#videoads — Public Fediverse posts

Explaining pre-roll: Pre-roll is a video ad that plays before the content a viewer selected, the oldest in-stream position in digital video and still a default unit in streaming. https://ppc.land/pre-roll/ #PreRoll #VideoAds #DigitalMarketing #Streaming #OnlineAdvertising

FYI: Roku ad prices drop 12% as impressions jump 40% in Q2: Advertising revenue still climbed 25% to $673 million, with third-party DSPs buying nearly three-quarters of in-stream video. Fox closes the deal in H1 2027. https://ppc.land/roku-ad-prices-drop-12-as-impressions-jump-40-in-q2/ #Roku #Advertising #DigitalMarketing #AdRevenue #VideoAds

Roku ad prices drop 12% as impressions jump 40% in Q2: Advertising revenue still climbed 25% to $673 million, with third-party DSPs buying nearly three-quarters of in-stream video. Fox closes the deal in H1 2027. https://ppc.land/roku-ad-prices-drop-12-as-impressions-jump-40-in-q2/ #Roku #Advertising #DigitalMarketing #AdRevenue #VideoAds

FYI: Galderma gains 9x conversion likelihood from three-format Amazon test: Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend. https://ppc.land/galderma-gains-9x-conversion-likelihood-from-three-format-amazon-test/ #Galderma #AmazonAdvertising #DigitalMarketing #Ecommerce #VideoAds

FYI: InMobi video ads win 3.5x more attentive seconds than YouTube equivalents: Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice? https://ppc.land/inmobi-video-ads-win-3-5x-more-attentive-seconds-than-youtube-equivalents/ #InMobi #VideoAds #CTV #Streaming #AdTech

ICYMI: InMobi video ads win 3.5x more attentive seconds than YouTube equivalents: Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice? https://ppc.land/inmobi-video-ads-win-3-5x-more-attentive-seconds-than-youtube-equivalents/ #InMobi #VideoAds #Advertising #CTV #Marketing

InMobi video ads win 3.5x more attentive seconds than YouTube equivalents: Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice? https://ppc.land/inmobi-video-ads-win-3-5x-more-attentive-seconds-than-youtube-equivalents/ #InMobi #VideoAds #CTV #Marketing #Advertising

ICYMI: AdPlayer.Pro gains Google Ad Manager technology partner certification: Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers? https://ppc.land/adplayer-pro-gains-google-ad-manager-technology-partner-certification/ #AdPlayerPro #GoogleAdManager #DigitalMarketing #VideoAds #AdTech

Engadget: DuckDuckGo Browser can now block video ads, including YouTube’s . “DuckDuckGo announced that it can now block most video ads, particularly those on YouTube, when a video is playing in its browser.”

ICYMI: AdPlayer.Pro scales to 551M daily ad requests and adds vertical video formats: AdPlayer.Pro hits 551M daily ad requests, reaches 10,000 peak RPS, and adds vertical video plus Interstitial Video Ads 2.0 across all outstream ad formats. https://ppc.land/adplayer-pro-scales-to-551m-daily-ad-requests-and-adds-vertical-video-formats/ #AdPlayerPro #DigitalAdvertising #AdTech #VideoAds #InterstitialAds

FYI: Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile: Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology. https://ppc.land/acast-runs-first-video-ads-on-apple-podcasts-with-state-farm-and-t-mobile/ #Acast #ApplePodcasts #VideoAds #StateFarm #TMobile

ICYMI: Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile: Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology. https://ppc.land/acast-runs-first-video-ads-on-apple-podcasts-with-state-farm-and-t-mobile/ #Acast #ApplePodcasts #VideoAds #StateFarm #TMobile

Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile: Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology. https://ppc.land/acast-runs-first-video-ads-on-apple-podcasts-with-state-farm-and-t-mobile/ #Acast #ApplePodcasts #VideoAds #PodcastMarketing #StateFarm

FYI: US digital ad revenue hits $294.6B in 2025 - social and video lead the surge: IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost. https://ppc.land/us-digital-ad-revenue-hits-294-6b-in-2025-social-and-video-lead-the-surge/ #DigitalMarketing #AdRevenue #SocialMedia #VideoAds #ProgrammaticAdvertising

US digital ad revenue hits $294.6B in 2025 - social and video lead the surge: IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost. https://ppc.land/us-digital-ad-revenue-hits-294-6b-in-2025-social-and-video-lead-the-surge/ #DigitalAdvertising #AdRevenue #SocialMediaMarketing #ProgrammaticAdvertising #VideoAds

ICYMI: CTV's dirty secret: ads keep running when the TV is off: The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year. https://ppc.land/ctvs-dirty-secret-ads-keep-running-when-the-tv-is-off/ #CTV #Advertising #DigitalMarketing #VideoAds #MarketingStrategy

Google's AI voice-over is coming to your Performance Max videos - opt out by March 20: Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026. https://ppc.land/googles-ai-voice-over-is-coming-to-your-performance-max-videos-opt-out-by-march-20/ #GoogleAI #VoiceOver #PerformanceMax #DigitalMarketing #VideoAds

Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data: Gaming platform's rewarded video ads deliver 95% viewability across 1,000+ brands while mandatory age verification reveals 27% of users are adults - unlocking mass market advertising potential. https://ppc.land/robloxs-ad-platform-hits-90-completion-rates-as-age-checks-unlock-adult-audience-data/ #Roblox #GamingAds #DigitalMarketing #VideoAds #AdTech

Create YouTube Video Ads That Convert

#YouTube_video_ads are successful when the creatives align with user intent. With AdSpyder.io, explore competitor video angles, offers, and CTAs—then build ads that improve watch time, clicks, and conversions across your funnel

#YouTubeAds #AdSpyder #VideoAds #ConversionRate #AdResearch

Read More On -
https://adspyder.io/blog/how-youtube-ads-dominate-the-internet/

Microsoft kills free Prebid Cache publishers rely on for video ads: Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery. https://ppc.land/microsoft-kills-free-prebid-cache-publishers-rely-on-for-video-ads/ #Microsoft #PrebidCache #VideoAds #DigitalAdvertising #AdTech

TikTok launches new AI-powered ad tools in Symphony suite, letting marketers create 5-second video ads from text prompts or images. AI avatars can now showcase products, model clothing, and demo apps. Major push to automate ad creation and reduce costs. #TikTok #AI #DigitalMarketing #SocialMediaAds #Symphony #TikTokAds #AIAdvertising #MarTech #VideoAds #Automation

»#Instagram #Threads is getting #videoads: The test, which will make Threads look more like its competitor #XTwitter, is an expansion of Threads’ advertising initiatives.« https://techcrunch.com/2025/05/08/instagram-threads-is-getting-video-ads/?eicker.media #media #socialmedia

#Google #YouTube #SocialMedia #VideoAds #AdTech: "Google violated its promised standards when placing video ads on other websites, according to new research that raises questions about the transparency of the tech giant’s online-ad business.

Google’s YouTube runs ads on its own site and app. But the company also brokers the placement of video ads on other sites across the web through a program called Google Video Partners. Google charges a premium, promising that the ads it places will run on high-quality sites, before the page’s main video content, with the audio on, and that brands will only pay for ads that aren’t skipped.

Google violates those standards about 80% of the time, according to research from Adalytics, a firm that helps brands analyze where their ads appear online. The firm accused the company of placing ads in small, muted, automatically-played videos off to the side of a page’s main content, on sites that don’t meet Google’s standards for monetization, among other violations."

https://www.wsj.com/articles/google-violated-its-standards-in-ad-deals-research-finds-3e24e041

TikTok launches a new AI ad script tool that can write your brand's next video ad campaign.

#AI #TikTok #TikTokAds #VideoAds

https://todayindigital.com/tiktoks-new-generative-ai-ad-script-writer/

How incorporating slow-motion videos into your marketing can increase your product's luxury appeal and boost sales.

#Ads #Advertising #VideoAds #VideoMarketing

https://todayindigital.com/slow-down-and-sell-more/

YouTube introduces new ad formats in its push to Shorts.

#YouTube #Ads #Advertising #VideoAds

https://todayindigital.com/new-ad-formats-coming-to-youtube-shorts/