#tvadvertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #tvadvertising, aggregated by home.social.
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Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #TVAdvertising #DigitalMarketing #OpenAI #AudienceTargeting #CTVAdvertising
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FYI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry
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FYI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry
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FYI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry
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Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising
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Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising
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Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising
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IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing
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IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing
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IAB Tech Lab outlines critical connected TV advertising standards needed: Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities. https://ppc.land/iab-tech-lab-outlines-critical-connected-tv-advertising-standards-needed/ #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing
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Did I mention that I really hate advertising? Pretty much all advertising, but mostly TV advertising.
I have to mute the TV when adverts come on otherwise I have to shout at it.
I'm okay with this.
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Food ad ban which will ‘end Christmas adverts’ delayed until January https://www.diningandcooking.com/2092584/food-ad-ban-which-will-end-christmas-adverts-delayed-until-january-2/ #AdvertisingAssociation #AdvertisingStandardsAuthority #BritishRetailConsortium #christmas #ChristmasAppetizes #ChristmasDesserts #ChristmasDinner #ChristmasDinnerRecipes #ChristmasFood #ChristmasRecipes #ChristmasSides #EnforcementGuidelines #GovernmentSpokesman #HealthyProducts #HFSS #JunkFoodAdvertising #restrictions #TVAdvertising
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ICYMI: European programmatic TV initiative summit set for March 26 in London: Industry consortium to present proposals for advancing TV advertising technology across Europe. https://ppc.land/european-programmatic-tv-initiative-summit-set-for-march-26-in-london/ #ProgrammaticTV #AdvertisingTechnology #TVAdvertising #DigitalMarketing #MediaInnovation
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European programmatic TV initiative summit set for March 26 in London: Industry consortium to present proposals for advancing TV advertising technology across Europe. https://ppc.land/european-programmatic-tv-initiative-summit-set-for-march-26-in-london/ #ProgrammaticTV #TVAdvertising #DigitalMarketing #AdTech #MediaInnovation
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ICYMI: Automotive advertisers gain deeper insights into TV ad performance: Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior. https://ppc.land/automotive-advertisers-gain-deeper-insights-into-tv-ad-performance/ #AutomotiveMarketing #TVAdvertising #AdPerformance #DataAnalytics #Effectv
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At Rebooted TV Upfronts, The Show Must Go On
#News #Advertising #Amazon #BroadcastTV #Netflix #Streamingadvertising #TVAdvertising #Upfronts #YouTubehttps://deadline.com/2024/05/upfronts-tv-networks-advertising-streaming-netflix-amazon-1235911571/
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The CW Losses Decline By $50M In Q1, But Parent Nexstar Flags Concern About A National TV Ad Sector That Is “Not In A Good Place”
#Executives #News #BroadcastTV #Controversial #NexstarMediaGroup #TheCW #TVAdvertisinghttps://deadline.com/2024/05/the-cw-nexstar-network-revenue-broadcast-tv-1235909965/
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Fox Corp. Appoints Jeff Collins Of Fox News As President Of Advertising; Marianne Gambelli To Retire
#Executives #News #Advertising #FoxCorp #FoxNews #JeffCollins #MarianneGambelli #TVAdvertising
