#conversionapis — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #conversionapis, aggregated by home.social.
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FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta
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IAB pushes standardized conversion APIs to close CTV outcome gap: IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI. https://ppc.land/iab-pushes-standardized-conversion-apis-to-close-ctv-outcome-gap/ #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS