#blinkfire — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #blinkfire, aggregated by home.social.
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How Sports Brands Unlock Gen Z and Millennial Engagement on Snapchat
In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages of 13 and 34 globally. This figure establishes Snapchat as one of the most significant platforms among Millennials and Generation Z.
The key to Snapchat’s success lies in its ability to offer a more spontaneous and less aspirational environment than other platforms. Rather than manufactured perfection, Snapchat focuses on authenticity. It is a space where users share real moments, creating closeness, and a more direct connection with those on the other side of the screen. In fact, 80% of Snapchatters say it is the platform where they can be most authentic (Snapchat).
Snapchat on Blinkfire
At Blinkfire, we have been offering the ability to monitor and analyze Snapchat performance within a global digital strategy for months. From tracking fanbase growth to measuring the performance of Stories or Spotlight Posts, the platform provides a better understanding of how this channel works and what type of content connects with the audience.
These insights, along with demographic metrics, help organizations get to know their fans better and make more informed decisions. It’s not just about posting more, but posting better, aligning content, format, and message with the target audience.
In addition, Snapchat data is integrated into reports such as Media Kit and Fan Insights, alongside networks such as TikTok or Instagram, allowing you to compare Snapchat’s performance against other channels and understand its real weight within the digital ecosystem.
Why should your organization have Snapchat?
According to Snapchat data, 9 out of 10 users interact with sports content weekly. And it’s not just about consuming highlights: 89% of Snapchatters remember brands that integrate themselves into sports experiences better, making the platform a strategic ally for teams, leagues, and sponsors.
Events such as the Super Bowl and the NBA Finals have demonstrated Snapchat’s ability to organically integrate itself into the narrative of fans. Through Lenses, users were able to “put on” the jersey or helmet of their favorite team, generating excitement and connection even before the event began.
For a team, league, or brand, Snapchat is not just another social channel: it is a way to be present in the daily lives of a young, highly active, and highly engaged audience. It is a living platform, constantly innovating, as demonstrated by Snap Map, a feature that even Instagram has tried to replicate.
Its more approachable and lighthearted tone allows sports organizations to show a different side of themselves, fitting perfectly with the trend of behind-the-scenes content, which is hugely popular on social media.
When fans engage with their favorite teams’ digital universe, they are looking for much more than just results or pre-game information. They want to get to know their stars off the field. Snapchat is the ideal space to show a more spontaneous and even mischievous side, offering a different narrative from what is seen during competition.
What makes Snapchat so attractive to sports organizations and brands?
- Ephemeral content: it encourages FOMO and immediate interaction.
- Snap Map: it allows fans to explore geolocated stories and feel part of the event.
- Spotlight: it offers the possibility of making organic content go viral, even for teams with less reach.
- Native and relatable language: connects naturally with young audiences.
Flexibility in Content Strategy
Snapchat has its own language: casual, immediate, and natural. Even so, content created for other platforms such as TikTok or YouTube Shorts can also have a place, as long as it fits the context.
Ideally, you should create specific content for each platform, understanding that each one has its own unwritten rules and that users behave differently. What works on one network may go completely unnoticed on another.
However, it is not always possible to generate exclusive content for each channel, especially in organizations with fewer resources. In such cases, strategic content reuse is key. On Snapchat, this means leveraging dynamic and relatable formats to connect with a young, highly active audience with a high level of daily interaction.
Snapchat Insights, Fully Integrated into Your Blinkfire Strategy
Snapchat is a must-have channel for reaching Gen Z and Millennials, and now you can measure its real impact with the same depth and clarity you expect from Blinkfire. From Stories and Spotlight performance to audience demographics and engagement metrics, Snapchat data now lives alongside your other social platforms, giving teams, leagues, brands, and creators a complete view of how content connects with fans and where value is being created.
Start tracking Snapchat with Blinkfire -
2025-26 NHL Jersey and Helmet Sponsors
The 2025–26 NHL season ushers in a new era of creativity and commercial opportunity on the ice. Now in its fourth year, the NHL jersey patch has evolved from an experimental sponsorship play into a full-fledged marketing canvas. Brands big and small are competing for prime real estate on hockey’s most valuable asset. Add in the near-universal adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming one of sports’ most dynamic platforms for brand storytelling.
From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding authentic ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2025-26 season!
NHL Jersey Patch Sponsors
European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America historically. However, NHL teams and fans are more open to jersey sponsors than ever before, as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.
Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2025-26 NHL season, 28/32 teams have jersey partnerships! Additionally, 12 teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare continue to have a strong presence, but a wide variety of industries are looking to make their mark in the NHL this season.
NHL Helmet Sponsors
NHL teams have the added benefit of being able to sell their helmets as a sponsorship asset. For the first time, all 32 teams have helmet sponsors to start the NHL season. Almost half (15) of those teams have sold BOTH their home and away helmets as assets this year, so there are currently 46 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets).
To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!
Boston Bruins
Jersey Patch: Rapid7
Helmet: TD Bank
Chicago Blackhawks
Jersey Patch: Circa Sports (Home)
Helmet: Belle Tire
Tampa Bay Lightning
Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)
Helmet: Tampa General Hospital (Home) / Brandt (Away)
Vancouver Canucks
Jersey Patch: TD Bank (Home) / Clio (Away)
Helmet: NexGen Energy
Pittsburgh Penguins
Jersey Patch: First National Bank
Helmet: MSA Safety (Away)
Ottawa Senators
Jersey Patch: CIBC (Home) / Calian (Away)
Helmet: Betway (Home) / Fullscript (Away)
Anaheim Ducks
Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)
Helmet: OC Navigator
Florida Panthers
Jersey Patch: La Croix (Home) / Autonation (Away)
Helmet: Visit Lauderdale
Utah Mammoth
Jersey Patch: SME Steel (Home) / 1Password (Away)
Helmet: Filevine
New Jersey Devils
Jersey Patch: RWJBarnabas Health (Home)
Helmet: Prudential
Philadelphia Flyers
Jersey Patch: IBX (Home) / Penn Medicine (Away)
Helmet: Chevrolet
Nashville Predators
Jersey Patch: Regions Bank
Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)
Vegas Golden Knights
Jersey Patch: Circa Sports
Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)
New York Islanders
Jersey Patch: Vanda
Helmet: Viam
LA Kings
Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)
Helmet: Blue Shield California (Home)
Buffalo Sabres
Helmet: Trusted Talent (Home) / KeyBank (Away)
Calgary Flames
Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)
Helmet: GameSense (Home) / Telus (Away)
Carolina Hurricanes
Jersey Patch: Nucor
Helmet: First Citizens Bank (Home) / Lenovo (Away)
Colorado Avalanche
Jersey Patch: IMA Financial Group
Helmet: Kiewit
Columbus Blue Jackets
Helmet: Bread Financial (Home) / SealMaster (Away)
Dallas Stars
Helmet: Energy Transfer (Home) / 7 Eleven (Away)
Detroit Red Wings
Jersey Patch: Priority Waste Management
Helmet: Meijer
Edmonton Oilers
Jersey Patch: Play Alberta (Home) / Karbon X (Away)
Helmet: GameSense (Home) / Skip The Dishes (Away)
Montreal Canadiens
Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)
Helmet: Bell (Home) / CIBC (Away)
New York Rangers
Jersey Patch: Game7
Helmet: Benjamin Moore
San Jose Sharks
Helmet: SAP
Seattle Kraken
Jersey Patch: Muckleshoot Indian Tribe
Helmet: Amazon (Home) / The Climate Pledge (Away)
St. Louis Blues
Jersey Patch: Stifel
Helmet: BJC Health (Home) / CarShield (Away)
Toronto Maple Leafs
Jersey Patch: Dairy Farmers of Ontario
Helmet: Oreo (Home)
Washington Capitals
Jersey Patch: Coupang (Home) / TikTok (Away)
Helmet: Capital One
Winnipeg Jets
Jersey Patch: Canada Life
Helmet: Bell
Minnesota Wild
Jersey Patch: TRIA
Helmet: Blaze Credit Union (Home) / Fortra (Away)
Track and Value Hockey Assets with Blinkfire
With Blinkfire, you are able to track and value all your hockey assets to create more profitable partnerships! Blinkfire can track your social media, digital, streaming, and broadcast in one platform. Check out all our advanced reporting tools, powered by our patented AI and computer-vision technology.
Demo Blinkfire#blinkfire #Helmet #hockey #jersey #jerseyPatch #NHL #socialMedia #Sponsorship #Uniform
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2025-26 NHL Jersey and Helmet Sponsors
The 2025–26 NHL season ushers in a new era of creativity and commercial opportunity on the ice. Now in its fourth year, the NHL jersey patch has evolved from an experimental sponsorship play into a full-fledged marketing canvas. Brands big and small are competing for prime real estate on hockey’s most valuable asset. Add in the near-universal adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming one of sports’ most dynamic platforms for brand storytelling.
From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding authentic ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2025-26 season!
NHL Jersey Patch Sponsors
European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America historically. However, NHL teams and fans are more open to jersey sponsors than ever before, as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.
Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2025-26 NHL season, 28/32 teams have jersey partnerships! Additionally, 12 teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare continue to have a strong presence, but a wide variety of industries are looking to make their mark in the NHL this season.
NHL Helmet Sponsors
NHL teams have the added benefit of being able to sell their helmets as a sponsorship asset. For the first time, all 32 teams have helmet sponsors to start the NHL season. Almost half (15) of those teams have sold BOTH their home and away helmets as assets this year, so there are currently 46 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets).
To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!
Boston Bruins
Jersey Patch: Rapid7
Helmet: TD Bank
Chicago Blackhawks
Jersey Patch: Circa Sports (Home)
Helmet: Belle Tire
Tampa Bay Lightning
Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)
Helmet: Tampa General Hospital (Home) / Brandt (Away)
Vancouver Canucks
Jersey Patch: TD Bank (Home) / Clio (Away)
Helmet: NexGen Energy
Pittsburgh Penguins
Jersey Patch: First National Bank
Helmet: MSA Safety (Away)
Ottawa Senators
Jersey Patch: CIBC (Home) / Calian (Away)
Helmet: Betway (Home) / Fullscript (Away)
Anaheim Ducks
Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)
Helmet: OC Navigator
Florida Panthers
Jersey Patch: La Croix (Home) / Autonation (Away)
Helmet: Visit Lauderdale
Utah Mammoth
Jersey Patch: SME Steel (Home) / 1Password (Away)
Helmet: Filevine
New Jersey Devils
Jersey Patch: RWJBarnabas Health (Home)
Helmet: Prudential
Philadelphia Flyers
Jersey Patch: IBX (Home) / Penn Medicine (Away)
Helmet: Chevrolet
Nashville Predators
Jersey Patch: Regions Bank
Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)
Vegas Golden Knights
Jersey Patch: Circa Sports
Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)
New York Islanders
Jersey Patch: Vanda
Helmet: Viam
LA Kings
Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)
Helmet: Blue Shield California (Home)
Buffalo Sabres
Helmet: Trusted Talent (Home) / KeyBank (Away)
Calgary Flames
Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)
Helmet: GameSense (Home) / Telus (Away)
Carolina Hurricanes
Jersey Patch: Nucor
Helmet: First Citizens Bank (Home) / Lenovo (Away)
Colorado Avalanche
Jersey Patch: IMA Financial Group
Helmet: Kiewit
Columbus Blue Jackets
Helmet: Bread Financial (Home) / SealMaster (Away)
Dallas Stars
Helmet: Energy Transfer (Home) / 7 Eleven (Away)
Detroit Red Wings
Jersey Patch: Priority Waste Management
Helmet: Meijer
Edmonton Oilers
Jersey Patch: Play Alberta (Home) / Karbon X (Away)
Helmet: GameSense (Home) / Skip The Dishes (Away)
Montreal Canadiens
Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)
Helmet: Bell (Home) / CIBC (Away)
New York Rangers
Jersey Patch: Game7
Helmet: Benjamin Moore
San Jose Sharks
Helmet: SAP
Seattle Kraken
Jersey Patch: Muckleshoot Indian Tribe
Helmet: Amazon (Home) / The Climate Pledge (Away)
St. Louis Blues
Jersey Patch: Stifel
Helmet: BJC Health (Home) / CarShield (Away)
Toronto Maple Leafs
Jersey Patch: Dairy Farmers of Ontario
Helmet: Oreo (Home)
Washington Capitals
Jersey Patch: Coupang (Home) / TikTok (Away)
Helmet: Capital One
Winnipeg Jets
Jersey Patch: Canada Life
Helmet: Bell
Minnesota Wild
Jersey Patch: TRIA
Helmet: Blaze Credit Union (Home) / Fortra (Away)
Track and Value Hockey Assets with Blinkfire
With Blinkfire, you are able to track and value all your hockey assets to create more profitable partnerships! Blinkfire can track your social media, digital, streaming, and broadcast in one platform. Check out all our advanced reporting tools, powered by our patented AI and computer-vision technology.
Demo Blinkfire#blinkfire #Helmet #hockey #jersey #jerseyPatch #NHL #socialMedia #Sponsorship #Uniform
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2025-26 NHL Jersey and Helmet Sponsors
The 2025–26 NHL season ushers in a new era of creativity and commercial opportunity on the ice. Now in its fourth year, the NHL jersey patch has evolved from an experimental sponsorship play into a full-fledged marketing canvas. Brands big and small are competing for prime real estate on hockey’s most valuable asset. Add in the near-universal adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming one of sports’ most dynamic platforms for brand storytelling.
From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding authentic ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2025-26 season!
NHL Jersey Patch Sponsors
European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America historically. However, NHL teams and fans are more open to jersey sponsors than ever before, as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.
Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2025-26 NHL season, 28/32 teams have jersey partnerships! Additionally, 12 teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare continue to have a strong presence, but a wide variety of industries are looking to make their mark in the NHL this season.
NHL Helmet Sponsors
NHL teams have the added benefit of being able to sell their helmets as a sponsorship asset. For the first time, all 32 teams have helmet sponsors to start the NHL season. Almost half (15) of those teams have sold BOTH their home and away helmets as assets this year, so there are currently 46 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets).
To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!
Boston Bruins
Jersey Patch: Rapid7
Helmet: TD Bank
Chicago Blackhawks
Jersey Patch: Circa Sports (Home)
Helmet: Belle Tire
Tampa Bay Lightning
Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)
Helmet: Tampa General Hospital (Home) / Brandt (Away)
Vancouver Canucks
Jersey Patch: TD Bank (Home) / Clio (Away)
Helmet: NexGen Energy
Pittsburgh Penguins
Jersey Patch: First National Bank
Helmet: MSA Safety (Away)
Ottawa Senators
Jersey Patch: CIBC (Home) / Calian (Away)
Helmet: Betway (Home) / Fullscript (Away)
Anaheim Ducks
Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)
Helmet: OC Navigator
Florida Panthers
Jersey Patch: La Croix (Home) / Autonation (Away)
Helmet: Visit Lauderdale
Utah Mammoth
Jersey Patch: SME Steel (Home) / 1Password (Away)
Helmet: Filevine
New Jersey Devils
Jersey Patch: RWJBarnabas Health (Home)
Helmet: Prudential
Philadelphia Flyers
Jersey Patch: IBX (Home) / Penn Medicine (Away)
Helmet: Chevrolet
Nashville Predators
Jersey Patch: Regions Bank
Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)
Vegas Golden Knights
Jersey Patch: Circa Sports
Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)
New York Islanders
Jersey Patch: Vanda
Helmet: Viam
LA Kings
Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)
Helmet: Blue Shield California (Home)
Buffalo Sabres
Helmet: Trusted Talent (Home) / KeyBank (Away)
Calgary Flames
Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)
Helmet: GameSense (Home) / Telus (Away)
Carolina Hurricanes
Jersey Patch: Nucor
Helmet: First Citizens Bank (Home) / Lenovo (Away)
Colorado Avalanche
Jersey Patch: IMA Financial Group
Helmet: Kiewit
Columbus Blue Jackets
Helmet: Bread Financial (Home) / SealMaster (Away)
Dallas Stars
Helmet: Energy Transfer (Home) / 7 Eleven (Away)
Detroit Red Wings
Jersey Patch: Priority Waste Management
Helmet: Meijer
Edmonton Oilers
Jersey Patch: Play Alberta (Home) / Karbon X (Away)
Helmet: GameSense (Home) / Skip The Dishes (Away)
Montreal Canadiens
Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)
Helmet: Bell (Home) / CIBC (Away)
New York Rangers
Jersey Patch: Game7
Helmet: Benjamin Moore
San Jose Sharks
Helmet: SAP
Seattle Kraken
Jersey Patch: Muckleshoot Indian Tribe
Helmet: Amazon (Home) / The Climate Pledge (Away)
St. Louis Blues
Jersey Patch: Stifel
Helmet: BJC Health (Home) / CarShield (Away)
Toronto Maple Leafs
Jersey Patch: Dairy Farmers of Ontario
Helmet: Oreo (Home)
Washington Capitals
Jersey Patch: Coupang (Home) / TikTok (Away)
Helmet: Capital One
Winnipeg Jets
Jersey Patch: Canada Life
Helmet: Bell
Minnesota Wild
Jersey Patch: TRIA
Helmet: Blaze Credit Union (Home) / Fortra (Away)
Track and Value Hockey Assets with Blinkfire
With Blinkfire, you are able to track and value all your hockey assets to create more profitable partnerships! Blinkfire can track your social media, digital, streaming, and broadcast in one platform. Check out all our advanced reporting tools, powered by our patented AI and computer-vision technology.
Demo Blinkfire#blinkfire #Helmet #hockey #jersey #jerseyPatch #NHL #socialMedia #Sponsorship #Uniform
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2025-26 NHL Jersey and Helmet Sponsors
The 2025–26 NHL season ushers in a new era of creativity and commercial opportunity on the ice. Now in its fourth year, the NHL jersey patch has evolved from an experimental sponsorship play into a full-fledged marketing canvas. Brands big and small are competing for prime real estate on hockey’s most valuable asset. Add in the near-universal adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming one of sports’ most dynamic platforms for brand storytelling.
From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding authentic ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2025-26 season!
NHL Jersey Patch Sponsors
European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America historically. However, NHL teams and fans are more open to jersey sponsors than ever before, as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.
Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2025-26 NHL season, 28/32 teams have jersey partnerships! Additionally, 12 teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare continue to have a strong presence, but a wide variety of industries are looking to make their mark in the NHL this season.
NHL Helmet Sponsors
NHL teams have the added benefit of being able to sell their helmets as a sponsorship asset. For the first time, all 32 teams have helmet sponsors to start the NHL season. Almost half (15) of those teams have sold BOTH their home and away helmets as assets this year, so there are currently 46 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets).
To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!
Boston Bruins
Jersey Patch: Rapid7
Helmet: TD Bank
Chicago Blackhawks
Jersey Patch: Circa Sports (Home)
Helmet: Belle Tire
Tampa Bay Lightning
Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)
Helmet: Tampa General Hospital (Home) / Brandt (Away)
Vancouver Canucks
Jersey Patch: TD Bank (Home) / Clio (Away)
Helmet: NexGen Energy
Pittsburgh Penguins
Jersey Patch: First National Bank
Helmet: MSA Safety (Away)
Ottawa Senators
Jersey Patch: CIBC (Home) / Calian (Away)
Helmet: Betway (Home) / Fullscript (Away)
Anaheim Ducks
Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)
Helmet: OC Navigator
Florida Panthers
Jersey Patch: La Croix (Home) / Autonation (Away)
Helmet: Visit Lauderdale
Utah Mammoth
Jersey Patch: SME Steel (Home) / 1Password (Away)
Helmet: Filevine
New Jersey Devils
Jersey Patch: RWJBarnabas Health (Home)
Helmet: Prudential
Philadelphia Flyers
Jersey Patch: IBX (Home) / Penn Medicine (Away)
Helmet: Chevrolet
Nashville Predators
Jersey Patch: Regions Bank
Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)
Vegas Golden Knights
Jersey Patch: Circa Sports
Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)
New York Islanders
Jersey Patch: Vanda
Helmet: Viam
LA Kings
Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)
Helmet: Blue Shield California (Home)
Buffalo Sabres
Helmet: Trusted Talent (Home) / KeyBank (Away)
Calgary Flames
Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)
Helmet: GameSense (Home) / Telus (Away)
Carolina Hurricanes
Jersey Patch: Nucor
Helmet: First Citizens Bank (Home) / Lenovo (Away)
Colorado Avalanche
Jersey Patch: IMA Financial Group
Helmet: Kiewit
Columbus Blue Jackets
Helmet: Bread Financial (Home) / SealMaster (Away)
Dallas Stars
Helmet: Energy Transfer (Home) / 7 Eleven (Away)
Detroit Red Wings
Jersey Patch: Priority Waste Management
Helmet: Meijer
Edmonton Oilers
Jersey Patch: Play Alberta (Home) / Karbon X (Away)
Helmet: GameSense (Home) / Skip The Dishes (Away)
Montreal Canadiens
Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)
Helmet: Bell (Home) / CIBC (Away)
New York Rangers
Jersey Patch: Game7
Helmet: Benjamin Moore
San Jose Sharks
Helmet: SAP
Seattle Kraken
Jersey Patch: Muckleshoot Indian Tribe
Helmet: Amazon (Home) / The Climate Pledge (Away)
St. Louis Blues
Jersey Patch: Stifel
Helmet: BJC Health (Home) / CarShield (Away)
Toronto Maple Leafs
Jersey Patch: Dairy Farmers of Ontario
Helmet: Oreo (Home)
Washington Capitals
Jersey Patch: Coupang (Home) / TikTok (Away)
Helmet: Capital One
Winnipeg Jets
Jersey Patch: Canada Life
Helmet: Bell
Minnesota Wild
Jersey Patch: TRIA
Helmet: Blaze Credit Union (Home) / Fortra (Away)
Track and Value Hockey Assets with Blinkfire
With Blinkfire, you are able to track and value all your hockey assets to create more profitable partnerships! Blinkfire can track your social media, digital, streaming, and broadcast in one platform. Check out all our advanced reporting tools, powered by our patented AI and computer-vision technology.
Demo Blinkfire#blinkfire #Helmet #hockey #jersey #jerseyPatch #NHL #socialMedia #Sponsorship #Uniform
-
2025-26 NHL Jersey and Helmet Sponsors
The 2025–26 NHL season ushers in a new era of creativity and commercial opportunity on the ice. Now in its fourth year, the NHL jersey patch has evolved from an experimental sponsorship play into a full-fledged marketing canvas. Brands big and small are competing for prime real estate on hockey’s most valuable asset. Add in the near-universal adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming one of sports’ most dynamic platforms for brand storytelling.
From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding authentic ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2025-26 season!
NHL Jersey Patch Sponsors
European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America historically. However, NHL teams and fans are more open to jersey sponsors than ever before, as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.
Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2025-26 NHL season, 28/32 teams have jersey partnerships! Additionally, 12 teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare continue to have a strong presence, but a wide variety of industries are looking to make their mark in the NHL this season.
NHL Helmet Sponsors
NHL teams have the added benefit of being able to sell their helmets as a sponsorship asset. For the first time, all 32 teams have helmet sponsors to start the NHL season. Almost half (15) of those teams have sold BOTH their home and away helmets as assets this year, so there are currently 46 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets).
To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!
Boston Bruins
Jersey Patch: Rapid7
Helmet: TD Bank
Chicago Blackhawks
Jersey Patch: Circa Sports (Home)
Helmet: Belle Tire
Tampa Bay Lightning
Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)
Helmet: Tampa General Hospital (Home) / Brandt (Away)
Vancouver Canucks
Jersey Patch: TD Bank (Home) / Clio (Away)
Helmet: NexGen Energy
Pittsburgh Penguins
Jersey Patch: First National Bank
Helmet: MSA Safety (Away)
Ottawa Senators
Jersey Patch: CIBC (Home) / Calian (Away)
Helmet: Betway (Home) / Fullscript (Away)
Anaheim Ducks
Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)
Helmet: OC Navigator
Florida Panthers
Jersey Patch: La Croix (Home) / Autonation (Away)
Helmet: Visit Lauderdale
Utah Mammoth
Jersey Patch: SME Steel (Home) / 1Password (Away)
Helmet: Filevine
New Jersey Devils
Jersey Patch: RWJBarnabas Health (Home)
Helmet: Prudential
Philadelphia Flyers
Jersey Patch: IBX (Home) / Penn Medicine (Away)
Helmet: Chevrolet
Nashville Predators
Jersey Patch: Regions Bank
Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)
Vegas Golden Knights
Jersey Patch: Circa Sports
Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)
New York Islanders
Jersey Patch: Vanda
Helmet: Viam
LA Kings
Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)
Helmet: Blue Shield California (Home)
Buffalo Sabres
Helmet: Trusted Talent (Home) / KeyBank (Away)
Calgary Flames
Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)
Helmet: GameSense (Home) / Telus (Away)
Carolina Hurricanes
Jersey Patch: Nucor
Helmet: First Citizens Bank (Home) / Lenovo (Away)
Colorado Avalanche
Jersey Patch: IMA Financial Group
Helmet: Kiewit
Columbus Blue Jackets
Helmet: Bread Financial (Home) / SealMaster (Away)
Dallas Stars
Helmet: Energy Transfer (Home) / 7 Eleven (Away)
Detroit Red Wings
Jersey Patch: Priority Waste Management
Helmet: Meijer
Edmonton Oilers
Jersey Patch: Play Alberta (Home) / Karbon X (Away)
Helmet: GameSense (Home) / Skip The Dishes (Away)
Montreal Canadiens
Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)
Helmet: Bell (Home) / CIBC (Away)
New York Rangers
Jersey Patch: Game7
Helmet: Benjamin Moore
San Jose Sharks
Helmet: SAP
Seattle Kraken
Jersey Patch: Muckleshoot Indian Tribe
Helmet: Amazon (Home) / The Climate Pledge (Away)
St. Louis Blues
Jersey Patch: Stifel
Helmet: BJC Health (Home) / CarShield (Away)
Toronto Maple Leafs
Jersey Patch: Dairy Farmers of Ontario
Helmet: Oreo (Home)
Washington Capitals
Jersey Patch: Coupang (Home) / TikTok (Away)
Helmet: Capital One
Winnipeg Jets
Jersey Patch: Canada Life
Helmet: Bell
Minnesota Wild
Jersey Patch: TRIA
Helmet: Blaze Credit Union (Home) / Fortra (Away)
Track and Value Hockey Assets with Blinkfire
With Blinkfire, you are able to track and value all your hockey assets to create more profitable partnerships! Blinkfire can track your social media, digital, streaming, and broadcast in one platform. Check out all our advanced reporting tools, powered by our patented AI and computer-vision technology.
Demo Blinkfire#blinkfire #Helmet #hockey #jersey #jerseyPatch #NHL #socialMedia #Sponsorship #Uniform
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Collaboration Posts: Measuring Partnership Impact with Blinkfire
One of the most powerful features to emerge from Instagram in recent years is Collaboration Posts — a feature that allows two accounts to co-author a single piece of content, sharing visibility, reach, and engagement across both feeds.
At Blinkfire, we’re proud to fully support Instagram collaboration posts, making it easier than ever to track, value, and report on collaboration content. Whether it’s a team partnering with a player, a brand working with a creator, or a league collaborating with a media outlet, Blinkfire now captures and analyzes these posts so you can see the full impact of your partnerships.
What Are Instagram Collab Posts?
Instagram collaboration posts (aka collab posts) allow two users to appear as co-authors on a single feed post or Reel. That means one piece of content shows up on both users’ profiles, with shared likes, comments, and engagement metrics. When used effectively, collab posts amplify reach, drive engagement, and provide a seamless way for partners to create joint content without duplicating posts or splitting the audience.
For example, when a sports team posts a behind-the-scenes Reel with a star athlete and tags them as a collaborator, the content is shared to both the team’s and athlete’s audiences. The result? More eyeballs, more engagement, and more exposure for any brands involved.
Tracking Collab Posts with Blinkfire
With Blinkfire’s support for Instagram collaboration posts, users can now:
- Track all collab posts in real time across owned and partner accounts
- Measure sponsorship value from collab posts with patented AI technology
- See full performance insights from both collaborating accounts (engagement, impressions, etc.)
- Benchmark collab posts against other types of content (e.g., traditional posts, Reels, Stories)
- Include collab posts in campaign reporting for brand partners, talent managers, and internal stakeholders
No more manually identifying or pulling performance metrics from co-authored content. Blinkfire automatically captures it all in one place, so your data stays clean, accurate, and actionable.
Why Collab Posts Matter in the Sports & Entertainment Ecosystem
Collab posts aren’t just a trendy social media feature—they’re a strategic tool that can enhance digital performance and sponsorship ROI. Here’s how different stakeholders are using them:
1. Teams & Athletes
Collab posts allow teams and players to promote key moments, like game day content, personal milestones, or brand partnerships—together. Fans want to follow players more than ever before, thanks to all the behind-the-scenes content that lets fans connect with players’ personalities. A jersey reveal post with the team and player both tagged reaches a wider, more engaged audience. This is especially valuable for sponsors, who benefit from dual exposure on both high-performing accounts.
2. Brands & Influencers
For brands and influencers, collab posts create seamless co-branded content that feels authentic and integrated. Rather than reposting or duplicating creative, both parties can share the same post, track collective performance, and maximize visibility—especially when timed with product launches, activations, or campaigns.
3. Leagues & Media Partners
Leagues and media outlets often collaborate to promote highlights, storylines, or campaigns. Collab posts ensure that the content lives on both feeds while consolidating engagement and performance, simplifying reporting and storytelling across platforms.
4. NIL & College Athletics
For student-athletes and university athletic departments, collab posts are becoming essential. NIL deals often require content delivery on both the athlete’s and brand’s accounts. Supporting this type of activation ensures full transparency and measurable value for compliance, sponsors, and future recruiting.
Creating ROI with Audience Increase
Because Instagram collab posts combine audiences and engagement, they often outperform traditional posts. With Blinkfire’s tracking in place, organizations can now validate that performance—whether it’s a brand wondering how their logo performed across both accounts or a team looking to prove the reach of a campaign.
Additionally, by analyzing how collab posts stack up against other formats, users can refine their content strategy and determine when collaboration yields the best results.
Track and Value Your Collaboration Posts & More with Blinkfire
As digital strategy becomes increasingly cross-platform and creator-driven, collab posts represent a powerful way to connect, engage, and drive results. Explore Blinkfire to see how you can elevate your content strategy, create valuable reports, and increase ROI on your partnerships!
Visit Blinkfire#Analytics #blinkfire #collab #collaboration #contentCreation #Instagram #partnership #socialMedia #sponsor
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2025 MLB Jersey Patch Sponsors: The Brands Behind Baseball
The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.
In our latest blog, we break down every team’s 2025 patch sponsor, explore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.
Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).
Motorola is the only brand sporting two MLB jersey patch deals (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the Chicago Bulls and Milwaukee Bucks, proving their patch game is strong across American sports leagues.
There are currently 5 MLB teams without jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.
MLB 2024 Postseason & MiLB Helmet Sponsorship
This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.
2024 MLB Jersey Patch Partnerships
Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our Blinkfire playlist featuring the posts below. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities!
Los Angeles Dodgers – Guggenheim Group
Chicago Cubs – Motorola
San Diego Padres – Motorola
Seattle Mariners – Nintendo
New York Yankees – Starr Insurance
Atlanta Braves – Quikrete
Baltimore Orioles – T. Rowe Price
Athletics – Visit Las Vegas
Miami Marlins – ADT
Cleveland Guardians – Marathon Petroleum
Houston Astros – Occidental Petroleum (Oxy)
Texas Rangers – Energy Transfer
Toronto Blue Jays – TD Bank
Kansas City Royals – Quiktrip
Los Angeles Angels – Foundation Building Materials
Philadelphia Phillies – Independence Blue Cross (IBX)
San Francisco Giants – Chevrolet
Arizona Diamondbacks – Avnet
Boston Red Sox – MassMutual
Pittsburgh Pirates – Sheetz
Detroit Tigers – Meijer
Milwaukee Brewers – Northwestern Mutual Life
Cincinnati Reds – Kroger
New York Mets – New York Presbyterian Hospital
St Louis Cardinals – Stifel
Track Jersey Patch Value and More with Blinkfire
With Blinkfire, you can track and value every sponsored asset — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.
Our AI-powered platform covers it all: social, digital, streaming, and broadcast, giving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself.
Explore Blinkfire#baseball #blinkfire #BlinkfireAnalytics #jerseyPatch #JerseyPatchEra #MLB #Motorola #NBA #Sponsorship #SponsorshipGameStrong #SportsSponsorship
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2025 MLB Jersey Patch Sponsors: The Brands Behind Baseball
The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.
In our latest blog, we break down every team’s 2025 patch sponsor, explore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.
Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).
Motorola is the only brand sporting two MLB jersey patch deals (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the Chicago Bulls and Milwaukee Bucks, proving their patch game is strong across American sports leagues.
There are currently 5 MLB teams without jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.
MLB 2024 Postseason & MiLB Helmet Sponsorship
This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.
2024 MLB Jersey Patch Partnerships
Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our Blinkfire playlist featuring the posts below. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities!
Los Angeles Dodgers – Guggenheim Group
Chicago Cubs – Motorola
San Diego Padres – Motorola
Seattle Mariners – Nintendo
New York Yankees – Starr Insurance
Atlanta Braves – Quikrete
Baltimore Orioles – T. Rowe Price
Athletics – Visit Las Vegas
Miami Marlins – ADT
Cleveland Guardians – Marathon Petroleum
Houston Astros – Occidental Petroleum (Oxy)
Texas Rangers – Energy Transfer
Toronto Blue Jays – TD Bank
Kansas City Royals – Quiktrip
Los Angeles Angels – Foundation Building Materials
Philadelphia Phillies – Independence Blue Cross (IBX)
San Francisco Giants – Chevrolet
Arizona Diamondbacks – Avnet
Boston Red Sox – MassMutual
Pittsburgh Pirates – Sheetz
Detroit Tigers – Meijer
Milwaukee Brewers – Northwestern Mutual Life
Cincinnati Reds – Kroger
New York Mets – New York Presbyterian Hospital
St Louis Cardinals – Stifel
Track Jersey Patch Value and More with Blinkfire
With Blinkfire, you can track and value every sponsored asset — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.
Our AI-powered platform covers it all: social, digital, streaming, and broadcast, giving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself.
Explore Blinkfire#baseball #blinkfire #BlinkfireAnalytics #jerseyPatch #JerseyPatchEra #MLB #Motorola #NBA #Sponsorship #SponsorshipGameStrong #SportsSponsorship
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2025 MLB Jersey Patch Sponsors: The Brands Behind Baseball
The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.
In our latest blog, we break down every team’s 2025 patch sponsor, explore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.
Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).
Motorola is the only brand sporting two MLB jersey patch deals (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the Chicago Bulls and Milwaukee Bucks, proving their patch game is strong across American sports leagues.
There are currently 5 MLB teams without jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.
MLB 2024 Postseason & MiLB Helmet Sponsorship
This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.
2024 MLB Jersey Patch Partnerships
Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our Blinkfire playlist featuring the posts below. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities!
Los Angeles Dodgers – Guggenheim Group
Chicago Cubs – Motorola
San Diego Padres – Motorola
Seattle Mariners – Nintendo
New York Yankees – Starr Insurance
Atlanta Braves – Quikrete
Baltimore Orioles – T. Rowe Price
Athletics – Visit Las Vegas
Miami Marlins – ADT
Cleveland Guardians – Marathon Petroleum
Houston Astros – Occidental Petroleum (Oxy)
Texas Rangers – Energy Transfer
Toronto Blue Jays – TD Bank
Kansas City Royals – Quiktrip
Los Angeles Angels – Foundation Building Materials
Philadelphia Phillies – Independence Blue Cross (IBX)
San Francisco Giants – Chevrolet
Arizona Diamondbacks – Avnet
Boston Red Sox – MassMutual
Pittsburgh Pirates – Sheetz
Detroit Tigers – Meijer
Milwaukee Brewers – Northwestern Mutual Life
Cincinnati Reds – Kroger
New York Mets – New York Presbyterian Hospital
St Louis Cardinals – Stifel
Track Jersey Patch Value and More with Blinkfire
With Blinkfire, you can track and value every sponsored asset — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.
Our AI-powered platform covers it all: social, digital, streaming, and broadcast, giving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself.
Explore Blinkfire#baseball #blinkfire #BlinkfireAnalytics #jerseyPatch #JerseyPatchEra #MLB #Motorola #NBA #Sponsorship #SponsorshipGameStrong #SportsSponsorship