#healthcareadvertising — Public Fediverse posts

Hospitals think they’re marketing #hospitals but they’re not. And the sooner they understand that, the more successful they’ll be. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why do ads for hospitals look the way they do – which is exactly like every other hospital’s ads? Some thoughts on hospital advertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #advertising #hospitaladvertising #healthcareadvertising #doctors

FYI: PatientPoint puts 145,000 ad screens inside 32,000 doctors' offices: PatientPoint runs 145,000 ad screens in 32,000 US medical offices as point-of-care pharma spend passes $1.2bn, while car and game ad surfaces lack measurement. https://ppc.land/patientpoint-puts-145-000-ad-screens-inside-32-000-doctors-offices/ #PatientPoint #HealthcareAdvertising #PharmaMarketing #AdTech #DigitalSignage

Why a hospital is like @ABInBev and also why it is not. I share some more thoughts on hospital marketing: https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why your hospital’s #advertising shouldn’t look exactly like every other hospital’s advertising (I know, sounds obvious, but…): Some thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

Another way that hospital marketing isn’t like other marketing and what you can do about it. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Thoughts on hospital advertising that reference #JamesJoyce #JimBrown #CitizenKane & #DaleEarnhardt. Well this should be fun. https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors #advertising #marketing #hospitaladvertising

More thoughts on hospital marketing because I’m tired of seeing really good hospitals do really stupid advertising. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why hospital advertising is really just like regular advertising except on steroids. As it were. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors #advertising #marketing

Where the brand of a hospital really lies and how to make advertising that doesn’t suck once you find it. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

It would be logical to think you could apply classic “house of brands” thinking to hospital marketing. But you’d be wrong about that. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

How the challenges facing #hospitaladvertising are different from the ones facing other kinds of #advertising. Also how they are not. Thoughts on hospital advertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

Hospitals think they’re marketing #hospitals but they’re not. And the sooner they understand that, the more successful they’ll be. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why do ads for hospitals look the way they do – which is exactly like every other hospital’s ads? Some thoughts on hospital advertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #advertising #hospitaladvertising #healthcareadvertising #doctors

Google removes mature cosmetic procedure restrictions from sexual content policy: Google announced September 4, 2025, the removal of mature cosmetic procedures from its sexual content advertising policy, marking a significant relaxation of restrictions for healthcare advertisers across its advertising platforms. https://ppc.land/google-removes-mature-cosmetic-procedure-restrictions-from-sexual-content-policy/ #Google #CosmeticSurgery #HealthcareAdvertising #ContentPolicy #AdRegulations

Google expands telemedicine advertising to UK and Singapore markets: Policy update allows certified providers to promote prescription drug services through advertising platforms starting July 2025. https://ppc.land/google-expands-telemedicine-advertising-to-uk-and-singapore-markets/ #Telemedicine #HealthcareAdvertising #GoogleAds #DigitalHealth #PrescriptionDrugs