.#MilesYoung was Chairman of Asia Pacific at @Ogilvy & then worldwide Chairman. So of course his book would be different from #OgilvyOnAdvertising. Also, the #internet. We review #OgilvyOnAdvertisingInTheDigitalAge: https://the-agency-review.com/ogilvy-on-advertising-in-the-digital-age @BloomsburyPub #advertising #marketing
#ogilvyonadvertisinginthedigitalage — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #ogilvyonadvertisinginthedigitalage, aggregated by home.social.
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“[This is] a very dense, very insightful, very valuable book about advertising and marketing in the decades that have elapsed since Mr. Ogilvy wrote his book.” We review #OgilvyOnAdvertisingInTheDigitalAge: https://the-agency-review.com/ogilvy-on-advertising-in-the-digital-age @Ogilvy #digitaladvertising #digitalmarketing
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Sure, it’s fun to think about what #DavidOgilvy would have made of the #socialmedia, #SEO, #programmtic, #mobile etc. But #MilesYoung has written a much more valuable book than that. We review #OgilvyOnAdvertisingInTheDigitalAge: https://the-agency-review.com/ogilvy-on-advertising-in-the-digital-age #advertising #marketing
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In 1985, #DavidOgilvy wrote #OgilvyOnAdvertising. In 2018, #MilesYoung wrote #OgilvyOnAdvertisingInTheDigitalAge. Just in case, you know, things had changed. Our review: https://the-agency-review.com/ogilvy-on-advertising-in-the-digital-age @Ogilvy @BloomsburyPub #advertising #marketing #digitaladvertising #digitalmarketing
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.#OgilvyOnAdvertisingInTheDigitalAge isn’t just an updating of #DavidOgilvy’s 1985 classic. It is a complete rethinking of #advertising in the context of digital. Because that’s what’s required. Our review:
https://the-agency-review.com/ogilvy-on-advertising-in-the-digital-age
@Ogilvy @BloomsburyPub #digitaladvertising