#iabspain — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #iabspain, aggregated by home.social.
-
ICYMI: IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSPguide #ProgrammaticAdvertising #AdSpend #DigitalMarketing
-
IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSP #ProgrammaticAds #AdSpend #DigitalMarketing
-
IAB Spain's 2026 digital roadmap puts AI agents at advertising's center: IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026. https://ppc.land/iab-spains-2026-digital-roadmap-puts-ai-agents-at-advertisings-center/ #IABSpain #DigitalMarketing #Advertising #AIAgents #PrivacyReforms