#iab — Public Fediverse posts

FYI: AI ad labels cut clicks 31.5% as IAB issues disclosure framework: AI ad labels cut click-through 31.5% in NYU Stern tests as the IAB sets disclosure rules, agentic buying reaches audio and the FTC targets personalized pricing. https://ppc.land/ai-ad-labels-cut-clicks-31-5-as-iab-issues-disclosure-framework/ #AI #Advertising #DigitalMarketing #ClickThroughRate #IAB

FYI: AI ad labels cut click-through 31.5%, IAB framework cites NYU study: Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt? https://ppc.land/ai-ad-labels-cut-click-through-31-5-iab-framework-cites-nyu-study/ #AI #Advertising #DigitalMarketing #ClickThroughRate #IAB

ICYMI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #DigitalMarketing #AdTech #Advertising #MarketingStrategy #IAB

ICYMI: AI ad labels cut clicks 31.5% as IAB issues disclosure framework: AI ad labels cut click-through 31.5% in NYU Stern tests as the IAB sets disclosure rules, agentic buying reaches audio and the FTC targets personalized pricing. https://ppc.land/ai-ad-labels-cut-clicks-31-5-as-iab-issues-disclosure-framework/ #AI #Advertising #ClickThroughRate #IAB #Marketing

ICYMI: AI ad labels cut click-through 31.5%, IAB framework cites NYU study: Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt? https://ppc.land/ai-ad-labels-cut-click-through-31-5-iab-framework-cites-nyu-study/ #AI #Advertising #DigitalMarketing #ClickThroughRate #IAB

+ Geflüchtete aus der Ukraine bringen im Schnitt höhere Bildungsabschlüsse mit als viele der 2015 eingereisten Schutzsuchenden. Auf dem deutschen #Arbeitsmarkt landen beide Gruppen dennoch in überraschend ähnlichen Branchen und Lohngruppen. Ein #IAB-Bericht offenbart ein strukturelles Problem - und…

#IAB-Studie - #Bildung schützt...

Geflüchtete aus der Ukraine bringen im Schnitt höhere Bildungsabschlüsse mit als viele der 2015 eingereisten Schutzsuchenden. Auf dem deutschen #Arbeitsmarkt landen beide Gruppen dennoch in überraschend ähnlichen Branchen und Lohngruppen. Ein #IAB-Bericht offenbart ein strukturelles Problem - und…

#IAB-Studie - #Bildung schützt...

FYI: Only 16% of brands track AI visibility as IAB sets measurement standard: More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data. https://ppc.land/only-16-of-brands-track-ai-visibility-as-iab-sets-measurement-standard/ #AIVisibility #DigitalMarketing #BrandAwareness #MeasurementStandards #IAB

ICYMI: Only 16% of brands track AI visibility as IAB sets measurement standard: More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data. https://ppc.land/only-16-of-brands-track-ai-visibility-as-iab-sets-measurement-standard/ #AI #Visibility #IAB #Measurement #DigitalMarketing

Only 16% of brands track AI visibility as IAB sets measurement standard: More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data. https://ppc.land/only-16-of-brands-track-ai-visibility-as-iab-sets-measurement-standard/ #AI #Marketing #BrandVisibility #IAB #DataAnalytics

FYI: IAB Australia forces every crawler into one of four verdicts: Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September. https://ppc.land/iab-australia-forces-every-crawler-into-one-of-four-verdicts/ #IAB #Australia #AICrawlers #WebTraffic #DigitalMarketing

FYI: Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals: Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question. https://ppc.land/trade-desk-gains-direct-ctv-pause-ad-supply-as-iab-finalizes-6-format-signals/ #TradeDesk #CTV #AdTech #DigitalMarketing #IAB

FYI: IAB unites 17 markets in creator week as US spend hits $43.9bn: Roughly 50 million of the world's 200 million creators now work professionally, and IAB wants shared rules. Can 45 national bodies actually align buying cycles? https://ppc.land/iab-unites-17-markets-in-creator-week-as-us-spend-hits-43-9bn/ #IAB #CreatorEconomy #DigitalMarketing #InfluencerMarketing #ContentCreation

#IETF: Warnung vor Nebenwirkungen eines Social-Media-Verbots für Jugendliche | heise online https://www.heise.de/news/IETF-Warnung-vor-Nebenwirkungen-eines-Social-Media-Verbots-fuer-Jugendliche-11376975.html #SocialMedia #SocialMediaBan #SocialMediaVerbot #DSA #DigitalServicesAct #Datenschutz #privacy #Überwachung #surveillance #AgeVerification #Altersverifikation @ietf #IAB

ICYMI: IAB unites 17 markets in creator week as US spend hits $43.9bn: Roughly 50 million of the world's 200 million creators now work professionally, and IAB wants shared rules. Can 45 national bodies actually align buying cycles? https://ppc.land/iab-unites-17-markets-in-creator-week-as-us-spend-hits-43-9bn/ #IAB #CreatorEconomy #MarketingTrends #DigitalMarketing #AdSpend

Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals: Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question. https://ppc.land/trade-desk-gains-direct-ctv-pause-ad-supply-as-iab-finalizes-6-format-signals/ #TradeDesk #CTV #Advertising #DigitalMarketing #IAB

IAB unites 17 markets in creator week as US spend hits $43.9bn: Roughly 50 million of the world's 200 million creators now work professionally, and IAB wants shared rules. Can 45 national bodies actually align buying cycles? https://ppc.land/iab-unites-17-markets-in-creator-week-as-us-spend-hits-43-9bn/ #IAB #CreatorEconomy #DigitalMarketing #ContentCreation #InfluencerMarketing

Starting day 2 of #IETF126 in the #IABOpen session with updates from the IAB and an invited talk about age assurance.

#IETF #IAB

ICYMI: IAB: 43% of CTV buyers doubt where their ads actually ran: Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price. https://ppc.land/iab-43-of-ctv-buyers-doubt-where-their-ads-actually-ran/ #CTV #DigitalMarketing #Advertising #IAB #AdTrust

FYI: IAB gives advertisers 30 days to weigh in on new video classification rules: The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications. https://ppc.land/iab-gives-advertisers-30-days-to-weigh-in-on-new-video-classification-rules/ #IAB #Advertising #VideoMarketing #DigitalMarketing #AdTech

IAB: 43% of CTV buyers doubt where their ads actually ran: Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price. https://ppc.land/iab-43-of-ctv-buyers-doubt-where-their-ads-actually-ran/ #CTV #DigitalMarketing #AdTech #IAB #ProgrammaticAdvertising

IAB gives advertisers 30 days to weigh in on new video classification rules: The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications. https://ppc.land/iab-gives-advertisers-30-days-to-weigh-in-on-new-video-classification-rules/ #IAB #VideoAdvertising #DigitalMarketing #AdTech #OnlineAdvertising

#Workers earning the lowest wages are the least likely to be covered by #collective agreements in Germany. Only 34 percent of workers in the lowest wage decile were covered by collective agreements, compared with over 60 percent of workers in the middle of #distribution. Study by #RFBerlin and #IAB
https://nachrichten.idw-online.de/2026/07/10/collective-agreements-are-least-common-where-workers-need-them-most

#Beschäftigte mit den niedrigsten #Löhnen sind am seltensten durch #Tarifverträge geschützt. Im Jahre 2021 waren lediglich 34 Prozent der Beschäftigten im untersten Zehntel der #Lohnverteilung tarifgebunden. In der Mitte lag der Anteil bei über 60 Prozent. Das zeigt Studie von #RFBerlin und #IAB.
https://nachrichten.idw-online.de/2026/07/10/tarifvertraege-sind-dort-am-seltensten-wo-beschaeftigte-sie-am-dringendsten-brauchen

ICYMI: IAB Australia maps the agentic AI shift search marketers can't ignore: IAB Australia's 2026 agentic AI search report shows how the funnel collapses into seconds, why trust is the new currency, and what brands must rebuild now. https://ppc.land/iab-australia-maps-the-agentic-ai-shift-search-marketers-cant-ignore/ #AI #DigitalMarketing #SearchMarketing #MarketingTrends #IAB

Überwacht durch Werbung – die Spionage ohne Hacking

Standortdaten aus der Werbeauktion ermöglichen Überwachung ohne Hacking. Diese Daten liefern unter anderem die 162 Werbepartner der »Presse«.
https://ingo.lantschner.name/post/2026-06-12_ueberwachung-werbedaten/

#Überwachung #Überwachungskapitalismus #Tracking #Datenschutz #Werbung #RTB #CitizenLab #Deibert #Medien #Medienkritik #TCF #IAB #IDFA #Pegasus #CitizenLab #Mimikama #DSGVO #Datenhandel

FYI: IAB's campaign data standards want to end the reconciliation nightmare: IAB releases Campaign Data Standards 1.0 to fix fragmented ad data - public comment is open through June 10, 2026, with the final version expected in Q4 2026. https://ppc.land/iabs-campaign-data-standards-want-to-end-the-reconciliation-nightmare/ #IAB #CampaignData #AdStandards #DigitalMarketing #AdTech

ICYMI: IAB's campaign data standards want to end the reconciliation nightmare: IAB releases Campaign Data Standards 1.0 to fix fragmented ad data - public comment is open through June 10, 2026, with the final version expected in Q4 2026. https://ppc.land/iabs-campaign-data-standards-want-to-end-the-reconciliation-nightmare/ #IAB #CampaignData #AdTech #DigitalMarketing #DataStandards

IAB's campaign data standards want to end the reconciliation nightmare: IAB releases Campaign Data Standards 1.0 to fix fragmented ad data - public comment is open through June 10, 2026, with the final version expected in Q4 2026. https://ppc.land/iabs-campaign-data-standards-want-to-end-the-reconciliation-nightmare/ #IAB #CampaignData #AdTech #DigitalMarketing #DataStandards