#davidogilvy — Public Fediverse posts

What we think @matzucker has in common with #DavidOgilvy, #PatriciaTierney and #MaryWellsLawrence. Sort of. We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

I weave #DavidOgilvy and #BillBernbach into a discussion about how to make better #animation for #advertising. Would they be pleased? My observations after judging the Collision Awards: https://www.martinbihl.com/business-thinking/uncanny-valley-animation-awards #CollisionAwards #marketing #awardshows

The nice thing about an iconic founder is that they set the tone for your agency. But what happens when they leave? We use a small book to explore that question: http://the-agency-review.com/quotations-ogilvy @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies #branding

Sure, it’s fun to think about what #DavidOgilvy would have made of the #socialmedia, #SEO, #programmtic, #mobile etc. But #MilesYoung has written a much more valuable book than that. We review #OgilvyOnAdvertisingInTheDigitalAge: https://the-agency-review.com/ogilvy-on-advertising-in-the-digital-age #advertising #marketing

#HowToWrite
A #memo by #DavidOgilvy
#classic #wisdom #legend #advertising
1. Read the Roman-Raphaelson book on writing
2. Write the way you talk.
3. Use short words, short sentences and short paragraphs
4. Never use jargon words
5. Never write more than 2 pages
6. Check your quotations
7. Never send a letter or memo on the day you write it.
8. Get a colleague to improve it
9. Make sure it is crystal clear what you want the recipient to do
10. If you want action, don't write.

Ruff! Ruff!

Don’t hire a dog, then bark yourself.

~ David Ogilvy

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