough transforms digital advertising data sharing: IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising. https://ppc.land/major-privacy-breakthrough-transforms-digital-advertising-data-sharing/ #DigitalAdvertising #PrivacyProtection #DataSecurity #AudienceMatching #IABTechLab