FYI: Explaining sensitive categories: Sensitive categories: Google's named labels for content, such as gambling or politics, that buyers excluded and publishers blocked before DV360 retired most. https://ppc.land/sensitive-categories/ #DigitalMarketing #GoogleAds #Advertising #ContentMarketing #DV360
#dv360 — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #dv360, aggregated by home.social.
-
FYI: Google drops DV360 sensitive categories, leaving 3 tiers and 10 themes: CTV, audio and display line items inherited YouTube's inventory modes on October 1, 2026. Does the MRC accreditation behind those tiers reach TV screens yet? https://ppc.land/google-drops-dv360-sensitive-categories-leaving-3-tiers-and-10-themes/ #Google #DV360 #DigitalMarketing #AdTech #YouTube
-
FYI: DV360 SDF v11 drops redundant YouTube vendor reporting ID columns: Four YouTube third-party vendor columns in DV360 line item files now hold reporting IDs and multiple vendors. What breaks for files and scripts built on v10? https://ppc.land/dv360-sdf-v11-drops-redundant-youtube-vendor-reporting-id-columns/ #DV360 #YouTube #DigitalMarketing #AdTech #MarketingAutomation