#marketinganalytics — Public Fediverse posts

FOX ad impressions hit 142 billion as iSpot deepens measurement deal: A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming. https://ppc.land/fox-ad-impressions-hit-142-billion-as-ispot-deepens-measurement-deal/ #Advertising #Marketing #DigitalMarketing #MediaMeasurement #MarketingAnalytics

FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/ #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics

ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing

ICYMI: Barb Ads Hub hits 600 users as Amazon Prime Video integration gets underway: Barb's TV campaign analytics platform has attracted over 600 UK advertising buyers and sellers since January, with Amazon Prime Video integration now underway. https://ppc.land/barb-ads-hub-hits-600-users-as-amazon-prime-video-integration-gets-underway/ #Advertising #DigitalMarketing #AmazonPrimeVideo #MarketingAnalytics #TVAdvertising

Meta's 'suite of truth' framework rewrites how advertisers measure ad impact: Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks. https://ppc.land/metas-suite-of-truth-framework-rewrites-how-advertisers-measure-ad-impact/ #Meta #DigitalMarketing #Advertising #AdAttribution #MarketingAnalytics

Claude Code + BigQuery → agent analityczny, który pracuje na Twoich danych 24/7

Bez kopiowania zapytań. Bez pośredników. Bez przełączania między narzędziami.

To wszystko dzięki połączeniu Claude'a bezpośrednio do BigQuery przez MCP.

#iToSięLiczy
#AI #BigQuery #GoogleCloud #GA4 #DataDrivenMarketing #Automatyzacja #MarketingAnalytics

Drowning in data: why U.S. advertisers can't trust their own measurement: CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps. https://ppc.land/drowning-in-data-why-u-s-advertisers-cant-trust-their-own-measurement/ #Advertising #DigitalMarketing #MarketingAnalytics #DataDriven #CrossPlatform

Genstore just linked AI agents to handle research, operations, marketing and analytics—all in one automated workflow. Think OpenAI‑style assistants working alongside Meta‑powered tools to boost business intelligence and cut manual work. Curious how AI automation can reshape your stack? Dive into the details. #Genstore #AIAgents #AIAutomation #MarketingAnalytics

🔗 https://aidailypost.com/news/genstore-teams-ai-agents-run-research-ops-marketing-analytics

Adverity debuts AI-powered intelligence layer for marketing analytics: Adverity Intelligence combines conversational AI with collaborative analytics to address resource constraints in modern marketing teams across complex data environments. https://ppc.land/adverity-debuts-ai-powered-intelligence-layer-for-marketing-analytics/ #Adverity #MarketingAnalytics #AI #DataAnalytics #ConversationalAI

Google Analytics enhances data analysis capabilities with April updates: Google introduces new filtering options and AI-powered insights to help analysts make sense of complex data. https://ppc.land/google-analytics-enhances-data-analysis-capabilities-with-april-updates/ #GoogleAnalytics #DataAnalysis #AIInsights #MarketingAnalytics #DigitalMarketing

Join the #SitecoreCommunity tomorrow at 12:15 p.m. ET for this week's #SitecoreLunch. Chat #Sitecore, #MarketingAnalytics, and more! 🍓🥣

⏲️ when: tomorrow, 12:15 p.m. ET
🖥️ where: details in #Sitecore Slack #general channel
🍕 join #Sitecore Slack: https://sitecore.chat

📱 Marketing teams: Analyze social media sentiment, categorize leads, and optimize campaigns with AI formulas that understand context and nuance. Data-driven decisions made simple! 📊 #MarketingAnalytics #SocialMediaInsights #DigitalMarketing #AI #AITools #DataAnalytics #BI #LLM #spreadsheets #spreadsheetformula #AISpreadsheetFormula #SpreadsheetAI #AI-driven #BusinessIntelligence #BusinessAnalyst #spreadsheets #AIinBusiness #DataScience
https://matasoft.hr/qtrendcontrol/index.php/un-perplexed-spready/un-perplexed-spready-various-articles/135-un-perplexed-spready-when-spreadsheets-finally-learn-to-think

💼 Marketing teams: Analyze thousands of customer comments in minutes! Let AI categorize feedback by sentiment and topic while you focus on strategy. Your coffee won't even get cold! ☕ #MarketingAnalytics #CustomerInsights
https://matasoft.hr/qtrendcontrol/index.php/un-perplexed-spready/un-perplexed-spready-various-articles/133-un-perplexed-spready-transforming-data-management-with-ai-powered-spreadsheet-formulas

I’m spending Thanksgiving Eve digging into #GoogleAnalytics4 through Google SkillShop. Anyone have any other recommendations?

#DigitalMarketing #MarketingAnalytics #MarketingOperations #MarketingOps

I deployed my machine learning application on heroku. Any feedback is welcome. Link in the blog post

https://kpizmax.hashnode.dev/deploying-company-predictive-marketing-application-using-rfm-behavioral-clustering-algorithm-to-heroku-part-2

#machinelearning #herokuapp #streamlit #unsupervised_learning #marketinganalytics #marketingstrategy #python #dataanalytics