#upfrontweek — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #upfrontweek, aggregated by home.social.
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FYI: Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #UpfrontWeek #TVAdvertising #AudienceTargeting #OpenAI #MediaTrends
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ICYMI: TikTok World, upfront week, and an Amazon merger reshape the ad week: A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI. https://ppc.land/tiktok-world-upfront-week-and-an-amazon-merger-reshape-the-ad-week/ #TikTok #Advertising #AmazonMerger #UpfrontWeek #AI
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Happy Upfront's Week, everyone!
Today's schedule:
NBCUniversal 10:30 am EDT.
Fox Corp 4 pm EDT. -
Netflix has moved its upfronts to a virtual event. The event was supposed to be live on May 17th at the Paris Theather in New York.
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FOX has changed their upfront venue to the Manhattan Center and will conduct live, in-person presentations this year on May 15th, as opposed to the prerecorded stuff they did last year.