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  1. Discover how CMOs can audit affiliate marketing, uncover wasted spend, test incremental demand, and protect profit margins with a practical 30-day strategy. hackernoon.com/the-affiliate-s

  2. Google has added an "Only index content meant for Search" section to its spam guidance, advising platforms hosting user-generated pages to noindex or block crawling by default for content built for sharing rather than public discovery. It also adds Search Console checks for unexpected spikes in indexed pages.
    searchenginejournal.com/google

  3. Marketing scams aimed at writers via email are rampant. Here’s the latest list of scammers:
    Joy Sinclair [email protected]
    Myron Grace clevelandsmoothjazzwjzz@[email protected]
    #bookmarketingscam #author #writing #amwriting #writer #writerslife #indieauthor #amediting #booksky

  4. Google Ads is extending High Value acquisition mode to Shopping campaigns and rolling out three retention modes - re-engagement, loyalty and retention-only - across Search, Shopping and Performance Max. Advertisers can now bid harder for new customers who resemble their best buyers. searchenginejournal.com/google

  5. Analysis of 3,115 comparison prompts across 57 questions found brands ChatGPT rarely named without search stayed largely invisible with it, showing median visibility of 11% even where cited pages mentioned them often. The lesson for marketers: being cited is not the same as being recommended, so what models learn in training matters as much as technical SEO. searchenginejournal.com/chatgp #Marketing #Strategy #AI

  6. A new wave of marketing automation platforms is taking aim at Marketo, promising simpler, cheaper alternatives to its complex, costly model. Paminga, Inflection.io, Conversion.ai and Phave are courting defectors, with AI as the lever: shifting workflows from rigid rules to reasoning about customer context, while guardrails remain for consent and compliance. martech.org/the-next-wave-of-m

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