Only 9% of brands say they excel at unified measurement, Winterberry finds: Platform-native reporting is used by 93% of 121 VP-level US marketers, and 74% want outside help. What the Lifesight-funded data shows - and what it leaves out. https://ppc.land/only-9-of-brands-say-they-excel-at-unified-measurement-winterberry-finds/ #Marketing #DataAnalytics #BrandMeasurement #DigitalMarketing #MarketingTrends
#brandmeasurement — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #brandmeasurement, aggregated by home.social.
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FYI: Vevo names DISQO its preferred brand outcomes measurement partner: Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors. https://ppc.land/vevo-names-disqo-its-preferred-brand-outcomes-measurement-partner/ #Vevo #DISQO #BrandMeasurement #Advertising #CTV
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ICYMI: Vevo names DISQO its preferred brand outcomes measurement partner: Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors. https://ppc.land/vevo-names-disqo-its-preferred-brand-outcomes-measurement-partner/ #Vevo #DISQO #BrandMeasurement #Advertising #CTV
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Vevo names DISQO its preferred brand outcomes measurement partner: Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors. https://ppc.land/vevo-names-disqo-its-preferred-brand-outcomes-measurement-partner/ #Vevo #DISQO #BrandMeasurement #AdTech #CTV