#marketinganalytics — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #marketinganalytics, aggregated by home.social.
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ICYMI: Explaining Meridian: Meridian is Google's open-source Bayesian marketing mix model, estimating how much each media channel contributed to sales using aggregated, geo-level data. https://ppc.land/explaining-meridian/ #DigitalMarketing #BayesianModeling #MarketingAnalytics #OpenSource #MediaChannels
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ICYMI: Explaining Meridian: Meridian is Google's open-source Bayesian marketing mix model, estimating how much each media channel contributed to sales using aggregated, geo-level data. https://ppc.land/explaining-meridian/ #DigitalMarketing #BayesianModeling #MarketingAnalytics #OpenSource #MediaChannels
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ICYMI: Explaining Meridian: Meridian is Google's open-source Bayesian marketing mix model, estimating how much each media channel contributed to sales using aggregated, geo-level data. https://ppc.land/explaining-meridian/ #DigitalMarketing #BayesianModeling #MarketingAnalytics #OpenSource #MediaChannels
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ICYMI: Explaining Meridian: Meridian is Google's open-source Bayesian marketing mix model, estimating how much each media channel contributed to sales using aggregated, geo-level data. https://ppc.land/explaining-meridian/ #DigitalMarketing #BayesianModeling #MarketingAnalytics #OpenSource #MediaChannels
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Explaining invalid traffic: Invalid traffic is ad activity that fails quality criteria and should not be billed or counted, split by the MRC into general and sophisticated categories. https://ppc.land/invalid-traffic/ #InvalidTraffic #DigitalMarketing #PPC #AdFraud #MarketingAnalytics