#firstpartydata — Public Fediverse posts

FYI: NYT Advertising's first clean room deal beat cookies by 61%: New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%. https://ppc.land/nyt-advertisings-first-clean-room-deal-beat-cookies-by-61/ #NYTAdvertising #DataPrivacy #CleanRoom #DigitalMarketing #FirstPartyData

FYI: NYT Advertising's first clean room deal beat cookies by 61%: New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%. https://ppc.land/nyt-advertisings-first-clean-room-deal-beat-cookies-by-61/ #NYTAdvertising #DataPrivacy #CleanRoom #DigitalMarketing #FirstPartyData

NYT Advertising's first clean room deal beat cookies by 61%: New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%. https://ppc.land/nyt-advertisings-first-clean-room-deal-beat-cookies-by-61/ #NYTAdvertising #DataCleanRoom #DigitalMarketing #FirstPartyData #Cookies

NYT Advertising's first clean room deal beat cookies by 61%: New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%. https://ppc.land/nyt-advertisings-first-clean-room-deal-beat-cookies-by-61/ #NYTAdvertising #DataCleanRoom #DigitalMarketing #FirstPartyData #Cookies

FYI: Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack: Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding. https://ppc.land/uber-offsite-fox-roku-ias-and-x-overhaul-the-programmatic-advertising-stack/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingStrategy #FirstPartyData

FYI: Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack: Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding. https://ppc.land/uber-offsite-fox-roku-ias-and-x-overhaul-the-programmatic-advertising-stack/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingStrategy #FirstPartyData

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

ICYMI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #DigitalMarketing

ICYMI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #DigitalMarketing

ICYMI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #DigitalMarketing

ICYMI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #DigitalMarketing

Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #MediaSignals

Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #CustomerLake #MediaSignals

ICYMI: Google tag gateway for advertisers hits general availability on Google Cloud: Google tag gateway for advertisers reaches GA on Google Cloud Platform on June 1, 2026, enabling first-party measurement via External Application Load Balancer in GTM. https://ppc.land/google-tag-gateway-for-advertisers-hits-general-availability-on-google-cloud/ #GoogleTag #Advertising #GoogleCloud #FirstPartyData #DigitalMarketing

ICYMI: Google tag gateway for advertisers hits general availability on Google Cloud: Google tag gateway for advertisers reaches GA on Google Cloud Platform on June 1, 2026, enabling first-party measurement via External Application Load Balancer in GTM. https://ppc.land/google-tag-gateway-for-advertisers-hits-general-availability-on-google-cloud/ #GoogleTag #Advertising #GoogleCloud #FirstPartyData #DigitalMarketing

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Privacy-first marketing is no longer just about compliance — it’s becoming a competitive advantage for B2B SaaS companies. I break down a practical 5-step framework for building trust-driven campaigns without sacrificing
growth.

#B2BSaaS #PrivacyFirst #DigitalMarketing #FirstPartyData

https://ashishvarghesethomas.wordpress.com/2026/05/27/5-step-privacy-first-marketing-campaign-checklist-for-b2b-saas/?utm_source=mastodon&utm_medium=jetpack_social

Privacy-first marketing is no longer just about compliance — it’s becoming a competitive advantage for B2B SaaS companies. I break down a practical 5-step framework for building trust-driven campaigns without sacrificing
growth.

#B2BSaaS #PrivacyFirst #DigitalMarketing #FirstPartyData

https://ashishvarghesethomas.wordpress.com/2026/05/27/5-step-privacy-first-marketing-campaign-checklist-for-b2b-saas/?utm_source=mastodon&utm_medium=jetpack_social

FYI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #Consent #DataPrivacy #FirstPartyData #MarketingStrategy #IAB

ICYMI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #FirstPartyData #DataPrivacy #MarketingStrategy #ConsentManagement #IAB

ICYMI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #FirstPartyData #DataPrivacy #MarketingStrategy #ConsentManagement #IAB

ICYMI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #FirstPartyData #DataPrivacy #MarketingStrategy #ConsentManagement #IAB

Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #Consent #DataPrivacy #FirstPartyData #MarketingStrategy #IAB

FYI: Amazon Ads Data Manager: what ADM actually does and how to plug it in: Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API. https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/ #AmazonAds #DataManagement #DigitalMarketing #Advertising #FirstPartyData

FYI: Amazon Ads Data Manager: what ADM actually does and how to plug it in: Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API. https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/ #AmazonAds #DataManagement #DigitalMarketing #Advertising #FirstPartyData

ICYMI: Amazon Ads Data Manager: what ADM actually does and how to plug it in: Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API. https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/ #AmazonAds #DataManagement #ProgrammaticAdvertising #DigitalMarketing #FirstPartyData

ICYMI: Amazon Ads Data Manager: what ADM actually does and how to plug it in: Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API. https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/ #AmazonAds #DataManagement #ProgrammaticAdvertising #DigitalMarketing #FirstPartyData

FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData

FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData

Everyone talks about “building a community.”

Few talk about owning it.

White-label community platforms let you:

– Control branding
– Own member data
– Monetize memberships
– Integrate with your CRM
– Launch branded mobile apps

We’ve mapped 18+ platforms competing on AI, mobile, monetization & analytics.

Explore the category:
https://social.iwhitelabel.co/4wgjg

WhiteLabel #CommunitySoftware #FirstPartyData #iwhitelabel

FYI: Bonial buys cmmrcl.ly to build a retail media data powerhouse: Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI. https://ppc.land/bonial-buys-cmmrcl-ly-to-build-a-retail-media-data-powerhouse/ #Bonial #cmmrcl #RetailMedia #DatenPowerhouse #FirstPartyData

Bonial buys cmmrcl.ly to build a retail media data powerhouse: Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI. https://ppc.land/bonial-buys-cmmrcl-ly-to-build-a-retail-media-data-powerhouse/ #RetailMedia #DataPowerhouse #Acquisition #FirstPartyData #DigitalMarketing

Bonial buys cmmrcl.ly to build a retail media data powerhouse: Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI. https://ppc.land/bonial-buys-cmmrcl-ly-to-build-a-retail-media-data-powerhouse/ #RetailMedia #DataPowerhouse #Acquisition #FirstPartyData #DigitalMarketing

Why Privacy Centric Marketing Depends on Strong First Party Data

read more : https://www.martechcube.com/privacy-centric-marketing-first-party-data/

#PrivacyCentricMarketing #FirstPartyData #martech #martechnews #martecharticles #martechinterview

CTV Advertising Strategy: Moving Beyond Programmatic

https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/

CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.

#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV

CTV Advertising Strategy: Moving Beyond Programmatic

https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/

CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.

#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV

Building a Retail Media Network | Sponsored Products & Vendor Portals

https://www.tuvoc.com/blog/build-retail-media-network-sponsored-products-vendor-portals/

Retail Media Networks are redefining how brands monetize first-party data. Learn how to build scalable sponsored product ads, vendor portals, and data-driven ad infrastructure for modern retailers. A must-read for AdTech and eCommerce leaders.

#RetailMediaNetwork
#RetailMedia
#AdTech
#SponsoredProducts
#VendorPortals
#EcommerceAdvertising
#FirstPartyData
#DigitalCommerce
#CustomSoftwareDevelopment 

Anonym brings privacy-protected measurement to Pinterest advertisers: Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure. https://ppc.land/anonym-brings-privacy-protected-measurement-to-pinterest-advertisers/ #Privacy #DataProtection #DigitalMarketing #PinterestAds #FirstPartyData

Anonym brings privacy-protected measurement to Pinterest advertisers: Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure. https://ppc.land/anonym-brings-privacy-protected-measurement-to-pinterest-advertisers/ #Privacy #DataProtection #DigitalMarketing #PinterestAds #FirstPartyData

Why First-Party Data Matters is one of the most important topics in marketing right now—and one of the most misunderstood. https://georgefeola.io/why-first-party-data-matters-explained-without-tech-talk/?utm_source=mastodon&utm_medium=social&utm_campaign=why_first_party_data_matters&utm_content=post #marketing #firstpartydata #datadrivenmarketing

Why First-Party Data Matters is one of the most important topics in marketing right now—and one of the most misunderstood. https://georgefeola.io/why-first-party-data-matters-explained-without-tech-talk/?utm_source=mastodon&utm_medium=social&utm_campaign=why_first_party_data_matters&utm_content=post #marketing #firstpartydata #datadrivenmarketing

What 28 marketing executives predict will transform digital advertising in 2026: Wunderkind released predictions from industry experts forecasting major shifts in how brands will leverage artificial intelligence, first-party data, and customer engagement strategies for 2026 marketing operations. https://ppc.land/what-28-marketing-executives-predict-will-transform-digital-advertising-in-2026/ #DigitalAdvertising #MarketingStrategy #ArtificialIntelligence #CustomerEngagement #FirstPartyData

Google launches Data Manager API to centralize first-party data uploads: Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface. https://ppc.land/google-launches-data-manager-api-to-centralize-first-party-data-uploads/ #Google #DataManagerAPI #FirstPartyData #DigitalMarketing #GoogleAds

Meta showcases data clean room results at Australia's measurement conference: Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event. https://ppc.land/meta-showcases-data-clean-room-results-at-australias-measurement-conference/ #Meta #DataAnalytics #CleanRoom #FirstPartyData #IAB

#AI is reshaping #advertising measurement and effectiveness, becoming the core architecture of future marketing. Google’s latest innovations, including enhanced #MMMs, #crosschannel measurement, and #firstpartydata activation, empower marketers to build ROI-driven strategies. https://www.thedrum.com/news/2025/07/22/the-roi-reset-5-strategies-shaping-the-future-marketing-effectiveness?eicker.marketing #performance #marketing #analytics

#AI is reshaping #advertising measurement and effectiveness, becoming the core architecture of future marketing. Google’s latest innovations, including enhanced #MMMs, #crosschannel measurement, and #firstpartydata activation, empower marketers to build ROI-driven strategies. https://www.thedrum.com/news/2025/07/22/the-roi-reset-5-strategies-shaping-the-future-marketing-effectiveness?eicker.marketing #performance #marketing #analytics