#marketinganalytics — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #marketinganalytics, aggregated by home.social.
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FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/ #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics
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FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/ #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics
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FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/ #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics
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FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/ #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics
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ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing
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ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing
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ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing
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ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing