#firstpartydata — Public Fediverse posts

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

ICYMI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #DigitalMarketing

ICYMI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #DigitalMarketing

ICYMI: Google tag gateway for advertisers hits general availability on Google Cloud: Google tag gateway for advertisers reaches GA on Google Cloud Platform on June 1, 2026, enabling first-party measurement via External Application Load Balancer in GTM. https://ppc.land/google-tag-gateway-for-advertisers-hits-general-availability-on-google-cloud/ #GoogleTag #Advertising #GoogleCloud #FirstPartyData #DigitalMarketing

ICYMI: Google tag gateway for advertisers hits general availability on Google Cloud: Google tag gateway for advertisers reaches GA on Google Cloud Platform on June 1, 2026, enabling first-party measurement via External Application Load Balancer in GTM. https://ppc.land/google-tag-gateway-for-advertisers-hits-general-availability-on-google-cloud/ #GoogleTag #Advertising #GoogleCloud #FirstPartyData #DigitalMarketing

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

ICYMI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #FirstPartyData #DataPrivacy #MarketingStrategy #ConsentManagement #IAB

ICYMI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #FirstPartyData #DataPrivacy #MarketingStrategy #ConsentManagement #IAB

ICYMI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #FirstPartyData #DataPrivacy #MarketingStrategy #ConsentManagement #IAB

Building a Retail Media Network | Sponsored Products & Vendor Portals

https://www.tuvoc.com/blog/build-retail-media-network-sponsored-products-vendor-portals/

Retail Media Networks are redefining how brands monetize first-party data. Learn how to build scalable sponsored product ads, vendor portals, and data-driven ad infrastructure for modern retailers. A must-read for AdTech and eCommerce leaders.

#RetailMediaNetwork
#RetailMedia
#AdTech
#SponsoredProducts
#VendorPortals
#EcommerceAdvertising
#FirstPartyData
#DigitalCommerce
#CustomSoftwareDevelopment 

ICYMI: Viant acquires Lockr to enhance first-party data capabilities: Acquisition aims to streamline first-party data integration for publishers amid identity challenges. https://ppc.land/viant-acquires-lockr-to-enhance-first-party-data-capabilities/ #DataAcquisition #FirstPartyData #DataIntegration #DigitalMarketing #IdentityChallenges

ICYMI: Adobe launches data collaboration tool for privacy-first advertising: New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies. https://ppc.land/adobe-launches-data-collaboration-tool-for-privacy-first-advertising/ #Adobe #DataCollaboration #PrivacyFirst #FirstPartyData #Advertising

Adobe launches data collaboration tool for privacy-first advertising: New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies. https://ppc.land/adobe-launches-data-collaboration-tool-for-privacy-first-advertising/ #Adobe #DataCollaboration #PrivacyFirst #Advertising #FirstPartyData