#mmms — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mmms, aggregated by home.social.
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#AI is reshaping #advertising measurement and effectiveness, becoming the core architecture of future marketing. Google’s latest innovations, including enhanced #MMMs, #crosschannel measurement, and #firstpartydata activation, empower marketers to build ROI-driven strategies. https://www.thedrum.com/news/2025/07/22/the-roi-reset-5-strategies-shaping-the-future-marketing-effectiveness?eicker.marketing #performance #marketing #analytics
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"Parallel Change" is one of my main go-to moves when refactoring, as it allows *me* to choose which tests (and code) to "break", instead of breaking a whole bunch all at once.
Basically, allows me to apply MMMS(S)S (h/t GeePawHill) by letting me take small (safe) steps to the new world.