Design just *drips* off this thing. The designer put the make-toast lever on one end, with the power cord coming out. And then the how-dark-do-you-want-your-toast control he decided to make look exactly the same, so it's a slider that goes up and down and looks just like the make-toast lever. And then he put it on the opposite end, so it's #symmetrical.
So long and thin and it's got controls on *both* ends. If you want to be able to access both controls, you have to keep the toaster "sideways" / width-ways, and because it's 15" long, it takes up a huge amount of counterspace.
And if you decide you want to keep it length-ways instead, and can live without having easy access to the how-dark control (because it's against the wall), then the end you definitely do need access to, the make-toast lever, has the power cord sticking straight out at you from the toaster. And you have to curl it around and then plug it back in at the wall, and it will constantly get in the way and take up space and you'll keep catching the cord and knocking the toaster around, because like all modern toasters it weighs nothing.
So it's a #usability / #UX / #UI nightmare.
But at least it's shiny and swoopy and has A Shape and doesn't just look like Any Toaster and is clearly competing for a Design Prize, and in the product glamour photos they'll crop out the cord anyways.
2/x
[Edit: typo]
#design #DesignPrize #Designer #UserInterface #disaster #awful #unusable