#davidogilvy — Public Fediverse posts

I weave #DavidOgilvy and #BillBernbach into a discussion about how to make better #animation for #advertising. Would they be pleased? My observations after judging the Collision Awards: https://www.martinbihl.com/business-thinking/uncanny-valley-animation-awards #CollisionAwards #marketing #awardshows

I weave #DavidOgilvy and #BillBernbach into a discussion about how to make better #animation for #advertising. Would they be pleased? My observations after judging the Collision Awards: https://www.martinbihl.com/business-thinking/uncanny-valley-animation-awards #CollisionAwards #marketing #awardshows

I weave #DavidOgilvy and #BillBernbach into a discussion about how to make better #animation for #advertising. Would they be pleased? My observations after judging the Collision Awards: https://www.martinbihl.com/business-thinking/uncanny-valley-animation-awards #CollisionAwards #marketing #awardshows

I weave #DavidOgilvy and #BillBernbach into a discussion about how to make better #animation for #advertising. Would they be pleased? My observations after judging the Collision Awards: https://www.martinbihl.com/business-thinking/uncanny-valley-animation-awards #CollisionAwards #marketing #awardshows

Creatividad Más Allá de las Métricas / Creativity Beyond Metrics

https://www.linkedin.com/posts/federicoantin_davidogilvy-publicidad-advertising-activity-7326604622821769217-bZJT

📷 Rob Mieremet / Anefo

#DavidOgilvy #publicidad #advertising #marketing #creatividad #creativity #KPI #OKR #métricas #metrics #marcas #brands #branding #storytelling #contenido #content #Linkedin

#HowToWrite
A #memo by #DavidOgilvy
#classic #wisdom #legend #advertising
1. Read the Roman-Raphaelson book on writing
2. Write the way you talk.
3. Use short words, short sentences and short paragraphs
4. Never use jargon words
5. Never write more than 2 pages
6. Check your quotations
7. Never send a letter or memo on the day you write it.
8. Get a colleague to improve it
9. Make sure it is crystal clear what you want the recipient to do
10. If you want action, don't write.