home.social

#marketinganalytics — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketinganalytics, aggregated by home.social.

  1. FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. ppc.land/wrong-data-made-a-pro #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics

  2. FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. ppc.land/wrong-data-made-a-pro #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics

  3. FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. ppc.land/wrong-data-made-a-pro #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics

  4. FYI: Wrong data made a profitable campaign look like a loss: Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor. ppc.land/wrong-data-made-a-pro #DigitalMarketing #PPC #CampaignROI #DataAccuracy #MarketingAnalytics

  5. ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. ppc.land/retail-medias-hidden- #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing

  6. ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. ppc.land/retail-medias-hidden- #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing

  7. ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. ppc.land/retail-medias-hidden- #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing

  8. ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. ppc.land/retail-medias-hidden- #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing