#iabtechlab — Public Fediverse posts

FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta

FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta

ICYMI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPI #DigitalMarketing #AdTech

ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #DigitalMarketing #ConversionAPI #IABTechLab #MarketingStandards

ICYMI: Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #IABTechLab #TaxonomyIDs #DigitalMarketing

Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #DigitalMarketing #TaxonomyIDs #IABTechLab

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #adtech #digitalmarketing

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

FYI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLMs #CrawlingContent

FYI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLMs #CrawlingContent

FYI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLMs #CrawlingContent

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

ICYMI: IAB Tech Lab names its agentic ad initiative AAMP to end market confusion: IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently. https://ppc.land/iab-tech-lab-names-its-agentic-ad-initiative-aamp-to-end-market-confusion/ #IABTechLab #AAMP #Advertising #AdTech #Marketing

IAB Tech Lab defines digital auction mechanics for ad buyers: IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms. https://ppc.land/iab-tech-lab-defines-digital-auction-mechanics-for-ad-buyers/ #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

How IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics

IAB Tech Lab releases CTV ad format standards for public comment: IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising. https://ppc.land/iab-tech-lab-releases-ctv-ad-format-standards-for-public-comment/ #CTV #AdFormats #ProgrammaticAdvertising #IABTechLab #ConnectedTelevision

IAB Tech Lab releases CTV ad format standards for public comment: IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising. https://ppc.land/iab-tech-lab-releases-ctv-ad-format-standards-for-public-comment/ #CTV #AdFormats #ProgrammaticAdvertising #IABTechLab #ConnectedTelevision

IAB Tech Lab releases CTV ad format standards for public comment: IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising. https://ppc.land/iab-tech-lab-releases-ctv-ad-format-standards-for-public-comment/ #CTV #AdFormats #ProgrammaticAdvertising #IABTechLab #ConnectedTelevision

IAB Tech Lab releases Deals API to streamline programmatic transactions: IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals. https://ppc.land/iab-tech-lab-releases-deals-api-to-streamline-programmatic-transactions/ #ProgrammaticAdvertising #IABTechLab #DealsAPI #AdTech #DigitalMarketing

IAB Tech Lab opens agentic RTB framework for container-based advertising: IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising. https://ppc.land/iab-tech-lab-opens-agentic-rtb-framework-for-container-based-advertising/ #IABTechLab #RTB #ProgrammaticAdvertising #DigitalMarketing #AdTech

LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising: LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents. https://ppc.land/liveramp-donates-user-context-protocol-to-iab-tech-lab-for-agentic-advertising/ #LiveRamp #UserContextProtocol #IABTechLab #Advertising #DigitalMarketing

IAB Tech Lab opens comment period for privacy framework updates: IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states. https://ppc.land/iab-tech-lab-opens-comment-period-for-privacy-framework-updates/ #IABTechLab #PrivacyFramework #DataProtection #PrivacyProtocol #DataDeletion

IAB Tech Lab opens comment period for privacy framework updates: IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states. https://ppc.land/iab-tech-lab-opens-comment-period-for-privacy-framework-updates/ #IABTechLab #PrivacyFramework #DataProtection #PrivacyProtocol #DataDeletion

IAB Tech Lab opens comment period for privacy framework updates: IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states. https://ppc.land/iab-tech-lab-opens-comment-period-for-privacy-framework-updates/ #IABTechLab #PrivacyFramework #DataProtection #PrivacyProtocol #DataDeletion

IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing

IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing

IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing

IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching: New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption. https://ppc.land/iab-tech-lab-releases-pair-1-1-protocol-to-simplify-encrypted-data-matching/ #IABTechLab #PAIRProtocol #DataPrivacy #EncryptedData #AdTech

IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching: New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption. https://ppc.land/iab-tech-lab-releases-pair-1-1-protocol-to-simplify-encrypted-data-matching/ #IABTechLab #PAIRProtocol #DataPrivacy #EncryptedData #AdTech

IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching: New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption. https://ppc.land/iab-tech-lab-releases-pair-1-1-protocol-to-simplify-encrypted-data-matching/ #IABTechLab #PAIRProtocol #DataPrivacy #EncryptedData #AdTech

ICYMI: TCF v2.3 update aims to solve vendor disclosure ambiguity: IAB Tech Lab tackles critical privacy framework issues with latest technical specification release. https://ppc.land/tcf-v2-3-update-aims-to-solve-vendor-disclosure-ambiguity/ #TCFv23 #VendorDisclosure #PrivacyFramework #IABTechLab #DataProtection

ICYMI: TCF v2.3 update aims to solve vendor disclosure ambiguity: IAB Tech Lab tackles critical privacy framework issues with latest technical specification release. https://ppc.land/tcf-v2-3-update-aims-to-solve-vendor-disclosure-ambiguity/ #TCFv23 #VendorDisclosure #PrivacyFramework #IABTechLab #DataProtection

ICYMI: TCF v2.3 update aims to solve vendor disclosure ambiguity: IAB Tech Lab tackles critical privacy framework issues with latest technical specification release. https://ppc.land/tcf-v2-3-update-aims-to-solve-vendor-disclosure-ambiguity/ #TCF #IABTechLab #PrivacyFramework #VendorDisclosure #DataPrivacy

ICYMI: TCF v2.3 update aims to solve vendor disclosure ambiguity: IAB Tech Lab tackles critical privacy framework issues with latest technical specification release. https://ppc.land/tcf-v2-3-update-aims-to-solve-vendor-disclosure-ambiguity/ #TCF #IABTechLab #PrivacyFramework #VendorDisclosure #DataPrivacy

TCF v2.3 update aims to solve vendor disclosure ambiguity: IAB Tech Lab tackles critical privacy framework issues with latest technical specification release. https://ppc.land/tcf-v2-3-update-aims-to-solve-vendor-disclosure-ambiguity/ #TCFv23 #Privacy #VendorDisclosure #IABTechLab #DataPrivacy

TCF v2.3 update aims to solve vendor disclosure ambiguity: IAB Tech Lab tackles critical privacy framework issues with latest technical specification release. https://ppc.land/tcf-v2-3-update-aims-to-solve-vendor-disclosure-ambiguity/ #TCFv23 #Privacy #VendorDisclosure #IABTechLab #DataPrivacy

ICYMI: IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025: New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector. https://ppc.land/iab-tech-lab-unveils-technical-standards-roadmap-for-digital-advertising-in-2025/ #DigitalAdvertising #AdTech #IABTechLab #PrivacyCompliance #ArtificialIntelligence

ICYMI: IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025: New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector. https://ppc.land/iab-tech-lab-unveils-technical-standards-roadmap-for-digital-advertising-in-2025/ #DigitalAdvertising #IABTechLab #AdvertisingStandards #PrivacyCompliance #LiveStreaming

ICYMI: IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025: New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector. https://ppc.land/iab-tech-lab-unveils-technical-standards-roadmap-for-digital-advertising-in-2025/ #DigitalAdvertising #IABTechLab #AdvertisingStandards #PrivacyCompliance #LiveStreaming

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing