#iabspain — Public Fediverse posts

FYI: Spain's social media users jump to 7.2 platforms - but 42% quit at least one: IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels. https://ppc.land/spains-social-media-users-jump-to-7-2-platforms-but-42-quit-at-least-one/ #SocialMedia #DigitalMarketing #IABSpain #TikTokShop #UserEngagement

FYI: Spain's social media users jump to 7.2 platforms - but 42% quit at least one: IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels. https://ppc.land/spains-social-media-users-jump-to-7-2-platforms-but-42-quit-at-least-one/ #SocialMedia #DigitalMarketing #IABSpain #TikTokShop #UserEngagement

ICYMI: IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSPguide #ProgrammaticAdvertising #AdSpend #DigitalMarketing

ICYMI: IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSPguide #ProgrammaticAdvertising #AdSpend #DigitalMarketing

IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSP #ProgrammaticAds #AdSpend #DigitalMarketing

IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSP #ProgrammaticAds #AdSpend #DigitalMarketing

ICYMI: IAB Spain's branded content report names 7 deadly sins of the discipline: IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness. https://ppc.land/iab-spains-branded-content-report-names-7-deadly-sins-of-the-discipline/ #BrandedContent #IABSpain #MarketingEthics #ContentMarketing #CampaignQuality

IAB Spain's 2026 digital roadmap puts AI agents at advertising's center: IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026. https://ppc.land/iab-spains-2026-digital-roadmap-puts-ai-agents-at-advertisings-center/ #IABSpain #DigitalMarketing #Advertising #AIAgents #PrivacyReforms

IAB Spain's 2026 digital roadmap puts AI agents at advertising's center: IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026. https://ppc.land/iab-spains-2026-digital-roadmap-puts-ai-agents-at-advertisings-center/ #IABSpain #DigitalMarketing #Advertising #AIAgents #PrivacyReforms