#crosschannel — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #crosschannel, aggregated by home.social.
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FYI: Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #DigitalMarketing #CrossChannel #DataAnalytics #SocialMedia
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FYI: Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #DigitalMarketing #CrossChannel #DataAnalytics #SocialMedia
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ICYMI: Innovid expands measurement with purchase data and publisher attribution: Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns. https://ppc.land/innovid-expands-measurement-with-purchase-data-and-publisher-attribution/ #Innovid #Measurement #Attribution #CTV #CrossChannel
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#AI is reshaping #advertising measurement and effectiveness, becoming the core architecture of future marketing. Google’s latest innovations, including enhanced #MMMs, #crosschannel measurement, and #firstpartydata activation, empower marketers to build ROI-driven strategies. https://www.thedrum.com/news/2025/07/22/the-roi-reset-5-strategies-shaping-the-future-marketing-effectiveness?eicker.marketing #performance #marketing #analytics
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#AI is reshaping #advertising measurement and effectiveness, becoming the core architecture of future marketing. Google’s latest innovations, including enhanced #MMMs, #crosschannel measurement, and #firstpartydata activation, empower marketers to build ROI-driven strategies. https://www.thedrum.com/news/2025/07/22/the-roi-reset-5-strategies-shaping-the-future-marketing-effectiveness?eicker.marketing #performance #marketing #analytics