#adattribution — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adattribution, aggregated by home.social.
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact: Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks. https://ppc.land/metas-suite-of-truth-framework-rewrites-how-advertisers-measure-ad-impact/ #Meta #DigitalMarketing #Advertising #AdAttribution #MarketingAnalytics
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AppsFlyer raises $210M for ad attribution and more - AppsFlyer has raised a massive Series C of $210 million led by General Atlantic.
Founded in 2011, th... more: http://feedproxy.google.com/~r/Techcrunch/~3/-aKAwAHUy0M/ #advertisingtech #generalatlantic #fundings&exits #adattribution #startups #mobile