#ppcadvertising — Public Fediverse posts

FYI: Explaining Amazon ad surcharge: Amazon ad surcharge is the gap between what its ad auction produces and what advertisers pay. How the soft reserve works, and why the FTC took Amazon to court. https://ppc.land/amazon-ad-surcharge/ #AmazonAds #AdSurcharge #DigitalMarketing #PPCAdvertising #FTC

ICYMI: Explaining algorithmic: Algorithmic media buying is the use of models to price and place each ad impression automatically. How auction-time bidding works, and where it breaks down. https://ppc.land/algorithmic/ #AlgorithmicBuying #MediaBuying #DigitalMarketing #PPCAdvertising #AuctionBidding

ICYMI: Google Local Services advertisers lose dashboard access 14 days after email: Weekly budgets divide by seven, manual bidding ends and BBB callouts disappear for US home service firms. Non-US accounts wait until 2027 for the same switch. https://ppc.land/google-local-services-advertisers-lose-dashboard-access-14-days-after-email/ #GoogleLocalServices #DigitalMarketing #PPCAdvertising #HomeServices #SEO

Apple Maps ads go live with 15% back capped at 1,000 USD a month: Gen Z and millennials form 57% of Maps users, and half of business searches end in an action. Local budgets now face a second auction with no published CPC. https://ppc.land/apple-maps-ads-go-live-with-15-back-capped-at-1-000-usd-a-month/ #AppleMaps #DigitalMarketing #PPCAdvertising #GenZ #Millennials

FYI: DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA: AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content. https://ppc.land/doubleverify-ad-fraud-drops-41-in-north-america-45-in-emea/ #AdFraud #DigitalMarketing #ArtificialIntelligence #FraudPrevention #PPCAdvertising

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ICYMI: Google changes how ads appear in search results: Better visibility for advertisers at the bottom of search pages. https://ppc.land/google-changes-how-ads-appear-in-search-results/ #GoogleAds #SearchResults #DigitalMarketing #PPCAdvertising #SEO

8 Things to Avoid After a Google Ads Account Suspension - Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether ... - https://readwrite.com/google-ads-account-suspension/ #marketingcampaign #smallbusinesstips #ppcadvertising #marketing #googleads #sales

In the PPC Game, Adaptable Companies Win: Here’s Why - Pay per click (PPC) advertising seems like a guaranteed win. You only pay for the ... - https://readwrite.com/in-the-ppc-game-adaptable-companies-win-heres-why/ #ppcadvertising #marketing

How to Make Up for the Weaknesses of PPC Advertising - Pay per click (PPC) advertising is one of the most reliable strategies you can use... - https://readwrite.com/2021/06/28/how-to-make-up-for-the-weaknesses-of-ppc-advertising/ #ppccompetitiveness #doppccorrectly #ppcadvertising #readwrite #ppc